Demetrius Banks
Verified Expert in Sales
Sales Expert
Raleigh, NC, United States
Toptal member since April 26, 2024
With a keen focus on results, Demetrius is a results-driven digital marketer specializing in lead generation, creative content development, and elevating brand visibility. He excels in fostering customer engagement, cultivating thriving communities, and driving web traffic through diverse platforms. Backed by impeccable presentation and organizational capabilities, Demetrius consistently delivers impactful and measurable outcomes.
Expertise
- Dashboards
- Digital Marketing
- Google Ads
- Google Analytics
- Marketing Research & Analysis
- Meta Platform
- Project Management
- Search Engine Marketing (SEM)
Work Experience
Marketing Project Manager
Phononic
- Employed project management tools like Gantt charts, Scrum, post-mortem meetings, and performance metrics to ensure seamless project deliveries.
- Collaborated with cross-functional teams to offer invaluable support and guidance, ensuring the seamless coordination of activities for the successful execution of trade shows aligned with the company's predetermined plans and objectives.
- Implemented project management systems by evaluating software, collaborating with stakeholders, and integrating new systems into existing workflows to ensure project success.
Digital Marketing Manager
Infinity
- Managed tactics of Kemper-Infinity multimillion-dollar digital marketing initiatives, including SEM, social platforms, video, content creation, and platforms designed to attract and convert leads through our direct-to-consumer sales funnel.
- Increased sales by 10% year over year by partnering with cross-functional teams to shape and optimize the overall customer experience.
- Developed marketing strategies, timelines, and creative content for the Kemper-Infinity merger rebranding initiative, ensuring a unified brand voice across TV, social and digital media, and print materials and achieving a successful launch.
- Identified and remedied various gaps in our digital marketing process and technologies, resulting in double-digit new business growth over three years with no increase in advertising budgets.
Search Engine Marketing Manager
Intermark Group
- Managed the creation, optimization, and execution of search engine marketing and social media campaigns across multiple platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
- Utilized rigorous testing methodologies, conducted comprehensive data analysis, and identified actionable trends and insights to optimize paid search campaigns, achieving maximum return on investment (ROI).
- Generated monthly reports integrating key performance indicators (KPIs) from marketing programs by analyzing data to extract actionable insights on plan executions.
Performance Marketing Coordinator
Randall Reilly
- Managed and created several paid media accounts for 50+ trucking and construction clients, exceeding a monthly budget of $300,000 while simultaneously serving as the point person for analysis of all key performance indicators for their campaigns.
- Oversaw and optimized campaigns utilizing keyword expansions, harmful keyword scrubs, audience analysis, bid optimization, and ad copy testing for various product launches and services.
- Collaborated with the sales team, program managers, and clients to formulate campaign strategies that meet clients' specific goals, achieving a 35% better retention rate and over $1 million dollars of saved returning revenue.
Education
Master's Degree in Marketing
University of Alabama - Tuscaloosa, AL, USA
Bachelor's Degree in International Business
University of Alabama - Tuscaloosa, AL, USA
Skills
Demand Generation
Paid Advertising
Competencies
eCommerce
Other
Digital Marketing, Marketing, Google Ads, Bing Ads, Search Engine Marketing (SEM), Meta Platform, Google Analytics, ClickFunnels, Marketing Analytics, Sales Funnel, Lead Generation, Paid Search, Funnel Marketing, Paid Media, Google Paid Ads, Digital Marketing Strategy, Performance Marketing, Microsoft Advertising, Project Management, Data Reporting, Semrush, Social Media, Dashboards, Marketing Research & Analysis, HubSpot, Marketing Leadership, LinkedIn Ads, Creative Design, SEO Content, Forecasting, Basecamp, Adobe Suite, Smartsheet, WordPress, Trade Shows, Tableau, Analysis, TV Advertising, Radio Advertising, Adobe, Ganttify, Vendor Management, Digital Asset Management, SEO Tools, Content Marketing, Social Media Marketing (SMM), Email, Market Research, YouTube Ads, Marketing ROI Optimization
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring