Ghanshyam Brahmbhatt
Verified Expert in Sales
Sales Expert
Vadodara, Gujarat, India
Toptal member since August 19, 2024
Ghanshyam is a marketing expert with 16+ years of experience leading the development and execution of digital marketing campaigns for B2B and B2C industries, focusing on SEO, SEM, campaign management, and lead generation. He has worked with startups and large enterprises, driving growth through marketing automation, optimizing marketing processes, and enhancing brand visibility. At Aecor Digital, Ghanshyam's digital campaign strategies grew inbound sales by 100% and ROI by 500%.
Expertise
- Campaign Management
- Digital Marketing
- Google Ads
- Google Analytics
- Google Tag Manager
- HubSpot
- Looker Studio
- Pay-per-Click (PPC)
Work Experience
Digital Campaign Manager
Aecor Digital International Pvt Ltd
- Increased inbound sales by 100% through email marketing, online ads, and media buying activities—achieving £200,000 in revenue and 500% ROI in FY 2024.
- Strategized, conceptualized, and executed all digital campaigns to enhance internet-wide penetration. Created custom reports using Google Analytics, Google Ads, Facebook Ads, and Google Data Studio.
- Developed new business sources and tapped incremental revenue opportunities through website leads. Ensured delivery via analysis and optimization of campaign performance in terms of ROI and metrics like clicks, opens, and click-through rates.
- Prepared marketing automation flows, including CRM lead management, and provided insights for Data Studio reporting.
Digital Marketing Manager
Helios Solutions
- Facilitated a 469% growth in the client's website traffic through technical SEO and website analysis and generated 500+ monthly leads for a SaaS chatbot product.
- Managed all digital activities across Helios Solutions, including the website, integrated digital campaigns, social media, analytics, user experience, and engagement.
- Led and monitored digital campaigns to enhance internet-wide penetration, including strategizing, conceptualizing, and executing SEO, SEM, and social campaigns.
- Developed new online business sources and tapped incremental revenue opportunities, driving all digital marketing projects and creative communication development.
- Automated lead nurturing with email drip campaigns and CRM workflow setup in HubSpot, building smart sales campaigns.
Assistant Marketing Manager
Gateway TechnoLabs
- Charged with creating custom reports with Adobe Analytics, which includes ad hoc and workspace analysis.
- Implemented eVar, s.prop, and events with Dynamic Tag Manager to set up effective campaign tracking.
- Charged with creating and maintaining comprehensive Google Analytics reports with the help of Excel macros.
- Monitored and evaluated web analytics dashboards and reports to develop and execute action plans.
SEO Analyst
VCAN Technologies Pvt
- Helped leading domestic clients, including Kemrock, Ameya, L&T, Banco, and 20 Microns, to achieve SEO rankings.
- Conducted keyword research, optimized on-page and off-page elements, and managed link-building strategies to improve organic search rankings.
- Monitored and analyzed SEO performance metrics using tools like Google Analytics and Semrush to provide actionable insights for continuous optimization.
SEO Executive
Webmyne Systems Pvt
- Worked on off-page promotions (articles, blogs, directories, forums, bookmarking, micro-blogs, social networks, press releases, news, classifieds, and business directories).
- Optimized site speed, mobile-friendliness, and crawlability while ensuring proper indexing and resolving technical issues to improve search engine rankings.
- Implemented and managed structured data, XML sitemaps, and clean URLs to enhance site visibility and search engine understanding.
Education
Postgraduate Diploma in Digital Marketing and Communication
Mudra Institute of Communications - Ahmedabad, India
Bachelor's Degree in Computer Programming
Veer Narmad South Gujarat University - Gujarat, India
Certifications
Google Analytics Certification
Google Ads Certification
Conversion Optimization Certification
Skills
Demand Generation
Paid Advertising
Competencies
B2B
Other
HubSpot, Zoho, Google Ads, Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, LinkedIn Ads, Meta Ads, Semrush, HTML, Marketing, SWOT Analysis, Drip Campaigns, B2B Marketing, Web Analytics, Audience Segmentation, Buyer Personas, Marketing Automation, Google Analytics, Search Engine Optimization (SEO), Pay-per-Click (PPC), WordPress, Digital Marketing, Looker Studio, Campaign Management, Inbound Marketing, B2B Lead Generation, Lead Generation, Digital Marketing Strategy, SaaS, SaaS Product Marketing, Product Marketing, Paid Search, Guest Posting, Content Marketing, Google Paid Ads, Ad Optimization, Keyword Analysis, Paid Media, Microsoft Excel, Dashboards, Data Analytics, Performance Marketing, Email Marketing, Marketing Operations, Zapier, Mailchimp, SEO Tools, HubSpot Marketing Hub, Website Audits, Press Releases, Digital Advertising, Marketing Strategy, Growth Marketing, Product Launch, Go-to-market Plans, Facebook Ads, Email Campaigns, Conversion Rate Optimization (CRO), Backlinks, A/B Testing, Marketing Analytics, Content Strategy, Customer Acquisition, Ad Campaigns, Startup Marketing, Conversion Rate, Landing Page Optimization, Data Analysis, Advertising Copy, Google Ad Manager, Instagram Ads, Brand Strategy, Online Sales, Growth Strategy, Growth Hacking, Business Proposals, Market Research & Analysis, Marketing Leadership, Marketing Technology (MarTech), Pitch Decks, Presales, Marketing Reports, Customer Relationship Management (CRM), Facebook Marketing, Social Media Management, Healthcare Services, Reporting, Pixel, Marketing Attribution, Value Proposition, Domain Migration, SEO Audits, Google SEO, LinkedIn Marketing, Cold Emailing, Content Marketing Strategy, Native Ads, Klaviyo, Social Media, Market Segmentation, Programming, Account-based Marketing (ABM), Search Engine Marketing (SEM), Bing Ads, Display Advertising, Keyword Research, Key Performance Indicators (KPIs), WordPress SEO, WordPress Themes, Google Search Console, Technical SEO, Global SEO, Link Building, Article Writing
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