Gourav Kalbalia
Verified Expert in Sales
Sales Expert
Bengaluru, Karnataka, India
Toptal member since October 16, 2024
Gourav is a seasoned full-stack digital marketing expert with 7+ years of experience in B2C and B2B solutions. He has a proven track record of driving significant growth for eCommerce, gaming, edtech, and SaaS products through meticulous planning and strategic execution. Passionate about emerging tech trends, Gourav excels in performance campaigns, lead generation, and cross-functional collaboration, delivering impactful results and sustainable long-term growth.
Expertise
- Account-based Marketing (ABM)
- B2B Marketing
- Content Marketing Strategy
- Demand Generation
- Email Marketing
- Google Ads
- LinkedIn Marketing
- SaaS Product Marketing
Work Experience
Paid Ads (YouTube/Facebook/Meta) Expert
Dot and Circle LLC.
- Launched and managed a paid YouTube video campaign that generated 2,666 new subscribers and over 4,100 watch hours, surpassing monetization eligibility thresholds.
- Drove 143,000+ video views and 2.7+ million impressions with a total spend of $3,136, achieving a cost-effective CPM of around $1.14.
- Generated 20,101 clicks through targeted video content, demonstrating strong engagement and successful creative optimization.
- Optimized ad delivery to achieve a CTR of approximately 0.74%, outperforming industry benchmarks for YouTube ads.
Growth Strategist
Babbel GmbH
- Designed and launched a full B2C marketing funnel that successfully acquired the first batch of pilot users, boosting sign-ups by 30%.
- Led A/B testing on landing pages, improving conversion rates by 25% through data-driven design and messaging optimisations.
- Set up end-to-end ad campaigns driving traffic to landing pages, converting form fills, and booking meetings via calendar integration.
Product Marketing Manager
Artwork Flow
- Debuted Artwork Flow on Product Hunt, obtaining second place in the "product of the day" list, with 1,500+ votes and 200+ signups in the first week.
- Led GTM and demand generation strategies, growing B2B revenue significantly in two years.
- Expanded content creation and SEO efforts to increase organic website visitors from 4,000 monthly to 38,000 in three years.
- Built social trust and authority for SMB and enterprise sales through G2 and Capterra reviews and badges.
- Optimized 3rd-party listing referrals and direct traffic.
Marketing Consultant
The/Nudge Foundation
- Led marketing and digital outreach efforts across three impact streams, strengthening branding, program visibility, and positioning.
- Managed end-to-end marketing campaigns for several programs, including The/Nudge Incubator, the IAF fellowship, and the Cisco Agri Challenge.
- Fostered marketing partnerships to drive influencer-led growth and optimize spending across channels.
- Reduced customer acquisition cost (CAC) on multiple channels by 30-35%.
- Improved program visibility via SEO and email outreach campaigns, ultimately contributing to 40% of website traffic.
Product Growth and Marketing Manager
Gaming Panda
- Led marketing campaigns for Gaming Panda, an AI-led gaming assistant, enhancing app store optimization (ASO) and growing partner acquisition from zero to 10,000.
- Scaled the app to over 200,000 users in six months.
- Implemented the AARRR framework throughout the product lifecycle to boost adoption and developed engaging content to drive app usage and promote new features.
- Managed B2B and B2C partner channels and ran ad campaigns on Google and Facebook through influencer marketing, successfully reducing CAC to 10.90 INR and generating 250,000 Indian rupees in revenue within six months.
Co-founder and Head of Growth
SingleDigit
- Scaled SingleDigit from zero to 150 paid enrollment participants across four offline-online centers across Rajasthan and Jharkhand.
- Expanded and promoted existing and new franchise deals.
- Scaled SingleDigit's YouTube channel organically from zero to 1+ million video views and 15,000+ subscribers in 15 months.
Education
Bachelor's Degree in Computer Science and Mathematics
University of Delhi - New Delhi, India
Certifications
Inbound Marketing Certified
HubSpot Academy
Growth Marketing
GrowthX
Product Management: Building a Product Roadmap
Introduction to Marketing
Wharton School, University of Pennsylvania | via Coursera
eCommerce Analytics: From Data to Decisions
Google Analytics Academy
Skills
Tools
Apollo
Demand Generation
Paid Advertising, Brand Building
Competencies
B2B, Communication, Artificial Intelligence (AI), eCommerce
Roles
Sales Enablement
Other
SaaS Product Marketing, B2B Marketing, Marketing, Digital Marketing, Google Ads, Facebook Ads, Growth Marketing, Product Growth, Social Media Marketing (SMM), Demand Generation, Email Marketing, Digital Marketing Strategy, LinkedIn Marketing, Content Marketing Strategy, Account-based Marketing (ABM), Product Marketing, Marketing Strategy, Go-to-market (GTM) Strategy, Keyword Research, AI Marketing, Marketing Leadership, YouTube Ads, Influencer Marketing, Google Analytics, Ad Campaigns, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Customer Acquisition, Lead Generation, LinkedIn Ads, Content Marketing, Paid Media, Meta Ads, SEO Audits, Lifetime Value (LTV), B2B Lead Generation, Copywriting, Advertising, Google SEO, Growth Strategy, Ad Optimization, Technical SEO, Marketing Campaigns, Media Buying, Web Content, Go-to-market Plans, Social Media Content, Social Media, Brand Awareness, Instagram Ads, Digital Media, Social Media Management, Google Advertising, Return on Ad Spend (ROAS), App Growth, Facebook Marketing, Pay-per-Click (PPC), Marketing Budget Management, Marketing Management, Quantitative Research, Research, User Research, Local SEO, Social Media Advertising, YouTube Growth Manager, Go-to-market Optimization, Data Analytics, Paid Acquisition, Newsletters, Content, Buyer Personas, HubSpot CRM, SEO Consultant, Mentorship, Customer Research, Google Ad Manager, Google Analytics 4 (GA4), Monetization, SEO with AI, CRM Implementation, E-learning, Technical Writing, Marketing Research & Analysis, Consumer Insights, Customer Segmentation, Broadcast Media, Organic Content Marketing, Campaign Management, Monetization Models, HubSpot, Performance Marketing, HubSpot Marketing Hub, Branding, Revenue Growth, YouTube SEO, Marketing Analytics, Search Engine Marketing (SEM), Content Strategy, SaaS, Paid Search, Marketing Operations, Enterprise SEO, Value Proposition, Google Paid Ads, Hotjar, Microsoft Clarity, Audience Targeting, Customer Journey, SEO Marketing, SEO Backlinking, Marketing Technology (MarTech), MarTech Solutions, Healthcare, Websites, SEO Content, Engagement Strategy, Website Audits, Link Building, Business to Business (B2B), Brand Marketing, Brand Strategy, Management Consulting, Email Campaigns, Digital Advertising, Media Planning, Vendor Management, Affiliate Marketing, Audience Segmentation, Content Management Systems (CMS), Landing Pages, Email Marketing Automation, Email Marketing Strategy, Google Tag Manager, Pixel, Market Positioning, Product Positioning, Launch Strategy, Blog Posting, LinkedIn Profiles, Sales Funnel, Facebook, YouTube, Instagram, Content Creation, Influencers, Social Media Strategy, Sales Growth, Reports, Event Marketing, Lead Nurturing, 6sense, TikTok Ads, Webflow, Product Analytics, Web Analytics, Cold Emailing, Outbound Marketing, A/B Testing, Marketing Attribution, Growth Hacking, Marketing ROI Optimization, Startups, Gaming, Gaming Platforms, X (formerly Twitter), Market Research & Analysis, Executive Coaching, Ads, Presentations, Market Research, Public Relations (PR), SaaS Sales, Organic Social Media, Analytics, Marketing Plans, Generative Artificial Intelligence (GenAI), Online Sales, Shopify, Brand Positioning, Outreach, Advertising Copy, Instagram Marketing, Social Media Video Marketing, Marketing Automation, Zapier, Big Data, Critical Thinking, Direct Mail, Funnel Marketing, PPC Campaign Management, Funnel Optimization, SMS Marketing, Social Ad Design, Reddit Ads, Content Writing, Sales Pages, Competitive Strategy, Sales, Sales Promotion, Content Optimization, Global SEO, Marketing Program Management, Advertising Campaigns, Email Delivery, Wix, Website Management, Product Launch, Brand Management, Business Modeling, AI Social Media Content Creation, Video Ads, Sales Analysis, Canva, AI Agents, Semrush, TikTok Marketing, TikTok, App Store Optimization (ASO), Channel Strategy, B2B Partnerships, Niche Email Marketing, Advisory, Seos, B2C Marketing, Copy Editing, Profiling, Compliance-aware Marketing, Fintech, Fractional CMO, Growth Model, Product Management, Software as a Service (SaaS), SEO link building, Media Relations, Mobile Apps, App Installation, Mobile User Acquisition, Startup Marketing, Social Media Content Writing, Cross-border Payments, Financial Services, Ahrefs, Google Search Console, Shopify SEO, Workshops, Creative Strategy, X (formerly Twitter) Ads, Crypto, Video Games, Web3, Non-fungible Tokens (NFT), CRM Systems, Subscriptions, Real Estate Marketing, WordPress, Email Automation, Customer Relationship Management (CRM), Customer Experience, Email Content, Large Language Models (LLMs), AI-based Content SEO, Data Analytics (Marketing), Data Science, Automation, Mentorship & Coaching, Budget Management, Go-to-market Execution, Article Writing, Blockchain & Cryptocurrency, EMEA, Performance Metrics, User Engagement, Product Strategy, Multilingual SEO, User Personas, User Retention, Referrals, Inbound Marketing, Computer Engineering, Information Technology, Growth Marketing Product Manager, Mathematics, Thought Leadership, AppsFlyer, Partnerships, Fundraising, Strategy, Revenue & Expense Projections, YouTube Marketing, Strategic Marketing, Firebase, Google Play Store, Computer Science, SEO Tools, Customer Acquisition Cost (CAC), Blogs, Over-the-top Content (OTT), Streaming, TV Advertising, Kickstarter, Omnichannel Marketing, Digital PR, Personal Branding, ClickFunnels, Stripe, AIOps
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