Ijaz Shaikh
Verified Expert in Sales
Sales Expert
Markham, ON, Canada
Toptal member since September 7, 2022
Ijaz is an accomplished digital marketing strategist with extensive experience overseeing the development of digital marketing campaigns, eye-catching ideas, and brand strategies. He has planned, organized, directed, established, and operationally implemented SEO and paid, owned, and earned media strategies for renowned brands such as HearingLife Canada, Samsung, Glenmark Pharmaceuticals, Volkswagen, and Allianz. Ijaz is willing to leverage his expertise to help new clients.
Expertise
- Digital Marketing Strategy
- Facebook Ads
- Google Analytics
- Google SEO
- Google Tag Manager
- LinkedIn Marketing
- Screaming Frog
- Semrush
Work Experience
Senior Digital Marketing Manager
Advertising Agency
- Created SEM and SEO strategy for brands, using different tools, such as Semrush and Google Analytics, to enhance the overall traffic and conversions, including SEO score, and impact the organic traffic and page ranking by over 20% in six months.
- Used Semrush and BrightEdge tools to spearhead the strategy, execution, analysis, cost estimation, and reporting efforts for seven brands in the industrial manufacturing, food and beverage, and financial consulting sectors.
- Supervised a team of content writers for on-page optimization, including title, meta fixes, and long-form content creation with in-built keyword research to increase organic traffic by more than 25% yearly. I also worked on voice search optimization.
- Executed account management and digital communication strategies, including developing and implementing digital media across paid, owned, and earned channels to elevate brand salience and drive revenue growth.
SEO Strategist
SimplyWise, Inc.
- Devised content strategy, helping to identify relevant topics through high keyword volume to grow organic traffic and conversions. Improved organic traffic by over 30%.
- Designed an SEO brief for copywriting to create detailed content for uncovered topics, helping build programmatic pages to enhance organic traffic.
- Developed an AI video idea to have built-in videos to improve organic traffic and conversions through SERP.
Digital Marketing Specialist
HearingLife Canada
- Built the campaign and social media strategy and execution holistically while piecing together all the data, audiences, and best-in-class marketing technology. Collected and analyzed the data and created data visualization for the campaign.
- Oversaw financial planning to ensure efficient spending and return on investment (ROI) for all digital investments and team operations, managing a budget spending of $1 million across various channels, increasing ROI by 10%.
- Led the development of SEO as well as paid, owned, and earned media acquisition strategy across all digital channels—affiliates, search, social, programmatic, and display—to drive revenue by more than 50% from digital.
- Devised a targeted search campaign with different messaging and landing pages for different customer search journeys, relevancy, and customer experience to impact traffic and digital revenue generation by 10% more than before.
Associate Account Director
Cheil India
- Handled a team of nine people and a P&L of $5 million that I championed with end-to-end digital advertising campaigns for Samsung, Jet Airways, Abbott, and Glenmark.
- Carved a new positioning and launched Get More, a digital-first brand campaign for Jet Airways leveraging digital to strengthen their brand perception and offerings across programmatic and social channels leading to a jump of 21% growth in revenue.
- Used Google Analytics research to work out a targeted media display and pay-per-click campaign promoting products and services of Jet Airways across different consumer segments to improve sales revenue by 10% month on month.
Account Manager
Grey
- Accomplished India's first-ever Twitter campaign for Volkswagen #Anything4Jetta, driving inquiries by 25% more than the traditional media.
- Used Google AdWords and Keyword Planner, devised and executed a unique YouTube campaign for Volkswagen's launch of the new variant of its prominent car Jetta, leading to an increase in inquiries by over 50% more than average.
- Built a social media marketing (SMM) and SEO campaign, "Women Should" for Allianz Insurance, inviting users to turn over the search queries on Google, thereby creating a positive perception and salience for their women-linked insurance products.
Education
Master of Business Administration (MBA) in Marketing
University of Mumbai - Mumbai, India
Bachelor's Degree in Information Technology
University of Mumbai - Mumbai, India
Skills
Demand Generation
Brand Building, Paid Advertising
Competencies
B2B, eCommerce, B2C, Data Visualization, Pricing Strategy
Other
Semrush, Screaming Frog, Google Analytics, Digital Marketing, Google SEO, Local SEO, Digital Marketing Strategy, Google Tag Manager, Digital Media, Social Media, Digital Strategy, Google Search Console, Email Marketing, Project Management, Marketing Technology (MarTech), Marketing, SEO Tools, Growth Strategy, Strategy, Search Engine Marketing (SEM), Brand Strategy, Brand Positioning, Storytelling, Brand Marketing, Content Strategy, Marketing Strategy, Search Engine Optimization (SEO), Social Media Marketing (SMM), Shopify, Business to Consumer (B2C), Media, Customer Segmentation, Product Growth, On-page SEO, Ahrefs, Content Creation, Content Management, Web Analytics, Audience Targeting, Conversion Rate, Lead Generation, Launch Strategy, Go-to-market (GTM) Strategy, Growth Marketing, Marketing Attribution, Social Media Strategy, Campaign Management, Websites, Conversion, Conversion Rate Optimization (CRO), Google Optimize, Inbound Marketing, Organic SEO, SEO Content, Ads, Funnel Analysis, Consulting, Product Marketing, Marketing Communications (MarCom), SEO Audits, Keyword Research, Paid Media, Social Media Content, Social Media Posting, Social Ad Design, Google Data Studio, SEO Keyword Research, Funnel Marketing, Instagram Ads, Data Collection, Portals, Performance Marketing, Marketing Analytics, Social Media Management, Growth Hacking, Public Relations (PR), Writing & Editing, Product Positioning, Product Launch, Email Marketing Automation, Marketing Platforms, Pricing, Data Analytics, SaaS Product Marketing, Market Fit, Facebook Ads Manager, Direct to Consumer (D2C), Revenue Strategy, Market Research & Analysis, Business Models, Business to Business (B2B), Paid Search, B2B Lead Generation, Banking & Finance, Instagram Marketing, Facebook Marketing, Content Marketing, Team Leadership, Leadership, Executive Coaching, Mentorship, Digital Marketing Best Practices, Asana, Startups, Advertising Tools & Platforms, Google Analytics 4 (GA4), Account Management, SEO Backlinking, Off-page SEO, Healthcare, Landing Page Optimization, Analytics, WordPress SEO, WordPress, Competitor Analysis & Profiling, Keyword Analysis, New Product Development, Customer Journey, Google Paid Ads, Link Building, Website Audits, Global SEO, Programmatic SEO, SEO with AI, LinkedIn Marketing, Facebook Ads, Google Ads, X (formerly Twitter) Ads, Email Campaigns, Digital Campaigns, Copywriting, Content Writing, HTML, CSS, Music, Programming, X (formerly Twitter) Marketing, Digital Communication, Voice Search Optimization, Web Trends
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