Janelle Dominique Swing
Verified Expert in Sales
Sales Expert
Calamba, Calabarzon, Philippines
Toptal member since August 8, 2024
Janelle is a dynamic fractional CMO with over 10 years of digital marketing expertise. She specializes in crafting tailored strategies that drive sustainable growth and leveraging data-driven insights to optimize campaigns and enhance brand presence. With a proven track record in lead generation, social media engagement, and content marketing, Janelle is dedicated to helping businesses achieve and surpass their growth targets. Discover how Janelle can elevate your brand today.
Expertise
- B2B Marketing
- B2C Marketing
- Content Marketing
- Facebook Marketing
- Instagram Growth
- Instagram Marketing
- Sales Funnel
- Social Media Marketing (SMM)
Work Experience
Founder | CMO
ThisEngage Content Studio
- Managed and executed strategic marketing initiatives for multiple clients, delivering customized solutions that enhanced each client's market position and performance.
- Formulated and executed business strategies that acquired new clients, driving agency growth and significantly enhancing profitability.
- Led and mentored a diverse team of marketing professionals, fostering a collaborative and high-performing environment that enhanced team productivity and development.
- Developed and implemented tailored marketing strategies for diverse clients, ensuring impactful and effective solutions that met their unique needs.
Fractional CMO
We Build Trades Ltd.
- Generated 120 leads per month with a £6,500 ad spend and achieved a conversion rate of 10.23%, transforming their lead generation from solely referrals to a consistent and scalable pipeline for a plumbing and heating company in Glasgow.
- Achieved £87,000 in revenue in one month with a £2,700+ ad spend and a ROAS of 3,197:1, securing 30 quality leads per month for an aircon company in Oxford. During the winter season, they achieved £45,000 in revenue with just a £1,650 ad spend.
- Implemented standardized operating procedures (SOPs) and developed streamlined processes to enhance the efficiency and effectiveness of paid advertising campaigns.
Social Media Marketing Manager
Acadiana Pain and Performance Rehab
- Worked on a campaign that led to a remarkable increase in followers and consistently high engagement, with over 7,000 views on reels and 15,000 interactions on posts, establishing the client as an industry expert in pain rehab and holistic care.
- Achieved a follower increase from 3,990 to 27,035 and high engagement rates on Instagram.
- Developed a scalable content creation system to streamline production, ensure consistency, and enhance efficiency across all marketing channels.
Education
Bachelor's Degree in Business Administration
University of Makati - Makati, Philippines
Skills
Demand Generation
Paid Advertising, Brand Building
Competencies
B2B, eCommerce
Other
ClickUp, Zapier, Instagram Marketing, Facebook Marketing, B2C Marketing, Social Media Marketing (SMM), Brand Awareness, LinkedIn Marketing, Content Marketing, Instagram Growth, Organic Content Marketing, Paid Search, Google Paid Ads, B2B Lead Generation, Marketing, Organic Social Media, Facebook Ads, Lead Generation, Conversion Rate Optimization (CRO), Instagram Ads, Copywriting, Copy Editing, Digital Marketing Strategy, Growth Marketing, Email Marketing, Email Content, Content Strategy, Paid Media, Digital Media, Ad Optimization, Ad Campaigns, Digital Campaigns, Social Media Strategy, Social Media Management, Facebook, Instagram, Product Marketing, Content Management, Social Media, Graphic Design, Infographics, Marketing Analytics, Content Creation, Social Media Content, Media Buying, Analytics, Growth Strategy, AI Content Creation, SMART Social Media Marketing, Social Media Advertising, Proofreading, Google Ads, Shopify, Campaign Strategy, Marketing Strategy, Content Marketing Strategy, Monday.com, B2B Marketing, Sales Funnel, Podcast Marketing, Video Editing, Brand Strategy, Servant Leadership, Team Management, Landing Page Optimization, TikTok Ads, Search Engine Marketing (SEM), LinkedIn Ads, Kajabi, Facebook Pixel, Advertising Copy, Landing Pages, Funnel Marketing, Keyword Analysis, Pinterest Marketing, TikTok, WordPress, Search Engine Optimization (SEO), SaaS Product Marketing, Direct to Consumer (D2C), Consumer Packaged Goods (CPG), YouTube, AI Social Media Content Creation, Website Traffic, Linkedln, Brand Identity, Blog Posting, SEO Copywriting, Public Relations (PR), Digital PR, Leadership, Team Leadership, Project Planning, Project Management, Agile Project Management, Meetings, Meeting Briefings, Lead Magnet, Drip Email, Email Automation, Email Marketing Automation, Meta Ads, Ads, Cross-channel Marketing, Business to Business (B2B), Business, Entrepreneurship
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