
Jay Campbell
Verified Expert in Sales
Sales Expert
Knoxville, TN, United States
Toptal member since June 8, 2026
Jay Campbell combines GTM execution with hands-on AI systems development, crafting a MEDDPICC-enforcing deal operating system tailored for live client engagements. With a 65% win rate, he exceeded a $2.1 million SaaS quota by closing $2.9 million in deals. He built territories from zero, scaling revenues from $1.8 million to $45 million at Staffmark and from $1.5 million to $13 million at Tradesmen. Jay is a closer, designer, and operator of robust revenue systems.
Project Highlights
Expertise
- ChatGPT
- Claude
- Enterprise Sales
- Gemini
- LinkedIn Sales Navigator
- Notion
- Salesforce
- Slack
Work Experience
Account Executive
Sense
- Closed $772,000 against a $555,000 annual quota, achieving 215% in Q1 ramp and sustaining 109-164% attainment across all 4 quarters.
- Maintained a 65% win rate on qualified opportunities across a 10-14 week average sales cycle with $50,000 average ACV.
- Displaced Paradox, Whippy, and Converz AI in competitive takeouts through multithreaded C-suite campaigns aligned to executive ROI priorities.
- Closed top wins, including Doherty with $88,000 ACV over 24 months, Abacus with $86,000 ACV over 24 months, and Provider Healthcare with $60,000 ACV over 24 months.
- Built GPT-assisted deal workflows, including call plans, follow-up sequences, and champion kits that compressed cycle time and improved stage hygiene.
- Designed and facilitated AI enablement sessions for the sales team, introducing GPT-powered workflows for call planning, outreach, and champion development across active deals.
- Trained the sales team to effectively utilize digital sales rooms, explain them to prospects during discovery, and leverage them to close more deals.
Enterprise Account Executive
Avionte
- Closed $2.1 million against a $1.35 million annual quota by September, reaching 156% of full-year attainment and 267% of prorated quota within 7 months of hire.
- Landed 2 flagship enterprise deals: Xclusive Staffing at $1.5 million ACV over 36 months and The Reserves Network at $1.3 million ACV over 36 months.
- Managed enterprise sales cycles of 6-18 months at $500,000-$1.5 million ACV, closing 7 deals at an average of $800,000 with a 30% win rate on qualified opportunities.
- Built custom ROI models, implementation roadmaps, and executive reference programs that accelerated procurement timelines and reduced deal slippage.
- Orchestrated legal, procurement, and security review stages across multi-stakeholder enterprise accounts to maintain momentum through complex buying processes.
National Accounts Manager
Staffmark
- Expanded a $1.8 million office to $9 million, then transitioned to national accounts, growing a business book from $22 million to $45 million, consistently meeting budget targets.
- Owned national accounts, including Penske, Ryder, CEVA, DHL, and Keurig Dr Pepper across multi-state operations.
- Cut average time-to-fill from 21 days to 7 days while maintaining a 70% redeployment rate, 45% fill rate, and 42% gross margin.
- Earned Rookie of the Year (2020), Diamond Club (2021), and ranked Number 1 in sales nationally in 2021 and 2022, as well as Number 3 in 2023.
- Achieved 113% cumulative revenue growth from 2020 to 2023 while holding DSO to 32 days across a multi-state national accounts portfolio.
Branch Manager
Tradesmen International
- Achieved 767% revenue growth by expanding branch revenue from $1.5 million to over $13 million in under 3 years as a first-time branch manager.
- Secured flagship accounts, including the University of Tennessee with a $4 million per year multi-year contract, and Helix Electric at $2 million per year.
- Earned President's Club in 2019 for top branch performance across the national Tradesmen International network.
- Led the branch through the acquisition of a direct competitor, managing team integration and transition while maintaining sales momentum and client retention.
- Maintained a near-perfect safety record across 3+ years of field operations supporting skilled trades placements in construction.
Project History
Cadence | Your Personal Operating System
https://thejaycampbell.com/projects/cadenceBuilt Cadence, a personal AI operating system that manages sales workflows, inbox triage, deal reviews, content creation, daily briefings, and automated follow-up through a Telegram-based assistant and React dashboard.
Cadence is a personal AI operating system built to help a revenue professional manage the daily work that usually gets scattered across email, CRM notes, spreadsheets, reminders, and disconnected AI chats. The project started as an email triage tool and expanded into a full AI assistant for sales execution, content operations, pipeline management, and personal productivity.
The system runs via a Telegram chat interface with a React dashboard. It supports workflows such as daily briefings, 30-minute email triage, proactive reply drafting, MEDDPICC deal scoring, deal velocity tracking, follow-up sequence creation, prospect research, stock watchlist monitoring, and weekly scorecards.
I created the product concept, workflow architecture, positioning, automation structure, prompt logic, and operating model. The goal was to turn AI from a one-off assistant into a persistent execution layer that understands context, tracks work over time, and helps move high-value tasks forward without forcing the user to manage everything manually.
DealIQ OS
http://www.dealiqos.comBuilt an AI intelligence layer between sales reps and their CRM that silently extracts methodology from call transcripts, enforces stage gates against real evidence, and collapses post-call admin from 60+ minutes to 5.
DealIQ OS solves a problem every sales leader knows: CRM data reflects what reps believe happened on calls, not what actually happened. Pipelines fill with optimism. Forecasts become negotiations. Stage gates live on slide decks, but nowhere in the system.
DealIQ OS sits silently between the call recording stack (Gong, Chorus, Fireflies, and Zoom) and the CRM. It automatically captures transcripts, extracts MEDDPICC or a custom methodology criteria from every call, and fills Salesforce fields based on what was confirmed, not what the rep thinks happened. No rep action required. Deals cannot advance until methodology criteria are verified against real call evidence.
It was built on React 18, TypeScript, Drizzle ORM, and PostgreSQL by an AE who closed $2.9 million in SaaS using these exact frameworks in live deals, then built the tool to enforce them at scale.
Selling with AI
https://www.sellingwithai.vipBuilt Selling with AI, a practical sales enablement resource that turns AI into repeatable deal workflows, helping reps prep faster, follow up better, and move opportunities forward.
Selling with AI is a practical sales enablement project built to help sales professionals use AI inside real deal workflows, not just for basic email writing. The project focuses on turning AI into a repeatable operating system for prospect research, discovery preparation, follow-up creation, objection handling, account planning, and deal execution.
I created the positioning, content strategy, prompt frameworks, and weekly playbook structure. The goal was to make AI useful for sellers who need fast, clear, field-tested guidance they can apply the same day. Instead of abstract AI education, Selling with AI gives reps and sales teams specific workflows that support better preparation, sharper communication, and stronger pipeline movement.
RepoRanker
https://reporanker.comBuilt RepoRanker, a peer-review leaderboard for public GitHub repositories that helps open-source maintainers earn visibility through substantive developer reviews.
RepoRanker is a public leaderboard and review community for open-source GitHub repositories. The platform lets maintainers submit public repos, collect long-form peer reviews from GitHub-verified developers, and earn visibility through a transparent credit and ranking system.
I created the product concept, positioning, site structure, review model, credit economy, and go-to-market messaging. The goal was to address a clear gap for early-stage builders: GitHub is public but passive, and most launch communities reward short-term hype over sustained project quality. RepoRanker gives builders a place to get useful feedback, build social proof, and keep their projects discoverable over time.
Get a FN Job
https://www.getafnjob.comBuilt Get a FN Job, an AI-powered job search system that helps professionals evaluate role fit before applying, then create tailored resumes, outreach, and interview prep.
It is an AI-powered job search platform built for professionals who want a smarter, more focused way to manage their job search. Instead of pushing users to apply to more roles, the platform starts with role-fit analysis so they can decide whether an opportunity is worth pursuing.
The product reviews job descriptions, compares them against a user’s background, identifies strengths and gaps, and then helps create tailored resumes, cover letters, recruiter outreach, interview prep, and application tracking. I created the product concept, positioning, workflow structure, user experience direction, and go-to-market messaging around a simple point of view: job seekers should spend less time applying mindlessly and more time pursuing roles where they can make a stronger case.
Education
Bachelor's Degree in Computer Science
ITT Technical Institute - Knoxville, TN
Skills
Tools
Salesforce, Outreach.io
Roles
Account Manager, Sales Enablement
Other
ChatGPT, Claude, Slack, Notion, Enterprise Sales, HubSpot, Gong, LinkedIn Sales Navigator, Gemini, IT, Technology, SaaS Sales, MEDDICC, Pipeline Generation, Competitive Strategy, Agentic AI, C-suite, ROI, Multi-channel, Multithreading, Stakeholder Mapping, Deal Structuring, Complex Deal Negotiation, Deal Closure, Procurement, Staffing, Recruiting, Operations, Sales Operations, P&L Management, Team Leadership, Team Management, Business to Business (B2B), Sales Management, Construction, Recruitment, Field Sales, MEDDIC, SaaS, Automation, Stage-Gate Process, Process Automation, Solution Architecture, Gong AI, AI Tools, AI Agents, AIOps, Revenue Operations (RevOps), Forecasting, Sales Forecasting, Prompt Engineering, Go-to-market (GTM) Strategies, Sales Development, Workflow, Revenue Growth, Revenue Strategy, Mobile User Acquisition, Mobile Apps, Community Growth, Vibe Coding, SEO Tools, Human Resources (HR), Software, AI Chatbots, SEO with AI, Administrative Assistance, Clay, UX Design, Content Update
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