Luis Pozo
Verified Expert in Sales
Sales Expert
Aurora, CO, United States
Toptal member since January 27, 2025
Luis is a data-driven eCommerce and marketing expert with 7 years of experience developing and executing data-driven digital marketing strategies that drive significant revenue growth. He manages high-volume eCommerce operations, optimizes customer experience, and enhances conversion rates through targeted campaigns and UI/UX design. Luis leverages platforms like Shopify, Facebook, Instagram, and TikTok ads and has a track record of maximizing brand visibility and customer engagement.
Expertise
- Advertising
- Digital Marketing
- Marketing
- Online Sales
- Sales Funnel
- Web Content
- eCommerce
- eCommerce Strategy
Work Experience
eCommerce Brand Consultant (Freelance)
Independent
- Collaborated with CEOs and senior marketing and eCommerce experts to improve overall revenue and marketing strategies.
- Managed advertising data from Instagram, Facebook, and TikTok and created multiple ad creatives to enhance the landing page conversion rate.
- Led the redesign of the company's marketing strategy.
eCommerce & Brand Specialist
Bigly, LLC
- Led the marketing team and developed and executed eCommerce growth strategies.
- Designed and optimized online stores using Figma, ClickFunnels, and Shopify.
- Automated processes to enhance customer engagement and generate revenue of over $470,000 in under two months with a single offer.
eCommerce Manager Operator
Blanqo Colombia
- Worked as the main eCommerce operator for a dental care product, generating over $ 150,000 during the first 60 days of operations.
- Led and monitored ad campaigns, driving revenue across Shopify.
- Managed advertising campaigns, website design, and the entire digital operation for the brand, creating branding content, Shopify structures, and digital customer service.
Education
Undergraduate Coursework in Industrial Marketing
Rafael Urdaneta University - Maracaibo, Venezuela
Skills
Demand Generation
Paid Advertising
Competencies
eCommerce, B2C, B2B, Artificial Intelligence (AI)
Other
Slack, Monday.com, Marketing, Marketing Strategy, Advertising, Social Media Marketing (SMM), Copywriting, Ad Design, Brand Design, Marketing Consulting, Growth Marketing, Product Marketing, Search Engine Optimization (SEO), Marketing Analytics, eCommerce Consulting, Canva, Customer Research, Customer Experience, Klaviyo, eCommerce SEO, B2C Marketing, Business to Consumer (B2C), Nutrition & Supplements, Clothing, Sales Funnel, Funnel Analysis, Funnel Optimization, Funnel Marketing, Customer Relationship Management (CRM), Sales & Marketing, Conversion Rate Optimization (CRO), Cross-channel Marketing, Cross-channel Optimization, Creative Problem Solving, UX Design, UI Design, Web Design, Email Design, Email Marketing, Email Automation, Email Campaigns, Email List Building, Direct to Consumer (D2C), Dropshipping, Project Management, ClickFunnels, Web Content, eCommerce Strategy, eCommerce Marketing, eCommerce Design, Business to Business eCommerce (eB2B), eCommerce Platforms, Online Sales, Digital Marketing, Web UI, Web UX, Branding, Digital Branding, Logo Design, SEO Copywriting, Shopify, Content, A/B Testing, Facebook Ads, Meta Ads, Ad Optimization, Lead Generation, Ad Campaigns, Instagram, Instagram Marketing, Social Media, Spanish, User Experience (UX), Newsletters, Growth Strategy, Content Creation, Performance Optimization, Campaign Optimization, Website Optimization, Content Marketing, Storytelling, Brand Marketing, Brand Positioning, Brand Strategy, Market Research & Analysis, Competitor Analysis & Profiling, Digital Marketing Strategy, Landing Pages, UX Writing, Copy Editing, Scriptwriting, Brand Awareness, Video Scripts, Website Traffic, Go-to-market (GTM) Strategy, Launch Strategy, Market Entry, Retail Marketing Campaigns, Trello, Affiliate Marketing, CRM Systems, Amazon FBA, Amazon FBM, Figma, Mockups, Amazon Listings, Amazon Seller Central, Amazon Marketplace, Sustainability, AI Content Creation, Email Marketing Automation, Mailchimp, Technical SEO, Packaging, Social Media Content, SEO Marketing, Content Strategy, ChatGPT, Email Content, Industrial Marketing, English, D2C Branding Strategy, Shopify SEO, Shopify Marketing, Shopify API, Shopify Design, Shopify Plus, Amazon, Facebook Posts, Campaigns, Campaign Scaling, Facebook Ads Manager, Facebook Video Ads
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