Maryam Mahjoub
Verified Expert in Sales
Sales Expert
Toronto, ON, Canada
Toptal member since July 17, 2023
Maryam is an expert digital marketer focusing on B2B enterprise marketing and strategy. As SIMBA Chain's CMO, she executed a successful go-to-market strategy, securing major industry partnerships. Her SaaS, A/B testing, ABM, and lead generation skills have invariably boosted conversions and shortened sales cycles. At ConsenSys, Maryam ensured opportunities with Swift, Hitachi, and Ford. As a hands-on, analytical, creative consultant, she has improved marketing strategies for various companies.
Expertise
- Content Strategy
- Data Management
- Demand Generation
- Google Analytics
- Product Marketing
- SaaS Product Marketing
- Search Engine Marketing (SEM)
- UX Analysis
Work Experience
Chief Marketing Officer
SIMBA Chain
- Launched the go-to-market strategy for Blocks, leading product marketing and driving communications, positioning, and lead generation activities that resulted in partnerships with Fujitsu, Deloitte, Mondelez Foods, and Volvo.
- Developed the digital strategy that included a new website, improved SEO and SEM, content management, and digital ads with AdWords, LinkedIn, and AdWork Media. This helped increase MQL to SQL lead conversions from 12% to over 20%.
- Collaborated with sales and product teams to develop midstream funnel content and sales enablement materials to help reduce the sales cycle.
- Worked with partners including Capgemini, Atomic32, Deloitte, and Hyperledger Foundation to create co-marketing materials and combined go-to-market strategies.
- Developed account-based marketing campaigns that led to over 30% engagement and four opportunities—each worth around $80,000—with a $2,000 budget.
- Created ongoing investor materials and decks for Series B funding and monthly board reports and updates.
Management Consultant (Owner)
Mahjoub Consulting
- Helped 8+ companies across healthcare (HL7, Komodo Health), fintech (Soramitsu), martech (Verasity), and other industries with their marketing needs, from branding to demand generation, product launch, press releases, and marketing.
- Increased B2C app downloads for Verasity from 130,000 to over 300,000 in six months with organic and paid social media management (via Hootsuite), public relations, and UX improvements.
- Reduced cost per lead for Komodo Health by 10%, improving their go-to-market strategy, streamlining lead management processes from marketing to sales, and increasing conversion rates with targeted sales enablement materials.
- Boosted Soramitsu's social media visibility by more than 200% before the product launch, aiming to increase the consumer app's Day 1 conversion rates.
- Rebranded HL7 and launched their new website, helping to increase memberships and event attendance and sponsorships.
Head of Marketing
ConsenSys
- Led brand development, product positioning, and product marketing for three development enterprise products.
- Created a lead generation and growth strategy that brought in opportunities with Swift, Hitachi, and Ford, amongst others.
- Reduced acquisition costs by improving event participation with data on event performance. Enhanced account-based marketing strategies and launched a new website for demand generation and funnel optimization.
Senior Manager, Partner Program
Canada Post
- Launched the organization's partner program, responsible for $900 million of flow-through revenue with a $200,000 operational budget. Developed partner tiers, incentives, training, and a support plan.
- Exceeded annual goals for net new revenue by at least 130% every year.
- Led a partner acquisition strategy to grow partners from 350 in 2011 to over 650 in 2013.
- Launched a new website for partners and implemented a demand generation strategy, increasing lead generation from 850 per month to over 3,000.
Education
Master of Science Degree in Healthcare Leadership
University of Denver - Online
Bachelor's Degree in Psychology
University of British Columbia - Vancouver, BC, Canada
Certifications
Project Management
University of British Columbia
Skills
Tools
Salesforce
Competencies
B2B, Competitive Analysis, B2C
Demand Generation
Paid Advertising
Other
Google Analytics, Mailchimp, Data Management, Healthcare, User Journeys, Research Methods, Content Strategy, Websites, B2B Lead Generation, SaaS Product Marketing, Demand Generation, Product Marketing, Customer Acquisition, Market Research & Analysis, Strategic Marketing, Digital Marketing, Lead Generation, Business to Business (B2B), Digital Marketing Strategy, Social Media Strategy, Brand Marketing, Brand Development, Go-to-market (GTM) Strategy, Sales Strategy, B2B Partnerships, Startups, Marketing Mix, Client Presentations, Events, Content Marketing, Growth Marketing, Marketing Analytics, Marketing Leadership, Conversion Rate Optimization (CRO), Funnel Optimization, Marketing Strategy, Sales Funnel, Buyer Personas, Growth Strategy, Funnel Marketing, HubSpot, Hotjar, Semrush, Google Ads, Hootsuite, Project Management, Analytics, UX Analysis, Statistical Analysis, Statistics, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Sales, Paid Search, Growth Strategy Consultants, Paid Media, VWO, Copywriting, Strategy, Account-based Marketing (ABM), SEO Tools, People Management, Investor Relations, Product Positioning, Branding, Mobile UX, Team Leadership, Community Growth, Hiring, Business Processes, Content, Social Media, Operations Management, Advertising, Budgeting, Competitor Analysis & Profiling, Web UX, Press Releases, SEO Content, Channel Management, Sales Support, Marketing Technology (MarTech), Marketing, Direct Marketing, Team Management, Product Launch, Public Relations (PR), Organic Social Media, Market Segmentation, Cross-functional Team Leadership, Project Scoping, Project Design, Project Budget Management, Software Sales, SEO Consultant
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