Matija Djumic
Verified Expert in Sales
Sales Expert
Belgrade, Serbia
Toptal member since April 20, 2023
Matt is a digital marketing consultant with 8+ years of experience and a passion for growth. He has been helping businesses optimize their conversion funnel by offering cross-channel digital marketing strategies. Additionally, he provides copywriting and design guidelines that streamline every step of the conversion process. With a strong interest in blockchain and Web3 spaces, Matt is eager to embrace new growth marketing opportunities as a digital strategist.
Expertise
- B2B Lead Generation
- Conversion Rate Optimization (CRO)
- Digital Marketing
- Digital Marketing Strategy
- Digital Project Management
- LinkedIn Marketing
- Marketing Strategy
- Social Media Strategy
Work Experience
Go-to-market Consultant
SPONA
- Assisted the founder and the team with B2B lead generation, conversion rate optimization, and funnel analysis.
- Helped make the business profitable in only four months.
- Supported the founder in securing 1st seed VC investments.
Digital Marketing Consultant
Boost Me Up
- Helped early-stage tech startups with their go-to-market strategies.
- Worked with 10 tech startups on user acquisition, market positioning, and business development.
- Delivered go-to-market and marketing strategy workshops for startups and the team.
Digital Marketing Consultant | Mentor | Speaker
Science Technology Park Belgrade
- Conducted 10+ marketing workshops for 150+ startups, covering business-to-consumer (B2C) and business-to-business (B2B) marketing, cross-channel marketing, email marketing, digital marketing strategy, user acquisition, and market and trend analysis.
- Improved paid ad metrics for MyFitWorld, a fitness app, by 400%, including cost per lead, attracted first paid users, built total capacity within the team, set up the conversion rate, and optimized landing page best practices in six months.
- Helped launch the MatchIT product and acquire over 1,000 beta users in two weeks.
- Conducted mobile advertising and carried out social media analytics using HubSpot and Google Analytics 4 to measure traffic and engagement on websites and apps.
Digital Marketing Strategist
Forleap
- Led social media activities for Warner Bros Discovery in four countries on eight accounts. Achieved growth of 2.2+ million followers and 700%+ YoY growth average on all accounts in main metrics.
- Worked on High Times' pre-IPO campaign, the 1st in cannabis history, overseen by the SEC. Helped with B2B lead generation, building a contact list of 5,000+ cannabis investors, and contributed to raising an 8-figure amount in three months.
- Led Balkan Netflix (RTS Planeta) digital efforts and grew the user base to more than 1,500,000 users from 120+ countries, increasing revenue by a factor of six in three years.
- Boosted B2B gallery subscriptions by 180% and developed a strong contact list of galleries from 250 different cities and 55 different countries for Widewalls, a global art website.
- Developed the Gi Group team's capability for organic and paid social media marketing through Facebook, Instagram account management, and LinkedIn, making them fully independent within three months.
- Raised the number of Novosti's YouTube channel subscribers from 100 to 36,600 in six months through conversion rate optimization (CRO). Developed and launched, with the team, seven original YouTube series.
- Drove Instagram growth for the global lighting solutions leader, BUCK Lighting, from 100 to 5,000 target followers in six months.
- Increased monthly car rental for Naxi's, an Austrian electric car rental company, by 100% in just three months, filling all available spots. Then, started to develop other services with the business owner.
- Achieved a 10x return on ad spend (ROAS) on Facebook and Instagram ads, generating over $3,000 in daily revenue for Yellowstore, a Balkan household item dropshipping store.
- Managed a team of 5-10 people in design, inbound marketing, cross-channel marketing, SEO, web development, social media, and video production. Handled corporate and personal branding.
Social Media Expert
Duett, LLC
- Built out their marketing strategy, including organic and paid social, influencer marketing, and brand/website refresh.
- Managed design, development, and launch for their new website.
- Helped the team implement marketing processes for organic and paid social, influencer outreach, and conversion rate optimization.
Marketing Expert
Antler
- Ventured building program for startup founders, NYC 2024 Spring Cohort.
- Attended their go-to-market and marketing strategy sessions.
- Got a chance to learn from very successful startup marketers.
Marketing Strategist | Lead
Mass General Brigham - ScienceBank
- Created an ideal customer profile that we used for our go-to-market strategy.
- Led a small marketing team focused on website redesign, social media, lead generation, and email/LinkedIn outreach.
- Developed a go-to-market strategy that focused on acquiring the first 100 publications.
- Helped set up communities as a way to acquire and nurture our leads.
- Assisted in establishing user acquisition processes through digital marketing channels, email outreach, and referral programs.
Digital Marketing Strategist
Pathfinder DMCC
- Worked with the company's founders to audit all of their Facebook Ad campaigns, as well as their competitors' and peers', the latest Facebook Ad trends, and their analytics.
- Conducted mobile marketing and carved a path forward for their Facebook Ads based on our in-depth analysis, in line with the latest hacks and trends, ensuring the best possible results.
- Audited their complete conversion funnel—from the landing page all the way to pricing and sign-ups. Suggested low-hanging fruit improvements and a complete page redesign based on research and best use cases.
- Ensured that the client improved the complete business-to-consumer funnel—from Facebook creative all the way to their offer, pricing, and sign-up process.
Conversion Rate Optimization Specialist
Digital Silk
- Improved B2C website development processes, including brand and digital strategy, website architecture, messaging with a defined tone of voice, planning, and web design, to ensure an uplift in post-launch conversion rates.
- Achieved a 30% increase in the conversion rate across the website for My Green Mattress.
- Increased DesignRush's website-wide conversion rate by 25%.
Marketing Strategist
Digital Silk
- Increased conversion rates by 25% for two 8-figure B2C eCommerce websites, Rollink.com and Lugz.com.
- Spearheaded multiple projects across brand strategy and design, including the logo and brand book, web planning, web design, web development, text analytics, marketing strategy, and execution.
- Managed a cross-functional team of brand strategists, web designers, web developers, project managers, SEO specialists, pay-per-click (PPC) specialists, email specialists, social specialists, graphic designers, and video editors.
Senior Social Media Strategist
Digital Silk
- Reduced cost per warm lead from $800 to $40 in six months for a Modula USA product that costs between $100,000 and $1,000,000. Increased 20x the number of monthly social leads, with 95% being high-quality leads.
- Took part in a cross-platform campaign for G Pen, a leading global cannabis vape pen manufacturer, which included Facebook, Instagram, email, influencers, and PRs, and brought in 7-figure revenue in seven days and a 150% YoY growth.
- Set up Meltano's conversion rate optimization best practices, bringing in 298 viable B2B leads within 2.5 months. Additionally, mapped out the targeting and remarketing roadmap for PPC and paid social for the following 12 months.
- Managed international teams of 2-3 designers, video editors, and community managers per project.
Head of Marketing
SkyHighGrowth
- Added three new services: LinkedIn automation, paid social media, and organic social media.
- Acquired 10+ new clients through social media platforms such as Facebook, Instagram, and LinkedIn, events, and other activities in nine months.
- Organized and managed regular B2B sales events in Belgrade and improved our positioning as experts in the field. We became the go-to place for B2B sales.
- Created and managed the CEO's brand and image on social media. Performed ad optimization and account-based marketing (ABM) to gain leads and improve ROI.
- Worked with teams ranging from 1-2 lead generation associates, a social media specialist, and 1-2 account managers, depending on the scope of the projects.
Head of Marketing
Non Stop Fitness
- Grew paid monthly memberships in four locations by 350% in six months.
- Ran logistics and a successful pre-launch campaign that filled all the 700 available paid spots in a 1,000-square-meter gym before opening, bringing in $19,000 in monthly revenue.
- Organized and managed three big PR events with Balkan sports and music celebrities.
- Rebuilt and redesigned the website, including technical SEO and content keyword optimization.
- Managed PR, billboard, and flyer promotion campaigns around Belgrade.
- Collaborated with four gym managers and managed a team of 3-5 promotion and events specialists, a designer, and a social media specialist.
Digital Marketing Lead & Consultant
Impact Hub Belgrade
- Achieved 410% growth in startup and SMB membership programs in 12 months.
- Increased by 510% the number of memberships in the startup accelerator program.
- Delivered 10+ digital marketing workshops to 200+ startups and SMBs.
- Promoted events via social media that led to a 320% increase in monthly event revenue.
- Managed an international team of 4-6 marketing specialists, designers, and photographers.
Marketing Director
Vasic Media
- Managed 15-20 different client accounts as part of my role.
- Positioned Vasic Media as the go-to social media marketing agency in the Balkan region.
- Contributed to positioning Petar Vasic, the CEO, as the top marketing influencer in the Balkan region.
- Led a 3-5 person team of content marketers, including designers, copywriters, and video production experts.
- Grew the client base from 5 to 20+ in less than a year.
Content Marketing Specialist
Vasic Media
- Promoted Pivo i drugari's Kozel, Pilsner Urquell, and Grolsch Proxy brands by leveraging organic growth from 0 to 31,000 Facebook likes and 3,600 Instagram followers.
- Played a key role in the organic growth from 0 to 10,000 Facebook likes and Instagram growth to 5,200 followers for the Serbian opposition politician Nebojsa Zelenovic.
- Managed a total of six different accounts in 12 months.
Education
Bachelor's Degree in Information Technology and Computer Science
Singidunum University - Belgrade, Serbia
Progress Toward a Bachelor's Degree in Information Technology and Computer Science
University of Belgrade - Belgrade, Serbia
Bachelor’s Degree (Exchange Program) in Information Technology and Computer Science
Lincoln University of PA - Baltimore Pike, PA, USA
Certifications
Google Analytics for Beginners
CXL
Landing Page Optimization
CXL
Google Shopping
CXL
Advanced LinkedIn Ads
CXL
Account Based Marketing
CXL
Project Management for Marketers
CXL
Email Marketing
CXL
Google Analytics Certification
Meta Certified Digital Marketing Associate
Meta
YouTube Music Certification
YouTube Asset Monetization
YouTube Content Ownership
TOEFL
ETS
Skills
Competencies
eCommerce, B2B
Demand Generation
Paid Advertising
Other
Digital Marketing, Marketing Strategy, Digital Marketing Strategy, Conversion Rate Optimization (CRO), Social Media, Social Media Design, Organic Social Media, Social Media Content, Social Media Strategy, Facebook Ads, Instagram Ads, Instagram Marketing, LinkedIn Ads, LinkedIn Marketing, Marketing, Marketing Mix, Consulting, Public Speaking, B2B Lead Generation, Cold Emailing, Digital Marketing Design, Social Ad Design, Social Media Management, Social Media Posting, Project Management, Digital Project Management, Facebook Marketing, WhatsApp, English, Mobile User Acquisition, Conversion Rate, Funnel Marketing, Marketing Plans, Social Media Marketing (SMM), Funnel Optimization, Social Media Analytics, Social Media Campaigns, Social Media Advertising, Business to Consumer (B2C), Startups, Marketing Leadership, Remarketing, Instagram Growth, Consumer Services, Marketing Analytics, Sales Funnel, Team Leadership, CRM Systems, Go-to-market (GTM) Strategy, Web Marketing, Content Marketing, Customer Acquisition, HubSpot, Web Design, WordPress, WooCommerce, Magento, Branding, Web UI, Mobile UI, Pay-per-Click (PPC), Email, Business to Business (B2B), Email Marketing, B2B Partnerships, Google Analytics, Google Analytics 4 (GA4), Google Analytics 360, YouTube SEO, YouTube Ads, YouTube, YouTube Marketing, Inbound Marketing, Shopify, Snapchat, TikTok, TikTok Ads, Google Ad Manager, Market Positioning, ClickFunnels, User Journeys, Python, Web Development, Web UX, Email Campaigns, Paid Media, Paid Search, Google Paid Ads, Lead Generation, Google Ads, Google Shopping Ads, Product Marketing, Facebook Ads Manager, Product Positioning, Mobile Marketing, Funnel Analysis, Search Engine Optimization (SEO), Technical SEO, Account-based Marketing (ABM), Text Analytics, Brand Books, Books, Ad Optimization, Personal Branding, Tone of Voice, Instagram Account Management, Mobile Advertising, Cross-channel Marketing, Logistics, Website Redesign, Landing Pages, Customer Insights, Viral Marketing, B2B Marketing, Sales Pipeline Management, SEO Tools
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