Nikhil Warrier
Verified Expert in Sales
Sales Expert
San Francisco, CA, United States
Toptal member since November 4, 2024
Nikhil is a seasoned project management and marketing leader with a decade of experience in creative operations and PMP certification. Adept at navigating agency and brand realms, his expertise lies in elevating creative operations and project management capacities and spearheading impactful marketing ventures within intricate stakeholder landscapes. Nikhil's accomplishments underscore his exceptional ability to scale operations and lead successful initiatives in dynamic environments.
Expertise
- Account Management
- Advertising
- Brand Strategy
- Client Services
- Creative Operations
- Marketing Program Management
- Marketing Strategy
- Partnership Marketing
Work Experience
Director, Creative Operations and Account Management
Supervillain
- Achieved sixfold revenue growth in three years by uncovering latent client needs and expanding service offerings. Led planning, budgeting, resource allocation, team management, and initiatives, surpassing stakeholder expectations.
- Headed cross-functional teams to deliver multi-channel marketing campaigns and web development projects for clients, including Stanford Health Care, Under Armour, Solana, Pear Deck Learning, and CoactiveAI.
- Owned key relationships with production and media agency partners, celebrity talent, and a diverse contractor pool. Spearheaded contracting, negotiations, and RFP processes while developing and implementing streamlined onboarding systems.
- Established an integrated product design practice from the ground up, developing team charters and defining design processes while successfully delivering key client projects from roadmap to launch.
- Drove operational excellence, balancing efficiency and efficacy through leading project retrospectives, resulting in streamlined workflows, elevated stakeholder engagement, and implementation of right-sized tooling.
Marketing Operations Manager
Currents FM
- Managed the creator acquisition pipeline and streamlined the onboarding process, reducing the time to launch by 40%.
- Developed comprehensive documentation and implemented a milestone-based process, enhancing measurement and repeatability.
- Produced two virtual events to highlight the platform’s diverse creator network and enhance community engagement and platform visibility.
Head of Marketing Operations and International Events
Times Internet
- Owned marketing and go-to-market (GTM) functions at a newly founded live events division within the company to produce large-scale event and music festival experiences tailored for South Asian audiences in the US.
- Developed and maintained integrated program calendars and managed strategic alliances with key partners like Live Nation, local multicultural media outlets, and event promoters to amplify brand visibility and foster community connections.
- Led operational initiatives within a lean team on accelerated timelines, successfully navigating diverse stakeholder needs.
Head of Partnerships
Impresario
- Managed on-premise contracts worth over $4 million annually with leading spirit brands under the Diageo, Pernod Ricard, Red Bull, and AB InBev portfolios.
- Orchestrated cross-functional collaboration between marketing and operations teams, resulting in successful store-level activations. This alignment resulted in a 60% year-over-year surge in on-premise contract value with key trade partners in 2017.
- Spearheaded strategic partnerships beyond the beverage industry, securing activations with Netflix, Levi's, and Tinder that drove over $1 million in incremental revenue.
Senior Executive, Community Marketing
Royal Enfield Motorcycles
- Led the events marketing group between 2014 and 2015. Revitalized Royal Enfield's annual Rider Mania motorcycling festival, now called Motoverse, in Goa.
- Drove impact by delivering an 83% increase in attendance at the Rider Mania event compared to prior years, boosting the brand's image and the overall success of an iconic event IP.
- Collaborated with the brand team and cross-functional business partners during a transformative time for the brand to rethink events marketing and community strategy from the ground up.
Producer
Only Much Louder
- Led the launch of the Red Bull tour bus in India, managing planning and production. Transformed the IP into Red Bull's most valuable market property, reaching over five million concert-goers in its first year and becoming a cultural cornerstone.
- Played a key role in producing and launching experiential activations with the festival's sponsors and brand partners as part of the founding team of Bacardi NH7 Weekender, often described as India's equivalent to Coachella.
- Oversaw end-to-end planning and execution of experiential brand activations for leading global brands in India, such as Levi's, Bacardi, HSBC, Royal Enfield Motorcycles, Nike, YouTube, and more.
Education
Bachelor of Arts Degree (Honors) in Hotel and Hospitality Management
University of Huddersfield - Huddersfield, England, United Kingdom
Certifications
Project Management Professional (PMP)
Project Management Institute (PMI)
Skills
Competencies
B2C
Other
Multimedia Production, Advertising, Client Services, Marketing Program Management, Account Management, Creative Operations, Brand Strategy, Partnership Marketing, Generative Artificial Intelligence (GenAI), Marketing Strategy, UX Design, B2B Marketing, Asana, Monday.com, Notion, Coda, Figma, Adobe Workfront, Confluence, Airtable, Social Media Campaigns, Business Operations, TV Advertising, Digital Media, Marketing Operations, Event Marketing, Brand Partnership, Event Planning, Production, TV Production, Content, Product Marketing, Client Relationship Management, Strategic Marketing, Performance Marketing, Brand Design, Out-of-home (OOH) Advertising, Print Media, Social Media Content, Web Development, Web Design, B2B Lead Generation, Project Management, Experiential Marketing, Talent Management
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