Paul Meijer
Verified Expert in Sales
Sales Expert
Amsterdam, Netherlands
Toptal member since October 20, 2022
Paul is a senior marketing manager who has managed teams and stakeholders. He excels at strategy creation, growth marketing and implementation, marketing management, and specific channels such as CRO, SEO, and paid advertising. He uses a data-driven, growth, and experimentation approach to drive business value. He worked for startups and established international brands. Paul is known for his never-ending drive in the marketing field and his strategic, creative, and critical thinking skills.
Expertise
- Conversion Rate Optimization (CRO)
- Customer Acquisition
- Digital Marketing Strategy
- Growth Strategy
- Marketing Leadership
- Organic SEO
- Paid Search
- User Research
Work Experience
Digital Marketing Manager
CORUM Investments
- Developed the international CRO strategy to provide a structured framework for ramping conversion optimization efforts and driving business value through more optimized pages and higher conversion rates.
- Increased online subscription funnel and lead generation conversions by 20%. Through A/B testing and optimizations, I was able to align messaging, marketing channels, and page design to the target audience and increase the conversion rate.
- Expanded the affiliate marketing partnerships to increase online visibility and traffic towards our brand and, more importantly, increase lead generation.
- Improved affiliate marketing ROI by changing the payment set up for the affiliate collaborations from a simple CPL structure to a value-based set up. Improved cost management, ROI and resulted in a substantial increase in revenue and performance.
Owner, Founder, and Digital Marketing Consultant
Samurai Marketing
- Improved client digital marketing efforts and marketing performance to achieve more visibility, traffic, and conversions or revenue.
- Collaborated with companies in different industries, including financial services, FMCG, retail, education, and blockchain.
- Guided clients in their digital marketing and growth strategies, SEO and content marketing, CRO, user testing, consumer behavior analysis, consumer insights, and paid advertising on a freelance basis.
- Helped with such activities: SEO keyword research, technical audits, competitor analyses, process and workflow improvements, advertising campaign and tooling set up, optimizing marketing campaigns, AB testing, improving content, workshops, and more.
- Held workshops and presentations to onboard stakeholders or train and educate internal members on specific marketing topics.
Head of Marketing
Nash
- Led and oversaw the marketing team, freelance, agency relationships, and overall ownership of the marketing team performance.
- Collaborated closely with the CEO and COO on business planning and management.
- Set the strategic direction for marketing and communications, determining the growth KPIs and drivers. Additionally, responsible for the marketing budget for customer acquisition growth and retention.
- Reduced the cost of app acquisition (CAC) by 40% and 80% of user adoption growth by more efficient budget management, advertisement iterations, and conversion optimization efforts.
- Focused on conversion optimization (CRO) initiatives, value proposition improvements, and user testing efforts to improve communication effectiveness, go-to-market, and product iterations. This resulted in a 30% onboarding uplift.
- Managed the company's rebrand efforts (web and app) with a partnered agency to appeal more strongly to our target audience. This resulted in 25% more engagement.
Senior Digital Marketing Consultant
Accenture
- Managed, developed, and implemented digital marketing growth strategies for (international) brands in different industries like fintech, financial services, telecommunications, sustainability, and retail.
- Managed teams of more than eight people with different backgrounds and nationalities. Additionally, I was a career counselor for five juniors and mid-level consultants to ensure their growth and development in the digital marketing field.
- Met marketing performance targets for project KPIs, such as Cost of Acquisition (50% CAC reduction), revenue growth (+75% growth), conversion uplift (+90% increase), web traffic (+120% increase), ROAS (+70% improvement), and more.
- Managed and executed hands-on conversion optimization (CRO), SEO, SEA, and programmatic growth marketing channels and campaigns for clients (e.g., assessments, campaign set up, performance optimizations, and A/B testing tooling implementations).
- Was responsible for the innovation pillar in the CRO and SEO team to stimulate innovations, product offerings, and automating tasks. As a result, 20+ new team initiatives, offerings, and service improvements were developed.
- Developed three new consulting offerings and five service optimizations, including a new site speed audit offering, new link-building offering, automated technical SEO dashboard, traffic potential forecasting, maturity scan, and CRO user research.
- Secured five new projects through client pitches and upselling, resulting in sold consultancy FTEs and incremental company revenue for Accenture.
- Created and executed media plans to drive awareness, traffic, and conversions (e.g., See, Think, Do, Care model) among marketing channels. Managed media budgets of up to 3 million euros.
- Offered and completed a leadership and management course through an external company.
SEO Consultant
Dept Agency
- Created and executed complete International SEO strategies for national and international eCommerce clients in different industries.
- Completed many keyword researches, content briefings, ranking analyses, competitor scans, technical analyses, and off-site link profile analyses to drive organic growth. Additionally, managed and executed SEO roadmaps and activities for the client.
- Achieved a 10%-120% increase in organic traffic, 5%-55% organic conversion growth, and 5-60% revenue increase for the SEO channel, surpassing most clients' targets.
- Collaborated with UX, SEA, and other disciplines to leverage cross-channel effectiveness and optimizations.
- Managed four interns with SEO activities on client projects.
Junior Marketing Analyst
Liberty Global
- Monitored marketing efforts with Adobe DTM and Adobe Analytics. Analyzed marketing trends and online data for business development in traction markets.
- Provided analyses to support management in data-oriented decision-making for companies in the portfolio, such as Virgin Media (UK), Unity Media (Germany), Ziggo (The Netherlands), and Telenet (Belgium).
- Created automatically updating dashboards, which are still being used long after leaving the company.
Education
Master's Degree (with Distinction) in Marketing Management
Tilburg University - Tilburg, The Netherlands
Bachelor's Degree in Consumer Behavior and Marketing
Wageningen University & Research Centre - Wageningen, The Netherlands
Certifications
Digital Leadership Course
Growth Tribe
Skills
Competencies
B2C, B2B, eCommerce
Demand Generation
Paid Advertising
Other
Growth Strategy, Digital Marketing Strategy, Conversion Rate Optimization (CRO), Organic SEO, Consulting, Marketing Leadership, Growth Hacking, Digital Marketing, On-page SEO, Link Building, SEO Content, Content Strategy, Off-page SEO, Growth Marketing, Go-to-market (GTM) Strategy, Search Engine Optimization (SEO), Marketing Strategy, Marketing, Lead Generation, Ads, Google SEO, Conversion Rate, Search Engine Marketing (SEM), Startups, Campaign Management, Social Media Marketing (SMM), SEO Backlinking, Google Ads, Business to Business (B2B), SEO Audits, Marketing Plans, Web3, SEO Tools, Funnel Marketing, Funnel Optimization, B2B Marketing, SEO Marketing, Technical SEO, SEO Keyword Research, Reporting, Landing Page Optimization, Semrush, Search Engines, SEO with AI, ChatGPT, SEO Testing, WordPress SEO, Paid Search, Content Marketing, Team Management, Customer Acquisition, User Research, Customer Journey, A/B Testing, Marketing Analytics, Digital Campaigns, Audience Targeting, Advertising, Marketing Technology (MarTech), Google Optimize, Google Analytics, SaaS, Education, Conversion, Inbound Marketing, Monetization, Professional Services, B2B Lead Generation, Pay-per-Click (PPC), Content Writing, Content Creation, Copywriting, Growth Strategy Consultants, Team Development, Chief Marketing Officer (CMO), Crypto, Go-to-market Plans, Product Marketing, Demand Generation, Demand Planning, LinkedIn Ads, Facebook Ads, SaaS Product Marketing, Digital Marketing Best Practices, ClickFunnels, Consumer Services, Sales Funnel, PPC Campaign Management, Software as a Service (SaaS), Education Technology (Edtech), Gambling, Content Delivery Networks (CDN), Marketing Automation, Programmatic Marketing, Social Media Strategy, Marketing Research & Analysis, Consumer Insights, Brand Strategy, Brand Management, Channel Management, Marketing Mix, Budgeting, Growth Marketing Product Manager, Customer Acquisition Cost (CAC), Local SEO, Data Analysis, Web Analytics, Adobe Analytics, Dashboards, Adobe, Market Research & Analysis, Content Marketing Strategy, Project Management, Landing Pages, Organic Social Media, Email Marketing, Social Media, Edtech Design, Management Consulting, Performance Marketing, Experimental Research, Paid Media, Affiliate Marketing, Marketing Budgeting, Consumer Behavior, Adobe DTM, International SEO
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring