Pietro Galvani
Verified Expert in Sales
Sales Expert
Barcelona, Spain
Toptal member since July 26, 2023
Pietro, a passionate marketer, growth hacker, and digital project manager, holds a degree in communication studies. Skilled in project management, decision-making, and problem-solving, he is an expert in performance paid campaigns and organic B2C/B2B lead generation. He has a profound knowledge of search engine optimization (SEO), eCommerce, and customer relationship management (CRM). With his team, Pietro achieved unicorn status in October 2022 for FactorialHR.
Expertise
- B2B Lead Generation
- Digital Marketing Strategy
- Google Ads
- Growth Hacking
- Inbound Marketing
- Landing Page Optimization
- Lead Generation
- Media Buying
Work Experience
Global Marketing Director
Infomineo
- Conducted in-depth market research, providing data-driven insights that informed product development and marketing strategies, resulting in a 15% increase in market share.
- Optimized internal processes, reducing project turnaround times by 20% and increasing overall team productivity by 15%.
- Entered three new international markets successfully, growing the company's global footprint and increasing market share by 15%.
Inbound Marketing Manager
FactorialHR
- Explored and optimized both traditional and innovative growth possibilities through testing and optimization.
- Implemented inbound marketing strategies to ensure business goals and objectives and key results (OKR) were achieved.
- Conducted B2B lead generation campaigns using various organic and paid acquisition channels, including public-private partnership (PPP), paid social, and affiliate marketing.
- Executed demand-generation strategies and initiatives.
- Created CRM segmentation and workflows to facilitate effective user communication at various conversion funnel stages.
- Used testing plans to create and optimize landing pages to enable conversion rate optimization (CRO).
- Conducted data analysis and industry research. Wrote reports and created a dashboard.
Digital Account Executive
The Keenfolks
- Managed global digital projects for MSD Global and Coca-Cola Mexico.
- Oversaw large-scale eCommerce operations and executed inbound marketing strategies to achieve project goals and key performance indicators (KPIs).
- Drove B2C lead generation through performance acquisition channels like PPC, paid social, and native while effectively allocating budgets.
- Developed CRM segmentation and strategies to engage users throughout the buyer's journey.
- Optimized global lead generation campaigns and managed digital transformation projects.
- Provided comprehensive reports and data visualization.
Affiliate and Partnership Specialist
Werkspot
- Undertook the management and implementation of affiliate marketing programs.
- Participated in discovering, hiring, managing, and implementing loyalty programs for partners and affiliates.
- Managed direct lead acquisition and facilitated deal-making.
- Oversaw the management and optimization of B2C/B2B lead generation campaigns.
- Participated in partnership and co-marketing activities, forming alliances with Iperceramica and Monclick, acquired by Unieuro, for affiliate and co-marketing purposes, including organizing the "Worst Bathroom National Contest" in Italy.
- Performed marketing attribution analyses to demonstrate the effectiveness and impact of each solution on key metrics such as traffic, qualified leads, conversions, and sales.
Education
Bachelor's Degree in Marketing
University of Parma - Parma, Italy
Certifications
Inbound Marketing Optimization Certified
HubSpot Academy
Creative Certification Exam
Skills
Tools
Salesforce
Competencies
eCommerce, B2C, B2B
Other
HubSpot, Customer Relationship Management (CRM), Google Optimize, Google Tag Manager, Inbound Marketing, Digital Media, Marketing, Content Marketing, Search Engine Optimization (SEO), B2B Lead Generation, Demand Generation, Lead Generation, Growth Hacking, B2B Partnerships, Conversion Rate Optimization (CRO), Landing Page Optimization, Email Campaigns, Performance Marketing, Content, Digital Marketing Strategy, Google Ads, Email Marketing, Go-to-market (GTM) Strategy, Software as a Service (SaaS), Business to Business (B2B), SaaS Product Marketing, Digital Agencies, Events, Affiliate Marketing, UX Design, Ads, Google Paid Ads, Media Buying, Project Management, Marketing Attribution, Brand Design, Brand Strategy, Team Leadership, Strategy, Business to Consumer (B2C), Campaign Automation, AI Marketing, SEO Consultant, SaaS
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