Praise Alli-Johnson
Verified Expert in Sales
Sales Expert
Abuja (F.c.t.), Federal Capital Territory, Nigeria
Toptal member since July 2, 2024
Praise is a multi-faceted marketing expert with 10 years of experience driving growth through email, product, and growth marketing and automation. He crafts compelling marketing strategies, optimizes lead generation, and delivers tailored marketing solutions across fintech, edtech, eCommerce, and SaaS, leveraging data-driven insights to enhance campaign performance. As a regional head, Praise launched a new SaaS product with a multi-channel campaign—gaining 10x user growth and 13x revenue boost.
Expertise
- B2B Marketing
- B2C Marketing
- Digital Marketing
- Email Marketing
- Email Marketing Automation
- Growth Marketing
- Marketing Automation
- Product Marketing
Work Experience
Partner
Hoil Investment Limited
- Co-founded a venture dedicated to redefining financial inclusion and solving everyday problems through innovative products.
- Developed and managed market entry strategies, successfully expanding operations into Nigeria, South Africa, Kenya, and Ghana.
- Led the creation and scaling of products like ciyar.co, providing businesses with reliable virtual cards powered by Mastercard and Visa.
- Supported startups in their growth journey, offering strategic guidance and hands-on leadership.
Email Marketing Specialist
Orban Technologies Ltd.
- Delivered bespoke email marketing solutions for over 50 clients across diverse industries, from government organizations to startups.
- Implemented targeted email list segmentation and personalization techniques, maximizing engagement and improving response rates.
- Conducted detailed performance analysis of email campaigns, utilizing data to adapt and enhance marketing strategies.
- Implemented marketing and sales automations for clients.
- Built and implemented AI-powered chatbots for eCommerce businesses and Instagram-focused stores.
- Designed and implemented email campaigns for various businesses.
Founder
DropX
- Founded DropX, a hyperlocal delivery platform connecting businesses and individuals with independent delivery agents.
- Onboarded 2,000 users with a compelling free delivery offer on their first three orders.
- Attracted 500 registered drivers, primarily car owners, leveraging the gig mindset.
- Averaged at least three monthly deliveries per user, demonstrating strong user engagement.
Africa Regional Head
SendPulse
- Increased the user base by 498% and new customers by 890% after spearheading the expansion of SendPulse into the African market.
- Designed and implemented comprehensive marketing strategies, focusing on lead nurturing and conversion optimization.
- Crafted compelling cold email content tailored to diverse target audiences, enhancing engagement and conversion rates.
- Conducted rigorous A/B testing to optimize email campaign performance, significantly improving open and click-through rates.
- Collaborated with cross-functional teams to create engaging email narratives and maintain a cohesive marketing strategy.
- Monitored and analyzed email campaign metrics, leveraging insights to refine strategies and drive continuous improvement.
- Implemented growth-focused marketing campaigns across various channels, including Facebook/Meta, Google, and LinkedIn.
- Managed relationships with regulators, partners, and agencies.
- Oversaw and expanded the partner network and partnerships. Hired and managed the regional team.
- Planned and managed various online and offline events, including webinars, exhibitions, and meetups.
International Product Placement Specialist
SPHOTS
- Drove lead generation efforts that secured over 500 semi-qualified leads in Europe.
- Managed sales efforts in Luxembourg, engaging proposed partners and collaborators.
- Executed automated processes using HubSpot, driving efficiency and enhancing outreach effectiveness.
- Implemented and administered the HubSpot CRM to optimize team operations and improve customer relationship management.
Technology Partner
Tann Technologies
- Collaborated with a team of highly motivated entrepreneurs to build, test, and deploy technology solutions to social and corporate problems, including for government agencies.
- Implemented bespoke software solutions and marketing systems for government agencies.
- Managed regulatory communications and external agency relationships to ensure timely project completion.
Account Executive | Partner
Ghlic Digital Agency
- Led a high-performing team of creatives, marketers, writers, and developers to craft brand stories that sell authentically.
- Diversified the client base from manufacturing businesses to over 30 clients across various industries.
- Implemented email marketing and growth marketing strategies for clients.
- Managed website design and development using platforms like WordPress, Wix, Joomla, Squarespace, Shopify, and Magento and custom solutions.
- Provided analytics on advertisement performance, campaign performance, SEO, and lead generation.
Partner
Ink64
- Led a team of designers and developers to build and deploy software projects for clients.
- Implemented SEO, SEM, Google Ads, and Facebook Ads for manufacturing businesses.
- Managed lead generation and conversion for at least 10 manufacturing businesses.
Technical Support, Email Marketing
X-Wireless
- Developed and deployed reseller partner websites and provided technical support to over 200 partners.
- Managed email marketing campaigns and automated transactional emails for high-value clients.
- Implemented SMS campaigns, solving regulatory issues and compliance bottlenecks.
Certifications
Stack Shift Sourcing Camp
Stack Shift
ALX-T Data Analyst Nanodegree Program
ALX Africa | via Udacity
Inbound Marketing Certification
HubSpot
Microsoft Certified Professional
Microsoft
Skills
Competencies
B2B, eCommerce, Pricing Strategy, Artificial Intelligence (AI), Communication
Demand Generation
Paid Advertising
Other
B2B Marketing, B2C Marketing, Email Marketing, Email Marketing Automation, Marketing Automation, Social Media Marketing (SMM), Growth Marketing, Digital Marketing, SaaS Product Marketing, Growth, Lead Generation, B2B Lead Generation, Meta Platform, SMS Marketing, Product Marketing, Marketing Strategy, Mailchimp, Go-to-market (GTM) Strategies, Email Design, Email Campaigns, Klaviyo, Conversion Rate Optimization (CRO), Business Development, Product-led Growth (PLG), Email Marketing Strategy, Meta Ads, Coregistration leads, Growth Strategy, Newsletters, Marketing Analytics, Web Content, Lifecycle Marketing, User Retention, Lifetime Value (LTV), SEO Marketing, Copywriting, Performance Optimization, Customer Retention, Nurture & Retention Campaigns, Email Automation, Customer Relationship Management (CRM), Brand Guidelines, Real Estate Marketing, Brand Marketing, Salesforce Marketing Cloud, Influencer Marketing, App Store Marketing, Demand Generation, Advertising, HubSpot, SendGrid, Fintech, SaaS, Software as a Service (SaaS), Data, LinkedIn Ads, LinkedIn Marketing, CRM Systems, Mobile User Acquisition, Content Marketing, Growth Hacking, Guest Posting, Paid Search, SaaS Sales, Google Analytics 4 (GA4), Digital Newsletters, Workflow Automation & System Integration, AI Marketing, Funnel Marketing, AI Chatbots, Social Media, Product Launch, Buyer Personas, Product Positioning, X (formerly Twitter) Marketing, Database Management, Data Management, SQL, Data Analytics, Raw Data Analysis, Python, Hiring, Global Sourcing, Team Management, Inbound Marketing, Account Management, Partnership Management, Software Consulting, Technology Solutions, Client Management, Client Relationship Management, Client Services, Client Presentations, Cold Emailing, Marketing Reports, Pay-per-Click (PPC), Facebook Marketing, Facebook Ads Manager, Instagram Ads, Local SEO, Google SEO, Search Engine Marketing (SEM), Google Search Console, Campaign Monitoring, Conversion, International SEO, Figma, Photography, Go-to-market Plans, Go-to-market Optimization, Business to Government (B2G), Compliance, Regulatory Compliance, Data Privacy, Marketing, Internal Communications, Sales, HubSpot Marketing Hub, Startups, Startup Marketing, JavaScript, HTML, HTML5, Email Content, Email Management, Drip Email, Email Template Design, Responsive Email Templates, Email Delivery, AMPscript, Analytics, A/B Testing, Split Testing, Landing Pages, Landing Page Design, Chatbots, Integrated Marketing, Integration, ManyChat, Bots, OpenAI GPT-4 API, Market Entry, Market Fit, New Products, Partnerships, B2B Partnerships, Business Partnerships, Expansion Strategy, Facebook Video Ads, Facebook Ads, Public Relations (PR), Event Marketing, Event Planning, Webinars, ChatGPT, Onboarding, User Journeys, Customer Journey, Market Segmentation, Customer Segmentation, Audience Segmentation
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