Priscillia Otukoya, Sales Expert in Lagos, Nigeria
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Priscillia Otukoya

Sales Expert

Lagos, Nigeria

Toptal member since November 8, 2024

Expertise
Lead Generation
Bio

Priscillia is a skilled growth and product marketing strategist with a proven track record of driving lead generation, user engagement, and revenue growth across tech, eCommerce, and B2B sectors. With experience ranging from early-stage startups to established companies, she excels at crafting data-driven, impactful marketing campaigns. Priscillia has a strong eye for brand building and cross-functional collaboration to resonate with audiences and achieve sustainable growth.

Expertise

  • B2B Marketing
  • B2C Marketing
  • Brand Strategy
  • Customer Acquisition
  • Google Ads
  • Growth
  • Meta Ads
  • Revenue Operations (RevOps)

Work Experience

Head of Growth and Marketing Operations

2022 - 2025
Darey.io
  • Increased revenue by 102% through innovative AI surveying tools to improve retention.
  • Directed the marketing strategy, driving lead generation up by 53% in three months.
  • Led product redesign, increasing sales by 74% within five months.
  • Managed a 25-member cross-functional team through a 71% productivity boost after being promoted to head of marketing.

Marketing Lead

2022 - 2023
Knfrmd Web
  • Drove an 82% sales growth for top clients, leveraging advanced marketing analytics, SEO, and SEM optimization.
  • Increased conversion rates by 72% and improved client satisfaction scores by 45% through strategic partnerships and customer-focused initiatives.
  • Collaborated with the product team, driving a 98% product adoption efficiency in new markets.

Skills

Other

HubSpot, Highlevel, Google Ads, Meta Ads, SEO Tools, YouTube Marketing, Branding, Growth, B2B Marketing, B2C Marketing, Market Fit, Brand Strategy, Customer Acquisition, Paid Media, eCommerce Strategy, Marketing, YouTube Ads, Revenue Growth, Lead Generation, Revenue Strategy, B2B2C, Growth Model, Product Marketing, Digital Marketing Strategy, A/B Testing, Facebook Ads, Digital Marketing, Search Engine Optimization (SEO), Customer Journey, Facebook Ads Manager, Social Media Marketing (SMM), Audience Targeting, Performance Marketing, Process Automation, AI Agents, Revenue Operations (RevOps), Seos, Sales Growth, Shopify Marketing, Shopify Design, Shopify SEO, Website Performance, Conversion Rate Optimization (CRO), Fundraising, Web Development

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