Viktoriia Mokrynchuk
Verified Expert in Sales
Sales Expert
Antwerp, Belgium
Toptal member since August 24, 2023
Viktoriia is a creative marketing and project manager with 5+ years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.
Expertise
- Go-to-market (GTM) Strategy
- Marketing Automation
- Marketing Strategy
- Performance Marketing
- Product Launch
- Social Media Marketing (SMM)
- Social Media Strategy
- Website Redesign
Work Experience
Marketing Consultant
Freelance
- Identified profitable trends—conducted extensive marketing research to uncover emerging industry trends and lucrative commercial opportunities, enabling clients to make informed strategic decisions for sustained growth.
- Aligned objectives strategically—developed and executed tailored marketing strategies aligning with clients' specific goals and budgetary constraints, resulting in targeted and efficient campaigns.
- Offered expert guidance on branding, positioning, and communication strategies, enhancing clients' market presence and establishing a cohesive brand identity.
- Optimized marketing approaches—directed marketing efforts by recommending and implementing the most effective methods and tools, resulting in optimized resource allocation and improved performance of campaigns, including Google AdSense.
- Managed the execution of strategic initiatives while closely monitoring outcomes, ensuring timely adjustments to maximize effectiveness and meet clients' evolving needs.
- Achieved an impressive 300% increase in sales for a reviews company through data-driven website optimization strategies, boosting online revenue and expanding the customer base significantly.
- Developed an employer's personal branding strategy for an investment company, resulting in a 20% increase in engagement across digital platforms, effectively attracting top talent and reinforcing the company's reputation.
- Orchestrated rebranding and repositioning efforts for a DevOps services company, leading to improved market perception, increased client inquiries, and a strengthened competitive edge.
Marketing Expert
TripRoostr LLC
- Developed a comprehensive Google Ads strategy tailored to generate leads for wedding venues, ensuring optimized ad spend and maximum ROI.
- Achieved over 2000% ROI for one wedding venue by leveraging data-driven ad targeting, compelling ad copy, and continuous optimization of campaigns.
- Created multiple campaigns that effectively targeted to-be-married couples, resulting in a steady increase in qualified leads for the platform.
- Led a 2-month marketing project to promote the company through a reality show concept where we transformed a wedding venue and showcased the improvements made to their business and marketing strategies.
- Managed end-to-end project promotion, driving awareness of the company and its services through strategic use of digital marketing and content.
- Executed paid marketing strategies in a B2C early-stage startup environment, focusing on cost-effective campaigns to maximize impact on limited budgets.
- Delivered consistent lead generation results by strategically allocating ad budgets and implementing high-converting Facebook and Instagram ad campaigns.
- Created tailored messaging and visuals for Meta Ads (Facebook and Instagram), driving engagement and customer interest in the AisleGo app.
- Increased platform engagement by showcasing the company’s end-to-end booking capabilities, helping position AisleGo as a go-to marketplace for destination weddings.
Head of Marketing
ZibraAI
- Built an automated B2C stream from scratch, resulting in over 400 trials requested.
- Doubled the website's engagement rate through its complete redesign.
- Increased email open rates by 2.3x by implementing an automated funnel throughout the user journey using tools like GetResponse.
- Led and guided the marketing team, overseeing daily activities, performance, and task assignments.
- Managed all relationships with vendors and service providers, including PR agencies, website development teams, event management companies, and influencers, and handled corporate communications.
- Developed and executed go-to-market strategies, ensuring alignment with business objectives.
- Monitored, optimized, and reported on advertising campaign performance.
Email Marketing Expert
Airlocum Limited
- Implemented a targeted email campaign, resulting in a 20% increase in user engagement within the 1st month.
- Developed and executed a comprehensive email marketing strategy, leading to a 15% rise in customer retention rates.
- Designed and launched a drip email campaign that led to a 25% increase in sign-ups.
- Leveraged the Klaviyo platform in multiple email campaigns.
Brand and Performance Team Lead
Skillhub
- Achieved a 10.6x revenue increase through internet marketing, social media marketing (SMM), and online reputation management (ORM) in review platforms.
- Revamped the content strategy to cater to each social media platform, resulting in a remarkable 120% increase in brand engagement across various channels.
- Led the redesign project of all the company's advertising management, including Google Ads, Meta, TikTok, and Twitter.
- Managed SMM, ORM, PR, and PPC teams; was responsible for their effectiveness in achieving business goals.
- Drove external focus gained through consumer insights and the competitive landscape to support the development of ongoing tactical and strategic activities.
- Designed, managed, implemented, and executed brand performance strategies.
- Managed and optimized marketing campaigns on both web and mobile across different DSPs, Facebook, LinkedIn, TikTok, and other ad networks.
Head of Marketing
BDO Centers (part of the BDO Germany)
- Oversaw the successful launch of a new brand, including developing the brand book, go-to-market strategy, website, and social media presence and handling campaign management.
- Led and mentored a cross-department digital marketing strategy committee for a new product, fostering collaboration and incorporating valuable input from sales, finance, product, and digital marketing teams.
- Enhanced the company's service portfolio with marketing consulting.
- Developed a comprehensive approach to assessing the digital presence of BDO Germany.
- Managed all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency.
- Created from scratch and scaled the marketing team from one to nine employees.
- Liaised with product, design, and sales directors to increase client satisfaction through cohesive strategies.
- Measured ROI and KPIs and prepared budgets for all marketing activities.
Business Consultant
BDO Centers (part of the BDO Germany)
- Analyzed client's business operations, identified growth opportunities, and implemented effective solutions, resulting in a 20% boost in revenue over six months.
- Streamlined cost structure—analyzed cost drivers, identified inefficiencies, and recommended cost-saving measures, contributing to a 10% reduction in operational costs while maintaining product quality.
- Researched and formulated a market entry strategy for a new geographic segment, leading to a successful market penetration and a 50% increase in market share within nine months.
- Conducted in-depth competitor analysis, identifying gaps and opportunities that informed product enhancements, resulting in a 15% increase in market competitiveness.
- Developed customized dashboards and reports that provided actionable insights to clients, leading to informed decision-making and a 30% reduction in operational bottlenecks.
- Acted as a trusted advisor to clients, offering strategic guidance and maintaining a 95% client satisfaction rate through effective communication and solution delivery.
- Authored industry-specific whitepapers and articles, positioning the company as a thought leader and contributing to a 40% increase in inbound leads.
- Oversaw the successful execution of large-scale projects involving cross-functional teams, delivering on time and within scope.
Sales and Marketing Analyst
LABA
- Conducted comprehensive market research and analysis, providing actionable insights that guided sales and marketing strategies, resulting in a 15% increase in overall market share within the 1st quarter.
- Developed data-driven lead generation strategies, leading to a 25% growth in the sales pipeline and contributing to a 10% increase in the conversion rate of leads to customers.
- Analyzed sales data and performance metrics to identify areas for improvement, resulting in targeted training initiatives that led to a 20% increase in sales team quota attainment.
- Collaborated with marketing teams to analyze campaign ROI, optimizing resource allocation and ensuring an improvement in marketing campaign cost-efficiency.
- Developed customer segmentation models based on behavior and demographics, enabling personalized marketing efforts that yielded a 12% increase in customer engagement.
- Aligned sales and marketing strategies with data insights, resulting in a 20% reduction in customer acquisition costs and a 25% increase in customer retention rates.
- Analyzed customer journey data and implemented A/B testing strategies, leading to a 10% improvement in website conversion rates and an enhanced user experience.
- Facilitated communication between sales and marketing teams, resulting in a streamlined lead handoff process and a 30% reduction in lead response time.
- Identified bottlenecks in the sales process and recommended process improvements, reducing the sales cycle length and increasing customer satisfaction.
- Analyzed customer feedback data to identify pain points and inform product and service enhancements, leading to a 15% increase in customer satisfaction scores.
Education
Master's Degree in Economics
Kyiv National Economic University - Kyiv, Ukraine
Bachelor's Degree in Economics
Kyiv National Economic University - Kyiv, Ukraine
Certifications
Klaviyo Product Certificate
Klaviyo Academy
Inbound Marketing Certified
HubSpot Academy
Project Management Foundations
LinkedIn Learning
LinkedIn Marketing Strategy Certification
LinkedIn Marketing Labs
Fundamentals of Digital Marketing
Google Digital Garage
Skills
Demand Generation
Paid Advertising, Brand Building
Competencies
B2B, B2C, Data Visualization, eCommerce
Roles
Business Development Representative (BDR), Customer Success
Other
Google Ads, Meta Platform, Economics, Marketing, Analytics, Data Management, Marketing Strategy, Team Leadership, Product Launch, Website Redesign, Social Media, Performance Marketing, Social Media Strategy, Strategic Marketing, Econometrics, Email Marketing Automation, Social Media Marketing (SMM), Digital Marketing, Project Management, Digital Marketing Strategy, Social Media Advertising, Go-to-market (GTM) Strategy, Content Marketing, Content Strategy, Content Creation, Branding, Email Marketing, Business Development, Product Branding, Marketing Leadership, Facebook Ads, Instagram Ads, Google Analytics, A/B Testing, Paid Search, Social Media Management, Content, Social Media Content, Market Research & Analysis, Social Media Posting, Startups, Paid Media, Marketing Operations, Business to Business (B2B), Marketing Analytics, Product Marketing, Marketing Plans, Ad Campaigns, Creative Strategy, Marketing Campaigns, Organic Social Media, Social Media Analytics, Social Media Engagement, Social Media Design, Outbound Marketing, Customer Acquisition, Growth Marketing, Instagram, Instagram Growth, Sales Funnel, Brand Development, Google Paid Ads, Digital Strategy, Brand Management, Slack, Value Proposition, B2B Marketing, Meta Ads, Google Ad Manager, Facebook, Ad Optimization, Critical Thinking, PPC Campaign Management, Growth Strategy, Customer Retention, Growth Hacking, Paid Acquisition, Marketing ROI Optimization, User-generated Content (UGC), Google Advertising, Marketing Budget Management, Media Buying, Omnichannel Marketing, Growth Marketing Product Manager, Content Optimization, Lifecycle Marketing, Advertising Copy, Copy Editing, Campaign Analysis, Data Analytics (Marketing), Key Performance Indicators (KPIs), Marketing Management, Online Marketing, Client Management, Account Management, Vendor Management, Data Entry, Databases, Advertising, Competitive Strategy, Consumer Behavior, Consumer Branding, Cross-functional Team Leadership, Management, Organic Content Marketing, Performance Improvement, Storytelling, Team Management, Content Design, HubSpot, SendinBlue, LinkedIn Marketing, TikTok Marketing, X (formerly Twitter), Risk Management, Brand Strategy, Brand Marketing, Community Growth, Public Relations (PR), Growth Strategy Consultants, Business Management, Marketing Automation, Inbound Marketing, Stakeholder Management, Landing Page Optimization, Creative Direction, Lead Generation, Sales, Market Entry, Pay-per-Click (PPC), Market Research, Web Content, Copywriting, Writing & Editing, Search Engine Optimization (SEO), Chief Marketing Officer (CMO), Cold Emailing, Email Campaigns, Email Delivery, Audience Targeting, Fundraising, Landing Pages, Software as a Service (SaaS), B2C Marketing, HubSpot Marketing Hub, Funnel Marketing, Website Audits, User Experience (UX), Keyword Research, Sales Strategy, SWOT Analysis, Facebook Pixel, Google Analytics API, Return on Ad Spend (ROAS), Marketing Attribution, Business to Consumer (B2C), Brand Positioning, Website Traffic, Search Engine Marketing (SEM), Edtech Design, B2B Lead Generation, B2B Partnerships, SaaS Product Marketing, Go-to-market Optimization, Demand Generation, Marketplaces, Product Positioning, Customer Segmentation, Go-to-market Plans, Launch Strategy, X (formerly Twitter) Marketing, Messaging, Visual Storytelling, Digital Storyboards, Influencer Marketing, Internal Communications, Newsletters, GetResponse, Content Writing, Linkedln, TikTok Ads, Strategic Partnerships, Funnel Optimization, Conversion Rate Optimization (CRO), Campaign Strategy, Technical Writing, Yelp, Community Development, Community Management, Event Marketing, Sales Effectiveness, CRM Systems, Asana, Canva, Trello, Customer Journey, Program Management, Content Management, Content Marketing Platforms, Web Design, B2B2C, Startup Marketing, Thought Leadership, Website Optimization, Landing Page Design, Unbounce, Facebook Ads Manager, LinkedIn Ads, Zapier, Video Ads, Microsoft Excel, Media Planning, ActiveCampaign, Data Analysis, Dashboards, Salesforce Marketing Cloud, Mailchimp, SEO Tools, Semrush, Big Data, Business Consulting, Business Models, Data Analytics, Management Consulting, Research, Google AdSense, Affiliate Marketing, Drip Email, Klaviyo, Google Tag Manager, Google Analytics 4 (GA4), Google SEO, Shopify, Non-fungible Tokens (NFT), Campaign Management, Books, Brand Books, Internet Marketing, Ad Networks, Corporate Communications, Personal Branding, Crisis Management, Mobile User Acquisition, WordPress, Medical Marketing, Direct to Consumer (D2C), YouTube, Market Assessment, Email Content, SMS Marketing
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