Yusha ul Hasan
Verified Expert in Sales
Sales Expert
Karachi, Sindh, Pakistan
Toptal member since June 25, 2024
Yusha is a growth marketing specialist with over six years of professional experience. He has focused on conceptualizing and executing full-funnel marketing engines. Yusha has a strong background driving pipelines, demand, brand awareness, and sales for a diverse portfolio of international clients.
Expertise
- Brand Strategy
- Content Marketing
- Email Marketing
- Google Ads
- Growth Marketing
- LinkedIn Ads
- Pay-per-Click (PPC)
- Search Engine Marketing (SEM)
Work Experience
Go-to-market Advisor
IDENFO
- Consulted on go-to-market strategies to boost brand visibility and enhance lead generation through a diverse digital omnichannel presence in the UK and UAE region.
- Advised on positioning and messaging to resonate with our target audience and differentiate our brand in the marketplace to attract, engage, and convert high-value prospects.
- Supported technical teams in building high-performance marketing and sales enablement engines.
Marketing Manager
Alliance Global Group
- Launched a one-of-a-kind wellness center in Dubai using a paid partnerships strategy, securing 67 clients in the 1st quarter and a 34x ROAS.
- Revamped all group company websites and leveraged Google Ads to convert 119 new contracts worth $3.2 million globally.
- Created an automated D2C paid ads funnel for lab tests and wellness products on Amazon and Shopify, generating AED 930,000 in revenue and an 11x ROAS.
- Led rebranding for the biggest online luxury watch auction using paid ad strategies with an 89x ROAS.
- Initiated a YouTube podcast with the company's CEO and healthcare experts to enhance the corporate business portfolio, amassing over 1 million organic views in seven months.
Senior Brand Marketing Manager
Nashpati Peel
- Integrated a CEO profile optimization with a B2B lead generation framework on LinkedIn, securing 11 clients and over $320,000 in revenue.
- Launched a real estate agency in Dubai using high-converting paid ads and generating gross commissions of AED 330,000 and an 8x ROAS.
- Choreographed creativity-based visuals for Instagram ads, booking clients for 10 months for a home renovation contractor with a 14x ROAS.
- Orchestrated content marketing videos for a pharmaceutical company using data-driven target audience insights, securing over 30 million views and 23,000 reposts.
- Pioneered an end-to-end affiliate marketing program with social media ads for a real estate business, resulting in over PKR 44 million in revenue within 13 months.
- Overhauled a consistent LinkedIn content strategy for a SaaS startup, generating over 10,000 organic followers and PKR 11.8 million in sales during the 1st quarter.
- Facilitated a car dealership's launches using Facebook and Instagram Ads, resulting in over 148 units sold in the 1st year.
- Leveraged an SEM-optimized budget with CRM tools to create a client acquisition system for a solar brand, achieving a monthly recurring revenue of over PKR 6.5 million in three months.
Brand Strategist
Zed Media
- Redesigned the branding of a dental clinic for huge impact as per data and market trends and created innovative content with over 4 million views.
- Scaled a dietician's personal brand to more than 60,000 followers and over PKR 700,000 through consistency in reels by engaging copywriting in hooks.
- Multitasked social media management with marketing campaigns that gained over 27,000 users on internal digital channels.
Education
Bachelor's Degree in Chemical Engineering
NED University of Engineering & Technology - Karachi, Pakistan
Certifications
Google for Business
Google Marketing Platform
Google Analytics Certification
Google Ads Manager
Meta Social Media Marketing
Coursera
Meta Social Media Management
Coursera
Meta Marketing Analytics
Coursera
Meta Advertising
Coursera
Skills
Demand Generation
Paid Advertising, Brand Building
Competencies
Communication, eCommerce, B2B, B2C
Other
Search Engine Marketing (SEM), Pay-per-Click (PPC), Brand Strategy, Growth Marketing, Google Ads, Content Marketing, Budgeting, Email Delivery, Email Marketing, LinkedIn Ads, CRM Systems, Project Management, Business, Creativity, Time Management, Teamwork, Strategic Initiatives, Leadership, Demand Generation, Video Ads, Google SEO, Google My Business, Google Maps, Google Analytics, Google Tag Manager, Google Search Console, Google Ad Manager, Social Media Marketing (SMM), Facebook Ads, Instagram Ads, Website Audits, Search Engine Optimization (SEO), Organic Social Media, Podcast Marketing, YouTube Channel Management, Crisis Communication, Critical Thinking, Account Management, Client Relationship Management, Marketing Budgeting, Digital Marketing, Digital Brand Identity, Content Marketing Strategy, Shopify Marketing, Organic Content Marketing, TikTok Ads, YouTube Ads, LinkedIn Marketing, LinkedIn Profiles, Customer Relationship Management (CRM), Cross-functional Team Leadership, B2B Marketing, Social Media Video Marketing, Instagram Growth, TikTok Marketing, Influencer Marketing, Customer Acquisition, Viral Marketing, Facebook Video Ads, Instagram Marketing, Video Scripts, Real Estate Marketing, International Marketing, Social Media, Google Marketing Platform, Engineering, Event Marketing, Research, Product Marketing, SaaS Product Marketing, Software as a Service (SaaS), Go-to-market (GTM) Strategy, Growth Hacking, Performance Marketing, Software, Conversion Rate Optimization (CRO), Analytics, Marketing Analytics, Marketing Research & Analysis, Rebranding, Marketing Strategy, Direct to Consumer (D2C), Digital Marketing Strategy, Copywriting, Advertising Copy, SEO Writing, Content Writing, Web Development, Client Management, Client Services, Funnel Optimization, A/B Testing, Local SEO, Content Creation, Social Media Management, Storytelling, Pinterest Marketing, Bing Ads, Ad Optimization, Audience Targeting, Writing & Editing, Market Research, Content Strategy, HubSpot, HubSpot Marketing Hub, Branding, Brand Development, Google Paid Ads, Sales Effectiveness, SEO Tools, Web Marketing, Market Research & Analysis, Brand Marketing, Startups, Social Media Content, Consumer to Consumer (C2C), Marketing Campaigns, Inbound Marketing, Lead Generation, B2B Lead Generation, Marketing Automation, Digital Strategy, Mobile User Acquisition, Brand Management, Naming, Asana, Trello, Slack, ClickFunnels, Canva, Adobe Photoshop, Adobe Illustrator, CapCut, Adobe Premiere, Email Marketing Automation, Landing Pages, Asset Management, Landing Page Design, Mobile Marketing, Marketing Platforms, Content Management Systems (CMS), Content, Paid Media, Customer Journey, Value Proposition, App Store Marketing, App Store, App Store Optimization (ASO), Apps, Content Management, Business Development, Growth Strategy, Workshops, Design Thinking, SEO Content, SEO Keyword Research, WordPress Design, Outbound Marketing, Social Media Advertising, Market Entry, Product Positioning, Advertising Campaigns, SEO Audits, Automation, X (formerly Twitter) Marketing, YouTube Marketing, Google Analytics 4 (GA4), Pixel, Facebook Pixel, Business to Business (B2B), Google Data Studio, Google Analytics API, Retargeting Pixels, Shopify, WordPress
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