DesignOps Lead
2018 - PRESENT
HelloFresh
- Designed UI/UX concepts for the conversions team in the US, including landing page concepts, voucher pop-ups, reactivation pages, personalized reactivations, etc.
- Designed UI/UX concepts for a post-sign-up experience, including account settings, onboarding checklists, surveys, shipping bundles, and cancelation survey tests.
- Created illustrations and icons for emails, meals, holiday promotions, and more.
- Developed a multi-brand, multi-platform design system.
Technologies: Adobe Illustrator, Figma, Sketch, Design Systems, Product Design, SaaS Design, Design Thinking, User Research, UX Strategy
UX/UI Designer
2020 - 2022
Windfall Data
- Built a comprehensive design system that enabled me to design features with greater speed and consistency.
- Created low-fidelity wireframes based on user stories and product specifications while collaborating with a product manager.
- Crafted high-fidelity user interface designs, including onboarding, dashboard design, and settings.
Technologies: UI Design, UX Design, Data Visualization
UX/UI Designer
2019 - 2021
Clear Labs, Inc.
- Built a design system that helped developers and myself create UI concepts faster and more effectively with components and patterns.
- Created both light and dark themes following brand guidelines.
- Designed the UI and wireframes for various user personas using the application.
Technologies: Icon Design, User Experience (UX), Web App UX, InVision, Sketch, Zeplin, Web Design, User Interface (UI), Web App UI, Product Design, SaaS, SaaS Design, Data Visualization, Dashboards, Vector Graphics, 2D Graphics, HTML, CSS
UX/UI Designer
2015 - 2017
Motiff, Inc.
- Met with clients and stakeholders in person and via Skype to discuss product specifications.
- Collaborated with clients mainly from the US, focusing on mobile and web apps.
- Worked with large or small teams at all stages of product development and gained experience in handling different projects and tasks.
- Handled several projects for large retailers in the US.
- Served as a speaker and educator at an EESTEC LC design workshop, educating students about UI/UX design.
- Designed a platform for online learning, a pilot project for the local market.
Technologies: UXPin, InVision, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Sketch, Product Design, SaaS Design, UX Strategy
Creative Director
2012 - 2015
AVAThemes
- Designed WordPress themes that were very successful, sold on ThemeForest and similar platforms.
- Designed the full branding for companies and small businesses mostly for the US market.
- Led design teams.
- Created and presented design briefs and concepts to clients.
- Developed websites in HTML5, CSS3, and implemented them in WordPress.
Technologies: WordPress, CSS3, HTML5, Adobe After Effects, Adobe Illustrator, Adobe Photoshop