Ahmed Troudi
Verified Expert in Design
Designer
Tunis, Tunisia
Toptal member since August 26, 2026
Ahmed is a brand designer with 11 years of experience creating distinctive visual identities for businesses worldwide. He combines strategic thinking, creativity, and a strong attention to detail to transform ideas into cohesive brands that are memorable, meaningful, and built to connect with the right audience.
Work Experience
Creative Lead
End 2 End Digital
- Directed the rebranding of End 2 End Digital, developing its visual identity and establishing a cohesive creative direction for the company.
- Guided the creative direction and design execution for client projects, translating diverse business needs into strong visual concepts and brand experiences.
- Worked across multiple client engagements, overseeing branding, digital design, and marketing materials while maintaining consistent creative quality.
Graphic and Visual Designer
Self-employed
- Completed 4,000+ design projects for clients worldwide across branding, graphic design, UI/UX, web design, and digital marketing.
- Served clients across 50+ countries, adapting design solutions to diverse industries, audiences, business models, and brand requirements.
- Leveraged 10+ years of professional design experience to deliver high-quality visual identities, digital products, websites, and marketing materials.
- Managed projects independently from concept to delivery, including requirements gathering, design exploration, prototyping, revisions, and final production.
- Built long-term client relationships by consistently delivering reliable, high-quality design solutions while managing multiple projects and deadlines simultaneously.
Brand Designer
Factarly
- Developed the complete brand identity for Factarly, transforming an accounting and invoicing SaaS concept into a modern, distinctive, and trustworthy brand.
- Created a cohesive visual identity system covering the logo, typography, color palette, brand guidelines, and digital brand applications.
- Designed Factarly's digital presence and marketing assets, ensuring consistent brand communication across its website and promotional materials.
Brand Designer
Smartel
- Developed Smartel's brand identity for a network infrastructure company, creating a modern and professional visual system aligned with its technical positioning.
- Established a cohesive visual identity across the logo, typography, color palette, patterns, and branded communication materials.
- Designed brand applications for technical documents, on-site teams, and other professional touchpoints to ensure consistent brand communication across the business.
Education
Bachelor's Degree in E-business and Digital Strategies
Higher School of Digital Economy (ESEN) - Manouba, Tunisia
Preparatory Degree in Computer Science
National Institute of Applied Sciences and Technology (INSAT) - Tunis, Tunisia
Skills
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, AI Tools
Industry Expertise
Telecommunications
Platforms
WordPress, Figma
Languages
HTML5, CSS
Other
Branding, Brand Development, Brand Design, Visual Identity, Brand Identity, Logo Design, Brand Guidelines, Brand Positioning, Graphic Design, Corporate Branding, Design Systems, B2B, Social Media Design, Print Design, Stationery Design, Typography, Color Theory, Digital Design, Visual Design, Poster Design, Adobe Creative Cloud, Brand Refinement, Logotype, Collateral Design, Marketing Design, Flyer Design, Graphics, Brochure Design, Professionalism, Market Research, Business Research, Brand Strategy, Creative Direction, Art Direction, UI Design, Web Design, SaaS, Fintech, UX Design, Responsive Design, Financial Services, Energy, Postcard Design, Landing Page Design, Artificial Intelligence (AI), Packaging, AI Agents, AI Design, Marketing Collateral Development, Agile Sprints, Web App UI, Software QA, Business Development, Elementor
Experience
- Logo Design - 11 years
- Brand Guidelines - 10 years
- Brand Identity - 9 years
- Visual Identity - 9 years
- Brand Development - 9 years
- Brand Design - 9 years
- Branding - 9 years
- Art Direction - 7 years
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