CEOs, CTOs, product managers, and project managers at top companies and startups work with Toptal brand identity design freelancers to augment their design teams for app design, website design, and other design projects to achieve their business needs.
Phil is a senior product design leader with a decade of experience specializing in UI, UX, product, responsive web design, and brand identity design. He's had the privilege of designing for Fortune 500 Companies, startups, multi-billion dollar companies, and innovative organizations like Uber, FedEx, Harvard, Vistaprint, and more. Phil works well under time constraints, has exceptionally high craftsmanship, and communicates clearly to meet objectives and exceed expectations.
Brian is a multidisciplinary designer specializing in brand strategy, identity, product design, and art direction. His design ethos can be defined as efficient, adaptable, and sparked with enlightenment. For over ten years, Brian's designed complete brand systems, cross-platform mobile and web applications, and creative campaigns for hundreds of brands and organizations, including Dell, IBM, Boys & Girls Clubs, Cylance, and Ford.
Miroslav is an art director with 18 years of experience based in New York City. He is focused on brand development and has excellent design and illustration skills. From illustrating a fleet of airplanes for his home country's flagship airline to creating a collection of 200+ branded emoji stickers as a senior illustrator and art director for Kiehl's, Miroslav has been known to take a hands-on approach to directing artists, collaborating with clients, and bringing creative concepts to life.
Aline is a senior brand and UI designer with 15+ years of experience crafting thoughtful brand identities and intuitive UIs across various platforms. She specializes in brand design, UI/UX, typography, and digital media and is deeply interested in AI-driven innovations. Aline has also collaborated with diverse teams, creating cohesive and memorable brand experiences. She designed a meditation app's brand identity and UX, creating a calming interface that excelled in the wellness market.
Jan is a brand and UX designer with a background in industrial design. He defines values and translates them into visual language, websites, and brand experience. As a natural problem solver and communicator, he strives for positive impact through functional design. From the projects he's built, he's gained a wealth of experience in startups, early-stage businesses, and community building. Jan can take the lead and work independently in a team. He believes in humanity and consciousness.
Jan Burchiellaro is a multidisciplinary designer working at the intersection of brand and user experience. He was born and raised in Italy and currently living in Stuttgart, Germany. He designs brand identities, digital products, and motion graphics, starting from human emotions, creating simple yet scalable systems with a spark, bringing new life to brands and products.
Colin is an interactive and brand art director with over 12 years of experience as a design lead. He's rebranded startups, art-directed national 360 campaigns, and led the UI design on a Fortune 100 company's smart home app. According to Will Chau, VP of Creative and Design of Whole Foods, "Colin is one of the most versatile art directors I've ever worked with. He can do everything, from digital templates to big campaign thinking across digital and analog channels."
Abbas is a visual and UI/UX design expert with a decade of multidisciplinary experience. He enjoys crafting brand identities and designing solutions based on user-friendly interfaces and interactions. His agile working ability has led him to work on over 900+ projects within teams of all sizes while maintaining 100% positive feedback.
Charles is an expert brand strategist, product designer, and art director with 10 years of professional design experience in branding, marketing, and advertising. He has worked with SMEs, startups, and companies such as Coca-Cola, Netflix, Spotify, TikTok, ING, Unilever, Nestlé, H&M, Jollibee, and many more. Charles specializes in crafting winning stories and human-centric experiences through purposeful brand strategies and identity design, visual direction, and UI/UX design.
Belle, who started as an illustrator and painter using traditional media, is a multidisciplinary designer and artist with over seven years of work experience in various creative fields. Her career in visual design kicked off in 2019 with a focus on the brand design. Belle has worked on numerous branding projects from scratch, as well as UI/UX design, digital media content, and packaging design projects. She works toward developing compelling concepts with strong and cohesive visual languages.
With 19 years of experience, Thiago is a highly skilled designer who has helped brands build strong relationships with their audiences worldwide. He has learned that power brands have to impact the world, inspire communities, and connect passions when crafted on a deeper level and solid foundation. This mindset drives Thiago's cognitive process when working on any branding projects.
Brand designers specialize in crafting the visual, thematic, and messaging elements that encapsulate a company’s core purpose and promise to its customers. This guide to hiring brand designers features an overview of relevant skills, job description tips, and key questions and answers that will help you identify the best candidates for your company.
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Testimonials
Michael is an incredible designer, and has been a great fit for our project. He just gets it in a way that can’t be taught. My goal was to pay Toptal to find me a high quality designer for my project, and that is exactly what happened. It was easy. Being able to see the portfolio work on Toptal’s platform is what gave me the infomation I needed to choose Michael. I have nothing but good things to say about Toptal and am looking forward to using Toptal for other projects in the future.
Edward Daniel
Co-Founder
I've worked very closely with Martina for over a year and have to say she is one of the best people I have ever worked with. Instead of simply following instructions blindly, she thinks through the task at hand, becoming a thought partner to help with whatever the project may be. Besides being super talented at design, she possesses specific qualities that make her exceptional to work with given the fast paced nature of being a startup. I would definitely recommend her to anyone looking for a talented, professional designer who doesn't need much direction to hit the ground running.
Sahil Khanna
Sr. Manager, Marketing
Darko did a great job figuring out the user architecture for our concept, which led him to produce terrific wireframes. His knowledge of usability and design was a perfect match for the outside voice we needed to help jumpstart our project. We would certainly recommend him and work with him again in the future.
Rich Danker
Founder
Carlos has the unique talent of blending both quantitative and qualitative research to keenly identify UX challenges and opportunities. He thinks methodically, emphatically, and holistically to produce data-driven strategies and well-executed designs. Over the past 8 years of working with fully or partially distributed teams, Carlos manages working remotely far better than anyone I've encountered because of his strong communication and presentation skills. He is the first on my list the next time I need a UX designer.
Michelle Krogmeier
Project Manager
Rafael is an amazing designer. His aesthetic sense is spot on, and he seems to be able to anticipate our needs before we even know what they are. He's taken the time to understand both our company and our clientele, and his solutions are consistently in-line with our values, interests, and our customers' needs. He delivers on time (if not earlier), works quickly, is well organized, and very effective. He's a pleasure to work with, and we're very happy to have found him through Toptal.
Ethan Brooks
CTO
How to Hire Brand Designers Through Toptal
1
Talk to One of Our Client Advisors
A Toptal client advisor will work with you to understand your goals, technical needs, and team dynamics.
2
Work With Hand-selected Talent
Within days, we'll introduce you to the right Brand Designer for your project. Average time to match is under 24 hours.
3
The Right Fit, Guaranteed
Work with your new Brand Designer for a trial period (pay only if satisfied), ensuring they're the right fit before starting the engagement.
Capabilities of Brand Designers
Brand designers excel at creating cohesive and memorable brand identities that define visual elements such as logos, color schemes, and typography. Toptal’s brand designers help distill your company’s unique vision and distinctive traits into consistent graphics that resonate with your audience across touchpoints.
Logo Design
A distinctive logo is a surefire way to build brand recognition and loyalty. Toptal brand designers use carefully chosen visual elements—such as colors, shapes, and fonts—to create memorable logos that embody your company’s core message and distinguish you from competitors.
Brand Identity Development
A cohesive brand identity entails more than a logo—it defines web and print color palettes, typography schemes, iconography use, and photography styles. Our designers develop comprehensive visual identities that align with your brand’s values and message to ensure a unified presence across all customer touchpoints.
Creating Brand Guidelines
Our designers ensure brand cohesion across marketing materials and digital platforms by creating robust brand guidelines that document considerations such as proper logo usage, color application, font hierarchy, and illustration styling.
Brand Strategy Consulting
A carefully crafted brand strategy helps your brand remain relevant over time. Toptal designers collaborate with your team to build a comprehensive brand strategy that clarifies your company’s market position, target audience, and unifying vision—ensuring that your brand is built for lasting impact.
Visual Content Creation
Keep your company’s message clear and recognizable with on-brand visual assets for digital and print media. Our designers are skilled at producing a wide array of top-tier visual content, including social media images, business cards, event graphics, brochures, and digital ads.
Rebranding and Brand Refresh
Trends and consumer expectations change, and your brand must evolve to stay relevant. Our designers help strengthen your brand’s connection with customers by leading rebranding projects encompassing everything from logo refreshes to full-scale visual identity and messaging makeovers.
Merchandise and Promotional Design
Boost brand awareness and amplify your company’s message with branded merchandise. Promotional items like t-shirts, banners, event displays, and swag are a great way to keep your company top of mind and build brand loyalty.
Website and Digital Presence Design
Your company’s website and online presence are crucial customer touchpoints. Our designers ensure brand consistency across platforms by creating comprehensive guidelines that define the essential elements of your company’s aesthetic and user experience.
Custom Iconography and Illustrations
Iconography and illustration are powerful storytelling devices that bring your brand’s voice to life. Our designers develop custom icons and illustrations that give your brand a distinct vibe and make your company’s communications more memorable.
Packaging Design
In many instances, a product’s packaging is the first point of contact for customers. Toptal brand designers develop eye-catching packaging that enhances your brand’s shelf presence while protecting your products and encouraging purchases.
Find Experts With Related Skills
Access a vast pool of skilled designers in our talent network and hire the top 3% within just 48 hours.
To hire the right Brand Designer, it’s important to evaluate a candidate’s experience, technical skills, and communication skills. You’ll also want to consider the fit with your particular industry, company, and project. Toptal’s rigorous screening process ensures that every member of our network has excellent experience and skills, and our team will match you with the perfect Brand Designers for your project.
How much does it cost to hire a Brand Designer?
The cost associated with hiring a Brand Designer depends on various factors, including preferred talent location, complexity and size of the project you’re hiring for, seniority, engagement commitment (hourly, part-time, or full-time), and more. In the US, for example, Glassdoor’s reported average total annual pay for Brand Designers is $90,000 as of November 2024. With Toptal, you can speak with an expert talent matcher who will help you understand the cost of talent with the right skills and seniority level for your needs. To get started, schedule a call with us — it’s free, and there’s no obligation to hire with Toptal.
What exactly does a Brand Designer do?
Brand Designers specialize in refining the visual identity of a brand. Working in tandem with additional creative team members, Brand Designers generate products such as logos, typography, color palettes, and graphics that reflect a company’s values. These skilled professionals conduct market research, assess feedback from the target audience, and adapt the brand’s image accordingly. Consistency is key, and Brand Designers make an effort to develop a branding profile that appeals to customers on an emotional level, builds trust, and sets the company apart in a competitive marketplace. Brand Designers also work with several stakeholders, including suppliers, vendors, social media managers, investors, and leadership teams, to ensure quality, continuity, and company growth.
Why do you need to hire a freelance Brand Designer?
A quality Brand Designer helps your company build a strong brand presence, which drives customer engagement, increases customer retention, and leads to larger profits. Innovative design ideas distinguish companies from their competition, and Brand Designers are key to driving and maintaining brand relevance. Additionally, a refreshed brand design promotes a stronger sense of community within your company, fostering brand pride and purpose among your employees. A brand’s messaging and front-facing image are vital to its prosperity, and freelance Brand Designers can help achieve this goal.
How quickly can you hire with Toptal?
Typically, you can hire a Brand Designer with Toptal in about 48 hours. For larger teams of talent or Managed Delivery, timelines may vary. Our talent matchers are highly skilled in the same fields they’re matching in—they’re not recruiters or HR reps. They’ll work with you to understand your goals, technical needs, and team dynamics, and match you with ideal candidates from our vetted global talent network.
Once you select your Brand Designer, you’ll have a no-risk trial period to ensure they’re the perfect fit. Our matching process has a 98% trial-to-hire rate, so you can rest assured that you’re getting the best fit every time.
How are Toptal Brand Designers different?
At Toptal, we thoroughly screen our Brand Designers to ensure we only match you with the highest caliber of talent. Of the more than 200,000 people who apply to join the Toptal network each year, fewer than 3% make the cut.
In addition to screening for industry-leading expertise, we also assess candidates’ language and interpersonal skills to ensure that you have a smooth working relationship.
When you hire with Toptal, you’ll always work with world-class, custom-matched Brand Designers ready to help you achieve your goals.
Can you hire Brand Designers on an hourly basis or for project-based tasks?
You can hire Brand Designers on an hourly, part-time, or full-time basis. Toptal can also manage the entire project from end-to-end with our Managed Delivery offering. Whether you hire an expert for a full- or part-time position, you’ll have the control and flexibility to scale your team up or down as your needs evolve. Our Brand Designers can fully integrate into your existing team for a seamless working experience.
What is the no-risk trial period for Toptal Brand Designers?
We make sure that each engagement between you and your Brand Designer begins with a trial period of up to two weeks. This means that you have time to confirm the engagement will be successful. If you’re completely satisfied with the results, we’ll bill you for the time and continue the engagement for as long as you’d like. If you’re not completely satisfied, you won’t be billed. From there, we can either part ways, or we can provide you with another expert who may be a better fit and with whom we will begin a second, no-risk trial.
Atishay is a product designer and UX expert who has worked in close collaboration with McKinsey & Company and Boston Consulting Group on B2B and B2C products for a wide range of industries. He is the head of product design at Agility Group and was recognized as one of India’s top designers of 2023 by Siliconindia.
Brand design is a field that is highly attuned to the consumer psyche and shifting market landscapes. As a result, jobs within this field continue to be in demand. According to the US Bureau of Labor Statistics, graphic designers and, by extension, brand designers can expect 3% employment growth between now and 2032, which suggests a level of stability and availability for the foreseeable future. Whether your company is looking to refresh its current brand identity or build a compelling visual profile from the ground up, hiring a brand designer is a smart decision.
Brand designers conceptualize and promote a company’s public image, often working with clients and other creative professionals to develop a distinct look, feel, and message. Expert brand designers are adept at crafting cohesive visual narratives that resonate with consumers on an emotional level. If executed well, an organization’s brand identity becomes both recognizable and trusted.
In this hiring guide, we outline what a brand designer does, how to identify a freelance designer who aligns with your organization’s goals, and how to adopt recruitment strategies to help your business reach the strongest pool of qualified brand design candidates. Brand design services can benefit all types of companies, from startups, entrepreneurs, and small businesses to midsize and large corporations.
What Attributes Distinguish Quality Brand Designers From Others?
Expert brand designers are capable of developing clear, consistent, and captivating messaging that appeals to clients and end users. Hiring a skilled brand designer can help your business engage with customers, increase revenue, and promote lifelong brand loyalty.
When hiring managers and business owners consider what type of brand designer would best suit their organization’s needs and design projects, they should seek a dynamic candidate with competency in the following areas:
Strong Visual Skills
Brand designers usually have graphic design experience, which heavily emphasizes visual hierarchies, form, flow, and both verbal and nonverbal communication. A strong understanding of layout and composition is imperative for a brand designer to convey meaning and represent ideas more successfully.
Strong candidates will also be able to visualize how their designs will appear across a multitude of platforms, such as websites, apps, billboards, brochures, print ads, and digital data visualizations. Brand designers should be detail-oriented, comfortable with problem-solving, adaptable to changing consumer landscapes, and willing to collaborate with company owners, managers, directors, and additional creative professionals.
Logo Design
Any brand’s identity is heavily dependent on an easily recognizable logo—think of leading e-commerce platforms such as Amazon, Shopify, or Etsy, and health and wellness brands like Peloton, Lululemon, or Whole Foods. For both new businesses and established brands, a logo is often the first visual representation of a brand that customers encounter. It helps establish a brand identity and reflects the business’s personality, values, and mission. A well-designed logo can leave a lasting impression and differentiate the brand from competitors.
A proficient designer will be able to transform business goals, values, and identity into a carefully crafted visual representation using images, shapes, and colors. Traditionally, this process begins with conducting market research to assess the target audience, evaluate industry trends, and gauge the competition from similar brands. Insight gleaned from this undertaking will help guide the direction of the overall project.
A quality brand design candidate will synthesize this information in order to generate a logo that aligns with a company’s overarching message. Depending on the deliverables, a brand designer may use certain typography styles or fonts that resonate with the brand’s objectives. A skilled hire adept in brand identity design will understand the psychology of colors and how to employ them in order to convey specific emotions. Additional elements such as illustration, iconography, texture, and pattern may also be incorporated into a logo’s design.
Brand designers should be comfortable using graphic design software, such as Adobe Creative Cloud, to create mock-ups and refined digital versions of their work. Additionally, professional designers will be open to receiving feedback from clients in order to develop logos that satisfy brand strategy and vision.
Client Brand Guideline Expertise
Brand designers, as well as web and UI/UX (user interface/user experience) specialists, should be keenly aware of their client’s current brand style guide or guidelines, which often dictate the use of color palettes, spacing, logo placement, typography, and other visually driven design elements. When reviewing brand guidelines, the designer should ask questions about specific constraints, limitations, variations, or modifications a client may have. Throughout this process, an experienced brand designer will also review any past marketing materials and design assets that adhere to the brand guidelines, which will aid their understanding of the brand’s history, mission, and overall positioning.
Communication is critical during this stage, and a designer should be able to iterate as needed. Refining design materials to meet the guidelines through rounds of revisions is a common practice, and quality candidates will ensure that any modifications are cohesive and ready to use across a variety of marketing channels. Attention to detail, flexibility in iterating designs, and a commitment to continuous improvement are key attributes that the candidate should embody to deliver sound brand design solutions.
Market Awareness
A brand designer should be familiar with ongoing market trends, emerging technologies, and consumer preferences in order to create meaningful and impactful brand assets in the design process. Staying abreast of cultural and social shifts is also important, especially when partnering with global clients.
Professional designers should always be receptive to adjusting design strategies based on a client’s industry while maintaining ethical design practices that adhere to copyright and trademark laws. By actively maintaining a level of market awareness, brand designers can make informed and relevant decisions and stand out from the competition.
How Can You Identify the Ideal Brand Designer for You?
If your company is interested in revitalizing its brand identity—or even if the identity is in the earliest stages of brand development—a brand designer’s discerning eye can make all the difference. Hiring a brand designer is an excellent way to bolster your business’s market presence and reinvigorate customer relations.
To begin the hiring process for a brand designer, your company should define the project’s scope, mission, and budget. This allows your team to decide whether it’s best to hire a junior or senior candidate, and to set expectations as to what the final deliverables will look like. Factors such as timeline and workplace culture should also be taken into account. Regardless of whether you choose to hire a junior brand designer or a more seasoned professional, it’s necessary to understand the choices carefully before making a decision.
Typically, junior brand designers will have limited professional experience, which means they have had less hands-on training. As a result, brand designers who are still in the nascent phase of their careers are responsible for smaller and more straightforward website designs. However, this provides your business the perfect opportunity to direct these candidates in accordance with your design standards and workplace expectations. By partnering a junior brand designer with a veteran designer as a mentor, you allow them to work with a more experienced colleague to hone their specializations and create more complete design solutions.
In contrast, senior brand designers will have considerable experience in design. These designers have nuanced insider knowledge, which helps to lay the foundation for polished and impactful end products. Senior brand designers exhibit a strong command of brand identity craftsmanship and can offer high levels of insight, articulation, and flexibility. Of course, hiring senior brand designers is significantly more expensive than hiring their junior counterparts, but the higher rate reflects their successful track record and years of experience, which they can bring to bear on executing a professional branding campaign for you.
A solid brand design candidate should possess a combination of creative and technical skills. Proficiency in graphic design software, a sharp eye for visual elements, strong typography skills, and a deep understanding of color theory are only a few of the abilities a designer should display. Brand designers should also excel in visual storytelling, exhibit a knowledge of branding principles, and have the ability to create memorable logos and eye-catching graphics. The ability to communicate and collaborate with other creatives, such as UX designers and web design specialists, is also an essential skill for a brand designer to possess.
A well-rounded team full of both junior and senior designers can be advantageous to the sustainability of your company’s design-related ventures. By blending the technical expertise of long-serving design veterans with the enthusiasm of entry-level creatives, your brand’s identity is more likely to resonate with a wider audience, paving the way for a stronger branding presence.
How to Write a Brand Design Job Description for Your Project
Drafting a brand designer job description doesn’t have to be a chore; however, it’s imperative to outline exactly what your organization expects from a potential candidate. Oftentimes, brand designers are mistaken for graphic designers, and while their roles may seem similar on the surface, each of these roles demands a finely tuned skill set. In order to reach a top-tier brand design candidate, consider including the following competencies when writing your job listing:
Proficiency With Graphic Design Tools
A brand designer candidate should be proficient in a number of graphic design software tools geared toward delivering a polished final product. As mentioned, Adobe Creative Cloud, which includes applications such as Photoshop, Illustrator, and InDesign, is a popular suite used in the design industry. Brand designers may also be familiar with additional tools such as Sketch, Figma, Canva, Procreate, or Affinity Designer.
A strong candidate will also exhibit a working knowledge of font management systems such as Adobe Fonts and Google Fonts. Finally, brand designers often utilize stock image websites such as Shutterstock and Unsplash as a means to incorporate high-quality images into their designs.
Prototyping Tool Knowledge
Brand designers are frequently involved with creating UI and UX for a wide range of digital products and platforms. In these cases, brand designers should be comfortable working with prototyping tools that help bring their design concepts to life. Popular programs include Sketch, Figma, UXPin, InVision, and Proto.io. Depending on the complexity of the project, the needs of the design team, and the prototyping requirements, certain tools may perform better than others. However, a competitive candidate will be able to easily translate design ideas into real-life working models.
Presentation Tool Experience
After working to create a brand identity that accurately reflects a company’s values, brand designers use presentation tools to showcase their work, pitch ideas to clients, and communicate effectively with stakeholders. Top candidates should be aware of, if not entirely proficient in, one or more of the following: Microsoft PowerPoint, Google Slides, Apple Keynote, Adobe Express, or Canva.
Social Media Copy Design Expertise
Brand design goes beyond mere aesthetics. In fact, brand designers play an integral part in ensuring that social media copy and design work together seamlessly. Working alongside content creators, copywriters, and social media managers, brand designers help to ensure consistent messaging and identity. Creating templates and brand assets, establishing responsive design, adhering to social media platform standards, maintaining brand guidelines, and rolling out engaging campaigns are only a handful of tasks that brand designers will undertake. A quality candidate will have experience with these types of responsibilities.
Brand designers also contribute to your company’s SEO and marketing strategies. Consistent brand design elements across the website, such as logos, color schemes, and fonts, can also improve brand recognition and user experience. Search engines like Google value good UX and may reward websites with consistent branding elements with higher rankings.
Project Management
Project management expertise enables brand designers to organize and coordinate tasks effectively, ensuring projects are completed on time and within budget. Moreover, having project management skills allows brand designers to communicate effectively with clients and team members, manage feedback and revisions smoothly, and ensure that branding projects align with the company’s overall goals and vision. Ultimately, integrating project management skills into their toolkit allows brand designers to deliver high-quality, cohesive, and successful branding solutions.
Key Questions to Consider When Hiring a Brand Designer
In order to make well-informed decisions throughout the brand designer hiring process, consider discussing these questions with members of the hiring team beforehand as a way to gauge their understanding of the position:
How can a new brand designer align with and advance our company vision?
It’s key that members of the hiring team have a clear understanding of the brand’s core values, its target audience, and its overall market positioning. Regardless of the industry, a company should prioritize data-driven improvements that ultimately contribute to the brand’s longevity and success.
When adding a new brand designer into the mix, ask questions such as:
Will the new hire collaborate with cross-functional teams to promote strategic growth?
Will they commit to preserving brand consistency?
Are they eager to explore and expand the brand’s creative vision?
What innovative design can this brand designer offer our organization?
Should hiring managers weigh the importance of certifications, specialized courses, or professional affiliations when recruiting brand designers? If these are deemed valuable, which specific ones stand out as particularly advantageous in enriching a designer’s skills and expertise?
From a business standpoint, it only makes sense to take into consideration the time and effort invested into earning additional certifications or pursuing specialized courses. These types of credentials demonstrate a brand designer’s commitment to professional development and a willingness to sharpen creative skills. Take note of applicants who have earned credentials such as the Graphic Design Specialization from CalArts or the Graphic Design Certification from Adobe. Connections with professional affiliations such as the American Institute of Graphic Arts (AIGA) or the American Marketing Association indicate a commitment to networking. However, it should be noted that additional certifications may be cost-prohibitive or inaccessible to certain candidates. With this in mind, it’s always best to review a candidate’s design portfolio in order to allow the work to speak for itself.
Do we have a clear grasp of the company’s existing brand identity and its future direction? How will a new brand designer fit into and enhance this vision?
Again, it’s important that your hiring team is well-informed in regard to your company’s current brand identity and its objectives. A new brand designer is charged with bridging the gap between your business’s present and future brand aspirations. In theory, this transition should be seamless, as designers ought to preserve a brand’s core values in their work. By developing and sharing fresh, innovative, and relevant design choices, brand designers are poised to generate an appealing and cohesive public-facing image.
Why Do Companies Hire Brand Designers?
Brand designers and strategists are experts at helping to establish and refine a company’s visual identity and core messaging elements. Using logos, typography, color schemes, and messaging, brand designers work with clients and other stakeholders to capture a brand’s essence, ultimately setting it apart from competitors. Additionally, brand designers can assist in creating marketing materials such as websites, apps, billboards, brochures, banners, and other advertisements to increase a brand’s visibility.
Accomplished brand designers are sensitive to design trends, consumer preferences, and market shifts, which allows them to develop visual identities that are relevant and appealing. They will have a strong portfolio, a willingness to collaborate, excellent communication skills, and an eye on the future. When a brand’s identity is carefully crafted and consistent, it can influence how consumers perceive a company, which helps foster long-term trust and loyalty.
