Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

DesignIcon ChevronDesign Process

How to Structure an Effective Typographic Hierarchy

by Cameron Chapman

Since designers work with so much text-based content, creating an effective typographic hierarchy—one that clearly shows what information is most important—is a vital skill for designers to master.

7 minute readContinue Reading
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How to Leverage Thematic Analysis for Better UX

by Shane Ketterman

Thematic analysis, an approach used to analyze qualitative data, is central to credible research and can be used to improve UX design by uncovering user needs, motivations, and behaviors.

9 minute readContinue Reading
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Looking at Ro-Lu: A Usability Case Study

by Darko Stanimirović

How do designers balance a website’s originality with its user-friendliness? Do they retreat to the safety of what is acceptable and risk the design falling flat, or implement a risky but unique design?

7 minute readContinue Reading
DesignIcon ChevronMobile Design

Words and Actions – A Guide to Microcopy

by Milan Jovanovic

Without interface copy, there’d be UX chaos on a global scale. Thankfully, we can use words whenever we want, but how do we use them well? These easy-to-use principles lead to convincing microcopy.

5 minute readContinue Reading
DesignIcon ChevronDesigner Life

Pinterest for Designers – An Overview

by Cameron Chapman

When it comes to social media for designers, the first site that comes to mind is Instagram. But designers shouldn’t overlook the second-most-popular image-based social network: Pinterest.

8 minute readContinue Reading
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Form and Function – A Guide to the Top Wireframe Tools

by Shane Ketterman

Wireframes at various fidelities are an important deliverable that facilitate the UX design process as it moves through its phases. This guide provides an overview of the top tools most designers use.

11 minute readContinue Reading
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Approaching the Website Design Process from the Browser

by Lucijan Blagonic

Some designers are bypassing traditional design tools, going straight to code, building and adjusting designs in-browser, and testing their designs as they would appear to people in real-time.

9 minute readContinue Reading
DesignIcon ChevronDesigner Life

The Art of Virtue Signaling: Why so Many Brands Get It Wrong

by Micah Bowers

Many brands overshoot the subtleties of virtue signaling. They preach, posture, and alienate the people they’re trying to impress. We explore how companies can bang their virtue drums better.

7 minute readContinue Reading

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