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Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.

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Safe & Sound – How to Approach Password UX

by Mayank Sharma

For too long, the user experience of password management has been ignored, leading to serious losses for businesses and users alike. It’s time for designers to rethink every aspect of password UX.

5 minute readContinue Reading
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A Comprehensive Guide to Notification Design

by Sara Vilas Santiago

Notifications of all types are an indispensable part of digital products, but they should never harm the user experience—they should only be used to assist interactions and boost UX.

7 minute readContinue Reading
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Make It Count – A Guide to Measuring the User Experience

by Kayode Osinusi

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions.

5 minute readContinue Reading
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Stay Sharp – How to Boost Creativity When Work Subsides

by Danny Rubyono

Freelance design contracts aren’t guaranteed. We confront this reality head-on by showing freelancers how to boost creativity and maintain positivity, even when paying jobs dry up.

5 minute readContinue Reading
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Living His Best Life – David Nuff's Inspiring Freelance Success Story

by Miklos Philips

If we could design our best life, what would it entail? What would our freelance success story look like? Hear firsthand and get advice from someone who has designed their career and thrived.

7 minute readContinue Reading
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Design a Better Homepage with the StoryBrand Framework

by Anak Garcia

Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.

7 minute readContinue Reading
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Give Them Incentive – How to Leverage a Loyalty Program Design Framework

by Astha Agarwal

In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.

6 minute readContinue Reading
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The Mind's Eye – A Look at Data Visualization Psychology

by Tetiana Donska

Data visualization is an excellent way to tell a story about data. But are there best practices? When designing with data, there is much to be gained from exploring data visualization psychology.

8 minute readContinue Reading

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