Toptal Design Blog

The Toptal Design Blog is a hub for advanced design studies by professional designers in the Toptal network on all facets of digital design, ranging from detailed design tutorials to in-depth coverage of new design trends, techniques, and technologies.
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How to Hook eCommerce Shoppers through UX Design

Flipkart, India’s leading eCommerce marketplace, questioned why they were losing customers and asked themselves: How do you build a loyal customer base, increase engagement and solve the issue of app uninstalls? What behaviors should be studied to come up with a winning solution? The answer lay in designing a habit-forming experience.

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A Rant against Pretty Designs

Often, designers make the mistake of designing apps for their own vanity, focusing on the veneer instead of designing a great user experience. As Steve Jobs once said, “Most people make the mistake of thinking design is what it looks like.”

In this article, Toptal UX Designer Miklos Philips discusses Jobs’s point of view and clarifies the importance of designing for people.

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Stop Making Garbage: A Guide to Designing Interfaces That Last

We are a throw-away society—products wear out far too quickly or are replaced by something shinier, newer, or more trendy.

In this piece, we look at designs that have stood the test of time and break down what made them successful. No matter what you’re working on, these guiding principles will help you stop designing disposables and begin creating designs that last.

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How to Create Custom Loading Animations to Decrease Bounce Rates

You probably wouldn’t stare at a white screen on a site or app for more than a few seconds without a page load status or time indicator. A well-crafted loading animation helps you stay engaged while you wait. Toptal Design Editor Tidjane Tall will show you how Slack, Trello, and Flickr loading animations can be done with ease. You’ll be able to apply what you learn to create your own branded loading animation from scratch.

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A Step-by-step Guide to UI Animation with Principle and Sketch

Interfaces that have animations and transitions provide a better UX for app users, and stimulate user engagement. It’s becoming increasingly important to understand how to add motion to your designs, which is why we wrote today’s tutorial.

In it, Toptal Design Editor Tidjane Tall demonstrates how to craft effective UI animation techniques, using Principle for Mac, in a series of short videos.

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Anticipatory Design: How to Create Magical User Experiences

In this article, Toptal Designer Miklos Philips explains how to create magical user experiences by creating anticipatory designs. What is anticipatory design? It’s output, without much need for input. A world where our computing machines are designed for interaction methods optimized for humans, not computers. A digital world where we move from user intent that’s deterministic to user intent that’s probabilistic.

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20 Testimonial Pages to Inspire Future Customers

Check out a collection of testimonial page inspirations created by different designers from around the world. Toptal designer Jônatas Vieira curated a selection of designs that each empowers its brand story.

Some of the screens are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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20 eCommerce UIs That Make Shopping Easier

Check out a collection of mobile eCommerce inspirations created by different designers from around the world. Toptal Designer Cai Cardenas curated a selection of designs that each delights their users.

Some of the screens are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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A Step-by-step Guide to Designing Custom Illustrations Without Any Drawing Skills

Many designers shy away from making their own custom illustrations for the fear that they don’t have conventional drawing skills. What if we could show you how to make your own great custom illustrations, no sketching skills required? In this article, Toptal Design Blog Editor Tidjane Tall guides us through three step-by-step illustrations each with different styles.

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Illustration Inspirations to Help Breathe Life Into Your Brand

Check out a collection of custom illustration inspirations created by different designers from around the world. Toptal Illustrator Waldek Graczyk curated a selection of illustrations that each finds a way to represent its respective brand.

Some of the illustrations are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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Logo Animation Inspirations to Make Your Brand More Relatable

Check out a collection of brand animation inspirations created by different designers from around the world. Toptal Designer Jason Gonzalez curated a selection of designs that each finds a way to energize its respective brand.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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The 11 Photoshop Plugins That Made Me a Better Designer in 2016

Despite Photoshop’s unparalleled feature set, everyone has a few extra things that they wish the product could do. Fortunately, there is a rich community of third party developers who are regularly pumping outout fantastic plugins and extensions to make you a better designer.

In this article, Toptal Design Blog Editor Michael Abehsera has lined up some of the best Photoshop plugins that make him a better, more efficient designer. There are a plethora of plugins out there, but these are the essentials.

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Please Your Readers With These Blog Layout Inspirations

Check out a collection of blog layout design inspirations created by different designers from around the world. Toptal Designer Francesca Gilbert curated a selection of designs that each finds ways to communicate a blog’s unique personality.

Some of the designs are captured from live products, some are still in development, and some are purely concepts designed to push the bounds of what is even considered possible.

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The Best Design Articles of 2016

Today, in a world where only three percent of adults spend time learning each day, reading is a competitive advantage.

To jumpstart your learning in 2017, we’ve curated the absolute best design links published around the web in 2016. You’re welcome.

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