Adhering to the StoryBrand framework to create a homepage with a compelling narrative that focuses on the customer’s needs is one of the best ways to build trust with website visitors.
In 2019, India’s largest airline went bankrupt, and its frequent flyers switched to a new platform. We examine the loyalty program design for InterMiles, a rewards platform focused on lifestyles.
Data visualization is an excellent way to tell a story about data. But are there best practices? When designing with data, there is much to be gained from exploring data visualization psychology.
Typeface evolution has been slower than other areas of design but looking back over the past 500+ years shows staggering advancements, from the invention of the printing press to variable web fonts.
Will there ever be a digital equivalent to the ageless wonders of industrial design? We share examples of timeless design and detail how designers can ensure digital relevancy for decades to come.
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Stepping away from preconceived notions about “typical” users through an inclusive design process allows designers to create digital products that are user-friendly to the widest range of people.
In a world of abundant choice, choosing a prototyping tool isn’t easy, and new isn’t always better. When designers want to create feature-rich prototypes, there are many good reasons why to use Axure.
User onboarding best practices help designers create an onboarding experience that works well from the start. Knowing which onboarding pattern works best for each type of app puts designers ahead.
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