Toptal Design Expert
Figma vs. Adobe XD vs. Sketch: Choosing the Right UI Design Tool
Which tool should you choose? From reusable components and real-time collaboration to voice prototyping and developer handoff, a UI/UX expert weighs the features of the leading UI design platforms to help you select the best tool for your project.

Sérgio Estrella
Sérgio is a UI/UX designer who crafts intuitive interfaces across diverse industries, including AI, enterprise, finance, education, e-commerce, and automotive. He has a background in graphic design, front-end development, and team leadership that informs his approach to user-centered solutions.
How AI Reshapes UX: A Design Expert Sheds Light on Benefits and Success Strategies
AI impacts user experiences by making digital products more responsive to individual user needs. A seasoned product designer specializing in AI explains how to avoid pitfalls and maximize the potential of the latest technology.

Akis Apostoliadis
Akis is a lead product designer with more than 20 years of experience in AI, fintech, healthtech, SaaS, and e-commerce. He has an extensive background in creating design systems for enterprise companies, and has worked with Sony Pictures, WeWork, Pfizer, Cigna, and Unilever.
Boosting Satisfaction and Sales: An E-commerce Checkout Design Case Study
Improving your checkout flow can dramatically increase conversions and user satisfaction. A veteran UI/UX designer explains how she reimagined the checkout process of the seventh most visited e-commerce site in the US.

Beatriz Garcia de Prado
Beatriz is an art director and a UI/UX design leader with extensive experience in e-commerce and digital product design for clients like the large American retailer Belk. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.
How to Increase Website Conversions With Effective UX Design Techniques
Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.

Shoaib Mahmud
Shoaib is a product designer who specializes in creating designs that drive conversions across various industries, such as freight, transportation, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore, overseeing project life cycles, including user research, wireframes, prototypes, and UI.
Create Engaging UI Components: A Figma Animation Tutorial
Figma’s intuitive animation features enhance usability by adding subtle motion effects to UI components like icons, buttons, and product cards.

Anna Muratova
Anna is a UI/UX designer experienced in creating UI animations and improving the usability of digital products. She has collaborated with a range of clients, from small startups to larger companies, to create intuitive mobile apps, redesign websites with improved visual aesthetics, and establish branding that represents company values.
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Building a Mental Health App for Families: A UI Design Case Study
The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how.

Fellype Silva
Fellype is a digital product designer who specializes in crafting exceptional user interfaces. He has worked with a wide range of businesses, including a pediatric mental health app developer, a venture capital studio, an AI image recognition company, and LabHacker, a research initiative led by the Brazilian Chamber of Deputies.
Immersive Experience Design: Expert Insights and Techniques
How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.

Clarke Noone
Clarke is a designer who focuses on UX, UI, VR/AR animation, and 3D design. He has extensive experience crafting immersive user experiences for companies such as Barclays and Skype.
Design High-converting Websites With These Webflow Best Practices
Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.

Pavle Lucic
Pavle is a designer specializing in UI/UX design for websites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, healthcare, travel, and other industries.
How to Avoid 5 Types of Cognitive Bias in User Research
Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.

Rima Khachatryan
Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.
How Chatbot Features Can Elevate the E-commerce Search Experience
Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.

Khatia Gagnidze
Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.
Mastering Mobile Typography: Font Usage Tips and Best Practices
Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.

Charles Matthew Atos
Charles is a UI/UX designer and brand strategist with extensive experience in mobile-first design. He has worked with multinational companies such as Netflix and TikTok, and has also served as a creative director, supervising teams on high-level design projects, including redesigning websites and mobile apps.
6 Ways to Make Authentication Systems More User-friendly
Boost customer satisfaction and loyalty by designing a safe, consistent, and user-friendly authentication system.

Mayank Sharma
Mayank is a product designer specializing in fintech and building Web3 apps and platforms. He applies his extensive knowledge of UI/UX design to blockchain, cryptocurrency, and financial exchanges.
Designing an Intuitive Mobile Dashboard UI: 4 Best Practices
Use these tips for navigation, tables and charts, button UX, and interactivity to create a smooth mobile dashboard experience that will keep users coming back.

Andris Suipe
Andris is a UI/UX designer who specializes in creating apps, websites, and dashboards for fintech, healthcare, and data recovery companies. He has worked with well-known brands around the globe such as Halfords, Roche, and Xapo Bank.
How to Increase Output and Innovation by Hiring Freelance Designers
Freelance designers bring diverse skills and perspectives to projects that help clients achieve business goals without exceeding their budgets.

Daniel de Paola
Daniel is a UI/UX designer with more than 15 years of experience specializing in mobile apps for fintech, real estate, and SaaS companies. He has partnered with clients such as Royal Bank of Canada, Xello, and Rocket Homes Real Estate as a lead designer, senior product designer, and UI mentor.
Elegant Healthcare UX: A Missing Piece in Medical Product Design (With Infographic)
Medical products with poor usability could harm patients and increase healthcare company costs. Prioritize usability, accessibility, and the patient experience to design effective devices.

Yegor Tsynkevich
Yegor is a product designer with expertise in building practical, user-centered solutions. He has worked as a product manager and UX director on innovative projects such as the phone repair service iCracked (acquired by Allstate) and a pill management device later acquired by Stanley Black & Decker. Other clients have included Polaroid, DuPont Tate & Lyle, and multiple medtech startups.
AI in Design: Experts Discuss Practical Applications, Ethics, and What’s Coming Next
In this wide-ranging Q&A, two Toptal designers delve into the influence of generative AI on design and its implications for creative thinking, user research, and entry-level designers.

Darrell Estabrook
Darrell is a UX designer with more than 25 years of experience designing highly complex apps for companies such as IBM, CSX, and CarMax. His redesign for the IBM Maximo mobile app won the 2021 Gold Spark Design Award for product design.
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