Gestalt principles reveal how the brain organizes visual information. When applied thoughtfully, they improve interfaces by guiding attention, reducing friction, and making interaction feel immediate.
Adel is a UI/UX designer who helps teams turn complex technology into clear, usable products. He has worked with early-stage startups and partnered with teams at Airbnb, Colgate, Supercell, and a range of emerging AI-focused companies. His work centers on shaping practical, user-centered interfaces.
Even expert designers can underestimate the importance of a UX strategy. Discover the strategic components that turn design excellence into trust, performance, and value.
Guilherme is a senior UX designer who specializes in user-centered, data-informed design for web and mobile apps. His expertise includes UX thinking, research, and prototyping. He designed for millions of users at Booking.com and has partnered with global brands like GSK, Unilever, Danone, Nestlé, and BRF.
AI doesn’t diminish creativity—it amplifies it. Toptal designers reveal how Adobe Firefly’s tools, like Generative Fill and Text to Vector Graphic, elevate your work and client results.
Jessica is a digital designer who specializes in Adobe Creative Suite and composing compelling visuals for brand identities, websites, and marketing campaigns. Her clients include global brands like Google, Netflix, Spotify, Amazon, and EA.
Which tool should you choose? From reusable components and real-time collaboration to voice prototyping and developer handoff, a UI/UX expert weighs the features of the leading UI design platforms to help you select the best tool for your project.
Sérgio is a UI/UX designer who crafts intuitive interfaces across diverse industries, including AI, enterprise, finance, education, e-commerce, and automotive. He has a background in graphic design, front-end development, and team leadership that informs his approach to user-centered solutions.
AI impacts user experiences by making digital products more responsive to individual user needs. A seasoned product designer specializing in AI explains how to avoid pitfalls and maximize the potential of the latest technology.
Akis is a lead product designer with more than 20 years of experience in AI, fintech, healthtech, SaaS, and e-commerce. He has an extensive background in creating design systems for enterprise companies, and has worked with Sony Pictures, WeWork, Pfizer, Cigna, and Unilever.
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Improving your checkout flow can dramatically increase conversions and user satisfaction. A veteran UI/UX designer explains how she reimagined the checkout process of the seventh most visited e-commerce site in the US.
Beatriz is an art director and a UI/UX design leader with extensive experience in e-commerce and digital product design for clients like the large American retailer Belk. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.
Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.
Shoaib is a product designer who specializes in creating designs that drive conversions across various industries, such as freight, transportation, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore, overseeing project life cycles, including user research, wireframes, prototypes, and UI.
Figma’s intuitive animation features enhance usability by adding subtle motion effects to UI components like icons, buttons, and product cards.
Anna is a UI/UX designer experienced in creating UI animations and improving the usability of digital products. She has collaborated with a range of clients, from small startups to larger companies, to create intuitive mobile apps, redesign websites with improved visual aesthetics, and establish branding that represents company values.
The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how.
Fellype is a digital product designer who specializes in crafting exceptional user interfaces. He has worked with a wide range of businesses, including a pediatric mental health app developer, a venture capital studio, an AI image recognition company, and LabHacker, a research initiative led by the Brazilian Chamber of Deputies.
How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.
Clarke is a designer who focuses on UX, UI, VR/AR animation, and 3D design. He has extensive experience crafting immersive user experiences for companies such as Barclays and Skype.
Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.
Pavle is a designer specializing in UI/UX design for websites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, healthcare, travel, and other industries.
Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.
Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.
Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.
Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.
Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.
Charles is a UI/UX designer and brand strategist with extensive experience in mobile-first design. He has worked with multinational companies such as Netflix and TikTok, and has also served as a creative director, supervising teams on high-level design projects, including redesigning websites and mobile apps.
Boost customer satisfaction and loyalty by designing a safe, consistent, and user-friendly authentication system.
Mayank is a product designer specializing in fintech and building Web3 apps and platforms. He applies his extensive knowledge of UI/UX design to blockchain, cryptocurrency, and financial exchanges.
Use these tips for navigation, tables and charts, button UX, and interactivity to create a smooth mobile dashboard experience that will keep users coming back.
Andris is a UI/UX designer who specializes in creating apps, websites, and dashboards for fintech, healthcare, and data recovery companies. He has worked with well-known brands around the globe such as Halfords, Roche, and Xapo Bank.
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