Toptal Finance Blog

The Toptal Finance Blog is a hub for in-depth studies and analysis on all facets of finance, ranging from innovative strategies on raising capital to detailed coverage of new finance trends and technologies.

FinanceIcon ChevronInvestors & Funding

Are Million-dollar Markets Better Than Billion-dollar Markets?

by Aaron Chockla

Entrepreneurs have been hardcoded to aim at billion-dollar sized markets with their solutions. However, such lucrative markets will appeal to many others and thus, are hard to succeed in. Going after smaller market sizes may be the more logical path to success.

5 minute readContinue Reading
FinanceIcon ChevronRevenue & Growth

Doing Business in the European Union

by Paul Ainsworth

The EU economy is worth $15.5 trillion, 24 million companies operate within it, and there are 300 million online shoppers. Is this a market you should be in? If so, how do you serve the EU market while balancing customer service, cost, and complexity?

11 minute readContinue Reading
FinanceIcon ChevronFinance Processes

How to Approach Financial Data Visualization

by Archil Lursmanashvili

Looking to make your financial models more effective with better data visualization? Design principles can be effective tools in corporate decision-making.

9 minute readContinue Reading
FinanceIcon ChevronFinance Processes

Unwrapping the Mysteries of Brand Valuation

by Greg Barasia, CFA

Brand value is the value a business can sell an item above the price that the supply/demand curve dictates. This value is embedded into the company’s share price but can be uncovered using PEG analysis.

10 minute readContinue Reading
FinanceIcon ChevronInvestors & Funding

State of the Fintech Industry (with Infographic)

by Natasha Ketabchi

Tech firms have enjoyed a deluge of funding in the last few years. Fintech is no exception. Now is the time to see which companies are here to stay and can become profitable - there will be some necessary consolidation and perhaps some high-profile failures.

17 minute readContinue Reading
FinanceIcon ChevronFinance Processes

Consultant Toolbox: Frameworks for Solving Anything

by Alex Graham, CFA

When something is not right in a business, it can be confusing knowing where to start to fix it. Objective frameworks like issue trees, funnel analysis, and business canvases provide an organized and data-driven way of getting to the root of a problem and give cast-iron evidence toward plotting a route forward.

13 minute readContinue Reading
FinanceIcon ChevronInvestors & Funding

Top Pitch Deck Mistakes

by Jeffrey Fidelman

Toptal Finance Expert and fundraising guru Jeffrey Fidelman put together a list of the top 5 pitch deck mistakes he sees most often. Within these common mistakes, Fidelman also highlights best practices and shows you how to write a perfect pitch deck.

6 minute readContinue Reading
FinanceIcon ChevronInvestors & Funding

Complex But Integral: An Overview of Real Estate Waterfalls

by Aaleem Jiwa

Waterfalls are an integral part of real estate investment terms, dictating the hierarchy of how cash is distributed to investors and the transaction’s sponsors. When structured correctly – with aligned incentives – they ensure that the deal is set up to achieve outsized success.

7 minute readContinue Reading

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