The Toptal Marketing Blog is a hub for discovering the latest marketing tools, best practices, and advanced digital strategies brought to you by leading marketing experts in the Toptal network.
World-class articles, delivered weekly.
Trust is an increasingly important factor in consumer purchasing choices. A digital marketing specialist presents a content framework that helps businesses build trust and drive sustainable growth.
Jeannine is a marketing expert with a rich sales and digital marketing background. She has more than a decade of experience driving leads and business growth at international software companies, including OpenText, UKG, and Cornerstone OnDemand.
Adopting a data-driven mindset can help marketers keep their campaigns fresh and innovative. Foster experimentation, efficiency, and customer focus in your organization with these essential growth marketing metrics.
Camila is a digital marketing expert who specializes in turning analytical insights into targeted marketing actions that significantly enhance lead generation, conversion rates, and revenue growth. She has managed brand campaigns and PPC reporting for major companies such as Omnicom Media Group, Sony Pictures, Virgin Media, and Renault.
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New AI automation tools can help organizations deliver better, more personalized messaging at the awareness, consideration, conversion, and loyalty stages of the customer journey.
Wasim is a growth and performance marketer who helps startups and Fortune 500 companies develop and scale digital marketing strategies. He has designed and implemented multichannel campaigns using data-driven approaches that combine paid marketing, social media, email, SEO, conversion rate optimization, and other digital techniques.
Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.
Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s degree in economics and business, and a master’s degree in strategic marketing from Imperial College Business School in London, UK.
Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.
Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, Citibank, and Royal Bank of Canada, where he was Head of Crypto Assets, Digital Assets, and AI Products. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.
Discover how to make a successful Facebook ad that inspires engagement and boosts conversion. Use the same thumb-stopping techniques to optimize your Instagram ads.
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
Despite the importance of selecting SEO keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, and paid ads.
Robert is a digital marketing and e-commerce expert who integrates performance marketing and analytics to develop creative brand solutions. His B2B and B2C brand strategy expertise includes the consumer goods, auto, education, and tech sectors, and he has led marketing campaigns and projects across global markets.
Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.
Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.
Wise design decisions help companies reintroduce themselves through their visual identity. Follow along as a Toptal designer describes the thinking behind a logo redesign that led to a full-scale rebrand.
Rehan is a multidisciplinary designer who specializes in branding, UX, and customer experience design. Past clients include Target, Volkswagen, and the Commercial Bank of Qatar. He’s won more than 45 awards, and his work has appeared in international design publications.
The use of color in event marketing informs, inspires, and builds lasting brand awareness. Discover color strategies that delight attendees and set your event apart.
Charlotte is a UI designer with expertise in event design, visual design, and user research. She has created captivating visuals that delight users and enhance digital and in-person experiences for clients such as Virgin Media, Disney Pixar, Nissan, Vauxhall, and Clinique.
A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?
Nicola is a content strategist, content designer, and UX writer who has managed teams and held senior roles at global brands, including Meta, Microsoft, HSBC, and Barclays. She holds a master’s degree in English literature from the University of Glasgow.
Brand strategy workshops align stakeholders and set the tone for the work that follows. Better still, they produce brands that go beyond aesthetic appeal to achieve business goals.
Charlie is a marketing expert, brand consultant, and digital designer with more than a decade of industry experience in business strategy, graphic design, branding, animation, and digital marketing. His approach to branding is guided by evidence-based thinking and an effective, proven process.
A market entry strategy is vital to any product. What might seem like an overnight success takes months and years of planning and hard work. Here’s how to tackle the challenges of entering a new market.
Allan has more than 29 years of experience in financial services, pharma, cybersecurity, telecommunications, mobile apps, and biotech. He is highly experienced in total life-cycle product management and works effectively across all organizational functions to ensure objectives are promptly met.
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