Toptal Marketing Expert
Build Customer Trust With a Proven 4-step Content Marketing Framework
Trust is an increasingly important factor in consumer purchasing choices. A digital marketing specialist presents a content framework that helps businesses build trust and drive sustainable growth.

Jeannine Betts
Jeannine is a marketing expert with a rich sales and digital marketing background. She has more than a decade of experience driving leads and business growth at international software companies, including OpenText, UKG, and Cornerstone OnDemand.
Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting
Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

Jake Madoff
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
How Top Brands Are Using AR Marketing Techniques
Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.

Gabriel Ignacio
Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, Citibank, and Royal Bank of Canada, where he was Head of Crypto Assets, Digital Assets, and AI Products. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.
Effective Facebook Ads: 5 Creative Tips to Drive Growth
Discover how to make a successful Facebook ad that inspires engagement and boosts conversion. Use the same thumb-stopping techniques to optimize your Instagram ads.

Jake Madoff
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
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