Toptal Marketing Expert
Build Customer Trust With a Proven 4-step Content Marketing Framework
Trust is an increasingly important factor in consumer purchasing choices. A digital marketing specialist presents a content framework that helps businesses build trust and drive sustainable growth.

Jeannine Betts
Jeannine is a marketing expert with a rich sales and digital marketing background. She has more than a decade of experience driving leads and business growth at international software companies, including OpenText, UKG, and Cornerstone OnDemand.
Lead With Evidence: Why Data Is the Key to Your Growth Marketing Strategy
Adopting a data-driven mindset can help marketers keep their campaigns fresh and innovative. Foster experimentation, efficiency, and customer focus in your organization with these essential growth marketing metrics.

Camila Pereira
Camila is a digital marketing expert who specializes in turning analytical insights into targeted marketing actions that significantly enhance lead generation, conversion rates, and revenue growth. She has managed brand campaigns and PPC reporting for major companies such as Omnicom Media Group, Sony Pictures, Virgin Media, and Renault.
Boost Ad Performance on Facebook and Instagram With Advanced Audience Targeting
Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.

Jake Madoff
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
Effective Facebook Ads: 5 Creative Tips to Drive Growth
Discover how to make a successful Facebook ad that inspires engagement and boosts conversion. Use the same thumb-stopping techniques to optimize your Instagram ads.

Jake Madoff
Jake is a full-stack growth marketer with expertise in paid social, paid search, SEO, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, Sealed, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
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