Executive Guidance

Offering insights from Toptal’s key industry and consulting executives, the Executive Guidance blog is a hub for in-depth analysis of trends, strategies, and technologies that can help business leaders gain a competitive edge.

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Cloud Cost Optimization: A Strategic Framework to Lower Costs and Increase Efficiency

Many companies overpay for cloud services. These cloud cost optimization techniques will help you negotiate favorable terms and discounts with your cloud provider and maximize efficiency.

7-minute readContinue Reading
TJ Urglavitch

TJ Urglavitch

TJ has more than a decade of leadership experience in the hosting and cloud services industry and guides clients through the complexities of cloud computing adoption and transformation. He holds a degree in accounting from Delaware County Community College and accreditations for both Scrum and the Information Technology Infrastructure Library (ITIL).

3 Emerging AI Security Practices for Proactive Cyber Defense

Implementing AI can lead to significant new risks for organizations. Two Toptal information security leaders explain how improving governance, loss prevention, and monitoring can help CISOs strengthen their defenses.

7-minute readContinue Reading
Michael Figueroa

Michael Figueroa

Michael is Toptal’s Information Security Practice Lead. He holds a bachelor’s degree in brain and cognitive sciences from the Massachusetts Institute of Technology and a master’s degree in high-tech crime investigations from George Washington University. Before joining Toptal, Michael served as executive director of the Advanced Cyber Security Center, and held other roles in the field, including consultant, principal investigator, advisor to government officials, and chief information security officer.

Finding the Best Marketing Channels for Your Small Business: A Strategic Guide to Increasing ROI

Small businesses cannot afford to think small with marketing. Toptal’s Growth and Digital Marketing Practice Lead outlines five steps to guide decision-makers in selecting the most effective marketing channels.

10-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

The Creative Advantage: How Leading Brands Drive Demand With Innovative Marketing Strategies

Don’t let data-centric marketing overshadow creative innovation. Toptal’s Growth and Digital Marketing Practice Lead shares fresh—and refreshed—approaches for creative marketing in the digital age.

10-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth & Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

The 4 Crucial Stages of Successful Generative AI Integration

Adoption of Gen AI is on the rise, but research suggests that only 10% of companies are successfully scaling their AI initiatives. In this article, an artificial intelligence and data analytics leader explains the key steps organizations must take to achieve their AI ambitions.

8-minute readContinue Reading
Chas Stikeleather

Chas Stikeleather

Chas Stikeleather is an artificial intelligence and data analytics leader with experience at Bain & Company and Toptal. He has spent most of his career helping Fortune 500 companies, private equity firms, and SMBs across industries to optimize their data. Chas holds a bachelor’s degree in economics from Stetson University and a master’s degree in analytics from North Carolina State University.

Elevating Developer Experience in Cloud Computing: A Strategic Guide for Organizational Leaders

Propel your company’s cloud technology with a superior DevEx strategy. Toptal’s Cloud Services Practice Lead explains how to achieve faster delivery of services and increased user satisfaction.

9-minute readContinue Reading
TJ Urglavitch

TJ Urglavitch

TJ has more than a decade of leadership experience in the hosting and cloud services industry and guides clients through the complexities of cloud computing adoption and transformation. He holds a degree in accounting from Delaware County Community College and accreditations for both Scrum and the Information Technology Infrastructure Library (ITIL).

Choosing an AI Tool Set for Content Personalization

Today’s marketing teams are expected to provide personalized experiences. Discover how to meet customer demand with the latest developments in AI content personalization from Toptal’s Growth Marketing Practice Lead Jeff Gangemi.

12-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

The Business Value of Design on Your Organization’s Bottom Line

Design is a critical driver of innovation, customer satisfaction, and competitive advantage. Sara Kahlau, a leader in digital customer experience, explores design’s far-reaching business value.

12-minute readContinue Reading
Sara Kahlau

Sara Kahlau

Sara Kahlau is a leader in digital customer experience with a background in strategy consulting at Booz & Company (now Strategy&) and Toptal. She has worked with PwC and L’Oréal Groupe and held execution-focused CXO roles across several industries. She has a bachelor’s degree in business from the University of Technology Sydney, where she double-majored in marketing communications and management.

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