Executive Guidance
Offering insights from Toptal’s key industry and consulting executives, the Executive Guidance blog is a hub for in-depth analysis of trends, strategies, and technologies that can help business leaders gain a competitive edge.
The Future of B2B Marketing: Consumerization and the Amazon Effect
Today’s business customers expect sophisticated and personalized buying journeys. Jeff Gangemi, Toptal’s Growth & Digital Marketing Practice Lead, explains how firms must leverage robust martech and data-savvy talent to meet the moment.
Jeff Gangemi
Jeff is the Growth & Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.
Does DTC Have a Future in the CPG Industry?
From accelerating innovation to enhancing consumer connections, DTC could reshape CPG. Toptal’s Digital Customer Experience Practice Lead Sara Kahlau and DTC Sales Lead Brennan Shanks explore strategies for revolutionizing consumer engagement and driving brand growth.
Sara Kahlau
Sara Kahlau is the Digital Customer Experience Practice Lead at Toptal. A customer-centric executive with a background in strategy consulting at Booz & Company (now Strategy&), she has worked with PwC and L’Oréal Groupe and held execution-focused CXO roles across several industries. She has a bachelor’s degree in business from the University of Technology Sydney, where she double-majored in marketing communications and management.
Solving the Cybersecurity Talent Shortage: Avoid These Common Pitfalls
Security professionals are not as inaccessible as the headlines claim. Toptal’s Information Security Practice Lead explains new ways to engage the professionals you need.
Michael Figueroa
Michael is the Information Security Practice Lead at Toptal. He holds a bachelor’s degree in brain and cognitive sciences from the Massachusetts Institute of Technology and a master’s degree in high-tech crime investigations from George Washington University. Before joining Toptal, Michael served as executive director of the Advanced Cyber Security Center, and held other roles in the field, including consultant, principal investigator, advisor to government officials, and chief information security officer.
Toptal Developers
- Algorithm Developers
- Angular Developers
- AWS Developers
- Azure Developers
- Big Data Architects
- Blockchain Developers
- Business Intelligence Developers
- C Developers
- Computer Vision Developers
- Django Developers
- Docker Developers
- Elixir Developers
- Go Engineers
- GraphQL Developers
- Jenkins Developers
- Kotlin Developers
- Kubernetes Experts
- Machine Learning Engineers
- Magento Developers
- .NET Developers
- R Developers
- React Native Developers
- Ruby on Rails Developers
- Salesforce Developers
- SQL Developers
- Sys Admins
- Tableau Developers
- Unreal Engine Developers
- Xamarin Developers
- View More Freelance Developers
Toptal Designers
- Adobe Creative Suite Experts
- Agile Designers
- AI Designers
- Art Direction Experts
- Augmented Reality Designers
- Axure Experts
- Brand Designers
- Creative Directors
- Dashboard Designers
- Digital Product Designers
- E-commerce Website Designers
- Full-Stack Designers
- Information Architecture Experts
- Interactive Designers
- Mobile App Designers
- Mockup Designers
- Presentation Designers
- Prototype Designers
- SaaS Designers
- Sketch Experts
- Squarespace Designers
- User Flow Designers
- User Research Designers
- Virtual Reality Designers
- Visual Designers
- Wireframing Experts
- View More Freelance Designers
Toptal Finance Experts
- Blockchain Consultants
- Business Management Consultants
- Business Plan Consultants
- Business Process Optimization Consultants
- Certified Public Accountants (CPA)
- Economic Development Consultants
- Equity Research Analysts
- Excel Experts
- Financial Benchmarking Consultants
- Financial Forecasting Experts
- Financial Modeling Consultants
- Financial Writers
- Fintech Consultants
- FP&A Consultants
- Fractional CFOs
- Fundraising Consultants
- FX Consultants
- Growth Strategy Consultants
- Integrated Business Planning Consultants
- Interim CFOs
- Investment Managers
- Investment Thesis Consultants
- Investor Relations Consultants
- M&A Consultants
- Market Sizing Experts
- Pitch Deck Consultants
- Private Equity Consultants
- Procurement Consultants
- Profitability Analysis Experts
- Real Estate Experts
- Restructuring Consultants
- Risk Management Consultants
- Small Business Consultants
- Supply Chain Management Consultants
- Valuation Specialists
- Venture Capital Consultants
- Virtual CFOs
- Xero Experts
- View More Freelance Finance Experts
Toptal Project Managers
- Asana Experts
- Blockchain Project Managers
- Business Delivery Managers
- Business Transformation Program Managers
- Client Delivery Managers
- Digital Project Managers
- Digital Delivery Managers
- Digital Transformation Program Managers
- eCommerce Project Managers
- Enterprise Coaches
- Jira Administrators
- Kanban Project Managers
- Lean Project Managers
- Learning Management System Administrators
- Mobile Project Managers
- PMI Project Managers
- PMO Specialists
- PMP Project Managers
- Prince2 Experts
- Program Managers
- Scrum Project Managers
- Scrum Coaches
- Scrum Masters
- Software Project Managers
- Software Development Project Managers
- Technical Business Analysts
- Transformation Project Managers
- Waterfall Project Managers
- Web Project Managers
- View More Freelance Project Managers
Toptal Product Managers
- Artificial Intelligence Product Managers
- Blockchain Product Managers
- Business Systems Analysts
- Cloud Product Managers
- Data Science Product Managers
- Digital Marketing Product Managers
- Digital Product Managers
- Directors of Product
- eCommerce Product Managers
- Enterprise Product Managers
- Enterprise Resource Planning Product Managers
- Freelance Product Managers
- Interim CPOs
- Jira Product Managers
- Kanban Product Managers
- Lean Product Managers
- Mobile Product Managers
- Product Consultants
- Product Development Managers
- Product Owners
- Product Portfolio Managers
- Product Strategy Consultants
- Product Tour Consultants
- Robotic Process Automation Product Managers
- Robotics Product Managers
- SaaS Product Managers
- Salesforce Product Managers
- Scrum Product Owner Contractors
- Web Product Managers
- View More Freelance Product Managers
Join the Toptal® community.