AI and the Future of B2B Marketing: Insights from Chili Piper’s Co-founder
Learn how Chili Piper’s Co-founder and Co-CEO, Alina Vandenberghe, balances culture and innovation in the AI era. In this episode of the Executive Guidance podcast, she shares insights on leadership, authenticity, and embedding AI into marketing.
Learn how Chili Piper’s Co-founder and Co-CEO, Alina Vandenberghe, balances culture and innovation in the AI era. In this episode of the Executive Guidance podcast, she shares insights on leadership, authenticity, and embedding AI into marketing.
Speakers
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
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Alina Vandenberghe is the co-founder & co-CEO of Chili Piper, a pioneer in buyer enablement and B2B SaaS growth. She has built and led teams across product, engineering, and marketing, and is passionate about leveraging AI and human creativity to reshape the future of work and customer engagement.
Previously At
Alina Vandenberghe has built her career at the intersection of engineering, product, and marketing, eventually co-founding Chili Piper to redefine how B2B companies grow. From doubling conversion rates for global brands to experimenting with AI agents that transform top-of-funnel workflows, she is pushing the boundaries of what’s possible in marketing technology.
In this episode of the Executive Guidance podcast, Alina joins Toptal’s Jeff Gangemi to share lessons from her journey as both CMO and co-CEO, why authenticity on LinkedIn has become one of her most powerful leadership tools, and how she balances innovation with building a compassionate, curiosity-driven culture. From AI’s role in reshaping buyer engagement to the challenges of leading a global, remote-first team, Alina offers a candid perspective on scaling growth while staying true to human values.
Topics explored include:
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The rise of AI agents and their role in B2B marketing
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Why curiosity and authenticity drive leadership success
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Lessons from Alina’s experience as CMO and co-CEO
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How Chili Piper built a remote-first, culture-driven company
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The future of growth at the intersection of technology and humanity
About the host
Jeff is dedicated to helping clients of all sizes build transformational growth strategies that directly impact revenue. With a background in digital growth consulting with Accenture, Jeff brings expertise across demand generation strategies, content, campaigns, lead and funnel management, operating model design, cost optimization, martech and data, and digital transformation.
PREVIOUSLY AT