Growth & Digital Marketing

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The CMO’s Guide to Agile Marketing Transformation: Driving Performance With Limited Resources

Forward-thinking marketing executives are adopting Agile principles to boost speed, collaboration, and performance. Two Toptal Marketing Agency leaders share the key components of Agile marketing and how your team can implement them.

9-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

The Executive’s Guide to Using an SEO Audit for Strategic Growth

An SEO audit based on executive input can set your company up for sustainable growth and offer resilience in a volatile search landscape.

11-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

The Ideal Marketing Agency Structure: Key Roles for Maximum Growth

Toptal parsed key hiring data to discover today’s most in-demand marketing agency roles and skill sets. Use the knowledge to inform your agency’s structure and recruit the bench of freelancers you need to grow your business.

7-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

AI and the Future of Media Strategy: Insights from Publicis

Learn how Jason Smith, AI Strategy Lead at Publicis Media, is helping clients navigate the fast-changing world of AI in media and advertising. In this episode of the Executive Guidance podcast, Smith shares practical insights on applying AI to audience targeting, creative automation, and responsible governance.

37-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

AI, Search, and the Next Evolution of Commerce Content: Insights from Forbes

Discover how Emily Jackson, SVP of eCommerce at Forbes, is shaping the next era of digital publishing. In this episode of the Executive Guidance podcast, she shares insights on how commerce content became a key revenue driver, the evolving role of AI in product discovery, and how Forbes balances editorial trust with business growth.

36-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, is the Growth and Digital Marketing Practice Lead at Toptal. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Rethinking B2B Marketing: The Power of Brand in Long-Term Growth

Discover how Evidenza co-founder and former global head of development of The B2B Institute at LinkedIn, Peter Weinberg is redefining B2B marketing by challenging conventional wisdom. In this episode of the Executive Guidance podcast, Peter shares insights on the balance between brand and performance marketing and why distinctiveness—not just differentiation—is the key to long-term success.

43-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, is the Growth and Digital Marketing Practice Lead at Toptal. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Insights on Building Content-Driven, Agile Marketing Teams at Airbnb, Salesforce, and Logitech

Discover how Logitech marketing leader Hayley Nelson is reshaping content strategy using agile principles, newsroom-style storytelling, and deep customer insights. In this episode of the Executive Guidance podcast, she shares lessons from Salesforce, Airbnb, and Logitech on building high-impact content marketing teams that drive trust and engagement.

39-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Reinventing Gifting: Inside Edible’s eCommerce Transformation

Discover how Edible’s VP of eCommerce, Erica Randerson, is driving bold brand transformation and redefining the gifting experience through data, AI, and innovation on this episode of the Executive Guidance podcast.

23-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

B2B Marketing: Keys to Innovation and Growth in B2B SaaS

Uncover strategies for thriving in the B2B SaaS world and fostering lasting customer connections on this episode of the Executive Guidance podcast.

32-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Marketing Spotlight: Building Brands With Product-led Storytelling

Discover how bold product innovation and product-led storytelling can transform brands and enhance customer experiences on this episode of the Executive Guidance podcast.

41-minute episodeLearn More
Jeff Gangemi

Jeff Gangemi

This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.

Finding the Best Marketing Channels for Your Small Business: A Strategic Guide to Increasing ROI

Small businesses cannot afford to think small with marketing. Toptal’s Growth and Digital Marketing Practice Lead outlines five steps to guide decision-makers in selecting the most effective marketing channels.

10-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth and Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

The Creative Advantage: How Leading Brands Drive Demand With Innovative Marketing Strategies

Don’t let data-centric marketing overshadow creative innovation. Toptal’s Growth and Digital Marketing Practice Lead shares fresh—and refreshed—approaches for creative marketing in the digital age.

10-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth & Digital Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

Choosing an AI Tool Set for Content Personalization

Today’s marketing teams are expected to provide personalized experiences. Discover how to meet customer demand with the latest developments in AI content personalization from Toptal’s Growth Marketing Practice Lead Jeff Gangemi.

12-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis on leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

The Future of B2B Marketing: Consumerization and the Amazon Effect

Today’s business customers expect sophisticated and personalized buying journeys. Jeff Gangemi, Toptal’s Growth and Digital Marketing Practice Lead, explains how firms must leverage robust martech and data-savvy talent to meet the moment.

8-minute readContinue Reading
Jeff Gangemi

Jeff Gangemi

Jeff is the Digital and Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.

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