The Future of B2B Marketing: Consumerization and the Amazon Effect
Today’s business customers expect sophisticated and personalized buying journeys. Jeff Gangemi, Toptal’s Growth and Digital Marketing Practice Lead, explains how firms must leverage robust martech and data-savvy talent to meet the moment.
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Jeff Gangemi
Jeff is the Digital and Growth Marketing Practice Lead at Toptal. He holds a bachelor’s degree from Middlebury College and an MBA from Cornell University with an emphasis in leadership and innovation. Jeff has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients. Before joining Toptal, he held senior management roles at Accenture Song, Material, and Telus International.
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