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Toptal core team members share their experience, expertise, and perspectives on the Toptal Edge Blog

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Better UX Writing: 3 Effective Strategies for a Seamless User Experience

UX writing should strike the right tone and be empathetic and persuasive. Create a frictionless user experience with these three best practices.

10 minute readContinue Reading
Kate Margolis

Kate Margolis

Kate is a digital product designer and UI/UX consultant who specializes in user-centered design, UX writing, and user research. She has partnered with companies such as Hertz, Jaguar Land Rover, and the dating app Thursday.

Building an Innovative Tech Startup From Scratch Using Lean Methodology

This practical guide to building a tech startup focuses on the necessary milestones for success, including defining a problem, validating your ideas, building an MVP, and scaling your product.

8 minute readContinue Reading
Givi Beridze

Givi Beridze

Givi is a product expert and seasoned tech entrepreneur who successfully launched four companies, securing venture capital and evolving them into sustainable businesses. Recognized as one of Forbes’ 30 Under 30 in 2018, Givi has also worked as a consultant for Georgia’s national Innovation and Technology Agency and is a board member of the United Nations Global Compact.

Supercharge Your Project Management With Jira and Monday.com Integration

Connecting Monday.com with Jira can enhance efficiency, consistency, and communication. Explore the benefits and drawbacks of both native and custom approaches with this integration guide.

7 minute readContinue Reading
Rick Apichairuk

Rick Apichairuk

Rick is a project management expert with more than two decades of experience in IT. He has worked in various capacities, including as a senior software developer, consultant, CTO, and Scrum master, for international companies such as eBay, Live Nation, Cisco, and Intel.

3 Best Practices for Successful SaaS Design

Poor SaaS design can cause customers to get frustrated and flee. Follow these best practices to create a seamless software experience that users will love.

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Ahsan Jalil

Ahsan Jalil

Ahsan is a lead product and UX designer who creates user-centered solutions for SaaS, enterprise software, web, and mobile applications. He has worked with companies of all sizes, from startups to enterprise multinationals like Cisco, GSK, and Western Union.

Design High-converting Websites With These Webflow Best Practices

Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.

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Pavle Lucic

Pavle Lucic

Pavle is a designer specializing in UI/UX design for websites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, healthcare, travel, and other industries.

Understanding REST API Principles: A Product Manager’s Guide

REST APIs have become a critical feature of software development, so understanding the fundamentals is essential for effective product leadership. This overview of key principles helps you master the basics.

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Rastko Anicic

Rastko Anicic

Rastko is an experienced technical product manager with a software development background. He takes a hands-on approach to team leadership, solving problems by providing expert guidance through data-driven decision-making.

Sustainable Success: A Framework for Optimizing Profit

Conventional profit optimization methods could cause your company to miss out on opportunities to grow. This four-step approach will help your business make the most of its strengths to boost margins for years to come.

19 minute readContinue Reading
Nicholas Piscani

Nicholas Piscani

Nicholas is a corporate strategy and FP&A expert who works with businesses to optimize their operations and execute high-priority strategic initiatives. He has helped entrepreneurs raise more than $600 million.

Apache Spark Optimization Techniques for High-performance Data Processing

Apache Spark is an analytics engine that can handle very large data sets. This guide reveals strategies to optimize its performance using PySpark.

11 minute readContinue Reading
Necati Demir, PhD

Necati Demir, PhD

Necati is a software engineer specializing in data science, machine learning, back-end development, and DevOps. He is an AWS Certified Solutions Architect and AWS Certified Machine Learning Specialist with a doctorate in computer engineering. Necati serves as Chief AI Officer and CTO of Datagran, a machine learning automation company that he co-founded.

Evolving Your Product Strategy: 3 Principles for Successful AI Integration

For product businesses, embracing the transformative power of AI means incorporating it in a robust, relevant, and sustainable way. Navigate the challenges of AI integration with this guide.

9 minute readContinue Reading
Nishant Saxena

Nishant Saxena

Nishant is a product leader and business development consultant with more than a decade of experience. He uses his knowledge of AI and ML to inform business strategies, most recently in building intelligent supply chains for a global food and beverage company. By spearheading innovative approaches at organizations including Royal Caribbean Group and Carnival Cruise Lines, he has helped teams evolve, embrace challenges, and deliver lasting value.

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