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Build Customer Trust With a Proven 4-step Content Marketing Framework
Trust is an increasingly important factor in consumer purchasing choices. A digital marketing specialist presents a content framework that helps businesses build trust and drive sustainable growth.

Jeannine Betts
Jeannine is a marketing expert with a rich sales and digital marketing background. She has more than a decade of experience driving leads and business growth at international software companies, including OpenText, UKG, and Cornerstone OnDemand.
Fine-tuning LLMs for Your Industry: Optimal Data Labeling Strategies
LLMs have a vast knowledge base, but training them with domain-specific data can extend their capabilities to specialized industries and tasks. This article delves into data labeling for fine-tuning and includes a step-by-step tutorial for training GPT-4o.

Jedrzej Kardach
Jedrzej is a machine learning engineer who specializes in AI and data science. He has delivered several NLP-based classification algorithms and reinforcement learning solutions to clients, and has worked alongside researchers at Princeton University developing ML and data analytics tools. Jedrzej has partnered with clients in multiple industries, including service, finance, and insurance.
The Power of Visual Storytelling: Ideas, Examples, and Techniques That Inspire Audiences
Do your designs and presentations engage audiences—or lose their interest? In this in-depth Q&A, a Toptal designer with experience at Ikea and Lego shares visual storytelling techniques that grab attention, persuade stakeholders, and inspire action.

Lucía Merlo
Lucía is a visual designer who has crafted distinctive narratives for both physical and digital spaces. Collaborating with global organizations such as Ikea, Lego, and Greenpeace, Lucía utilizes creative storytelling and a range of design techniques to forge connections between brands and their audiences.
Find a Winning Gen AI Use Case: A Strategic Prioritization Framework
The proliferation of AI products makes it challenging for organizations to know which initiatives to prioritize. This tactical case study presents an original framework that helps business leaders choose the optimal solution with confidence.

Cyrus Eslamian
Cyrus is a product manager and AI strategist with a decade of experience across public and private sectors, serving Fortune 500 firms and startups in fintech, healthcare, e-commerce, insurance, Internet of Things, AI, and Web 3.0. With an advanced engineering degree and sharp business acumen, Cyrus crafts and champions digital product strategies, translating them into roadmaps for seamless implementation.
Using AI-powered Enterprise Interfaces to Optimize Operational Efficiency
Generative interfaces can unlock insights at unprecedented speeds. A Toptal strategy consulting expert with experience at Deloitte and AWS explains how companies of all sizes can use Gen AI for sales, development, and customer support.

Raghav Nyati
Raghav is a strategy consultant who enables digital and AI transformation at leading enterprises and optimizes go-to-market, sales, and pricing strategies. He has worked with Salesforce, VMware, J.P. Morgan, Health Care Service Corporation, Deloitte, and dozens of SaaS startups.
7 Bad Product Design Examples That Doom Startups—And How to Avoid Them
The symptoms of bad product design can be subtle at first. Learn how to spot unexpected hazards early on and develop a winning product strategy.

Damir Kotorić
Damir is a digital designer who has created payment systems at Booking.com, open-data portals for Australian state governments, and the search experience at Envato. He has also facilitated design sprint workshops at Harvard University, been a lead UX instructor at General Assembly, and led AR/VR design at Archimedes Digital.
Navigating the Product Design Process: A 6-step Guide to Superior Digital Products
Product design is complex, and new apps and tools fail all too often. Incorporate these six key activities into your workflow to create digital products that thrive in the marketplace.

Christian Adolphus
Christian is a product designer, product owner, user researcher, and Webflow developer. He led the design team at Chaka, a leading online investment platform in Nigeria, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise solutions.
An AI Revolution in Finance: Opportunities and Challenges
The finance industry is beginning to embrace the power of AI to drive productivity and increase customer satisfaction. Toptal management consultants explain the options to innovate and the challenges to overcome.

Chris Holloway
Chris is a Senior Editor at Toptal with 15 years of experience researching and writing about how technology transforms sectors like banking, business, manufacturing, and healthcare. He was previously the business and technology editor at AméricaEconomía and has developed content for Sony Pictures, Johnson & Johnson, Mini, and LATAM Airlines.
Advanced Data Labeling Methods: From Hybrid Approaches to LLMs
It’s crucial to balance accuracy and efficiency when labeling datasets for machine learning—especially when LLMs are involved. In this article we explore a variety of techniques and assess the optimal labeling methods for different projects.

Neven Pičuljan
Neven is an artificial intelligence engineer with extensive experience in machine learning, computer vision, algorithms, and a range of AI-related technologies. Prior to founding an AI R&D consulting company, Neven helped create and train cutting-edge computer vision models used by healthcare, e-commerce, real estate, and financial services companies across the globe.
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