Toptal Blog

Subscription-based apps need a special approach when it comes to analytics. Learn how a variation on the traditional sales funnel helps you work with LTV, subscriber retention, and churn rates to make your app better—and more profitable.

CX design encompasses EVERY interaction that a customer has with a business. By adopting a CX mindset, brand designers will learn to meaningfully engage customers at multiple touchpoints.

GraphQL is a domain-specific language for data query and manipulation by Facebook. It is meant to replace the de facto REST standard in API creation. In this article, Toptal Freelance GraphQL Developer Ioram Gordadze creates a GraphQL API from scratch, summarizing problems new GraphQL developers face. He also teaches us to rethink the standard methods used in REST APIs in a more GraphQL-friendly manner.

Effective font combinations are a hallmark of good design. It’s vital that designers master this skill if they want to create exceptional designs that set them apart from their contemporaries.

Business value is much more than just the sum of discounted future cash flows. There are strategic elements related to equity control that also determine true worth. These factors manifest through control, liquidity, marketability, and synergistic discounts and premiums.

Integration tests provide a lot of value considering the time and effort required for testing. React integration tests improve code maintainability, yet they don’t slow down development. In this article, Toptal Software Developer Anton Rublev demonstrates how you can harness the power of react-testing-library to create superior code without wasting time.

Data visualization and dashboard design is both an art and a science. The correct use of dashboard UX and graphical excellence principles turn ordinary graphics into extraordinary experiences.

In an era of cross-platform mobile development, it is crucial to understand the specifics of different operating systems and hardware. In this article, Mobile Developer Martin Doychev lists a number of bad practices employed while creating apps for iOS and Android and explains what you should and shouldn’t do.

We chat with Toptal Design Lead Lubos Volkov—who’s worked remotely his whole career—about tips and strategies for balancing life, work, and the pleasure of a remote setting.