Toptal Blog

The Toptal Blog is the top hub for developers, designers, finance experts, executives, and entrepreneurs, featuring key technology updates, tutorials, freelancer resources, and management insights.

Toptal InsightsIcon ChevronFuture of Work

Why MassMutual Ditched Hierarchical Job Titles—and Reaped Big Rewards

by Kerry Hannon

MassMutual shook up its hierarchical organizational structure to create a more collaborative workforce. Experts weigh in on how it’s going—and what leaders can learn from the overhaul.

5 minute readContinue Reading
DesignIcon ChevronUX Design

How to Design for Maximum Product Trust

by Mayank Sharma

We make split-second decisions about whether to trust people; the same is true about trusting digital products. Companies can develop product trust and loyalty online by using design to signal that a website or app is safe and secure.

6 minute readContinue Reading
ProductIcon ChevronProcess and Tools

Running a Successful North Star Metric Workshop for Product Teams

by Katie Shevlin

A North Star metric is a useful tool that can align and motivate your product team. This guide will help you facilitate a productive, creative workshop that results in a strong metric.

7 minute readContinue Reading
EngineeringIcon ChevronBack-end

Building a Node.js/TypeScript REST API, Part 3: MongoDB, Authentication, and Automated Tests

by Marcos Henrique da Silva

Our Express.js REST API series ends with a bang! Learn how to add a Dockerized MongoDB instance, Mongoose, JWT authentication, user permissions, and automated testing with Mocha, Chai, and SuperTest.

25+ minute readContinue Reading
EngineeringIcon ChevronWeb Front-end

React SEO Strategies and Best Practices

by Vineet Markan

While React is often lauded for making front-end development more efficient, this popular library can be problematic for search engines. In this article, Toptal Data Visualization Engineer Vineet Markan examines why React is challenging for SEO and outlines what software engineers can do to improve the search rankings of React websites.

12 minute readContinue Reading
DesignIcon ChevronBrand Design

Millennial Branding for a Boomer Product: A Branding Case Study

by Beatriz Garcia de Prado

Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to young adults in an authentic way.

7 minute readContinue Reading
Toptal InsightsIcon ChevronFuture of Work

3 Bold Predictions for the Real Future of Virtual Work

by Matthew M.F. Miller

Pandemic-necessitated remote work arrangements brought the office and all of its pitfalls into the home. The future of virtual work will look entirely different.

7 minute readContinue Reading
ProductIcon ChevronProduct Life Cycle

There’s No Such Thing As Digital Strategy

by Cosmin Costean

Organizations that scramble to define a digital-first strategy to solve their business problems are looking for answers in all the wrong places. Instead of emphasizing “digital,” they should focus on building a true strategy and then enable it with digital capabilities.

8 minute readContinue Reading
DesignIcon ChevronUX Design

Using Microsoft Clarity to Better Understand Users

by Ahmed Osman

Microsoft Clarity enables you to analyze how users interact with your website. What are Clarity’s unique features, and how can they improve your website’s user experience?

5 minute readContinue Reading

Join the Toptal® community.