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Haiyuan Jiang

Beijing, China
Haiyuan is a UI designer with 4+ years of experience who has delivered over 50+ projects to satisfied clients from all over the world. Though her specialty is designing for the user interface, she also has an acumen for graphic, motion, and industrial designing. She enjoys the startup culture and relishes project delivery. Click to continue

Majo Balko

Santiago, Chile
Majo is an optimistic and life-curious visual designer with a passion for turning ideas into memorable human-centered digital products. He has implemented successful tests in determining minimum viable products (MVP). He specializes in visual, product,and user-experience design. He also has worked in branding and identity development and has experience in photo and video production. Click to continue

Sandro Dujmenovic

Zagreb, Croatia
Sandro is an art director and designer based in Zagreb, running SDDS, design studio and consultancy. Previously, he has worked as a designer for Bruketa & Zinic, one of the best independent agencies, as art director, and with London-based Bunch, working on projects for Red Bull, Erste Bank, Diners, Visa, Rolex, Pepsi, Guinness, Chevrolet, and many more. He specializes in total design branding solutions for big and small clients. Click to continue

Tomislava Babić

Novi Sad, Serbia
Tomislava is an art director and graphic designer with more than 6 years of experience. So far, her career has spanned many different projects and design areas. Regardless of the task, she always approaches the work with passion and enthusiasm. Click to continue

Jônatas Vieira

Ribeirao Preto, Brazil
Jônatas is a Brazilian designer and digital art director with a focus on UI, UX, visual, and motion design. His passion is to design digital projects and interfaces that make technology simple for everybody. For the past 6 years, Jônatas has worked on a diverse range of projects and with teams of all sizes. He lives for colors and forms, is obsessed with every tiny detail, and never stops working until the pixels are perfect. Click to continue

Guillermo Torrigino

Buenos Aires, Argentina
Guillermo loves creating user experience interfaces that engage, inform, and inspire people. With experience working on teams at digital agencies and creative/design companies of various sizes, Guillermo excels at leading art and design projects while steadfastly improving user experience. Click to continue

Kim Barsegyan

Yerevan, Armenia
Kim is a self-driven designer who specializes in logo, brand identity, and UI/UX design. Working with diverse businesses worldwide, he applies the best practices in visual design, psychology, and imagination to help conquer human hearts and minds. Click to continue

Belinda De Bruyn

Berlin, Germany
Belinda is a multidisciplinary designer who aims to design functional, smart, and aesthetically pleasing designs. She gained a broad experience in different design mediums working for a communication agency in Belgium and as a designer for the Techstars accelerator program in Berlin; through them she has worked with many different start-ups from around the world. Click to continue

Ismet Lisica

Sarajevo, Bosnia and Herzegovina
An entrepreneur, designer, and artist, Ismet’s work spans from web, graphic, and product design to branding. His experience includes work with hundreds of well-established brands, start-ups, and global organizations. His art and design work has been exhibited around the world. Click to continue
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A hiring guide
The Vital Guide To Visual Design Interviewing

Visual designers are foremost interdisciplinary experts; their expertise covers both digital and print. Their work focuses on details and their final goal is impeccable visual communication. Function and form are achieved through carefully understanding and dissecting briefs and goals from their clients, copywriters, strategists and creative directors.

Testimonials
“Working with Enrique has been a pleasure and a relief. His knowledge in the IT space is broad and in-depth. Zoomedia has been in need of this level of support for some time and I feel confident we are an exponentially stronger team with Enrique on board.”
Justin Bane
Senior Technical Lead @ Zoomedia
“With the pressure on and millions watching the Cleveland Cavaliers during the NBA Playoffs, Toptal delivered the talent and expertise needed to launch a brand new fan engagement platform.”
Conor Kenney
Director of Professional Services @ Cleveland Cavaliers
“Toptal set up an experienced project team in a very short time. This helped us with overall project management control and ultimately led to project completion under budget.”
Senior Vice President @ Leading Telecommunications Equipment Company
“Working with Marcin is a joy, I can't find a better word. He is competent, professional, flexible, and extremely quick to understand what is required -- and to implement it -- even if the source code that's given to him is, shall we say, less than optimally elegant and clear. Oh and he has the same sense of humour as me. ;)”
André Fischer
CTO @ App Promotions
“Toptal has helped my business tremendously by finding, vetting, and recruiting the talent I need, at the right time. I’d definitely recommend it to others.”
Xavier Xicay
CEO & Creative Director @ Tuatara Corp
“Best talent is here for sure. Toptal hiring and overall working experience has been wonderful. This is way better and faster than any other means of getting top talent.”
Rajesh Nagarajan
Co-Founder & CTO @ maxMantra
“I am more than pleased with the experience with Toptal. It may cost a little more, but because they pre-qualify and hand-pick the professional best suited for the job, it's well worth it. The professional I got to work with was on the phone (Skype) with me within a couple hours. I knew after discussing my project with him that he was the candidate I wanted to do the job, and I hired him immediately... and he wasted no time in getting to my project. He completed the job and went the extra mile to clean up older, messy code and even added some great design elements that enhanced our overall look. I would highly recommend Toptal to anyone needing to hire a professional. Great company. Great service. Thank you, Toptal.”
Paul Fenley
Director @ K Dunn & Associates
“Dean blew us away. He ranks right up there as one of the top five designers of the hundreds I have worked with in the past. He listened, was totally professional, and came up with a 3D rotating cube design completely on his own. We didn't even ask for it, and yet it has become the centerpiece of our app and how users engage with it right off the bat. What he produced inspired all of us at Votify, and put us on track for launch and investor funding.”
Michael Lawrence
Founder & CEO @ Votify LLC
“One of our biggest and most time consuming problems is finding qualified staff. We need to find the correct platform to advertise on, create a proper ad, filter through tons of useless applications to try and find the small gems, interview and test the capabilities of applicants to see if they fit our profile and finally take a risk by hiring. This was the old way of doing things! The new way: describe the job position to our Toptal account manager, interview a few qualified applicants, hire with a risk-free trial! Much faster, a lot easier and with incredible end results.”
Catalin S. Balaci
Owner @ EvoBits Information Technology SRL
“Partnering with Toptal complemented my internal resources with experts who were able to quickly implement our vision with the highest quality standards.”
Principal Scientist @ Top 5 Global Life Sciences Firm
“Our web app, an online card game, needed Q&A tooltips to help players learn the game. Giorgio from Toptal successfully implemented a TinyMCE editor with a custom toolbar in a modal window which allowed us to edit and display tooltips easily. Giorgio was a great communicator and both developed and deployed the application on time.”
Peter Munro
“Our Toptal contractor quickly came up to speed on our process and became an integrated part of our team. We look forward to growing together!”
Vitaly M. Golomb
CEO @ Keen Systems
“I can't say enough about how happy and confident I am in working with Enrique. He brings an enthusiasm to his profession that is very refreshing, constantly surprising us with his depth of knowledge and his capability to not only complete the task, but to surpass our expectations. He presents us with solutions that we would not have thought about ourselves, and sees the problem better than we can explain it.”
Chad Berryman
Senior Technical Lead @ Zoomedia
“Getting set up with Toptal and finding a new team member was so easy, I don't know why anyone wouldn't give it a try. Best of all, we no longer have to worry about finding great people to help with our projects!”
Mike Branch
President & CTO @ HarborSI
“We had a wonderful experience with our Toptal consultant. He was very reliable and punctual, delivering excellent work on a budget—we will certainly be using him again!”
Barbara Karpf
President @ DecoratorsBest
Hire a top visual designer now.
Toptal is a marketplace for top visual designers. Top companies and start-ups choose Toptal Web designers for their mission critical design projects.
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Haiyuan JiangChina
Haiyuan is a UI designer with 4+ years of experience who has delivered over 50+ projects to satisfied clients from all over the world. Though her specialty is designing for the user interface, she also has an acumen for graphic, motion, and industrial designing. She enjoys the startup culture and relishes project delivery.
[click to continue…]
VisualAdobe InDesignAdobe PhotoshopAdobe IllustratorVisual DesignUI DesignUX DesignBranding
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Majo BalkoChile
Majo is an optimistic and life-curious visual designer with a passion for turning ideas into memorable human-centered digital products. He has implemented successful tests in determining minimum viable products (MVP). He specializes in visual, product,and user-experience design. He also has worked in branding and identity development and has experience in photo and video production.
[click to continue…]
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Sandro DujmenovicCroatia
Sandro is an art director and designer based in Zagreb, running SDDS, design studio and consultancy. Previously, he has worked as a designer for Bruketa & Zinic, one of the best independent agencies, as art director, and with London-based Bunch, working on projects for Red Bull, Erste Bank, Diners, Visa, Rolex, Pepsi, Guinness, Chevrolet, and many more. He specializes in total design branding solutions for big and small clients.
[click to continue…]
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Tomislava BabićSerbia
Tomislava is an art director and graphic designer with more than 6 years of experience. So far, her career has spanned many different projects and design areas. Regardless of the task, she always approaches the work with passion and enthusiasm.
[click to continue…]
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Jônatas VieiraBrazil
Jônatas is a Brazilian designer and digital art director with a focus on UI, UX, visual, and motion design. His passion is to design digital projects and interfaces that make technology simple for everybody. For the past 6 years, Jônatas has worked on a diverse range of projects and with teams of all sizes. He lives for colors and forms, is obsessed with every tiny detail, and never stops working until the pixels are perfect.
[click to continue…]
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Guillermo TorriginoArgentina
Guillermo loves creating user experience interfaces that engage, inform, and inspire people. With experience working on teams at digital agencies and creative/design companies of various sizes, Guillermo excels at leading art and design projects while steadfastly improving user experience.
[click to continue…]
VisualAdobe After EffectsSketch 3Adobe PhotoshopAdobe IllustratorInteractive DesignUser Interface DesignWeb DesignVisual DesignResponsive DesignMobile UI/UX DesignAndroidiOS
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Kim BarsegyanArmenia
Kim is a self-driven designer who specializes in logo, brand identity, and UI/UX design. Working with diverse businesses worldwide, he applies the best practices in visual design, psychology, and imagination to help conquer human hearts and minds.
[click to continue…]
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Belinda De BruynGermany
Belinda is a multidisciplinary designer who aims to design functional, smart, and aesthetically pleasing designs. She gained a broad experience in different design mediums working for a communication agency in Belgium and as a designer for the Techstars accelerator program in Berlin; through them she has worked with many different start-ups from around the world.
[click to continue…]
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Ismet LisicaBosnia and Herzegovina
An entrepreneur, designer, and artist, Ismet’s work spans from web, graphic, and product design to branding. His experience includes work with hundreds of well-established brands, start-ups, and global organizations. His art and design work has been exhibited around the world.
[click to continue…]
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The Vital Guide To Visual Design Interviewing

Visual designers are foremost interdisciplinary experts; their expertise covers both digital and print. Their work focuses on details and their final goal is impeccable visual communication. Function and form are achieved through carefully understanding and dissecting briefs and goals from their clients, copywriters, strategists and creative directors.

They design big and small branding projects from the ground up, create and develop campaigns, lead a team of designers, provide quality art and creative direction, and design apps, websites and onsite digital experiences.

Visual designers create big and small branding projects from the ground up.

Visual designers create big and small branding projects from the ground up.

In-depth knowledge of typography, iconography, color, space and texture are essential for creating a great visual experiences that inspires, engages and excites both offline and online users.

Design is subjective, therefore, when being interviewed, designers need to show insight, courage and their thought process; the reasoning behind the decisions and processes is sometimes more important than the result itself. The result of design work is a combination of many factors: Creative and art directors, clients, public and project goals.

This way we can learn more about, and from, the designer and understand the way s/he works.

When discussing “visual design” in these circumstances, it’s not, and cannot in any way be simply how something looks. Function and form should be questioned during all stages of the design process.

When evaluating a visual designer’s portfolio, it is necessary that context and ideation behind a project is shown and explained. Reviewing a portfolio is just the first step of the screening process and helps us determine a designer’s approach.

The Challenge

Visual design is the process of visual communication and creative problem-solving through the use of type, space, image, shape, line, texture, color, material. A great visual designer is capable of creating a meaningful, effective, attractive and inspiring visual representation of ideas and messages. The design process doesn’t only rely on form, and a given problem or a brief, but the study of the problem, research, and analysis will give the solution and form to the project.

Visual Designers work closely with UX and UI designers, copywriters, strategists and clients. They are capable of translating insights, briefs and data into cohesive, straightforward visual communication that adds value.

Visual designers are interdisciplinary experts. They provide quality art and creative direction.

Visual designers are interdisciplinary experts. They provide quality art and creative direction.

A good visual designer will be an expert in:

Branding:

  • Corporate identity design
  • Logo design
  • Style Guide design and creation
  • Ensuring consistency across design platforms

Visual Design:

  • Applying branding across visual content
  • Collaborating with UI designers to ensure consistent brand application
  • Guiding visual identity throughout a company and product

Execution and Analytics:

  • Coordination with UI/UX Designer(s)
  • Coordination with Developer(s)
  • Coordination with copywriter(s)
  • Coordination with Art and Creative Director
  • Tracking Goals and Integration
  • Analysis and Iteration
  • Print management

These sets of skills can be translated in various mediums and platforms for which they should deliver:

Concept

  • Strategy
  • Naming
  • Copywriting
  • Photography
  • Development

Design

  • Logo
  • Visual identity
  • Web design
  • Illustration
  • Editorial (books, magazines, brochures etc.)
  • Packaging
  • Signage and wayfinding
  • Type design and lettering
  • Information design and visualization

Of course, not every designer will cover all fields, but it’s the understanding of these particular fields, and the ability to direct and guide the design process, that sets apart great designers.

It’s vital to evaluate visual designers’ soft skills and their design process.

It’s vital to evaluate visual designers’ soft skills and their design process.

Specialization among designers is common; they can be pragmatic, rational and minimalist in their approach, but that doesn’t mean their output is necessarily so. Their work can be driven by illustrations, or they can use an organic and free approach to design problems, solving them as they emerge. This is why it is vital to examine a designer’s thought process.

When interviewing senior visual designers, it is important to evaluate their soft skills and their design process. This set of questions will help determine if a designer is a fit.

Q: Can you tell us more about your design background?

There is no correct answer here. Finding out more about the designer’s background can mean from his general introduction can provide us with relevant information about the design school the candidate attended, past/current work positions, design experience, problems and projects that s/he found along the way. The interview can be structured more towards the end, adjusting questions along the way, based on information revealed by the designer.

Q: Why did you become a designer?

When discussing this theme, the energy, and imagination behind the answers will give you an idea of the designer’s character and spirit.

Q: What is your design approach?

The design process is essential to how design candidates develop and create their work. Insight and the way they work can distinguish their quality. As the design process becomes more thorough, the results become more elaborate and detailed.

Also, the design process is often limited by budget and time, and a useful insight would be how s/he and the design teams that s/he has worked with in the past handled various situations and briefs.

Q: How would you describe your design research?

When discussing design research, it is necessary to cover all the angles that the candidate understands, and explain the reasoning why s/he decided to use a particular technique, tool, or way of thinking to achieve a result.

Nevertheless, if a designer received the data via the client, copywriter, strategist, or UX designer, it will be necessary to conduct further research that will confirm the designer’s statements, possibly upgrading the outcome.

Q: What software do you use, and when?

Standard skills are a must, from Adobe to Sketch, but look for the extra during an interview. Processing, illustration, animation, video, art skills, and the like that bring extra potential to specific clients and projects.

Q: What field, industry, type of work do you prefer?

From digital to print, 360 solutions, from social causes to luxury designers, pinpoint the candidate’s interests and preferences, and build up the talk to personal goals, projects goals and things they want to do and create but hadn’t had a chance to do.

Q: What do you think of (x) project?

Suggest a few projects, or ask a designer to select a project and then dissect it. The candidate should be able to pick it apart. Listen for the answers that explain context, goals, references, influences and pure aesthetics as well as identifying problems, solutions, and outcome of the chosen direction. If the candidate can elaborate with quick solutions to a set of specific problems, that’s even better.

Q: What areas of your work or personal development are you hoping to explore further?

Discuss areas of personal development, with emphasis on visual design. How would the designer become even better, branch out into different areas and expertise of the design spectrum?

Q: How would you describe your work and your influences?

Look for elaborate and interesting stories, search for passion for design and design thinking. References to history, design history, art, culture, music and architecture are useful when describing choices, intentions and solutions.

Q: Portfolio critique: Please explain three best projects from your portfolio

The candidate needs to explain the entire design process, the decisions, ideation, context, why’s, do’s and dont’s, by describing the production and execution of a specific project. Question the designer’s decisions to discover details of projects and the reasoning behind these decisions. Ask how the designer would have made those projects even better.

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