Hire the top 3% of freelance visual designers.

Toptal is a marketplace for top visual designers. Top companies and start-ups choose Toptal visual design freelancers for their mission critical design projects.

No-Risk Trial, Pay Only If Satisfied.

We've been blown away by the level of talent we've been able to hire through Toptal.

Brad Rozran, Optimizely

Trusted by leading brands and startups

Our Exclusive Network of Visual Designers

Tom Koszyk

Visual Designer

Tom is a multidisciplinary designer focused on UX/UI. He communicates extremely well and is very passionate about his work. Before going independent he was... the Head of Design of th Digital Department at Mullen LOWE Warsaw. His work has been featured on Behance, Abduzeedo, and CreativeBloq among others. He also teach UI/UX design at Envato and had pleasure to give few lectures at the Polish-Japanese Institute of Information Technology in Warsaw. 

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Jeff Shaw

Visual Designer

Jeff is a user experience designer based in Silicon Valley. His approach combines new design and technology trends with research and validation. He is a tal...ented designer, a great communicator, and a reliable freelancer. 

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Diego Aguilar

Visual Designer

Born in Bolivia. Made in New York. Diego is a veteran of all things digital. He's a builder of brand experiences and products, a DJ, and an avid sneaker col...lector. He has worked and partnered with an amazing list of clients and agencies including Google, Nike, Spotify, Motorola, Mars, Ford, AT&T, Verizon, R/GA, BBDO, Razorfish, and more. 

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Muwuso Mkochi

Visual Designer

Muwuso is a multidisciplinary designer with key focuses in digital product design, brand development, and creative direction. Over the past decade, he has l...ed design in-house and remotely for some of the world's leading agencies and brands. He is constantly inspired by the evolution of technology, its influence on human behavior, and the resulting impact on environments and micro-cultures—whether societal or business. 

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Ruaridh Currie

Visual Designer

Ruaridh is an award-winning UI/UX digital designer and creative director originally from Edinburgh, Scotland with 17 years of experience designing for brand...s like Channel 4, Procter & Gamble, Danone, Tottenham Hotspur and Standard Life. In his spare time, he enjoys photography and writing design articles and tutorials for Designmodo and Digital Arts Online. 

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Young Kim

Visual Designer

Young is a systematic thinker and a problem solver. He focuses on user-centric design, but is always looking to push the boundaries and try something new. H...e has experience working in both small digital agencies and top global digital advertising agencies like Razorfish Global, working with brands like Honda/Acura and Google. His work with PBS as art director recently won a 2016 Revere Award from the Association of American Publishers.  

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Jim England

Visual Designer

Jim is a senior product designer with experience at startups large and small. He has been the product design founder and worked as a designer at two startup...s (one acquired), and has freelanced for a number of clients including Handy and Bombfell. 

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Aloïs Castanino

Visual Designer

With over a decade of design experience and projects featured by Apple, Aloïs has helped businesses raise millions and takes pride in helping companies achi...eve flawless user experiences. He specializes in product strategy, user experience, and interface design. 

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Francesca Gilibert

Visual Designer

Passionate about design and entrepreneurship, Francesca is a product designer and creative director based in Berlin. Having worked in some of the most well... know start-ups in Berlin, including unicorn N26 and the US-leading fitness app, 8Fit, Francesca brings several years of experience in both product design and branding. Besides her design expertise, Francesca is well-spoken, extremely organized, and knows what's needed to make the team thrive.  

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Abe Serrano

Visual Designer

Abe has spent the past 12 years designing digital solutions for clients such as TED, XPRIZE, Samsung, and ExxonMobil. As a versatile UX/UI designer, Abe has... a keen sense of understanding business objectives and defining a clear pathway to achieve desired outcomes. Clients hire him for his lean UX methodology, human-centric approach to design, creative leadership in teams of all sizes, and his ability to get things done.  

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Steven Miller

Visual Designer

Steve is a digital art director at DDB, with years of experience in digital design. He freelances for companies all over the world as a visual and UI/UX des...igner on websites, web apps, and mobile apps. Steve has had the pleasure of working for advertising agencies such as DDB, Tribal Worldwide, Grand Creative, Colenso BBDO, and many others. He communicates exceptionally well with his clients and has worked in teams of all sizes. 

Hire Steven

Hire Visual Designers Seamlessly with Toptal

Talk to One of Our Industry Experts
A Toptal director of design will work you to understand your goals, technical needs, and team dynamics.
Work With Hand-Selected Talent
Within days, we'll introduce you to the right visual designer for your project. Average time to match is under 24 hours.
The Right Fit, Guaranteed
Work with your new visual designer for a trial period (pay only if satisfied), ensuring they're the right fit before starting the engagement.


  • How are Toptal visual designers different?

    At Toptal, we thoroughly screen our visual designers to ensure we only supply experts of the highest caliber. Of the more than 100,000 people who apply to join the Toptal network each year, we accept fewer than 3%. You'll work with design experts (never generalized recruiters or HR reps) to understand your goals, technical needs, and team dynamics. The end result: expertly-matched talent from our network, hand-selected to fit your business needs.

  • What is the no-risk trial period for visual designers?

    We make sure that each engagement between you and your visual designer begins with a trial period of up to two weeks. This means that you have time to confirm the engagement will be successful. If you're completely satisfied with the results, we'll bill you for the time and continue the engagement for as long as you'd like. If you're not completely satisfied, you won't be billed. From there, we can either part ways, or we can provide you with another expert who may be a better fit and with whom we will begin a second, no-risk trial.

  • How fast can I hire visual designers through Toptal?

    Depending on availability and how fast you can progress, you could start your no-risk trial with a visual designer within 48 hours of signing up. Most of our engagements start within 2 weeks of discussing your project with us.

Tap Into World-Class Talent

  • Trusted Experts Only

    All of our talent are seasoned experts who ramp up quickly, readily contribute as core team members, and work with you to minimize onboarding time.

  • The Right Fit

    We have a knack for matching you with the right fit. Start working with your new hire on a no-risk trial period, paying only if satisfied.

  • Scale as Needed

    Hire in under 2 weeks and scale your team up or down as needed, no strings attached.

  • Seamless Hiring

    We handle all aspects of billing, payments, and NDA’s. Let us take care of the overhead while you focus on building great products.

  • Flexible Engagements

    Choose the engagement type that suits your needs — hourly, part-time, or full-time — with the ability to change anytime.

  • Expert Talent Matching

    Focus on your project and enjoy support from your dedicated account executive and expert talent matcher.

Guide to Hiring a great Visual Designer

Visual designers are foremost interdisciplinary experts; their expertise covers both digital and print. Their work focuses on details and their final goal is impeccable visual communication. Function and form are achieved through carefully understanding and dissecting briefs and goals from their clients, copywriters, strategists and creative directors.

How to Hire a Great Visual Designer

Visual designers are foremost interdisciplinary experts; their expertise covers both digital and print. Their work focuses on details and their final goal is impeccable visual communication. Function and form are achieved through carefully understanding and dissecting briefs and goals from their clients, copywriters, strategists and creative directors.

They design big and small branding projects from the ground up, create and develop campaigns, lead a team of designers, provide quality art and creative direction, and design apps, websites and onsite digital experiences.

Visual designers create big and small branding projects from the ground up.

Visual designers create big and small branding projects from the ground up.

In-depth knowledge of typography, iconography, color, space and texture are essential for creating a great visual experiences that inspires, engages and excites both offline and online users.

Design is subjective, therefore, when being interviewed, designers need to show insight, courage and their thought process; the reasoning behind the decisions and processes is sometimes more important than the result itself. The result of design work is a combination of many factors: Creative and art directors, clients, public and project goals.

This way we can learn more about, and from, the designer and understand the way s/he works.

When discussing “visual design” in these circumstances, it’s not, and cannot in any way be simply how something looks. Function and form should be questioned during all stages of the design process.

When evaluating a visual designer’s portfolio, it is necessary that context and ideation behind a project is shown and explained. Reviewing a portfolio is just the first step of the screening process and helps us determine a designer’s approach.

The Challenge

Visual design is the process of visual communication and creative problem-solving through the use of type, space, image, shape, line, texture, color, material. A great visual designer is capable of creating a meaningful, effective, attractive and inspiring visual representation of ideas and messages. The design process doesn’t only rely on form, and a given problem or a brief, but the study of the problem, research, and analysis will give the solution and form to the project.

Visual Designers work closely with UX and UI designers, copywriters, strategists and clients. They are capable of translating insights, briefs and data into cohesive, straightforward visual communication that adds value.

Visual designers are interdisciplinary experts. They provide quality art and creative direction.

Visual designers are interdisciplinary experts. They provide quality art and creative direction.

A good visual designer will be an expert in:


  • Corporate identity design
  • Logo design
  • Style Guide design and creation
  • Ensuring consistency across design platforms

Visual Design:

  • Applying branding across visual content
  • Collaborating with UI designers to ensure consistent brand application
  • Guiding visual identity throughout a company and product

Execution and Analytics:

  • Coordination with UI/UX Designer(s)
  • Coordination with Developer(s)
  • Coordination with copywriter(s)
  • Coordination with Art and Creative Director
  • Tracking Goals and Integration
  • Analysis and Iteration
  • Print management

These sets of skills can be translated in various mediums and platforms for which they should deliver:


  • Strategy
  • Naming
  • Copywriting
  • Photography
  • Development


  • Logo
  • Visual identity
  • Web design
  • Illustration
  • Editorial (books, magazines, brochures etc.)
  • Packaging
  • Signage and wayfinding
  • Type design and lettering
  • Information design and visualization

Of course, not every designer will cover all fields, but it’s the understanding of these particular fields, and the ability to direct and guide the design process, that sets apart great designers.

It’s vital to evaluate visual designers’ soft skills and their design process.

It’s vital to evaluate visual designers’ soft skills and their design process.

Specialization among designers is common; they can be pragmatic, rational and minimalist in their approach, but that doesn’t mean their output is necessarily so. Their work can be driven by illustrations, or they can use an organic and free approach to design problems, solving them as they emerge. This is why it is vital to examine a designer’s thought process.

When interviewing senior visual designers, it is important to evaluate their soft skills and their design process. This set of questions will help determine if a designer is a fit.

Q: Can you tell us more about your design background?

There is no correct answer here. Finding out more about the designer’s background can mean from his general introduction can provide us with relevant information about the design school the candidate attended, past/current work positions, design experience, problems and projects that s/he found along the way. The interview can be structured more towards the end, adjusting questions along the way, based on information revealed by the designer.

Q: Why did you become a designer?

When discussing this theme, the energy, and imagination behind the answers will give you an idea of the designer’s character and spirit.

Q: What is your design approach?

The design process is essential to how design candidates develop and create their work. Insight and the way they work can distinguish their quality. As the design process becomes more thorough, the results become more elaborate and detailed.

Also, the design process is often limited by budget and time, and a useful insight would be how s/he and the design teams that s/he has worked with in the past handled various situations and briefs.

Q: How would you describe your design research?

When discussing design research, it is necessary to cover all the angles that the candidate understands, and explain the reasoning why s/he decided to use a particular technique, tool, or way of thinking to achieve a result.

Nevertheless, if a designer received the data via the client, copywriter, strategist, or UX designer, it will be necessary to conduct further research that will confirm the designer’s statements, possibly upgrading the outcome.

Q: What software do you use, and when?

Standard skills are a must, from Adobe to Sketch, but look for the extra during an interview. Processing, illustration, animation, video, art skills, and the like that bring extra potential to specific clients and projects.

Q: What field, industry, type of work do you prefer?

From digital to print, 360 solutions, from social causes to luxury designers, pinpoint the candidate’s interests and preferences, and build up the talk to personal goals, projects goals and things they want to do and create but hadn’t had a chance to do.

Q: What do you think of (x) project?

Suggest a few projects, or ask a designer to select a project and then dissect it. The candidate should be able to pick it apart. Listen for the answers that explain context, goals, references, influences and pure aesthetics as well as identifying problems, solutions, and outcome of the chosen direction. If the candidate can elaborate with quick solutions to a set of specific problems, that’s even better.

Q: What areas of your work or personal development are you hoping to explore further?

Discuss areas of personal development, with emphasis on visual design. How would the designer become even better, branch out into different areas and expertise of the design spectrum?

Q: How would you describe your work and your influences?

Look for elaborate and interesting stories, search for passion for design and design thinking. References to history, design history, art, culture, music and architecture are useful when describing choices, intentions and solutions.

Q: Portfolio critique: Please explain three best projects from your portfolio

The candidate needs to explain the entire design process, the decisions, ideation, context, why’s, do’s and dont’s, by describing the production and execution of a specific project. Question the designer’s decisions to discover details of projects and the reasoning behind these decisions. Ask how the designer would have made those projects even better.

Top Visual Designers are in high demand.

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