Toptal Design Expert
Figma vs. Adobe XD vs. Sketch: Choosing the Right UI Design Tool
Which tool should you choose? From reusable components and real-time collaboration to voice prototyping and developer handoff, a UI/UX expert weighs the features of the leading UI design platforms to help you select the best tool for your project.
Sérgio Estrella
Sérgio is a UI/UX designer who crafts intuitive interfaces across diverse industries, including AI, enterprise, finance, education, e-commerce, and automotive. He has a background in graphic design, front-end development, and team leadership that informs his approach to user-centered solutions.
Navigating the Product Design Process: A 6-step Guide to Superior Digital Products
Product design is complex, and new apps and tools fail all too often. Incorporate these six key activities into your workflow to create digital products that thrive in the marketplace.
Christian Adolphus
Christian is a product designer, product owner, user researcher, and Webflow developer. He led the design team at Chaka, a leading online investment platform in Nigeria, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise solutions.
How AI Reshapes UX: A Design Expert Sheds Light on Benefits and Success Strategies
AI impacts user experiences by making digital products more responsive to individual user needs. A seasoned product designer specializing in AI explains how to avoid pitfalls and maximize the potential of the latest technology.
Akis Apostoliadis
Akis is a lead product designer with more than 20 years of experience in AI, fintech, healthtech, SaaS, and e-commerce. He has an extensive background in creating design systems for enterprise companies, and has worked with Sony Pictures, WeWork, Pfizer, Cigna, and Unilever.
Boosting Satisfaction and Sales: An E-commerce Checkout Design Case Study
Improving your checkout flow can dramatically increase conversions and user satisfaction. A veteran UI/UX designer explains how she reimagined the checkout process of the seventh most visited e-commerce site in the US.
Beatriz Garcia de Prado
Beatriz is an art director and a UI/UX design leader with extensive experience in e-commerce and digital product design for clients like the large American retailer Belk. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.
How to Increase Website Conversions With Effective UX Design Techniques
Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.
Shoaib Mahmud
Shoaib is a product designer who specializes in creating designs that drive conversions across various industries, such as freight, transportation, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore, overseeing project life cycles, including user research, wireframes, prototypes, and UI.
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Immersive Experience Design: Expert Insights and Techniques
How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.
Clarke Noone
Clarke is a designer who focuses on UX, UI, VR/AR animation, and 3D design. He has extensive experience crafting immersive user experiences for companies such as Barclays and Skype.
Better UX Writing: 3 Effective Strategies for a Seamless User Experience
UX writing should strike the right tone and be empathetic and persuasive. Create a frictionless user experience with these three best practices.
Kate Margolis
Kate is a digital product designer and UI/UX consultant who specializes in user-centered design, UX writing, and user research. She has partnered with companies such as Hertz, Jaguar Land Rover, and the dating app Thursday.
3 Best Practices for Successful SaaS Design
Poor SaaS design can cause customers to get frustrated and flee. Follow these best practices to create a seamless software experience that users will love.
Ahsan Jalil
Ahsan is a lead product and UX designer who creates user-centered solutions for SaaS, enterprise software, web, and mobile applications. He has worked with companies of all sizes, from startups to enterprise multinationals like Cisco, GSK, and Western Union.
Design Dilemma: Balancing Aesthetics and Functionality
Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.
Merehan Elamrosy
Merehan is a product designer who crafts functional and visually appealing user interfaces for education, management, health, transportation, SaaS, and e-commerce companies. She has led design workshops for multiple EU-funded projects and has given design thinking lectures at leading European universities.
How to Avoid 5 Types of Cognitive Bias in User Research
Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.
Rima Khachatryan
Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.
How Chatbot Features Can Elevate the E-commerce Search Experience
Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.
Khatia Gagnidze
Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.
Mastering Mobile Typography: Font Usage Tips and Best Practices
Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.
Charles Matthew Atos
Charles is a UI/UX designer and brand strategist with extensive experience in mobile-first design. He has worked with multinational companies such as Netflix and TikTok, and has also served as a creative director, supervising teams on high-level design projects, including redesigning websites and mobile apps.
How Thinking Like a Designer Can Help Solve Complex Business Problems
Unclear expectations, stakeholder disagreements, and conflicting interests can lead to inferior products and unhappy customers. Apply design thinking concepts to your next project to boost alignment and success.
Fanni Csincsak
Fanni is a lead product designer who works with finance, e-commerce, and software companies. With a master’s degree in cognitive neuroscience and a PhD in human-computer interaction, Fanni understands how design thinking can help solve problems within a range of industries. She has collaborated with clients such as Canua and AltaML.
6 Ways to Make Authentication Systems More User-friendly
Boost customer satisfaction and loyalty by designing a safe, consistent, and user-friendly authentication system.
Mayank Sharma
Mayank is a product designer specializing in fintech and building Web3 apps and platforms. He applies his extensive knowledge of UI/UX design to blockchain, cryptocurrency, and financial exchanges.
Voice of the Customer: How to Leverage User Insights for Better UX
Gather, analyze, and prioritize the voice of the customer to unlock product design solutions that improve client satisfaction and boost revenue.
Atishay Goyal
Atishay is a product designer and UX expert who has worked in close collaboration with McKinsey & Company and Boston Consulting Group on B2B and B2C products for a wide range of industries. He is the head of product design at Agility Group and was recognized as one of India’s top designers of 2023 by Siliconindia.
Designing an Intuitive Mobile Dashboard UI: 4 Best Practices
Use these tips for navigation, tables and charts, button UX, and interactivity to create a smooth mobile dashboard experience that will keep users coming back.
Andris Suipe
Andris is a UI/UX designer who specializes in creating apps, websites, and dashboards for fintech, healthcare, and data recovery companies. He has worked with well-known brands around the globe such as Halfords, Roche, and Xapo Bank.
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