Toptal Design Expert
Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.
By Merehan Elamrosy
Merehan is a product designer who crafts functional and visually appealing user interfaces for education, management, health, transportation, SaaS, and e-commerce companies. She has led design workshops for multiple EU-funded projects and has given design thinking lectures at leading European universities.
Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.
By Rima Khachatryan
Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.
Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.
By Khatia Gagnidze
Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.
Don’t let inconsistent typefaces or subpar spacing impede accessibility or hurt your brand. These mobile typography guidelines will help enhance user experience and increase engagement.
By Charles Matthew Atos
Charles is a UI/UX designer and brand strategist with extensive experience in mobile-first design. He has worked with multinational companies such as Netflix and TikTok, and has also served as a creative director, supervising teams on high-level design projects, including redesigning websites and mobile apps.
Unclear expectations, stakeholder disagreements, and conflicting interests can lead to inferior products and unhappy customers. Apply design thinking concepts to your next project to boost alignment and success.
By Fanni Csincsak
Fanni is a lead product designer who works with finance, e-commerce, and software companies. With a master’s degree in cognitive neuroscience and a PhD in human-computer interaction, Fanni understands how design thinking can help solve problems within a range of industries. She has collaborated with clients such as Canua and AltaML.
World-class articles, delivered weekly.
Boost customer satisfaction and loyalty by designing a safe, consistent, and user-friendly authentication system.
By Mayank Sharma
Mayank is a product designer specializing in fintech and building Web3 apps and platforms. He applies his extensive knowledge of UI/UX design to blockchain, cryptocurrency, and financial exchanges.
Gather, analyze, and prioritize the voice of the customer to unlock product design solutions that improve client satisfaction and boost revenue.
By Atishay Goyal
Atishay is a product designer and UX expert who has worked in close collaboration with McKinsey & Company and Boston Consulting Group on B2B and B2C products for a wide range of industries. He is the head of product design at Agility Group and was recognized as one of India’s top designers of 2023 by Siliconindia.
World-class articles, delivered weekly.
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