Gestalt principles reveal how the brain organizes visual information. When applied thoughtfully, they improve interfaces by guiding attention, reducing friction, and making interaction feel immediate.
Adel is a UI/UX designer who helps teams turn complex technology into clear, usable products. He has worked with early-stage startups and partnered with teams at Airbnb, Colgate, Supercell, and a range of emerging AI-focused companies. His work centers on shaping practical, user-centered interfaces.
Even expert designers can underestimate the importance of a UX strategy. Discover the strategic components that turn design excellence into trust, performance, and value.
Guilherme is a senior UX designer who specializes in user-centered, data-informed design for web and mobile apps. His expertise includes UX thinking, research, and prototyping. He designed for millions of users at Booking.com and has partnered with global brands like GSK, Unilever, Danone, Nestlé, and BRF.
AI doesn’t diminish creativity—it amplifies it. Toptal designers reveal how Adobe Firefly’s tools, like Generative Fill and Text to Vector Graphic, elevate your work and client results.
Jessica is a digital designer who specializes in Adobe Creative Suite and composing compelling visuals for brand identities, websites, and marketing campaigns. Her clients include global brands like Google, Netflix, Spotify, Amazon, and EA.
Which tool should you choose? From reusable components and real-time collaboration to voice prototyping and developer handoff, a UI/UX expert weighs the features of the leading UI design platforms to help you select the best tool for your project.
Sérgio is a UI/UX designer who crafts intuitive interfaces across diverse industries, including AI, enterprise, finance, education, e-commerce, and automotive. He has a background in graphic design, front-end development, and team leadership that informs his approach to user-centered solutions.
Do your designs and presentations engage audiences—or lose their interest? In this in-depth Q&A, a Toptal designer with experience at Ikea and Lego shares visual storytelling techniques that grab attention, persuade stakeholders, and inspire action.
Lucía is a visual designer who has crafted distinctive narratives for both physical and digital spaces. Collaborating with global organizations such as Ikea, Lego, and Greenpeace, Lucía utilizes creative storytelling and a range of design techniques to forge connections between brands and their audiences.
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The symptoms of bad product design can be subtle at first. Learn how to spot unexpected hazards early on and develop a winning product strategy.
Damir is a digital designer who has created payment systems at Booking.com, open-data portals for Australian state governments, and the search experience at Envato. He has also facilitated design sprint workshops at Harvard University, been a lead UX instructor at General Assembly, and led AR/VR design at Archimedes Digital.
Product design is complex, and new apps and tools fail all too often. Incorporate these six key activities into your workflow to create digital products that thrive in the marketplace.
Christian is a product designer, product owner, user researcher, and Webflow developer. He led the design team at Chaka, a leading online investment platform in Nigeria, and worked as the founding product designer at SquadPal. His product experience spans B2B, B2C, and SaaS enterprise solutions.
AI impacts user experiences by making digital products more responsive to individual user needs. A seasoned product designer specializing in AI explains how to avoid pitfalls and maximize the potential of the latest technology.
Akis is a lead product designer with more than 20 years of experience in AI, fintech, healthtech, SaaS, and e-commerce. He has an extensive background in creating design systems for enterprise companies, and has worked with Sony Pictures, WeWork, Pfizer, Cigna, and Unilever.
Improving your checkout flow can dramatically increase conversions and user satisfaction. A veteran UI/UX designer explains how she reimagined the checkout process of the seventh most visited e-commerce site in the US.
Beatriz is an art director and a UI/UX design leader with extensive experience in e-commerce and digital product design for clients like the large American retailer Belk. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.
Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.
Shoaib is a product designer who specializes in creating designs that drive conversions across various industries, such as freight, transportation, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore, overseeing project life cycles, including user research, wireframes, prototypes, and UI.
How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.
Clarke is a designer who focuses on UX, UI, VR/AR animation, and 3D design. He has extensive experience crafting immersive user experiences for companies such as Barclays and Skype.
UX writing should strike the right tone and be empathetic and persuasive. Create a frictionless user experience with these three best practices.
Kate is a digital product designer and UI/UX consultant who specializes in user-centered design, UX writing, and user research. She has partnered with companies such as Hertz, Jaguar Land Rover, and the dating app Thursday.
Poor SaaS design can cause customers to get frustrated and flee. Follow these best practices to create a seamless software experience that users will love.
Ahsan is a lead product and UX designer who creates user-centered solutions for SaaS, enterprise software, web, and mobile applications. He has worked with companies of all sizes, from startups to enterprise multinationals like Cisco, GSK, and Western Union.
Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.
Merehan is a product designer who crafts functional and visually appealing user interfaces for education, management, health, transportation, SaaS, and e-commerce companies. She has led design workshops for multiple EU-funded projects and has given design thinking lectures at leading European universities.
Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.
Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.
Applying chatbot features to e-commerce search can increase user satisfaction while tackling the pervasive and costly problem of search abandonment. These chatbot UX best practices will help your customers find what they’re looking for.
Khatia is a product designer and researcher who has designed innovative solutions for banking, fintech, and e-commerce products. Her clients include Bank of Georgia, the payment processing software company HitPay, and Mymarket, the largest e-commerce platform in Georgia.
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