UX Design

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How to Increase Output and Innovation by Hiring Freelance Designers

Freelance designers bring diverse skills and perspectives to projects that help clients achieve business goals without exceeding their budgets.

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Daniel de Paola

Daniel de Paola

Daniel is a UI/UX designer with more than 15 years of experience specializing in mobile apps for fintech, real estate, and SaaS companies. He has partnered with clients such as Royal Bank of Canada, Xello, and Rocket Homes Real Estate as a lead designer, senior product designer, and UI mentor.

Elegant Healthcare UX: A Missing Piece in Medical Product Design (With Infographic)

Medical products with poor usability could harm patients and increase healthcare company costs. Prioritize usability, accessibility, and the patient experience to design effective devices.

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Yegor Tsynkevich

Yegor Tsynkevich

Yegor is a product designer with expertise in building practical, user-centered solutions. He has worked as a product manager and UX director on innovative projects such as the phone repair service iCracked (acquired by Allstate) and a pill management device later acquired by Stanley Black & Decker. Other clients have included Polaroid, DuPont Tate & Lyle, and multiple medtech startups.

AI in Design: Experts Discuss Practical Applications, Ethics, and What’s Coming Next

In this wide-ranging Q&A, two Toptal designers delve into the influence of generative AI on design and its implications for creative thinking, user research, and entry-level designers.

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Darrell Estabrook

Darrell Estabrook

Darrell is a UX designer with more than 25 years of experience designing highly complex apps for companies such as IBM, CSX, and CarMax. His redesign for the IBM Maximo mobile app won the 2021 Gold Spark Design Award for product design.

Swipe Right: 3 Ways to Boost Safety in Dating App Design

Designers can create safer dating app UX through robust ID verification methods, reporting tools, and design features that clarify consent.

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Kate Margolis

Kate Margolis

Kate is a digital product designer and UX/UI consultant who specializes in user-centered design and user research. She has partnered with companies such as Hertz, Jaguar Land Rover, and the dating app Thursday.

Designing for Tomorrow: Addressing UI Challenges in Emerging Interfaces (With Infographic)

Seasoned design experts offer insights into the latest UI trends—and provide tips for overcoming design challenges for emerging interfaces like augmented and virtual reality, voice and gesture control, and haptic feedback.

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Christopher Holloway

Christopher Holloway

Christopher is a Senior Editor at Toptal with 13 years of experience researching and writing about how technology transforms sectors like banking, business, manufacturing, and healthcare. He was previously the business and technology editor at AméricaEconomíca and has developed content for Sony Pictures, Johnson & Johnson, Mini, and LATAM Airlines.

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The Ultimate UX Guide for Designers and Organizations

This comprehensive UX guide provides helpful tips, insights, and resources for aspiring creatives, seasoned designers, and business leaders who want to understand how user experience design can strengthen their organization.

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Stewart Pressney

Stewart Pressney

Stewart is a UX designer who specializes in prototyping and web app design. He has worked with clients such as The Clorox Company, CBRE, and Altium, and developed an award-winning design and prototyping workflow for industries including healthcare, education, and e-commerce.

Advance Your Organization’s UX Maturity With User Personas

User personas help companies increase UX maturity and establish more effective design practices—improvements that may grow revenue and create positive ripple effects across organizations.

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Florence Dairo

Florence Dairo

Florence is a senior product designer with experience in building and scaling design systems, crafting design strategies, and developing user personas. She specializes in working with innovative startups, including Polywork, Carbon, Amplified Payments, and Shop-Ware. She is the Toptal Community Leader for Nigeria and a Toptal Design Mentor.

Designing VR Games Worth Playing: 6 Key Considerations

Despite decades of hype, virtual reality gaming has failed to be widely adopted. Better design can reduce player frustration, increase comfort, and make games more immersive.

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Edward Moore

Edward Moore

Edward is a veteran UX designer with a résumé of award-winning projects for Google, Sony, Electronic Arts, and Sega. He’s worked on iconic gaming franchises like Star Wars, The Lord of the Rings, and Sonic. In 2014, he launched a company to contribute strategic gamification and UX services to nongaming companies seeking to leverage AR/VR technology.

Shopping for Apparel in an Online World: UI/UX Design for Virtual Clothing Try-on

How is technology changing the way people shop for clothes? Designers explain how to use AR and VR to drive conversions and minimize returns.

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Laurence Brothers

Laurence Brothers

Laurence is an analyst and technologist with experience at Google, Verizon Laboratories, and Toptal who now writes about the intersection of technology, business, and design. He has five patents for AI and internet applications and a master’s degree in computer science from Columbia University.

Play Is the Point: How UX Designers Can Break Into the Gaming Industry

There are many ways for game UX designers to break into this multibillion-dollar industry. Using her 14 years of video game UX expertise, designer Pam Nicholls shares how.

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Pam Nicholls

Pam Nicholls

Pam is a UX designer who specializes in video games, augmented reality, SaaS, and web applications. She has a master’s degree in industrial design and has worked on projects for high-profile clients such as Electronic Arts, Ubisoft, DreamWorks Animation, Scrabble, the NBA, and the NHL.

Improve the Product Development Process With This Simple, But Powerful, User Flow Analysis

Apply the four steps in this user flow analysis method to make your product development process more efficient—and improve UX for activities like app onboarding and checkout.

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Khatia Gagnidze

Khatia Gagnidze

Khatia is a product designer and researcher who has created and enhanced user flows for banking, fintech, and e-commerce products. Her clients include the Bank of Georgia, the payment processing software HitPay, and Mymarket, the largest e-commerce platform in the country of Georgia.

Can Designers Make the Metaverse Less Awkward?

UX designer Pam Nicholls has created video games and augmented reality experiences for companies like Electronic Arts, Ubisoft, and DreamWorks Animation. Here she explores designing for the metaverse and reveals innovative ways to make the user experience more intuitive and accessible.

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Pam Nicholls

Pam Nicholls

Pam is a UX designer who specializes in video games, augmented reality, SaaS, and web applications. She has worked on projects for high-profile clients such as Electronic Arts, Ubisoft, DreamWorks Animation, Scrabble, the NBA, and the NHL.

Push Notification Best Practices: 7 Questions Designers Should Ask

Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.

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Shoaib Mahmud

Shoaib Mahmud

Shoaib is a product designer with seven years of experience in mobile UX design for products in the freight and transportation sector, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore overseeing project life cycles, including user research, wireframes, UIs, and prototypes.

Expert Designers Leading Healthcare Product Innovation

Modern medical products unburden healthcare providers, improve the patient experience, and save lives. What can we learn from the designers leading this surge in healthcare product innovation?

11-minute readContinue Reading
Micah Bowers

Micah Bowers

Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.

Democratizing User Research to Innovate and Refine Digital Products

Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

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Mariia Borysova

Mariia Borysova

Mariia is a senior full-stack product designer specializing in healthtech and business operations. Her past clients include the Singapore Ministry of Health and Verizon. Working with a healthcare venture-building studio, she conducted foundational research and managed end-to-end design for multiple products.

7 Expert Tips for Creating a Convincing Promo Video

Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.

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Danny Rubyono

Danny Rubyono

Danny is a visual and motion designer who has created promo videos for companies such as AT&T, Intel, Microsoft, and Verizon. He is also the owner of Duro Compagnie, a collective design boutique that specializes in motion graphics for healthcare, cyber security, finance, the military, and the environment.

Toptal Design Expert

Paula Barcante

Paula is an award-winning UX/UI designer, advisor, and illustrator with more than six years of hands-on experience in making complex interfaces delightful and user friendly. She has made a significant impact in large corporations, such as Amazon, Zillow, Google, as well as startups. Her mission is to create efficient, beautiful, innovative, and high-quality experiences for the greater good of society.
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