Toptal Design Expert
How to Increase Output and Innovation by Hiring Freelance Designers
Freelance designers bring diverse skills and perspectives to projects that help clients achieve business goals without exceeding their budgets.

Daniel de Paola
Daniel is a UI/UX designer with more than 15 years of experience specializing in mobile apps for fintech, real estate, and SaaS companies. He has partnered with clients such as Royal Bank of Canada, Xello, and Rocket Homes Real Estate as a lead designer, senior product designer, and UI mentor.
Elegant Healthcare UX: A Missing Piece in Medical Product Design (With Infographic)
Medical products with poor usability could harm patients and increase healthcare company costs. Prioritize usability, accessibility, and the patient experience to design effective devices.

Yegor Tsynkevich
Yegor is a product designer with expertise in building practical, user-centered solutions. He has worked as a product manager and UX director on innovative projects such as the phone repair service iCracked (acquired by Allstate) and a pill management device later acquired by Stanley Black & Decker. Other clients have included Polaroid, DuPont Tate & Lyle, and multiple medtech startups.
AI in Design: Experts Discuss Practical Applications, Ethics, and What’s Coming Next
In this wide-ranging Q&A, two Toptal designers delve into the influence of generative AI on design and its implications for creative thinking, user research, and entry-level designers.

Darrell Estabrook
Darrell is a UX designer with more than 25 years of experience designing highly complex apps for companies such as IBM, CSX, and CarMax. His redesign for the IBM Maximo mobile app won the 2021 Gold Spark Design Award for product design.
Swipe Right: 3 Ways to Boost Safety in Dating App Design
Designers can create safer dating app UX through robust ID verification methods, reporting tools, and design features that clarify consent.

Kate Margolis
Kate is a digital product designer and UX/UI consultant who specializes in user-centered design and user research. She has partnered with companies such as Hertz, Jaguar Land Rover, and the dating app Thursday.
Designing for Tomorrow: Addressing UI Challenges in Emerging Interfaces (With Infographic)
Seasoned design experts offer insights into the latest UI trends—and provide tips for overcoming design challenges for emerging interfaces like augmented and virtual reality, voice and gesture control, and haptic feedback.

Christopher Holloway
Christopher is a Senior Editor at Toptal with 13 years of experience researching and writing about how technology transforms sectors like banking, business, manufacturing, and healthcare. He was previously the business and technology editor at AméricaEconomíca and has developed content for Sony Pictures, Johnson & Johnson, Mini, and LATAM Airlines.
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The Ultimate UX Guide for Designers and Organizations
This comprehensive UX guide provides helpful tips, insights, and resources for aspiring creatives, seasoned designers, and business leaders who want to understand how user experience design can strengthen their organization.

Stewart Pressney
Stewart is a UX designer who specializes in prototyping and web app design. He has worked with clients such as The Clorox Company, CBRE, and Altium, and developed an award-winning design and prototyping workflow for industries including healthcare, education, and e-commerce.
Advance Your Organization’s UX Maturity With User Personas
User personas help companies increase UX maturity and establish more effective design practices—improvements that may grow revenue and create positive ripple effects across organizations.

Florence Dairo
Florence is a senior product designer with experience in building and scaling design systems, crafting design strategies, and developing user personas. She specializes in working with innovative startups, including Polywork, Carbon, Amplified Payments, and Shop-Ware. She is the Toptal Community Leader for Nigeria and a Toptal Design Mentor.
Designing VR Games Worth Playing: 6 Key Considerations
Despite decades of hype, virtual reality gaming has failed to be widely adopted. Better design can reduce player frustration, increase comfort, and make games more immersive.

Edward Moore
Edward is a veteran UX designer with a résumé of award-winning projects for Google, Sony, Electronic Arts, and Sega. He’s worked on iconic gaming franchises like Star Wars, The Lord of the Rings, and Sonic. In 2014, he launched a company to contribute strategic gamification and UX services to nongaming companies seeking to leverage AR/VR technology.
Shopping for Apparel in an Online World: UI/UX Design for Virtual Clothing Try-on
How is technology changing the way people shop for clothes? Designers explain how to use AR and VR to drive conversions and minimize returns.

Laurence Brothers
Laurence is an analyst and technologist with experience at Google, Verizon Laboratories, and Toptal who now writes about the intersection of technology, business, and design. He has five patents for AI and internet applications and a master’s degree in computer science from Columbia University.
Play Is the Point: How UX Designers Can Break Into the Gaming Industry
There are many ways for game UX designers to break into this multibillion-dollar industry. Using her 14 years of video game UX expertise, designer Pam Nicholls shares how.

Pam Nicholls
Pam is a UX designer who specializes in video games, augmented reality, SaaS, and web applications. She has a master’s degree in industrial design and has worked on projects for high-profile clients such as Electronic Arts, Ubisoft, DreamWorks Animation, Scrabble, the NBA, and the NHL.
Improve the Product Development Process With This Simple, But Powerful, User Flow Analysis
Apply the four steps in this user flow analysis method to make your product development process more efficient—and improve UX for activities like app onboarding and checkout.

Khatia Gagnidze
Khatia is a product designer and researcher who has created and enhanced user flows for banking, fintech, and e-commerce products. Her clients include the Bank of Georgia, the payment processing software HitPay, and Mymarket, the largest e-commerce platform in the country of Georgia.
Can Designers Make the Metaverse Less Awkward?
UX designer Pam Nicholls has created video games and augmented reality experiences for companies like Electronic Arts, Ubisoft, and DreamWorks Animation. Here she explores designing for the metaverse and reveals innovative ways to make the user experience more intuitive and accessible.

Pam Nicholls
Pam is a UX designer who specializes in video games, augmented reality, SaaS, and web applications. She has worked on projects for high-profile clients such as Electronic Arts, Ubisoft, DreamWorks Animation, Scrabble, the NBA, and the NHL.
Push Notification Best Practices: 7 Questions Designers Should Ask
Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.

Shoaib Mahmud
Shoaib is a product designer with seven years of experience in mobile UX design for products in the freight and transportation sector, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore overseeing project life cycles, including user research, wireframes, UIs, and prototypes.
Expert Designers Leading Healthcare Product Innovation
Modern medical products unburden healthcare providers, improve the patient experience, and save lives. What can we learn from the designers leading this surge in healthcare product innovation?

Micah Bowers
Micah Bowers is a designer and writer whose work has been featured in Fast Company, TNW, and other notable publications. He is a Lead Editor at Toptal.
Democratizing User Research to Innovate and Refine Digital Products
Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

Mariia Borysova
Mariia is a senior full-stack product designer specializing in healthtech and business operations. Her past clients include the Singapore Ministry of Health and Verizon. Working with a healthcare venture-building studio, she conducted foundational research and managed end-to-end design for multiple products.
7 Expert Tips for Creating a Convincing Promo Video
Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.

Danny Rubyono
Danny is a visual and motion designer who has created promo videos for companies such as AT&T, Intel, Microsoft, and Verizon. He is also the owner of Duro Compagnie, a collective design boutique that specializes in motion graphics for healthcare, cyber security, finance, the military, and the environment.
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