Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.
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Team Leader
Featured Team of Product Marketing Experts
Product Marketing Executive
Previously at
Experience
18+ Years
Product Marketing Expert
Previously at
Experience
12+ Years
Product Marketing Expert
Previously at
Experience
22+ Years
TRUSTED BY LEADING BRANDS
GM, Marketing Agency
Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.
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OUR SERVICES
Precisely target the right audience for meaningful growth with Toptal’s Product Marketing services. Elevate your market position and ensure a successful product launch with competitive analysis, go-to-market content and execution, positioning, pricing, and more.
GM, Marketing Agency
As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.
Previously at
Experience
30+ Years
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
Previously Managed Client
Experience
9+ Years
21+ Years
of Experience
Felipe is a marketing and advertising professional with 21+ years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.
Previously at
12+ Years
of Experience
Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy with a continual focus on enhancing conversion. Gustavo's expertise also extends to customer relationship management as well as designing and optimizing sales funnels, landing pages, and effective ads. Finally, Gustavo consistently demonstrates a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to large enterprises.
Previously at
20+ Years
of Experience
Juho is a senior marketing and business leader with more than 20 years of experience building and growing innovative online businesses. He has led marketing, product, design, and engineering teams and has a strategic and data-led approach to marketing. Juho is a problem solver, a team player, and an entrepreneur at heart.
Previously at
29+ Years
of Experience
Steve is a seasoned marketer with more than 29 years of experience. He has a proven track record in developing and executing successful marketing programs. Whether it’s creating lead generation campaigns using pay-per-click advertising on Google or Facebook, building sales funnels that automatically segment leads, or working as a product marketing manager doing deep competitor research and building a go-to-market strategy, he has the skills to get the job done.
Previously at
24+ Years
of Experience
Anton is an award-winning creative UX leader with more than 24 years of experience designing user experiences. He is skillful in UX strategy, design, processes, user research, prototyping, and promoting design thinking methodologies. Anton’s previous clients come from various industries, including JPMorgan Chase Bank, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.
Previously at
18+ Years
of Experience
Veronica is an award-winning content marketing expert with 18+ years of experience creating narratives for brands, subject matter experts, campaigns, and sales teams. She delivers quality work in all forms to drive demand, cultivate customer advocacy, and strengthen brand equity. With a wide range of client and agency experience, she leverages her product marketing background to capture customer insights, define value propositions, build strong brands, and develop integrated marketing programs.
Previously at
13+ Years
of Experience
Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (RBC and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.
Previously at
19+ Years
of Experience
Christine is a multidisciplinary creative UX designer with skills in illustration, copywriting, and branding who holds an MFA in product design. She has 19 years of experience at companies like CrowdStrike, Lowe's Home Improvement, The Hershey Company, and Dell. She uses design thinking processes to discover user needs, define value and fit with proofs of concept and MVPs, and iteratively improve and redesign products through testing and experiments.
Previously at
34+ Years
of Experience
Mario is a seasoned, customer-driven professional with more than 34 years of experience in the management of digital transformation projects, developing, planning, and launching products in the telecommunications, financial, and media industries. He has helped companies create winning digital strategies and design world-class user experiences. Mario's clients include Sony, Virgin Mobile, Monsanto, Huawei, and BlackBerry.
Previously at
29+ Years
of Experience
Daniel is a digital marketing strategist and data analyst known for impacting business ROI. He is skilled in optimizing strategies using market research, data, and analytics, as well as delivering actionable insights aligned with business and marketing goals. His emphasis on omnichannel brand experiences across competitive markets makes him invaluable for businesses seeking market growth and enhanced brand reputations. Across the board, Daniel positively impacts every brand's digital presence.
Previously at
24+ Years
of Experience
A global marketing leader with years of experience bolstering startups and blue chip companies like Johnnie Walker, American Express, BCG, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion's innovative strategy has garnered awards for exceptional marketing that delivers.
Previously at
13+ Years
of Experience
Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna possesses a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.
Previously at
19+ Years
of Experience
Paul is a UX analyst and design strategist with a video production background. By combining his unique experience in design, UX, product, coding, and film, he helps businesses make decisions on communicating and interacting with their customers. Paul has worked with varied clients, including the BBC, Deutsche Bank, Legal & General, Thomas Cook, NatWest, Red Bull, PruHealth, and the NME.
Previously at
8+ Years
of Experience
Daniel is an experienced marketing manager in the tourism, technology, entertainment, and cultural industries. He has led successful marketing strategies for HBO Max, Electrolux, Skyscanner, and Platzi—driving substantial growth. Proficient in content marketing, SEO, lifecycle marketing, and advertising, Daniel is committed to forging meaningful customer connections through marketing and team leadership.
Previously at
14+ Years
of Experience
Jason has more than 14 years of expertise in growing companies as an executive digital marketing strategist. He leads cross-functional teams and innovative data-driven digital marketing initiatives that reach target groups and accomplish corporate goals. An expert in data analysis, A/B testing, and customer insights that boost campaigns, engagement, and ROI, Jason implements strategies to expand, brand, and retain customers and improves marketing by following industry and technology changes and trends.
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INSIGHTS FROM THOUGHT LEADERS
Explore insights from industry leaders in information security, artificial intelligence, cloud services, marketing, management consulting, innovation, and more.
About the host
Jeff Gangemi
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
Instead of talking the talk, you walk the walk with your product, and when that happens, it becomes a lot easier to sell your product because you're meeting the user's expectations.
Kyle Miller
VP of Product, Yahoo Mail
Join Toptal’s Growth Marketing Practice Lead, Jeff Gangemi, and Yahoo Mail’s VP of Product, Kyle Miller, in an insightful conversation about how a brand’s product can be its best marketing tool.
Listen on your favorite platform
About the host
Jeff Gangemi
This episode’s host, Jeff Gangemi, holds an MBA from Cornell University. He has spent the past 15 years building demand generation, content marketing, and digital programs that drive meaningful transformation and growth for both internal teams and external clients.
About the guest
Kyle Miller
Why organizations choose us
Discover the cutting-edge benefits our clients enjoy with the global Toptal network.
Toptal unlocks 250% revenue growth with breakthrough go-to-market strategy for UK-based edtech company.
Challenge: Although a UK-based edtech company had successfully launched its day care administration platform in several markets, the brand struggled to find footing in both North and South America. The brand sought help refining their global GTM strategy.
Solution: Through customer interviews and competitor analysis, Toptal identified pricing structure issues and created an optimized model. This included a premium value proposition centered around white-glove service, enabling the client to tap into a new customer segment at a higher price point.
Impact: Informed by a fresh, tailored value proposition for these target markets, Toptal built an effective GTM strategy, enabling the company to expand throughout the Americas and unlock 250% revenue growth within a year.
We announced the launch of Toptal Marketing at the Cannes Lions Festival, the world’s most prestigious marketing event. Watch the highlight video or visit the landing page to find out more about our participation in the festival and our world-class marketing talent and services.
Collaboration that works
Toptal connects you directly with world-class marketing experts from our network within hours—not weeks or months.
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Chris Krohn
GM, Marketing Agency
OUR THOUGHT LEADERSHIP
Read the latest articles and resources to keep you current on emerging trends in product marketing.
Sometimes the simplest approaches are the most effective. Use this product strategy framework, comprising just three key elements, to streamline and focus your next product journey.
Read MorePreviously at
RELATED EXPERTISE
Pair Toptal’s Product Marketing services with related competencies to effectively tackle your business challenges.
Maximize your product success with Toptal’s Product Marketing services
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