Ren Tang
Verified Expert in Product Management
Product Manager
Bern, Switzerland
Toptal member since November 11, 2019
Over the last 15 years, Ren has built and launched five successful digital products and businesses. He's worked in eCommerce, gaming, mobile apps, and SaaS platforms for a wide range of organizations, from Silicon Valley startups to Fortune 100 companies like Disney. Ren is passionate about creating great teams with the right culture, building the product with customers in mind, and guiding product development with data-driven insights.
Project Highlights
Expertise
- Agile Product Management
- Fintech
- Mobile Advertising
- Mobile Banking
- Objectives & Key Results (OKRs)
- Software as a Service (SaaS)
- Two-sided Marketplaces
- Web & Mobile Applications
Work Experience
Vice President of Product
Catappult.io
- Led vision and development of a B2B advertising marketplace SaaS for Aptoide, an Android app store with 35 million MAUs.
- Grew 2x advertising revenue YoY compared to the previous platform.
- Grew 65% in revenue per user compared to the previous platform.
- Built transactional volume from 0 to 6 million USD per year.
Vice President of Product
Aptoide
- Grew the product to over 35 million monthly active users.
- Led the team to improve the product with user-centric and data-centric features and experience on web and mobile.
- Launched new "user generated content" product.
- Grew engagement by over 80% YoY.
- Grew revenue by over 2x YoY.
Senior Product Manager
Goodgame Studios
- Supported the organization to help them grow from 0 to 60 over three years.
- Led the development of two new mobile products with over 50 million in annual revenue opportunity.
- Built a KPI-driven culture and process improvement with analytics and AB testing.
- Conceptualized and guided the development of an AI engine to simulate customer behavior and customer journey with scalability.
- Developed the marketing strategy with cross-channel, cross-product, and cross-platform for 1.8x ROI.
- Managed and coached three product managers.
R&D Director
Goodgame Studios
- Built and led a cross-functional R&D team of 12.
- Developed new product R&D process, KPI framework, stage-gating process with the executive team.
- Constructed a pipeline of 35 new products in ten months.
- Approved and led the development of 12 prototypes and four MVPs.
- Received two sign-offs from the executive team, resulting in over $50 million in annual revenue opportunity.
Product Manager
Electronic Arts (EA)
- Continued the success of a $120-million franchise with the development of a new product.
- Generated $12 million in annual revenue.
- Led a cross-functional team of 18 with an agile methodology.
- Spearheaded the concept and development of a real-time predictive customer simulation engine.
- Oversaw the release and customer life cycle management on multiple platforms.
Associate Producer
Disney
- Led a team of six in scrum development to develop & release a mobile port product in five months.
- Generated $20 million in revenue.
- Managed stakeholders and product development coordination with the digital licensing team in Disney.
Marketing Director — USA
Shape Events
- Led marketing and eCommerce of B2B retail product for SMBs in the US.
- Oversaw the development and digital marketing of an eCommerce website in the US.
- Grew the revenue by 2.5x by transforming the business model from B2B retail to maintenance and services model.
- Spearheaded the business development and added clients such as Hilton Hotel in Beverly Hills.
- Constructed $1.2 million in new annual revenue in the US.
Product Advisor
Six Doors
- Advised a product strategy for an online-to-offline consumer mobile product.
- Led a 20% increase in mobile conversion to purchase.
- Consulted on product management and designer hires.
Founder | Managing Director
MMO Trade Portal.com
- Spearheaded the vision, development, and growth of an innovative eCommerce marketplace platform for game digital goods.
- Led the vision and development of an in-house currency “M” to escrow transactions (similar to PayPal).
- Built a B2B2C partnership with game publishers to distribute virtual goods.
- Fundraised with seed investors.
- Constructed the team and grew it to 12 organically over four years.
- Grew the product to 25,000 users organically over four years.
- Built $1.2 million in total revenue over the course of four years.
Quantitative Stock Trader
Independent Work
- Built analytics and algorithmic modeling and trading based on stock market sentiments.
- Delivered +26% return for a US$400,000 portfolio in eight months.
Project History
Reorganization and OKR Framework
Spearheaded the reorganization of a 65-person startup, resulting in product-based teams driven by OKRs.
• Led the restructuring from functional teams to cross-functional teams.
• Transformed the organization from project teams to product-based teams.
• Rearchitected the company-wide KPI framework.
• Supervised the implementation of the OKR framework.
AppCoins | Mobile Consumer Wallet
Led the product vision and development of a mobile consumer wallet to serve potentially 30 million MAUs.
• Aligned, developed, and communicated a vision and strategy with clear business outcomes.
• Collaborated with business teams on go-to-market strategy.
• Improved customer conversion by 3x in the mobile app store with over 30 million monthly active users.
• Improved the average revenue per customer by 2x in the mobile app store with over 30 million monthly active users.
Aptoide | Mobile eCommerce Marketplace
Led the product vision and development of a major revision of product—growing to over 35 million MAUs and 2x in revenue YoY.
• Improved the search engine by implementing Elasticsearch.
• Built a new user-generated content product called Reactions.
• Developed a new editorial content product called App of the Week.
• Rebuilt and simplified the user experience by implementing a user-centered design.
• Reestablished KPIs, metrics, tracking, and AB testing.
MMO Trade Portal Website
Led the product vision and development of the first online game digital goods marketplace—grew the revenue to US$1.2 million.
• Built the first version of the eCommerce platform in 2005.
• Established a type of in-house currency “M” (similar to the PayPal currency).
• Added an escrow service.
• Grew customers organically to over 12,000.
• Increased revenue from 0 to US$1.2 million in over four years.
Educate1.org | Nonprofit Platform to Connect Donors with Students in Need
Led product vision and development and successfully matched over 120 students in need with global donors.
• Visited students in need.
• Developed an online platform.
• Campaigned locally to get donor signups.
Education
Bachelor's Degree in Economics
University of California, San Diego - San Diego, CA, USA
Certifications
Certified Scrum Master
Scrum Alliance
Skills
Tools
Jira, Trello, Confluence, Google Analytics, Microsoft Project
Paradigms
Scrum, Kanban, Agile Product Management, Software Testing
Industry Expertise
Video Gaming, Banking & Finance
Platforms
Blockchain, Android TV
Other
Product Management, Project Management, Mobile Ads, Mobile Advertising, Web & Mobile Applications, Certified ScrumMaster (CSM), Product-market Fit, Minimum Viable Product (MVP), Mobile Apps, eCommerce, Two-sided Marketplaces, Objectives & Key Results (OKRs), Product Owner, Early-stage Startups, Ideation, Product Roadmaps, Product Strategy Consultant, Product Strategy, Hypothesis Testing, Data-driven Decision-making, Data-informed Decisions, Business to Consumer (B2C), Software as a Service (SaaS), Android, iOS, Web, Mobile, Fintech, Mobile Banking, Marketing, Facebook Ads, SaaS, Product Design, Wireframing, Backlog Management, Subscriptions, Notion, Ethereum, Mobile Web, Smart Contracts
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