Anton Roolaart, UX Strategy and Product Designer in Amsterdam, Netherlands
Anton Roolaart

UX Strategy and Product Designer in Amsterdam, Netherlands

Member since September 4, 2019
Anton is an award-winning creative UX leader with more than 20 years of experience designing user experiences. He is skillful in UX strategy, design, processes, user research, and prototyping, promoting design thinking methodologies. Anton's previous clients spring from various industries, including JPMorgan Chase Bank, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.
Anton is now available for hire

Employment

  • Senior UX Strategist & Designer | Consultant

    2022 - PRESENT
    New Mind Bilgi Yönetim Sistemleri A.Ş
    • Consulted on design leadership and UX best practices, implementing design strategy based on business goals and a user-centric approach.
    • Performed heuristic evaluation of existing applications for a legal platform. Defined user flow and design, promoting design thinking. Educated designers and stakeholders in UX design best practices.
    • Led UI designers with UX best practices, introducing more visual UI elements and implementing progressive disclosure to simplify the UI and flow.
    • Created high-level wireframes for the applications.
    • Defined design processes and introduced and promoted user-focused design with extensive user interviews and user testing of designs.
    Technologies: User Experience (UX), UX Design, B2B, SaaS, CRM Design, Web App Design, Product Design, Process Flow Design, UX Strategy, Design Thinking
  • Lead UX Designer

    2022 - PRESENT
    Pfizer
    • Continued the work I previously started last year for Pfizer's Site Intelligence team. Designed an enterprise tool to select the best sites for clinical trials.
    • Created user journeys and user flows, wireframes, and prototypes with designs for testing applications with stakeholders and users.
    • Worked closely with head of technology and business director to design a cohesive platform for doing the Site Intelligence work under a digital transformation initiative.
    Technologies: InVision, Sketch 2, Balsamiq

Education

  • Bachelor's Degree in Electrical Engineering
    1981 - 1984
    University of North Carolina - Charlotte, NC, USA
  • Associate Degree in Electronics and Sound Engineering
    1978 - 1980
    Central Piedmont Community College - Charlotte, NC, USA

Certifications

  • Adobe After Affects - Motion Design
    AUGUST 2020 - PRESENT
    Udemy
  • Graphics Design Courses
    AUGUST 2018 - PRESENT
    CalArts via Coursera
  • Agile Training
    SEPTEMBER 2016 - PRESENT
    Virginia Tech (Coursera)
  • User Experience Design
    FEBRUARY 2015 - PRESENT
    General Assembly

Experience

Location

Amsterdam, Netherlands

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