UX research techniques and their applications will result in better designs that avoid costly mistakes such as cost overruns, guesswork, following best practices, and reliance on industry knowledge.
Read MoreAli Faraj
CSO & CTO, Technology Services
25 Years of Experience
Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity.
Previously At
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UX Research Services – Improve Your Product With User Insights
Gain a comprehensive understanding of your users through Toptal’s UX Research Services. Backed by precise and actionable insights, we implement user-centered strategies into your designs to drive engagement and conversions and to accelerate growth.
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Our Services
Toptal UX Research Services
Leverage our tailored UX Research Services to gain deep insights into user behavior and needs. Enhance usability, inform your design strategy, and foster engaging user experiences that elevate your brand.
User Behavior Analysis
Analyze user behavior to tailor designs, enhancing customer satisfaction and engagement.
Customer Journey Consulting
Map customer journeys to identify critical touchpoints, optimizing user flow and satisfaction.
Information Architecture Design
Craft clear, intuitive information architectures that simplify user navigation and discovery.
User Persona Development
Create detailed user personas to guide user-centered design and development processes.
UX Workshops and Training
Empower your team with UX workshops, enhancing user-centric design and development skills.
User Feedback Collection and Analysis
Collect and analyze user feedback to continuously refine and improve your digital products.
Usability Testing Services
Conduct rigorous usability tests to refine interfaces and ensure intuitive user experiences.
UX Strategy Consultation
Develop a comprehensive UX strategy to align user needs with your business goals.
Prototype Usability Studies
Utilize usability studies on prototypes to validate designs and iterate with precision.
Accessibility Auditing
Ensure your designs meet accessibility standards, making your site usable for all customers.
Competitive UX Analysis
Benchmark against competitors to identify usability opportunities and design innovations.
Analytics and User Behavior Tracking
Measure the impact of UX changes on user engagement and satisfaction, driving strategic improvements.
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How We Deliver UX Research Services
Our UX research experts, with experience at leading companies, develop and deploy tailored UX research solutions to meet your business needs and unique industry demands for sustainable results and long-term success.
1
Discover
A leader from our team assesses your business challenges, identifies opportunities, and recommends the most suitable engagement model.
2
Define
A Toptal leader will work with you to define your goals and service needs – from full end-to-end delivery to consulting services.
3
Develop
Once your service is defined and you have your talent or team on board, they will create your unique project timeline, process, and first drafts, whether it's conducting user interviews or performing usability testing.
4
Deploy
Toptal will get to work, tracking quality assurance, handling project management, and maintaining the delivery schedule.
Ali Faraj 
CSO & CTO, Technology Services
CSO & CTO, Technology ServicesAli is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity. He has worked across verticals and across a wide range of technologies including AI/ML, cloud, ERP, CRM, ITSM, cybersecurity, and others.Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity.
Previously At
CUSTOMIZED SOLUTIONS
End-to-End UX Research Services That Deliver Value
Toptal delivers leading UX research services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.
- Managed Delivery by Toptal
- On-demand Talent and Teams
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements.
CSO & CTO, Technology Services
Delivery Manager
UX Researcher
UX Strategist
UI/UX Designer
UX/UI Designer
Data Analytics Developer
UX Researcher
Ali Faraj
CSO & CTO, Technology Services
Ali is an IT leader and strategist with 25+ years of experience at IBM, Verizon, Thomson Reuters, and Cognizant. He has led global teams, building and scaling multibillion-dollar annual growth. As a turnaround and strategic growth expert, he has jump-started innovation, grown revenue, and improved productivity. He has worked across verticals and across a wide range of technologies including AI/ML, cloud, ERP, CRM, ITSM, cybersecurity, and others.
Previously at
Technology Experience
25+ Years
Rachael Karaffa
Delivery Manager
Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.
Previously Managed Client
Experience
9+ Years
Rachel Gelb
Verified Expert in Design
10+ Years
of Experience
UX Researcher
Rachel is a product designer passionate about improving human experiences through technology and user-centered approaches. With 10+ years of experience, she has worked with startups and FAANG companies and has led research and product design efforts to improve companies’ goals and understand their UX problems. Rachel has worked in industries ranging from autonomous vehicles, marketing automation, fintech, ads, and recruitment platforms, to name a few.
Previously at
Anton Roolaart
Verified Expert in Design
24+ Years
of Experience
UX Strategist
Anton is an award-winning creative UX leader with more than 24 years of experience designing user experiences. He is skillful in UX strategy, design, processes, user research, prototyping, and promoting design thinking methodologies. Anton’s previous clients spring from various industries, and they include JPMorgan Chase Bank, Pfizer (site intelligence for clinical trials), Newmind (legal firm), Epidemic Sound (music licensing), Sirius Energy (alternative energy), Monex (fintech), Hilton, and more.
Previously at
Adel Benzehda
Verified Expert in Design
6+ Years
of Experience
UI/UX Designer
Adel, a seasoned UI/UX expert with over six years of experience, specializes in creating flawless user interfaces. His expertise spans collaborations with notable teams like Airbnb, Colgate, and Supercell. As a dedicated freelance, Adel thrives on solving diverse user challenges, bringing a passion for innovative design to every project.
Previously at
Abdulhameid Grandoka
Verified Expert in Design
17+ Years
of Experience
UX/UI Designer
Abdulhameid is a UX designer with 17+ years of expertise, numerous awards in the UX field, and a proven track record of working with leading global firms like IBM, Toptal, and Devoteam. With a good eye for user-centered design, he has produced attractive designs that have raised revenue for clients by hundreds of thousands of dollars each month. Abdulhameid’s success can be primarily attributed to his ability to offer remarkable design results that align with corporate goals.
Previously at
Laura Michela
Verified Expert in Engineering
8+ years
of Experience
Data Analytics Developer
Laura is a data-driven strategist with expertise in turning data into actionable insights. Laura fell in love with Tableau 7.0 in her MBA business analytics program and never looked back. Now she is a Tableau certified professional and spends her days telling stories with data to influence business decisions.
Previously at
Georgina Vega
Verified Expert in Design
11+ Years
of Experience
UX Researcher
Georgina is a user researcher with more than 11 years of experience leading projects across Latin America and the US to help companies scale their business by understanding their customers’ rational and emotional minds. She has worked with big companies like Despegar and startups like CookUnity. Georgina has a bachelor’s degree in international affairs and a strong background in B2B and B2C projects for the fashion, travel, hospitality, food, and health and well-being industries.
Previously at
On-demand Talent and Teams
20,000+ vetted professionals, ready to deploy individually or in teams.
UX Strategist
UX Consultant
UX Researcher
UX Designer
Data Analyst
UX/UI Designer
Data Developer
UX Designer
UX Product Manager
Verified Expert in Design
7+ Years
of Experience
UX Strategist
Kalpesh is a UX designer and strategist with 7+ years of experience working with startups and industry giants like Adobe. He is proficient in simplifying intricate business concepts and crafts innovative yet user-centric digital experiences for web and mobile apps. Kalpesh advocates for scalable solutions and streamlining team efficiency and operations. Noteworthy achievements include implementing design systems, yielding a 34% reduction in design and development time.
Previously at
Verified Expert in Design
19+ Years
of Experience
UX Consultant
Lee is a startup veteran and former UX consultant who has led product design for companies like Microsoft, Toyota, and Apple. He leverages business and customer insights to collaborate on design solutions that are highly engaging, low friction, and easy to use.
Previously at
Verified Expert in Design
19+ Years
of Experience
UX Researcher
Paul is a UX analyst and design strategist with a video production background. By combining his unique experience in design, UX, product, coding, and film, he helps businesses make decisions on communicating and interacting with their customers. Paul has worked with varied clients, including the BBC, Deutsche Bank, Legal & General, Thomas Cook, NatWest, Redbull, PruHealth, and the NME.
Previously at
Verified Expert in Design
11+ Years
of Experience
UX Designer
Sushumna is a multidisciplinary designer with more than a decade of experience as an end-to-end UX designer. Her contributions have been awarded and appreciated across domains—branding and marketing, employee management in corporate IT, safety industries, cybersecurity, and government projects. Sushumna believes that user needs, business needs, and technology considerations should work together for success. She helps stakeholders manage their businesses through her excellent UI and UX skills in complex product systems.
Previously at
Verified Expert in Engineering
24+ Years
of Experience
Data Analyst
Stephane possesses an impressive 24+ years of international experience in data analytics and business process optimization. Throughout his career, he has excelled in various areas, including database design, business intelligence (BI), machine learning algorithms, big data, and predictive analytics. Stephane’s expertise lies in developing solutions that automate processes, allowing clients to allocate their efforts toward value-added activities.
Previously at
Verified Expert in Design
8+ Years
of Experience
UX/UI Designer
Ning is a former startup founder and award-winning designer who brings a deep understanding of user needs to her role as a senior product designer. With a passion for solving complex problems and empowering users through thoughtful design, she has earned recognition for her creativity and problem-solving abilities, including prestigious awards from IxDA and Fast Company’s World Changing Ideas. Ning is an overachieving professional who can bring your design visions to life.
Previously at
Verified Expert in Engineering
8+ Years
of Experience
Data Developer
Joslyn is a seasoned data practitioner with demonstrated experience across multiple industries, including technology consulting and customer service. With her academic background in applied statistics and a skill set in machine learning, data analytics, Python, and SQL, Joslyn has delivered numerous projects with positive business impacts on customers.
Previously at
Verified Expert in Design
7+ Years
of Experience
UX Designer
Ritika is a UX designer at Amazon and a senior product designer at Toptal with more than seven years of experience in the design field. She has worked in diverse teams of designers, developers, and managers for Big Tech and startups. With a master’s in UX design, she’s an expert in creating user-centric products. A detail-oriented UX professional, Ritika enjoys solving complex problems while meeting user and business needs through her interdisciplinary design, research, and management skills.
Previously at
Verified Expert in Product Management
18+ Years
of Experience
UX Product Manager
Catherine is a senior product manager who has worked for well-known brands like Amazon and Nike and startups like Zulily. She specializes in UX and process design to create product experiences that are simple to use and delight customers. Catherine managed products across various industries and excels in executive communication and roadmap prioritization in high-growth and resource-constrained environments. As a startup founder, she is particularly interested in working with startups.
Previously at
Looking for guidance about the perfect UX research solution for your needs?
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Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.
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Discover the cutting-edge benefits our clients enjoy with the global Toptal network.
Remodeling digital properties to create an unparalleled experience across all platforms.
Challenge: With the launch of its Center of Excellence, Owens Corning set out to overhaul existing digital properties and create efficient and modern practices across the organization. It wanted to augment its team with subject matter experts who could help the company execute the transformation.
Impact: Collaborating with Owens Corning, the Toptal team has helped the company transform its digital presence, create significant resource efficiencies, and acquire unprecedented consumer learning.
From the beginning, the relationship with Toptal has really paid off for us. We’re extremely happy with our talent and hope that they’re happy too. We’re really trying to transform the way we do our jobs.
Eric Heisler, Digital Development Leader
Owens Corning
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Read the latest articles and resources to keep you current on emerging trends in UX research.
UX Research Related Offerings
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