Ivan is an experienced product designer with an entrepreneurial spirit, proven leadership abilities, and a thorough understanding of business fundamentals. His core competencies are in user experience, interaction, and interface design for both web and mobile platforms. Since relocating to Silicon Valley in 2011, he's worked with multiple startups in verticals ranging from ad tech and social networking to enterprise and SMB SaaS.
There are plenty of methods for conducting user research; however, many of these methods are resource-intensive and can be slow. In other words, they tend to be expensive and take a while to implement. This means many projects are often completed without any research, and this may prove problematic on many levels.
User research doesn’t have to cost a fortune, though. In this post, Toptal Freelance Designer Ivan Annikov explains how it’s possible to conduct a sufficient amount of user research without burning heaps of money in the process.
Master's degree in Marketing
Maastricht University - Maastricht, Netherlands
2010 - 2011
Bachelor's degree in International Studies and Communications