Ivan has been working at Silicon Valley startups since 2011. His core competencies are in UX, interaction, and UI design of both web and mobile software products. In the past 4 years, he's been primarily focusing on the UX/UI design of SaaS products for the enterprise. Ivan also helps his clients with design and development of marketing sites, including sites built on WordPress and Webflow.
There are plenty of methods for conducting user research; however, many of these methods are resource-intensive and can be slow. In other words, they tend to be expensive and take a while to implement. This means many projects are often completed without any research, and this may prove problematic on many levels.
User research doesn’t have to cost a fortune, though. In this post, Toptal Freelance Designer Ivan Annikov explains how it’s possible to conduct a sufficient amount of user research without burning heaps of money in the process.
Master's degree in Marketing
Maastricht University - Maastricht, Netherlands
2010 - 2011
Bachelor's degree in International Studies and Communications