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Frauke Seewald

Frauke Seewald

User Research Designer
Vancouver, BC, Canada
Member since September 29, 2015
Frauke is a senior UX designer with a background in psychology and a focus on user research (understanding the target group, their needs, and current behavior), information architecture (structuring content and processes), and interactive wireframes. She is a strong team player and has a very organized work style.
Frauke is now available for hire
  • Freelance UX Designer/Consultant
    2013 - PRESENT
    • Helped the launch of a startup (fitness/yoga application) through user research, UX design, and visual design for the responsive online application.
    • Shaped the strategy of one of Canada's largest tourist marketing associations through user research and UX design.
    • Increased revenue for multiple eCommerce platforms through user research and UX strategy (improved check-out flows, improved findability of products through the navigation and filter concepts, improved product presentation).
    • Increased the membership number of a sports association through heuristic evaluation and UX improvements (improved content strategy and information architecture).
    • Reduced internal operation costs of a large data center organization with a concept for merging multiple managing systems and improving the UX and interface.
    • Shaped the design strategy of one of North America's largest retailers through usability tests and improvement tactics.
    • Improved the internal management system of a large financial institution through UX strategy, wireframes, and user research.
    • Taught UX at Brainstation.
    • Supported and mentored startups in India with a social entrepreneurship approach. Taught design principles and design thinking.
    Technologies: Axure, Photoshop, Sketch
  • UX Architect
    2014 - 2014
    • Redesigned a large government portal and improved the user experience through a content audit, card sorting, renewed information architecture, and content strategy.
    • Increased the revenue of a large travel booking platform through user research and UX design.
    • Made UX improvements with continuous iterations for one of Canada's largest tourism platforms. Increased customer reach through responsive design and a mobile-first approach.
    • Built and managed a style guide in Axure for interaction elements for internal use that increased the work efficiency of our team.
    • Mentored junior UX designers.
    Technologies: Axure, Photoshop, Xmind, Visio
Other Experience
  • UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.
  • Wireframe Mapping: How to Avoid Scope Creep (Publication)
    A wireframe map is handy as a tool for estimating work at the start of a project and as a checklist to keep you on track throughout the design process.
  • Frauke is a mentor in the Toptal Global Mentor’s Program. This program is a partnership between Toptal and General Assembly to provide high quality mentorship for students from minority and low income backgrounds who are looking to begin their careers as professional designers. Frauke shows commitment to diversity in tech by mentoring a General Assembly student every week for a year, covering everything from design tips and tricks to advice on making it in the industry.
  • Consultant's certificate in Usability
    2007 - 2008
    TU Berlin - Berlin
  • Diploma (Master's equiv.) in Psychology - Human-Computer-Interaction
    2001 - 2004
    TU Darmstadt - Darmstadt, Germany
  • Bachelor's degree in Psychology
    1999 - 2001
    University Halle - Halle, Germany
  • Usability Consultant
    MARCH 2008 - PRESENT
    Berlin TU/Artop
  • Adult Workshop Facilitation
    TU Darmstadt
  • Usability Testing14 years
  • User Research14 years
  • Information Architecture (IA)13 years
  • Competitor Analysis & Profiling12 years
  • Wireframing12 years
  • UX Design12 years
  • Design Thinking10 years
  • Content Strategy10 years
Vancouver, BC, Canada
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