Frauke Seewald, User Research Designer in Vancouver, BC, Canada
Frauke Seewald

User Research Designer in Vancouver, BC, Canada

Member since October 8, 2015
Frauke is a senior UX designer with a background in psychology and a focus on user research (understanding the target group, their needs, and current behavior), information architecture (structuring content and processes), and interactive wireframes. She is a strong team player and has a very organized work style.
Frauke is now available for hire


  • Freelance UX Designer/Consultant

    2013 - PRESENT
    • Helped the launch of a startup (fitness/yoga application) through user research, UX design, and visual design for the responsive online application.
    • Shaped the strategy of one of Canada's largest tourist marketing associations through user research and UX design.
    • Increased revenue for multiple eCommerce platforms through user research and UX strategy (improved check-out flows, improved findability of products through the navigation and filter concepts, improved product presentation).
    • Increased the membership number of a sports association through heuristic evaluation and UX improvements (improved content strategy and information architecture).
    • Reduced internal operation costs of a large data center organization with a concept for merging multiple managing systems and improving the UX and interface.
    • Shaped the design strategy of one of North America's largest retailers through usability tests and improvement tactics.
    • Improved the internal management system of a large financial institution through UX strategy, wireframes, and user research.
    • Taught UX at Brainstation.
    • Supported and mentored startups in India with a social entrepreneurship approach. Taught design principles and design thinking.
    Technologies: Sketch, Adobe Photoshop, Axure
  • UX Architect

    2014 - 2014
    • Redesigned a large government portal and improved the user experience through a content audit, card sorting, renewed information architecture, and content strategy.
    • Increased the revenue of a large travel booking platform through user research and UX design.
    • Made UX improvements with continuous iterations for one of Canada's largest tourism platforms. Increased customer reach through responsive design and a mobile-first approach.
    • Built and managed a style guide in Axure for interaction elements for internal use that increased the work efficiency of our team.
    • Mentored junior UX designers.
    Technologies: Visio, XMind, Adobe Photoshop, Axure

Other Experience


  • Consultant's Certificate in Usability
    2007 - 2008
    TU Berlin - Berlin
  • Diploma (Master's Equiv.) in Psychology - Human-Computer-Interaction
    2001 - 2004
    TU Darmstadt - Darmstadt, Germany
  • Bachelor's Degree in Psychology
    1999 - 2001
    University Halle - Halle, Germany


  • Usability Consultant
    MARCH 2008 - PRESENT
    Berlin TU/Artop
  • Adult Workshop Facilitation
    TU Darmstadt



Vancouver, BC, Canada

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