Frauke Seewald, Designer in Vancouver, BC, Canada
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Frauke Seewald

Verified Expert  in Design

User Research Designer

Vancouver, BC, Canada
Toptal Member Since
October 8, 2015

Frauke is a senior UX designer with a background in psychology and a focus on user research (understanding the target group, their needs, and current behavior), information architecture (structuring content and processes), and interactive wireframes. She is a strong team player and has a very organized work style.


Work Experience

Freelance UX Designer/Consultant

2013 - PRESENT
  • Helped the launch of a startup (fitness/yoga application) through user research, UX design, and visual design for the responsive online application.
  • Shaped the strategy of one of Canada's largest tourist marketing associations through user research and UX design.
  • Increased revenue for multiple eCommerce platforms through user research and UX strategy (improved check-out flows, improved findability of products through the navigation and filter concepts, improved product presentation).
  • Increased the membership number of a sports association through heuristic evaluation and UX improvements (improved content strategy and information architecture).
  • Reduced internal operation costs of a large data center organization with a concept for merging multiple managing systems and improving the UX and interface.
  • Shaped the design strategy of one of North America's largest retailers through usability tests and improvement tactics.
  • Improved the internal management system of a large financial institution through UX strategy, wireframes, and user research.
  • Taught UX at Brainstation.
  • Supported and mentored startups in India with a social entrepreneurship approach. Taught design principles and design thinking.
Technologies: Sketch, Adobe Photoshop, Axure

UX Architect

2014 - 2014
  • Redesigned a large government portal and improved the user experience through a content audit, card sorting, renewed information architecture, and content strategy.
  • Increased the revenue of a large travel booking platform through user research and UX design.
  • Made UX improvements with continuous iterations for one of Canada's largest tourism platforms. Increased customer reach through responsive design and a mobile-first approach.
  • Built and managed a style guide in Axure for interaction elements for internal use that increased the work efficiency of our team.
  • Mentored junior UX designers.
Technologies: Visio, XMind, Adobe Photoshop, Axure

UX Designer

2011 - 2013
Unic AG (Switzerland)
  • Led the UX for the redesign project for one of Switzerland's largest insurance companies. Increased revenue and supported the marketing for new products.
  • Led the UX for the redesign of a large educational platform (design university) with a focus on content strategy, information architecture, and interface design.
  • Increased revenue through new customer reach by redesigning a platform for a big financial player (including responsive design).
  • Designed and structured an intranet for one of Switzerland's largest public organizations (public transport) with a focus on information architecture and content sharing.
  • Conducted in-house training on user research methods.
  • Managed and led usability testing from beginning to end.
Technologies: Adobe Illustrator, Adobe Photoshop, Axure

UX Consultant

2010 - 2011
Crealogix (Switzerland)
  • Mentored UX for human-centered design at an IT university in Switzerland.
  • Designed a mobile application for e-learning (internal usage in a banking company).
  • Redesigned a pharmaceutical interface to control test machines.
  • Designed a banking system for SMEs.
  • Designed a mobile e-learning platform for one of Switzerland's largest banks.
Technologies: Adobe Photoshop, Balsamiq, Axure

Interaction Designer

2010 - 2010
  • Conducted usability testing.
  • Redesigned the eCommerce platform.
  • Redesigned the online forms.
  • Redesigned the shopping cart experience for customers.
  • Reworked the internal testing process.
Technologies: OmniGraffle, Visio

Interaction Designer

2009 - 2010
Central 1, Credit Union
  • Redesigned an online banking system.
  • Led the usability testing.
  • Redesigned the internal testing processes.
  • Designed a mobile application for e-banking.
  • Redesigned an intranet.
Technologies: OmniGraffle, Visio

Usability Consultant

2005 - 2008
  • Conducted usability testing.
  • Conducted user research (focus groups, diary studies, interviews).
  • Designed a multimedia device.
  • Designed a set-top box and interface design for a TV service.
  • Redesigned the telecommunication service process (service design).
Technologies: Adobe Photoshop, OmniGraffle, Visio, Microsoft PowerPoint
2007 - 2008

Consultant's Certificate in Usability

TU Berlin - Berlin

2001 - 2004

Diploma (Master's Equiv.) in Psychology - Human-Computer-Interaction

TU Darmstadt - Darmstadt, Germany

1999 - 2001

Bachelor's Degree in Psychology

University Halle - Halle, Germany


Usability Consultant

Berlin TU/Artop


Adult Workshop Facilitation

TU Darmstadt