Frauke Seewald

User Research Designer

Vancouver, BC, Canada

Member since September 29, 2015

Frauke is a UX Designer with a background in psychology and a focus on user research (understanding the target group, their needs, and current behavior), information architecture (structuring content and processes), and interaction design (visualizing interactions in the form of sketches, wireframes, and prototypes).

Frauke is now available for hire

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Portfolio

Lululemon | Redesign
eHealth Startup
- Design Thinking
- UX Strategy
- eHealth
- Low-fidelity Prototypes
eFinance | Design Thinking
- Design Thinking
- User Research
- User Journey Maps
TELUS | Responsive Design Campaign
Sequenched (Yoga Class Builder) | Concept and Visual Design
Hajk (eCommerce) | Redesign and Rebranding
Coop | Redesign and Content Strategy
Pearson College | Responsive Design and Content Strategy
AUMA (eGovernment) | IA, Content Strategy, and Redesign

Employment

Freelance UX Designer/Consultant
2013 - PRESENT
Self-Employed
- Created a new design for an online application for yoga teachers (concept & visual design).
- Conducted user research for the redesign of a tourism platform.
- Redesigned a large eCommerce platform (responsive design).
- Conducted usability testing for the eCommerce websites.
- Redesigned a hiring tool.
Technologies: Axure, Photoshop, Sketch
UX Architect
2014 - 2014
FCV
- Contributed to the redesign of a governmental portal and a huge redesign of the information architecture (focus: content strategy and IA).
- Redesiged a travel booking platform (responsive design).
- Provided constant improvements of a tourism platform (focus: responsive design & simplification).
- Built a style guide for interaction elements for a large project that could be reused internally by UX designers.
- Mentored junior UX designers.
Technologies: Axure, Photoshop, Xmind, Visio
UX Designer
2011 - 2013
Unic AG (Switzerland)
- Redesigned a large insurance company's platform and products.
- Redesigned a large educational platform (design college) with a focus on combining several departments' websites under one umbrella.
- Redesigned a banking platform.
- Designed an intranet for a large organization (public transport).
- Trained internal staff on user research and personas.
- Led the usability testing.
Technologies: Axure, Photoshop, Illustrator
UX Consultant
2010 - 2011
Crealogix (Switzerland)
- Coached UX in collaboration with an IT university.
- Designed a mobile application for e-learning (internal usage in a banking company).
- Redesigned a pharmaceutical interface to control test machines.
- Designed a banking system for SMEs.
- Designed a mobile quiz for e-finance.
Technologies: Axure, Balsamiq, Photoshop
Interaction Designer
2010 - 2010
Telus
- Conducted usability testing.
- Redesigned the eCommerce platform.
- Redesigned the online forms.
- Redesigned the shopping cart experience for customers.
- Reworked the internal testing process.
Technologies: Visio, Omnigraffle
Interaction Designer
2009 - 2010
Central 1, Credit Union
- Redesigned an online banking system.
- Led the usability testing.
- Redesigned the internal testing processes.
- Designed a mobile application for e-banking.
- Redesigned an intranet.
Technologies: Visio, Omnigraffle
Usability Consultant
2005 - 2008
Swisscom
- Conducted usability testing.
- Conducted user research (focus groups, diary studies, interviews).
- Designed a multimedia device.
- Designed a set-top box and interface design for a TV service.
- Redesigned the telecommunication service process (service design).
Technologies: Powerpoint, Visio, Omnigraffle, Photoshop

Other Experience

The Value of User Research (Publication)
https://www.toptal.com/designers/user-research/the-value-of-ux-user-research
UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.
Wireframe Mapping: How to Avoid Scope Creep (Publication)
https://www.toptal.com/designers/wireframing/wireframe-mapping-to-avoid-scope-creep
A wireframe map is handy as a tool for estimating work at the start of a project and as a checklist to keep you on track throughout the design process.

Education

Consultant's certificate in Usability
2007 - 2008
TU Berlin - Berlin
Diploma (Master's equiv.) in Psychology - Human-Computer-Interaction
2001 - 2004
TU Darmstadt - Darmstadt, Germany
Bachelor's degree in Psychology
1999 - 2001
University Halle - Halle, Germany

Certifications

Usability Consultant
MARCH 2008 - PRESENT
Berlin TU/Artop
Adult Workshop Facilitation
SEPTEMBER 2005 - PRESENT
TU Darmstadt

Experience

Usability Testing14 years
User Research14 years
User Personas13 years
Information Architecture (IA)13 years
Competitor Analysis & Profiling12 years
Wireframing12 years
Content Management11 years
Design Thinking10 years