Frauke Seewald

Designer

Vancouver, Canada

Member since September 29, 2015

Frauke is a UX Designer with a background in psychology and a focus on user research (understanding the target group, their needs, and current behavior), information architecture (structuring content and processes), and interaction design (visualizing interactions in the form of sketches, wireframes, and prototypes).

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Portfolio

Employment

Freelance UX Designer/Consultant
Self-Employed
2013 - PRESENT
- Created a new design for an online application for yoga teachers (concept & visual design).
- Conducted user research for the redesign of a tourism platform.
- Redesigned a large eCommerce platform (responsive design).
- Conducted usability testing for the eCommerce websites.
- Redesigned a hiring tool.
Technologies: Axure, Photoshop, Sketch
UX Architect
FCV
2014 - 2014
- Contributed to the redesign of a governmental portal and a huge redesign of the information architecture (focus: content strategy and IA).
- Redesiged a travel booking platform (responsive design).
- Provided constant improvements of a tourism platform (focus: responsive design & simplification).
- Built a style guide for interaction elements for a large project that could be reused internally by UX designers.
- Mentored junior UX designers.
Technologies: Axure, Photoshop, Xmind, Visio
UX Designer
Unic AG (Switzerland)
2011 - 2013
- Redesigned a large insurance company's platform and products.
- Redesigned a large educational platform (design college) with a focus on combining several departments' websites under one umbrella.
- Redesigned a banking platform.
- Designed an intranet for a large organization (public transport).
- Trained internal staff on user research and personas.
- Led the usability testing.
Technologies: Axure, Photoshop, Illustrator
UX Consultant
Crealogix (Switzerland)
2010 - 2011
- Coached UX in collaboration with an IT university.
- Designed a mobile application for e-learning (internal usage in a banking company).
- Redesigned a pharmaceutical interface to control test machines.
- Designed a banking system for SMEs.
- Designed a mobile quiz for e-finance.
Technologies: Axure, Balsamiq, Photoshop
Interaction Designer
Telus
2010 - 2010
- Conducted usability testing.
- Redesigned the eCommerce platform.
- Redesigned the online forms.
- Redesigned the shopping cart experience for customers.
- Reworked the internal testing process.
Technologies: Visio, Omnigraffle
Interaction Designer
Central 1, Credit Union
2009 - 2010
- Redesigned an online banking system.
- Led the usability testing.
- Redesigned the internal testing processes.
- Designed a mobile application for e-banking.
- Redesigned an intranet.
Technologies: Visio, Omnigraffle
Usability Consultant
Swisscom
2005 - 2008
- Conducted usability testing.
- Conducted user research (focus groups, diary studies, interviews).
- Designed a multimedia device.
- Designed a set-top box and interface design for a TV service.
- Redesigned the telecommunication service process (service design).
Technologies: Powerpoint, Visio, Omnigraffle, Photoshop

Other Experience

Wireframe Mapping: How to Avoid Scope Creep (Publication)
https://www.toptal.com/designers/wireframing/wireframe-mapping-to-avoid-scope-creep
A wireframe map is handy as a tool for estimating work at the start of a project and as a checklist to keep you on track throughout the design process.
How To Communicate The Value Of User Research (Publication)
https://www.toptal.com/designers/ux/the-value-of-ux-user-research
UX is more than a bunch of rules and heuristics that you follow in your product design process. UX is subjective. It is the experience that a user has while using a product. Therefore, we have to understand the needs and goals of potential users, their tasks, and the context in which they'll use the product. But that's not all. We also have to communicate the value of user research to clients, which is often easier said than done. In this post, Toptal Freelance Designer Frauke Seewald explains how and why designers need to communicate the value of user research and steer clients in the right direction.

Education

Consultant's certificate in Usability
TU Berlin - Berlin
2007 - 2008
Diploma (Master's equiv.) in Psychology - Human-Computer-Interaction
TU Darmstadt - Darmstadt, Germany
2001 - 2004
Bachelor's degree in Psychology
University Halle - Halle, Germany
1999 - 2001

Experience

Paper Sketches12 years
Axure10 years
OmniGraffle10 years
Adobe Photoshop8 years
Keynote8 years
InVision5 years
Sketch4 years
Balsamiq Mockups4 years

Tools

OmniGraffle
InVision
Axure
Sketch
Balsamiq Mockups
Keynote
Adobe Photoshop

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