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Frauke Seewald

Frauke Seewald

User Research Designer
Vancouver, BC, Canada
Member since September 29, 2015
Frauke is a UX Designer with a background in psychology and a focus on user research (understanding the target group, their needs, and current behavior), information architecture (structuring content and processes), and interaction design (visualizing interactions in the form of sketches, wireframes, and prototypes).
Frauke is now available for hire
  • Freelance UX Designer/Consultant
    2013 - PRESENT
    • Created a new design for an online application for yoga teachers (concept & visual design).
    • Conducted user research for the redesign of a tourism platform.
    • Redesigned a large eCommerce platform (responsive design).
    • Conducted usability testing for the eCommerce websites.
    • Redesigned a hiring tool.
    Technologies: Axure, Photoshop, Sketch
  • UX Architect
    2014 - 2014
    • Contributed to the redesign of a governmental portal and a huge redesign of the information architecture (focus: content strategy and IA).
    • Redesiged a travel booking platform (responsive design).
    • Provided constant improvements of a tourism platform (focus: responsive design & simplification).
    • Built a style guide for interaction elements for a large project that could be reused internally by UX designers.
    • Mentored junior UX designers.
    Technologies: Axure, Photoshop, Xmind, Visio
Other Experience
  • Wireframe Mapping: How to Avoid Scope Creep (Publication)
    A wireframe map is handy as a tool for estimating work at the start of a project and as a checklist to keep you on track throughout the design process.
  • How To Communicate The Value Of User Research (Publication)
    UX is more than a bunch of rules and heuristics that you follow in your product design process. UX is subjective. It is the experience that a user has while using a product. Therefore, we have to understand the needs and goals of potential users, their tasks, and the context in which they'll use the product. But that's not all. We also have to communicate the value of user research to clients, which is often easier said than done. In this post, Toptal Freelance Designer Frauke Seewald explains how and why designers need to communicate the value of user research and steer clients in the right direction.
  • Consultant's certificate in Usability
    TU Berlin - Berlin
    2007 - 2008
  • Diploma (Master's equiv.) in Psychology - Human-Computer-Interaction
    TU Darmstadt - Darmstadt, Germany
    2001 - 2004
  • Bachelor's degree in Psychology
    University Halle - Halle, Germany
    1999 - 2001
  • Usability Testing13 years
  • User Research13 years
  • Information Architecture (IA)12 years
  • Wireframing12 years
  • User Personas12 years
  • Competitor Analysis12 years
  • Content Analysis11 years
  • Design Thinking10 years
Vancouver, BC, Canada
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