Frauke is a UX Designer with a background in psychology and a focus on user research (understanding the target group, their needs, and current behavior), information architecture (structuring content and processes), and interaction design (visualizing interactions in the form of sketches, wireframes, and prototypes).
UX is more than a bunch of rules and heuristics that you follow in your product design process. UX is subjective. It is the experience that a user has while using a product. Therefore, we have to understand the needs and goals of potential users, their tasks, and the context in which they'll use the product.
But that's not all. We also have to communicate the value of user research to clients, which is often easier said than done. In this post, Toptal Freelance Designer Frauke Seewald explains how and why designers need to communicate the value of user research and steer clients in the right direction.
Consultant's certificate in Usability
TU Berlin - Berlin
2007 - 2008
Diploma (Master's equiv.) in Psychology - Human-Computer-Interaction