Frauke Seewald

User Research Designer in Vancouver, BC, Canada

Member since October 8, 2015

Frauke is a senior UX designer with a background in psychology and a focus on user research (understanding the target group, their needs, and current behavior), information architecture (structuring content and processes), and interactive wireframes. She is a strong team player and has a very organized work style.

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Portfolio

Digital Design

Lululemon | Redesign
- eCommerce
- Wireframing
- Agile UX
- UX Design
- Responsive Design
- Mobile First
eHealth Startup
- Design Thinking
- UX Strategy
- Low-fidelity Prototypes
- Agile UX
- UX Design
- Wireframing
- Sketching
- User Research
- Observation
- Interviews
- User Journey Maps
- Usability Testing
- E-health
eFinance | Design Thinking
- Design Thinking
- User Research
- User Journey Maps
- Agile UX
- Stakeholder Interviews
- Workshop Facilitation
- Banking & Finance
- UX Design
TELUS | Responsive Design Campaign
- Telecommunications
- Usability Testing
- Wireframing
- Agile UX
- Interactive Design
- Sketching
- Responsive UX Design
- Online Marketing
- UX Design
Sequenched (Yoga Class Builder) | Concept and Visual Design
- Startups
- Fitness
- UI Design
- Wireframing
- Interactive UX
- Content Strategy
- User Research
- Responsive UX Design
- UX Design
- Mobile First
Hajk (eCommerce) | Redesign and Rebranding
- eCommerce
- Travel & Leisure
- Wireframing
- Content Strategy
- Information Design
- Card Sorting
- Usability Testing
- Competitor Analysis & Profiling
- UX Workshops
- Sketching
- Design Thinking
Coop | Redesign and Content Strategy
- eCommerce
- UX Design
- Wireframing
- Information Architecture (IA)
- Content Strategy
- Checkout
- Responsive Design
- Mobile First
- Style Guides
Pearson College | Responsive Design and Content Strategy
AUMA (eGovernment) | IA, Content Strategy, and Redesign

Employment

Freelance UX Designer/Consultant
2013 - PRESENT
Self-employed
- Helped the launch of a startup (fitness/yoga application) through user research, UX design, and visual design for the responsive online application.
- Shaped the strategy of one of Canada's largest tourist marketing associations through user research and UX design.
- Increased revenue for multiple eCommerce platforms through user research and UX strategy (improved check-out flows, improved findability of products through the navigation and filter concepts, improved product presentation).
- Increased the membership number of a sports association through heuristic evaluation and UX improvements (improved content strategy and information architecture).
- Reduced internal operation costs of a large data center organization with a concept for merging multiple managing systems and improving the UX and interface.
- Shaped the design strategy of one of North America's largest retailers through usability tests and improvement tactics.
- Improved the internal management system of a large financial institution through UX strategy, wireframes, and user research.
- Taught UX at Brainstation.
- Supported and mentored startups in India with a social entrepreneurship approach. Taught design principles and design thinking.
Technologies: Sketch, Adobe Photoshop, Axure
UX Architect
2014 - 2014
FCV
- Redesigned a large government portal and improved the user experience through a content audit, card sorting, renewed information architecture, and content strategy.
- Increased the revenue of a large travel booking platform through user research and UX design.
- Made UX improvements with continuous iterations for one of Canada's largest tourism platforms. Increased customer reach through responsive design and a mobile-first approach.
- Built and managed a style guide in Axure for interaction elements for internal use that increased the work efficiency of our team.
- Mentored junior UX designers.
Technologies: Visio, XMind, Adobe Photoshop, Axure
UX Designer
2011 - 2013
Unic AG (Switzerland)
- Led the UX for the redesign project for one of Switzerland's largest insurance companies. Increased revenue and supported the marketing for new products.
- Led the UX for the redesign of a large educational platform (design university) with a focus on content strategy, information architecture, and interface design.
- Increased revenue through new customer reach by redesigning a platform for a big financial player (including responsive design).
- Designed and structured an intranet for one of Switzerland's largest public organizations (public transport) with a focus on information architecture and content sharing.
- Conducted in-house training on user research methods.
- Managed and led usability testing from beginning to end.
Technologies: Adobe Illustrator, Adobe Photoshop, Axure
UX Consultant
2010 - 2011
Crealogix (Switzerland)
- Mentored UX for human-centered design at an IT university in Switzerland.
- Designed a mobile application for e-learning (internal usage in a banking company).
- Redesigned a pharmaceutical interface to control test machines.
- Designed a banking system for SMEs.
- Designed a mobile e-learning platform for one of Switzerland's largest banks.
Technologies: Adobe Photoshop, Balsamiq, Axure
Interaction Designer
2010 - 2010
Telus
- Conducted usability testing.
- Redesigned the eCommerce platform.
- Redesigned the online forms.
- Redesigned the shopping cart experience for customers.
- Reworked the internal testing process.
Technologies: OmniGraffle, Visio
Interaction Designer
2009 - 2010
Central 1, Credit Union
- Redesigned an online banking system.
- Led the usability testing.
- Redesigned the internal testing processes.
- Designed a mobile application for e-banking.
- Redesigned an intranet.
Technologies: OmniGraffle, Visio
Usability Consultant
2005 - 2008
Swisscom
- Conducted usability testing.
- Conducted user research (focus groups, diary studies, interviews).
- Designed a multimedia device.
- Designed a set-top box and interface design for a TV service.
- Redesigned the telecommunication service process (service design).
Technologies: Adobe Photoshop, OmniGraffle, Visio, Microsoft PowerPoint

Other Experience

The Value of User Research (Publication)
https://www.toptal.com/designers/user-research/the-value-of-ux-user-research
UX designers must understand the needs and goals of potential users, their tasks, and context of use. User research will shape and define the guidelines for creating a product with great user experience.

Education

Consultant's Certificate in Usability
2007 - 2008
TU Berlin - Berlin
Diploma (Master's Equiv.) in Psychology - Human-Computer-Interaction
2001 - 2004
TU Darmstadt - Darmstadt, Germany
Bachelor's Degree in Psychology
1999 - 2001
University Halle - Halle, Germany

Certifications

Usability Consultant
MARCH 2008 - PRESENT
Berlin TU/Artop
Adult Workshop Facilitation
SEPTEMBER 2005 - PRESENT
TU Darmstadt

Experience

User Research14 years
Usability Testing14 years
Information Architecture (IA)13 years
UX Design12 years
Competitor Analysis & Profiling12 years
Wireframing12 years
Design Thinking10 years
Content Strategy10 years

Location

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User Research Designer in Vancouver, BC, Canada

Portfolio

Employment

Freelance UX Designer/Consultant

UX Architect

UX Designer

UX Consultant