Founder2019 - PRESENTSupergrowth
- Managed the build of a customer metrics solution that collects and manages data from multiple sources from the ground up.
- Created a go-to-market strategy and inbound marketing channel that created a cash flow-positive business within three months of the start date.
- Built a team that is successfully working in an Agile environment to hit key milestones on two-week timeframes.
Founder and Strategy Director2015 - PRESENTTiny CX
- Worked with a national enterprise to identify new product opportunities and refine a product roadmap for a national product initiative.
- Worked with multiple startups to align their product roadmap with key customer segments and managed the product build to increase the chance of product-market fit at launch.
- Led the creation of an inbound marketing system for a hardware startup that achieved a CAC of 0.7% of CLV.
- Designed and scoped a product roadmap for an IoT product focusing on the digital delivery of Cognitive Behavioural Therapy to assist with insomnia and sleep apnea.
Digital Account Manager2014 - 2015Acquire Learning
- Managed the internal product team to launch and optimize a new product in online vocational education and mentoring support services.
- Created a go-to-market strategy for acquiring and retaining new students across Australia.
- Designed and scoped a customer journey automation plan to be implemented via Pardot and Salesforce.