Publication
Gestalt Principles: Strategic Design Framework for UI/UX Leaders
https://www.toptal.com/designers/ui/gestalt-principles-of-design
Adel is available for hire
Hire AdelAdel Benzehda
Verified Expert in Design
Designer
Montreal, QC, Canada
Toptal member since November 4, 2022
Bio
Adel is a UI/UX designer with over six years of experience working on products from early-stage startups (0→1) to larger scale-ups, with a strong focus on AI. He has collaborated with teams at Airbnb, Colgate, and Supercell, as well as several emerging companies building AI-driven products. Adel’s work centers on turning complex technology into clear, easy-to-use interfaces.
Experience
- UI Design - 6 years
- Web App Design - 4 years
- SaaS Design - 4 years
- Product Design - 3 years
- Design Systems - 3 years
- Figma - 3 years
- UX Design - 3 years
- Dashboard Design - 3 years
Portfolio
Work Experience
Product Designer
2024 - PRESENT
PayZen
- Solved complex product problems by analyzing user needs, business goals, and technical constraints to create effective solutions.
- Conducted in-depth user research to identify pain points, behaviors, and motivations that inform better product decisions.
- Translated complex functional requirements into intuitive and visually engaging user interfaces for seamless user experiences.
Technologies: Usability, Mobile UI, User Interviews, User Testing, UI Design, Mobile UI Design, Mobile UX, Product Design, Figma, Healthcare, Usability Testing, Presentation Design, UI Libraries, Business to Business (B2B), Design Sprints, Component Libraries, Figma Prototyping, Cross-platform UI, Desktop Web Design, Figma Component Library, Web UI Design, Gamification, Landing Page Design, Landing Pages
UI/UX Designer (via Toptal)
2024 - 2024
Tensor Alchemy (Bittensor)
- Designed an AI image generation interface from scratch.
- Created a design system with responsive components and dark mode.
- Worked with founders, product owners, and stakeholders to define MVP scopes.
- Created user journeys, high-fidelity wireframes, user interfaces, and prototypes for MVPs and later stages.
Technologies: Web App Design, AI Design, Image Generation, Digital Product Design, Web, Web UI, Audits, Product Discovery, Artificial Intelligence (AI), Usability Testing, Presentation Design, Generative Artificial Intelligence (GenAI), UI Libraries, Component Libraries, Figma Prototyping, Cross-platform UI, Desktop Web Design, Figma Component Library, Web UI Design, Gamification, Landing Page Design, Landing Pages, Branding, Tablet UI, Tablet Design
UI/UX Designer
2023 - 2023
Colgate-Palmolive
- Identified user needs and translated business goals into product opportunities.
- Defined product information architecture and created wireframes and prototypes illustrating key product interactions.
- Acquired a deep understanding of design systems and interaction patterns to ensure brand, visual, and interactive cohesion across products, platforms, and scenarios.
Technologies: UX Design, UI Design, Product Design, Dashboards, Data Visualization, Enterprise Design, Enterprise, User Experience (UX), User Journeys, System Design, Agile, Prototyping, Responsive Web Design (RWD), Feature Prioritization, Professional Services, Responsive Web Apps, Data-heavy Design, Complex Web Systems, User Interviews, Usability, High-fidelity Prototypes, Digital Product Design, Web, Web UI, Workshops, Audits, Product Discovery, Usability Testing, Component Libraries, Figma Prototyping, Cross-platform UI, Desktop Web Design, Figma Component Library
UX/UI Designer
2023 - 2023
Sketchy Group LLC
- Created wireframes, storyboards, user flows, process flows, and site maps to effectively communicate interaction and design ideas.
- Evolved and maintained our design system and research documentation and contributed to our evolving internal design collaboration processes.
- Set high design standards and worked with engineers directly to validate designs built to specifications.
Technologies: UX Design, Responsive Design, User Flows, UI Design, Figma, UX Wireframes, Layout Design, Prototyping, Rapid Prototyping, Education Technology (Edtech), B2C, Mobile First, Startups, Consumer Products, User Experience (UX), System Design, Agile, Mobile App Design, iOS, Responsive Web Design (RWD), App Design, Feature Prioritization, Professional Services, Responsive Web Apps, Onboarding, User Onboarding, Mobile UI, App UI, Mobile, Visual Design, Mobile UI Design, User Interviews, Mobile UX, Usability, High-fidelity Prototypes, Subscriptions, Digital Product Design, Web, Web UI, Workshops, Product Discovery, Android, Usability Testing, Presentation Design, UI Animation, UI Libraries, Component Libraries, Figma Prototyping, Cross-platform UI, Desktop Web Design, Figma Component Library, Web UI Design, Gamification, Landing Page Design, Landing Pages, Branding, Tablet UI, Tablet Design
Product Designer
2023 - 2023
Lineage Technologies, Inc
- Designed thoughtful experiences across both mobile and web.
- Collaborated closely with engineering to carefully translate clients' work into incredible products.
- Analyzed customers and business problems to identify their pain points.
- Helped define the design vision and collaborated with the management team on the overall product direction.
Technologies: UX Design, Figma, UI Design, CRM Design, Dashboards, B2B2C, Visual Design, Best Practices in Design, Data Visualization, UI Components, Mockups, Style Guides, UX Audits, Branding, UI Style Guides, Product Design, Business to Business to Consumer (B2B2C), SaaS Design, Software as a Service (SaaS), User Experience (UX), System Design, Prototyping, Responsive Web Design (RWD), SaaS, MVP Design, Feature Prioritization, Professional Services, Responsive Web Apps, Onboarding, User Onboarding, Real Estate, Investments, Fintech, Banking & Finance, Data-heavy Design, Complex Web Systems, User Interviews, Usability, High-fidelity Prototypes, Subscriptions, Digital Product Design, Web, Web UI, Audits, Product Discovery, Enterprise SaaS, UI Libraries, Business to Business (B2B), Design Sprints, Component Libraries, Figma Prototyping, Cross-platform UI, Desktop Web Design, Figma Component Library, Landing Pages, Tablet UI, Tablet Design
Product Designer
2023 - 2023
B&B Hotel
- Identified user needs and translated business goals into product opportunities.
- Defined product information architecture and created wireframes and prototypes illustrating key product interactions.
- Built strong relationships with engineering partners, researchers, writers, and fellow product teams throughout the design process.
- Acquired a deep understanding of design systems and interaction patterns to ensure brand, visual, and interactive cohesion across products, platforms, and scenarios.
Technologies: Figma, Consumer Products, User Experience (UX), User Journeys, UX Audits, System Design, Prototyping, Mobile App Design, iOS, Responsive Web Design (RWD), App Design, Journey Mapping, Feature Prioritization, Professional Services, Responsive Web Apps, Mobile Design, Mobile UI, UX Research, App UI, Mobile, Mobile UI Design, User Interviews, Mobile UX, Usability, High-fidelity Prototypes, Subscriptions, Digital Product Design, Hospitality, Marketplaces, Web, Web UI, Workshops, Audits, Product Discovery, Android, Platform Design, UI Libraries, Design Sprints, Component Libraries, Figma Prototyping, Cross-platform UI, Desktop Web Design, Figma Component Library, Web UI Design, Gamification, Landing Page Design, Tablet UI
Senior UI Designer
2022 - 2022
Siit
- Created wireframes, storyboards, user flows, process flows, and site maps to communicate interaction and design ideas effectively.
- Evolved and maintained our design system and research documentation and contributed to our evolving internal design collaboration processes.
- Set high design standards and worked with engineers directly to validate designs built to specifications.
Technologies: Figma, Adobe Creative Suite, ProtoPie, Notion, Dashboard Design, Web App UI, Web App Design, Web App UX, Dashboards, Web UX Design, Wireframing, User Testing, User Behavior, SaaS Design, Consumer Products, B2B, Software as a Service (SaaS), User Experience (UX), UX Audits, System Design, Agile, Prototyping, Responsive Web Design (RWD), MVP Design, App Design, Journey Mapping, Feature Prioritization, Professional Services, Responsive Web Apps, Onboarding, User Onboarding, UX Research, User Interviews, Usability, High-fidelity Prototypes, Subscriptions, Digital Product Design, Web, Web UI, Workshops, Product Discovery, Enterprise SaaS, UI Animation, Business to Business (B2B), Design Sprints, Component Libraries, Figma Prototyping, Cross-platform UI, Desktop Web Design, Figma Component Library, Gamification, Landing Page Design, Branding, Tablet Design
Lead Product Designer
2021 - 2021
Papernest
- Contributed to the overall product and design direction of the whole company.
- Worked with founders and product managers to shape product strategy and vision.
- Created flows, prototypes, and high-fidelity designs.
- Partnered closely with engineers to ensure a high-quality product was shipped.
- Conducted user research to gather feedback and develop insights.
- Helped with hiring and establishing a design culture within the company.
- Led the development and evolution of our design system.
Technologies: Figma, Adobe Creative Suite, Notion, Web App UI, Web App Design, Web App UX, Dashboards, Web UX Design, Wireframing, User Testing, User Behavior, User Experience (UX), System Design, Agile, Prototyping, Responsive Web Design (RWD), SaaS, App Design, Journey Mapping, Feature Prioritization, Professional Services, Responsive Web Apps, Onboarding, Mobile UI, UX Research, Design Leadership, User Interviews, Mobile UX, Usability, High-fidelity Prototypes, Subscriptions, Digital Product Design, Web, Web UI, Workshops, Product Discovery, Business to Business (B2B), Design Sprints, Component Libraries, Figma Prototyping, Cross-platform UI, Desktop Web Design, Figma Component Library, Landing Page Design, Branding
Senior UI Designer
2020 - 2021
Airbnb
- Identified user needs and translated business goals into product opportunities.
- Facilitated concept explorations to drive bold and innovative thinking.
- Defined product information architecture and created wireframes and prototypes illustrating key product interactions.
- Acquired a deep understanding of design systems and interaction patterns to ensure the brand, visual, and interactive cohesion across products, platforms, and scenarios.
- Built strong relationships with engineering partners, researchers, writers, and fellow product teams throughout the design process.
- Facilitated concept explorations to drive bold and innovative thinking.
Technologies: Figma, Notion, Adobe Creative Suite, Web App UI, Web App Design, Web UX Design, Wireframing, User Testing, User Behavior, Consumer Products, System Design, Agile, Prototyping, Mobile App Design, iOS, Responsive Web Design (RWD), App Design, Feature Prioritization, Professional Services, Responsive Web Apps, Mobile Design, Mobile UI, App UI, Mobile, Mobile UI Design, User Interviews, Mobile UX, Usability, High-fidelity Prototypes, Subscriptions, Digital Product Design, Hospitality, Marketplaces, Web, Web UI, Workshops, Audits, Product Discovery, Android, Platform Design, Graphic Design, UI Animation, Design Sprints, Component Libraries, Figma Prototyping, Cross-platform UI, Desktop Web Design, Figma Component Library, Tablet UI, Tablet Design
UI/UX Teacher
2019 - 2020
Supinfo
- Ensured thorough and effective student assessments, practical lessons, and homework reviews.
- Mentored students, provided creative and technical guidance, and supported them on their projects.
- Provided students with feedback and grades for assignments on time.
Technologies: Sketch, Adobe Experience Design (XD), Web UX Design, Wireframing, User Testing, User Behavior, System Design, Prototyping, Journey Mapping, Feature Prioritization, Professional Services, UX Research, Usability, High-fidelity Prototypes, Digital Product Design, Web, Web UI, Product Discovery, Design Sprints, Figma Prototyping, Cross-platform UI, Desktop Web Design
UI Designer
2018 - 2020
Triller
- Designed thoughtful experiences across both mobile and web.
- Collaborated closely with engineering to carefully translate clients' work into incredible products.
- Analyzed customers and business problems to identify their pain points.
- Helped define the design vision and collaborated with the management team on the overall product direction.
Technologies: Adobe Creative Suite, Web UX Design, Wireframing, User Testing, User Behavior, Consumer Products, System Design, Prototyping, Mobile App Design, iOS, App Design, Feature Prioritization, Professional Services, Social Networking, Mobile Design, App UI, Mobile, Visual Design, Mobile UI Design, Mobile UX, Usability, High-fidelity Prototypes, Direct to Consumer (D2C), Digital Product Design, Web, Android, Graphic Design, UI Animation, Animation, Cross-platform UI, Gamification, Branding
Other Experience
Education
2015 - 2018
Bachelor's Degree in Management and Human Science
University Jean Moulin - Lyon, France
Certifications
APRIL 2019 - PRESENT
Google UX Design Certificate
Skills
Tools
Adobe Experience Design (XD), Figma Prototyping, Figma Component Library, ProtoPie, Illustrator CC, Photoshop CC, Sketch, Adobe Creative Suite
Platforms
Figma, Mobile, iOS, Web, Android, Webflow
Industry Expertise
Professional Services, Social Networking, Banking & Finance, Hospitality, Consumer Products, Real Estate, Investments, Healthcare, Education Technology (Edtech)
Other
UI Design, UX Design, Product Design, Design Systems, System UI, Atomic Design, User Interface (UI), Design Thinking, Apps, Dashboard Design, Web App UI, Web App Design, Web App UX, Dashboards, Web UX Design, Wireframing, User Testing, User Behavior, Visual Design, Data Visualization, Branding, User Flows, Prototyping, B2B, Web Design, Software as a Service (SaaS), System Design, Mobile App Design, Responsive Web Design (RWD), SaaS, MVP Design, App Design, Journey Mapping, Feature Prioritization, Responsive Web Apps, Onboarding, User Onboarding, Mobile Design, Mobile UI, UX Research, App UI, Data-heavy Design, Complex Web Systems, eCommerce, Mobile UI Design, User Interviews, Mobile UX, Usability, High-fidelity Prototypes, Direct to Consumer (D2C), Subscriptions, Digital Product Design, Marketplaces, Web UI, Audits, Enterprise SaaS, Video Editing, Presentation Design, UI Animation, Generative Artificial Intelligence (GenAI), UI Libraries, Business to Business (B2B), Component Libraries, Cross-platform UI, Desktop Web Design, Gamification, Landing Page Design, Landing Pages, Tablet UI, Tablet Design, Extensions, Crypto, UX Audits, SaaS Design, User Experience (UX), User Journeys, Agile, Fintech, Design Leadership, Illustration, Workshops, Product Discovery, Artificial Intelligence (AI), Platform Design, Fintech Design, Graphic Design, Usability Testing, Web UI Design, Notion, Management, Interaction Design (IxD), CRM Design, B2B2C, Best Practices in Design, UI Components, Mockups, Style Guides, UI Style Guides, Business to Business to Consumer (B2B2C), Responsive Design, UX Wireframes, Layout Design, Rapid Prototyping, B2C, Mobile First, Startups, Enterprise Design, Enterprise, Responsive UI, Responsive, AI Design, Image Generation, Animation, Design Sprints
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