Juho Harmaa, Marketing Expert in Turku, Finland
Juho is available for hire
Hire Juho

Juho Harmaa

Verified Expert  in Marketing

Marketing Expert

Location
Turku, Finland
Toptal Member Since
April 11, 2022

Juho is a senior marketing and business leader with 17 years of experience building and growing innovative online businesses. He has led marketing, product, design, and engineering teams and has a strategic and data-led approach to marketing. Juho is a problem solver, an entrepreneur at heart, and a team player.

Project Highlights

Growth and Marketing Advisory Consultations for US Healthcare Software Company
Provided advisory, marketing, growth, and sales operations consultations to the company to grow its business.
Transformational Marketing and Sales Data Strategy
Delivered a transformational marketing and sales data strategy to an enterprise customer.
Customer Profiling and Customer Data (CDP) Platforms
Led, designed, and implemented a customer data platform and analytics to create cross-functional 360-degree visibility of user behavior and key actions, thus enabling marketing, sales, and product teams to create personalized marketing activities.

Expertise

Work Experience

Communication and Operations Strategist (Ext. Consultant)

2022 - 2022
European CO2-recycling Biotechnology Company
  • Audited the company processes, ways of work, and management practices to find and locate key improvement areas for communication and information management.
  • Created and implemented a communication framework and strategy to support external and internal communication in delivering the company's CO2-recycling mission, culture, and strategy.
  • Led a change management project inside the company to establish cultural cornerstones and a culture code. This included workshops with key stakeholders and employees and identifying the current culture's cultural tenants and improvement points.

Data Strategist and Product Director (Ext. Consultant)

2021 - 2022
Avaus
  • Worked as a data strategist in customer projects to consult customer executives and assist them in finding and achieving their marketing and sales data potential and delivering personalization at scale.
  • Guided and advised industry leaders in achieving their data and automation potential by implementing best practices in data, ML/AI, and marketing and sales activation.
  • Led product marketing in the highly complex enterprise offering, delivering new customers, and increasing focus and efficiency in brand and product marketing.
  • Advised the consulting company on implementing B2B SaaS product marketing best practices in their asset-based consulting offering.
  • Created a product marketing and communication strategy and led the process of identifying ideal customer value propositions, defining key messages, and creating concept materials for marketing and sales teams.
  • Steered the brand and concept renewal project by driving design sprints to create a more product-centric positioning for the asset-based consulting offering.

C-level Product and Product Marketing Executive

2016 - 2021
Lyyti
  • Headed a productization and competitive pricing renewal project with key stakeholders in management and functions to align it to our strategy and product values. The project utilized the Agile methodology, customer data analysis, and design sprints.
  • Designed and implemented a data-led analytics and intelligence system with multi-platform sourcing, ETL pipeline, CDP, and analytics. This allowed us to build a 360-view of our user interactions to drive customer success and growth.
  • Utilized the Agile methodology, design thinking, sprint planning, kick-off meetings, backlog refining sessions, daily stand-ups, and post-mortems to deliver projects in tight timeframes.
  • Consulted customers and in-house operations about marketing, data management, and analytics. Led projects to integrate with CRM and HRM software like Pipedrive, marketing automation platforms, and customer data platforms (CDPs).
  • Led a highly-satisfied cross-functional team of over 20 people with eNPS of over 60. The teams included people working in product management, product marketing, design, and other fields.
  • Advised and organized multiple successful requests for proposals (RFPs), including governmental and intergovernmental organizations, and Fortune 500 companies.
  • Headed and collaborated with other management team stakeholders and team leads to create an employee playbook with standard best practices, guidelines, and rules to improve culture and faster employee onboarding.

C-level Marketing and Product Executive

2014 - 2016
Lyyti
  • Collaborated with internal stakeholders to build growth marketing strategies to grow the company from a national success story to a respected international player, exceeding the Rule of 40 every year.
  • Led a cross-functional team of marketing, product, design, development, and operations.
  • Implemented marketing automation, A/B-testing, and analytics platforms and processes, such as HubSpot, GA, GTM, VWO, and Hotjar, to create data-driven content and inbound marketing operations.

Marketing Manager

2013 - 2014
Lyyti
  • Managed marketing operations and growth, sales enablement, and other daily operations.
  • Handled search engine optimization (SEO), search engine marketing (SEM), and performance marketing operations.
  • Utilized paid and organic channels and lead generation.

Chief Executive Officer (CEO)

2008 - 2011
Greenhost, Ltd.
  • Led a team of five employees and took part in all of the company's daily operations regarding sales, marketing, support, and technical duties.
  • Built strong values and caring culture for the company and its employees.
  • Established the company as the first zero-emission hosting company in the Nordics.

Entrepreneur

2004 - 2011
I-nom Network Solutions
  • Founded my first company, which dealt in web hosting and web design, at the age of 17.
  • Gained my first customers from partnerships and content marketing.
  • Grew the company to be one of the largest nationwide before selling the business.

Growth and Marketing Advisory Consultations for US Healthcare Software Company

Provided advisory, marketing, growth, and sales operations consultations to the company to grow its business.

This company is a US-based healthcare software startup that provides tools for practitioners to retain and grow their customer base and communities. I assisted the company executives in improving the company's marketing and sales funnel and optimizing marketing operations and communication.

Transformational Marketing and Sales Data Strategy

Delivered a transformational marketing and sales data strategy to an enterprise customer.

I headed a project team to deliver a transformational data strategy to help an international enterprise customer aiming to increase customer understanding with personalized and automated marketing activities.

Customer Profiling and Customer Data (CDP) Platforms

Led, designed, and implemented a customer data platform and analytics to create cross-functional 360-degree visibility of user behavior and key actions, thus enabling marketing, sales, and product teams to create personalized marketing activities.

A product is central to all functions in a SaaS company, so data or engineering teams should not be the only ones with access to clearly visualized decision data. Our project's goals were to map critical user actions and behavioral activity points and provide this information in a readily-accessible format that every employee could easily use.

By utilizing industry-leading tools such as Segment.io and Amplitude, we created a solution that presents a historical and real-time customer activity situation in various dashboards while allowing all the employees to develop their own dashboards according to their needs. We used the data pipeline to deliver real-time activities to multiple sales, support, and customer success teams, thus enabling different functions to access the same systems they operated in their daily work. This real-time user information was available to make decisions that affected the company and created a constant basis for better data-led decisions.
2013 - 2015

Master of Science Degree in Marketing

University of Turku - Turku, Finland

2008 - 2013

Bachelor of Science Degree in Marketing

Turku School of Economics - Turku, Finland

APRIL 2022 - MAY 2023

SEO Certification

HubSpot Academy

MAY 2021 - MAY 2022

Google Analytics Certification

Google

APRIL 2021 - PRESENT

Google Data Analytics

Google

FEBRUARY 2021 - MARCH 2024

Inbound Marketing Certified

HubSpot Academy

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring