Chris Krohn
Chris Krohn

GM, Marketing Agency

30 Years of Experience
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Content Strategy Services –
Drive Growth With Tailored Content

Grow your business with a tailored and actionable strategy that handles content planning, creation, optimization, and distribution. Use high-quality, data-driven content crafted by Toptal to drive success and reach your goals.
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Clients Served
25,000+
Vetted Professionals
20,000+
Toptal Total Projects Delivered
64,000+
Industries Served
300+

TRUSTED BY LEADING BRANDS

Our Services

Toptal Content Strategy Services

Optimize your content quality and scale with Toptal’s Content Strategy Services, offering customized planning, execution, and optimization to engage audiences and meet specific business goals.

Content Audit

Analyze your existing content to optimize engagement and align with business goals, boosting traffic and customer retention.

Audience Insights and Analysis

Develop targeted content strategies that resonate with your core audiences and attract new clients effectively.

SEO Content Optimization

Enhance your visibility with SEO-driven content that increases organic traffic and customer interaction.

Content Strategy Consulting

Establish a scalable framework for consistently high-quality content production to support your company’s growth.

Multimedia Content Development

Create diverse content formats, from video to infographics, to captivate varied audience preferences and boost engagement.

Blog Strategy and Management

Tailor a dynamic blog strategy that supports your business objectives, driving traffic and reinforcing your market position.

Social Media Consulting

Craft engaging and shareable social media content that enhances brand presence and engages both existing and potential clients.

Copywriting

Create compelling copy that converts with our expert copywriting services tailored to engage your target audience.

Editorial Calendar Development

Plan and schedule content efficiently to maintain a consistent and impactful content presence that meets client expectations.

Crisis Content Management

Prepare and manage responsive content strategies that protect and enhance your company’s reputation during critical times.

Content Governance

Establish clear content policies and standards to maintain quality across all company platforms and mediums.

Customer Experience Consulting

Optimize content to improve user experience, encouraging longer site visits and higher conversion rates.

Looking for guidance about the perfect content strategy solution for your needs?

Get a Free Consultation Now
PARTNERSHIP THAT WORKS

How We Deliver Content Strategy Services

Our content strategy experts, with experience at leading companies, develop and deploy tailored content strategy solutions to meet your business needs and unique industry demands for sustainable results and long-term success.

1

Discover

2

Define

3

Develop

4

Deploy

Chris Krohn
Chris Krohn
GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously At

Bain & Company
CUSTOMIZED SOLUTIONS
End-to-End Content Strategy Services That Deliver Value
We deliver comprehensive, tailored content strategy services through on-demand talent and teams and managed end-to-end solutions.
Managed Delivery by Toptal
End-to-end project delivery per your specific requirements
GM, Marketing Agency's avatar
GM, Marketing Agency
Delivery Manager's avatar
Delivery Manager
Content Strategist's avatar
Content Strategist
Content Marketing Expert's avatar
Content Marketing Expert
Copywriter's avatar
Copywriter
Creative Marketing Strategist's avatar
Creative Marketing Strategist
Copywriter's avatar
Copywriter
SEO Expert's avatar
SEO Expert
Chris Krohn
Chris Krohn
Toptal Logo

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously at

Experience

30+ Years

Rachael Karaffa
Rachael Karaffa
Toptal Logo

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Jennifer Lee
Jennifer Lee
Verified Expert in Design
Experience Icon

16+ Years

of Experience

Content Strategist

Jennifer is an email content strategist with more than 16 years of writing experience. Her work bridges the gap between strategy and execution, with projects ranging from audits and roadmaps to content design, UX writing, and SEO. A creative ideator with the ability to explain complex concepts in simple ways, Jennifer creates unparalleled content to drive more relevant experiences.

Previously at

Tala Hammouri
Tala Hammouri
Verified Expert in Marketing
Experience Icon

14+ Years

of Experience

Content Marketing Expert

Tala is a creative, performance-oriented digital marketing strategist and project manager with extensive experience and a comprehensive background in assessing client business and marketing situations. With 14+ years of experience, three as a consultant, she has a proven track record of working with B2C, B2B, and B2G brands and startups across industries, like edtech, government, NGOs, healthcare, and F&B. Tala has had the opportunity to work in Jordan, Kuwait, India, Egypt, and the UAE.

Previously at

Lynda Reinarz
Lynda Reinarz
Verified Expert in Marketing
Experience Icon

23+ Years

of Experience

Copywriter

Lynda is an enthusiastic, skilled marketer with more than 23 years of experience in all marketing facets at blue-chip companies like Dell, IBM, and Nokia. She thrives in a fast-paced environment, adapts and ramps quickly to changing priorities, and leads with a results-first mindset. Lynda's passion is in demand generation, content and social strategy, paid media, and partner marketing. She always seeks to deliver stellar, trackable results for her clients and stops at nothing to provide them.

Previously at

Viktoriia Mokrynchuk
Viktoriia Mokrynchuk
Verified Expert in Marketing
Experience Icon

6+ Years

of Experience

Creative Marketing Strategist

Viktoriia is a creative marketing and project manager with more than 6 years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.

Previously at

Katrina Ward
Katrina Ward
Verified Expert in Marketing
Experience Icon

11+ Years

of Experience

Copywriter

Katrina is an experienced marketing expert with a deep understanding of complex martech stacks. They led the overhaul of digital experiences, managed teams, and launched customer-focused marketplaces. With extensive agency and client-side experience, this flexible marketer is an outstanding addition to any organization who excels in various roles, from content management to executive leadership. They teach digital marketing courses to MBA students and are passionate about protecting user data.

Previously at

Felipe Garces
Felipe Garces
Verified Expert in Marketing
Experience Icon

21+ Years

of Experience

SEO Expert

Felipe is a marketing and advertising professional with 21+ years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

UNRIVALED EXPERTISE

Our Talent Has Worked With Top Companies

Having previously worked with these leading global companies, our talent brings valuable insights and expertise to deliver world-class outcomes.

Google
OpenAI
Meta
Microsoft
Apple
GoogleOpenAIMetaMicrosoftAppleIBMTeslaOracleAccentureAmazon Web ServicesAirbnbintelDuolingoBooking.comSAPHBOAdobeCiscoNvidiaSAS

OUR THOUGHT LEADERSHIP

Explore Insights From the Content Strategy Field

Read the latest articles and resources to keep you current on emerging trends in content strategy.

Brand Voice Guidelines: How to Develop Your Company’s Signature Communication Style

A company’s brand voice is its unique demeanor and style of delivery, and it shapes every customer interaction. How can companies define brand voice guidelines that inspire ongoing trust?

Read More
Nicola Fleming

Nicola Fleming

Verified Expert in Design
19 Years of Experience
Nicola is a content strategist, content designer, and UX writer who has managed teams and held senior roles at global brands, including Meta, Microsoft, HSBC, and Barclays. She holds a master’s degree in English literature from the University of Glasgow.

Previously at

MetaMicrosoftHSBC

Looking for guidance about the perfect content strategy solution for your needs?

Get a Free Consultation Now