Viktoriia Mokrynchuk
Verified Expert in Marketing
Marketing Expert
Antwerp, Belgium
Toptal member since August 24, 2023
Viktoriia is a creative marketing and project manager with 5+ years of experience delivering impactful campaigns, content, and collateral through a blend of established and innovative strategies. She is skilled in leading teams, managing vendor relationships, and driving community growth initiatives. Adept at driving revenue growth, enhancing brand engagement, and optimizing marketing performance, Viktoriia has a proven track record of achieving business objectives while exceeding expectations.
Project Highlights
Expertise
- Go-to-market (GTM) Strategy
- Marketing Automation
- Marketing Strategy
- Performance Marketing
- Product Launch
- Social Media Marketing (SMM)
- Social Media Strategy
- Website Redesign
Work Experience
Marketing Consultant
Freelance
- Identified profitable trends—conducted extensive marketing research to uncover emerging industry trends and lucrative commercial opportunities, enabling clients to make informed strategic decisions for sustained growth.
- Aligned objectives strategically—developed and executed tailored marketing strategies aligning with clients' specific goals and budgetary constraints, resulting in targeted and efficient campaigns.
- Offered expert guidance on branding, positioning, and communication strategies, enhancing clients' market presence and establishing a cohesive brand identity.
- Optimized marketing approaches—directed marketing efforts by recommending and implementing the most effective methods and tools, resulting in optimized resource allocation and improved performance of campaigns, including Google AdSense.
- Managed the execution of strategic initiatives while closely monitoring outcomes, ensuring timely adjustments to maximize effectiveness and meet clients' evolving needs.
- Achieved an impressive 300% increase in sales for a reviews company through data-driven website optimization strategies, boosting online revenue and expanding the customer base significantly.
- Developed an employer's personal branding strategy for an investment company, resulting in a 20% increase in engagement across digital platforms, effectively attracting top talent and reinforcing the company's reputation.
- Orchestrated rebranding and repositioning efforts for a DevOps services company, leading to improved market perception, increased client inquiries, and a strengthened competitive edge.
Marketing Expert
TripRoostr LLC
- Developed a comprehensive Google Ads strategy tailored to generate leads for wedding venues, ensuring optimized ad spend and maximum ROI.
- Achieved over 2000% ROI for one wedding venue by leveraging data-driven ad targeting, compelling ad copy, and continuous optimization of campaigns.
- Created multiple campaigns that effectively targeted to-be-married couples, resulting in a steady increase in qualified leads for the platform.
- Led a 2-month marketing project to promote the company through a reality show concept where we transformed a wedding venue and showcased the improvements made to their business and marketing strategies.
- Managed end-to-end project promotion, driving awareness of the company and its services through strategic use of digital marketing and content.
- Executed paid marketing strategies in a B2C early-stage startup environment, focusing on cost-effective campaigns to maximize impact on limited budgets.
- Delivered consistent lead generation results by strategically allocating ad budgets and implementing high-converting Facebook and Instagram ad campaigns.
- Created tailored messaging and visuals for Meta Ads (Facebook and Instagram), driving engagement and customer interest in the AisleGo app.
- Increased platform engagement by showcasing the company’s end-to-end booking capabilities, helping position AisleGo as a go-to marketplace for destination weddings.
Email Marketing Expert
Airlocum Limited
- Implemented a targeted email campaign, resulting in a 20% increase in user engagement within the 1st month.
- Developed and executed a comprehensive email marketing strategy, leading to a 15% rise in customer retention rates.
- Designed and launched a drip email campaign that led to a 25% increase in sign-ups.
- Leveraged the Klaviyo platform in multiple email campaigns.
Head of Marketing
ZibraAI
- Built an automated B2C stream from scratch, resulting in over 400 trials requested.
- Doubled the website's engagement rate through its complete redesign.
- Increased email open rates by 2.3x by implementing an automated funnel throughout the user journey using tools like GetResponse.
- Led and guided the marketing team, overseeing daily activities, performance, and task assignments.
- Managed all relationships with vendors and service providers, including PR agencies, website development teams, event management companies, and influencers, and handled corporate communications.
- Developed and executed go-to-market strategies, ensuring alignment with business objectives.
- Monitored, optimized, and reported on advertising campaign performance.
Brand and Performance Team Lead
Skillhub
- Achieved a 10.6x revenue increase through internet marketing, social media marketing (SMM), and online reputation management (ORM) in review platforms.
- Revamped the content strategy to cater to each social media platform, resulting in a remarkable 120% increase in brand engagement across various channels.
- Led the redesign project of all the company's advertising management, including Google Ads, Meta, TikTok, and Twitter.
- Managed SMM, ORM, PR, and PPC teams; was responsible for their effectiveness in achieving business goals.
- Drove external focus gained through consumer insights and the competitive landscape to support the development of ongoing tactical and strategic activities.
- Designed, managed, implemented, and executed brand performance strategies.
- Managed and optimized marketing campaigns on both web and mobile across different DSPs, Facebook, LinkedIn, TikTok, and other ad networks.
Head of Marketing
BDO Centers (part of the BDO Germany)
- Oversaw the successful launch of a new brand, including developing the brand book, go-to-market strategy, website, and social media presence and handling campaign management.
- Led and mentored a cross-department digital marketing strategy committee for a new product, fostering collaboration and incorporating valuable input from sales, finance, product, and digital marketing teams.
- Enhanced the company's service portfolio with marketing consulting.
- Developed a comprehensive approach to assessing the digital presence of BDO Germany.
- Managed all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency.
- Created from scratch and scaled the marketing team from one to nine employees.
- Liaised with product, design, and sales directors to increase client satisfaction through cohesive strategies.
- Measured ROI and KPIs and prepared budgets for all marketing activities.
Business Consultant
BDO Centers (part of the BDO Germany)
- Analyzed client's business operations, identified growth opportunities, and implemented effective solutions, resulting in a 20% boost in revenue over six months.
- Streamlined cost structure—analyzed cost drivers, identified inefficiencies, and recommended cost-saving measures, contributing to a 10% reduction in operational costs while maintaining product quality.
- Researched and formulated a market entry strategy for a new geographic segment, leading to a successful market penetration and a 50% increase in market share within nine months.
- Conducted in-depth competitor analysis, identifying gaps and opportunities that informed product enhancements, resulting in a 15% increase in market competitiveness.
- Developed customized dashboards and reports that provided actionable insights to clients, leading to informed decision-making and a 30% reduction in operational bottlenecks.
- Acted as a trusted advisor to clients, offering strategic guidance and maintaining a 95% client satisfaction rate through effective communication and solution delivery.
- Authored industry-specific whitepapers and articles, positioning the company as a thought leader and contributing to a 40% increase in inbound leads.
- Oversaw the successful execution of large-scale projects involving cross-functional teams, delivering on time and within scope.
Sales and Marketing Analyst
LABA
- Conducted comprehensive market research and analysis, providing actionable insights that guided sales and marketing strategies, resulting in a 15% increase in overall market share within the 1st quarter.
- Developed data-driven lead generation strategies, leading to a 25% growth in the sales pipeline and contributing to a 10% increase in the conversion rate of leads to customers.
- Analyzed sales data and performance metrics to identify areas for improvement, resulting in targeted training initiatives that led to a 20% increase in sales team quota attainment.
- Collaborated with marketing teams to analyze campaign ROI, optimizing resource allocation and ensuring an improvement in marketing campaign cost-efficiency.
- Developed customer segmentation models based on behavior and demographics, enabling personalized marketing efforts that yielded a 12% increase in customer engagement.
- Aligned sales and marketing strategies with data insights, resulting in a 20% reduction in customer acquisition costs and a 25% increase in customer retention rates.
- Analyzed customer journey data and implemented A/B testing strategies, leading to a 10% improvement in website conversion rates and an enhanced user experience.
- Facilitated communication between sales and marketing teams, resulting in a streamlined lead handoff process and a 30% reduction in lead response time.
- Identified bottlenecks in the sales process and recommended process improvements, reducing the sales cycle length and increasing customer satisfaction.
- Analyzed customer feedback data to identify pain points and inform product and service enhancements, leading to a 15% increase in customer satisfaction scores.
Project History
Zibra AI: Successful Product Launch and Marketing Strategy for Zibra Effects
https://effects.zibra.ai/zibra-effectsLed a comprehensive marketing strategy, including a complete website redesign for Zibra AI's flagship product, Zibra Effects. I also established an automated B2C stream from scratch, resulting in 400+ trial requests within the 1st quarter.
Strategically orchestrated Zibra AI’s product launch and marketing campaign for Zibra Effects, driving substantial user engagement and trial requests.
Zibra AI is a Ukrainian deep-tech company building a platform for creating AI-generated assets for any virtual world or experience.
The platform aims to accelerate and simplify the creation process with the power of generative AI, solving two major content challenges: creating interactive visual effects (VFX) and 3D assets and characters.
Currently, the company is focused on two core layers: Zibra Effects and Zibra Generation.
With more than 90,000 developers already benefiting from its platform, Zibra AI’s technology has secured a strong position in the industry. The startup has received a total investment of $2.5 million, reflecting its promising potential.
My involvement in the project encompassed leading the development of a comprehensive marketing strategy, including a complete redesign of the Zibra Effects website. This strategy effectively communicated the platform’s unique value proposition and streamlined the user experience. Additionally, I successfully established an automated B2C stream, resulting in 400+ trial requests in Q1 alone.
Strategic Marketing Transformation for BDO Centers
https://kyivconsulting.com/Integrated a marketing consulting service, leveraging BDO Centers' portfolio, providing comprehensive project management for brand book development, go-to-market strategy, website creation, social media management, and advertising campaign launch.
My role in this project started with the strategic integration of a marketing consulting service within BDO Centers. As a project lead for a sub-brand launch, I orchestrated a comprehensive approach, including developing a brand book that encapsulated the essence of the brand, followed by a go-to-market strategy, the creation of a website, and the effective use of social media channels.
At the same time, I embarked on a data-driven initiative to assess BDO Germany’s digital presence. This innovative methodology encompassed in-depth analysis of multiple digital touchpoints. By implementing this approach in a tangible test project, I provided actionable insights to enhance BDO Germany’s online engagement and visibility.
Throughout this journey, my role encompassed strategic integration, project management, and pioneering a data-centric approach to assessing digital presence.
The outcomes were substantial: BDO Centers expanded their service landscape, and the launch of Kyiv Consulting underscored strategic acumen and impactful execution. The data-driven digital presence assessment also laid the foundation for BDO Germany’s enhanced online visibility.
Multichannel Advertising Campaigns for a Resume Writing Service Platform
https://skillhub.com/Led 20+ test advertising campaigns across multiple social media platforms and Google Ads for a new product launch, resulting in a 40% reduction in bounce rate at all significant stages of the sales funnel.
The project focused on introducing a resume-writing service to the market, necessitating a comprehensive advertising strategy. We orchestrated over 20 distinct campaigns spanning platforms like Facebook, Instagram, Twitter, TikTok, and Google Ads, targeting specific audience segments. These campaigns were strategically designed to generate anticipation and drive conversions in anticipation of the product launch.
At the same time, I spearheaded the creation of an entirely new landing page, crafted to optimize the user experience and boost conversions.
By tracking campaign performance through advanced analytics tools, we discerned which platforms and creative approaches were yielding optimal outcomes. Guided by data insights, we iteratively refined our strategies, reallocating budgets to strong-performing campaigns and optimizing those that needed improvement.
Throughout the project, I undertook responsibilities ranging from strategic planning and creative direction to making informed decisions based on data analysis. The outcome was a successful product launch highlighted by a 40% bounce rate reduction at key sales funnel stages.
Back to School Campaign Optimization: Increased Click Rate and Revenue
https://culturelle.com/Increased click rate by 2.7 times and grew total revenue by 3.5 times.
For Culturelle’s 2024 Back to School campaign, I played a key role in refining the email marketing strategy to drive higher engagement and sales. While the open rate saw a minor decline from 66% in 2023 to 60% in 2024, I restructured the email content, focusing on compelling product messaging and better segmentation targeting. These changes led to a 2.7x increase in click rates, significantly improving engagement. Additionally, by optimizing the call to action and featuring timely product offerings, the campaign achieved a 3.5x growth in total revenue. This project underscores the importance of focusing on actionable metrics like clicks and conversions to deliver stronger business outcomes.
Education
Master's Degree in Economics
Kyiv National Economic University - Kyiv, Ukraine
Bachelor's Degree in Economics
Kyiv National Economic University - Kyiv, Ukraine
Certifications
Klaviyo Product Certificate
Klaviyo Academy
Project Management Foundations
LinkedIn Learning
Inbound Marketing Certified
HubSpot Academy
LinkedIn Marketing Strategy Certification
LinkedIn Marketing Labs
Fundamentals of Digital Marketing
Google Digital Garage
Skills
Core
Google Ads, Marketing, Marketing Strategy, Social Media, Performance Marketing, Paid Advertising, Social Media Strategy, Strategic Marketing, Email Marketing Automation, Social Media Marketing (SMM), Digital Marketing, Digital Marketing Strategy, Social Media Advertising, Go-to-market (GTM) Strategy, Content Marketing, Content Strategy, Content Creation, Branding, Email Marketing, Marketing Leadership, Facebook Ads, A/B Testing, Social Media Management, Content, Social Media Content, Market Research & Analysis, Social Media Posting, Marketing Operations, Marketing Analytics, Product Marketing, Ad Campaigns, Marketing Campaigns, Organic Social Media, Social Media Analytics, Social Media Design, Instagram Growth, Google Paid Ads, Growth Hacking, Google Advertising, Marketing Budget Management, Media Buying, Omnichannel Marketing, Online Marketing, LinkedIn Marketing, TikTok Marketing, Brand Strategy, Brand Marketing, Public Relations (PR), Marketing Automation, Inbound Marketing, Lead Generation, Sales, Pay-per-Click (PPC), Copywriting, Writing & Editing, Search Engine Optimization (SEO), Chief Marketing Officer (CMO), Cold Emailing, Email Campaigns, Audience Targeting, Landing Pages, B2C Marketing, Funnel Marketing, Keyword Research, Return on Ad Spend (ROAS), Search Engine Marketing (SEM), Product Positioning, Customer Segmentation, Influencer Marketing, TikTok Ads, Funnel Optimization, Conversion Rate Optimization (CRO), Campaign Strategy, Community Management, LinkedIn Ads, Video Ads, SEO Tools, Affiliate Marketing, Google Tag Manager, Google SEO, Campaign Management, SMS Marketing
Platforms & Tools
Meta Platform, Instagram Ads, Google Analytics, Google Ad Manager, HubSpot, SendinBlue, HubSpot Marketing Hub, X (formerly Twitter) Marketing, GetResponse, Linkedln, Yelp, CRM Systems, Asana, Canva, Content Marketing Platforms, Facebook Ads Manager, ActiveCampaign, Salesforce Marketing Cloud, Mailchimp, Klaviyo, Google Analytics 4 (GA4)
Business Models
Business to Business (B2B), B2B, B2C, Software as a Service (SaaS), Business to Consumer (B2C), SaaS Product Marketing, B2B2C, Business Models
Other
Economics, Analytics, Data Management, Team Leadership, Product Launch, Website Redesign, Econometrics, Project Management, Business Development, Product Branding, Paid Search, Startups, Paid Media, Marketing Plans, Creative Strategy, Social Media Engagement, Outbound Marketing, Customer Acquisition, Growth Marketing, Instagram, Sales Funnel, Brand Development, Digital Strategy, Brand Management, Slack, Value Proposition, B2B Marketing, Meta Ads, Facebook, Ad Optimization, Critical Thinking, PPC Campaign Management, Growth Strategy, Customer Retention, Paid Acquisition, Marketing ROI Optimization, User-generated Content (UGC), Growth Marketing Product Manager, Content Optimization, Lifecycle Marketing, Advertising Copy, Copy Editing, Campaign Analysis, Data Analytics (Marketing), Key Performance Indicators (KPIs), Data Visualization, Marketing Management, Client Management, Account Management, Vendor Management, Data Entry, Databases, Advertising, Competitive Strategy, Consumer Behavior, Consumer Branding, Cross-functional Team Leadership, Management, Organic Content Marketing, Performance Improvement, Storytelling, Team Management, Content Design, X (formerly Twitter), Risk Management, Community Growth, Growth Strategy Consultants, Business Management, Stakeholder Management, Landing Page Optimization, Creative Direction, Market Entry, Market Research, Web Content, Email Delivery, Fundraising, Website Audits, User Experience (UX), Sales Strategy, SWOT Analysis, Facebook Pixel, Google Analytics API, Marketing Attribution, eCommerce, Brand Positioning, Website Traffic, Edtech Design, B2B Lead Generation, B2B Partnerships, Go-to-market Optimization, Demand Generation, Marketplaces, Go-to-market Plans, Launch Strategy, Messaging, Visual Storytelling, Digital Storyboards, Internal Communications, Newsletters, Content Writing, Strategic Partnerships, Technical Writing, Community Development, Event Marketing, Sales Effectiveness, Trello, Customer Journey, Program Management, Content Management, Web Design, Startup Marketing, Thought Leadership, Website Optimization, Landing Page Design, Unbounce, Zapier, Microsoft Excel, Media Planning, Data Analysis, Dashboards, Semrush, Big Data, Business Consulting, Data Analytics, Management Consulting, Research, Brand Building, Google AdSense, Drip Email, Shopify, Non-fungible Tokens (NFT), Books, Brand Books, Internet Marketing, Ad Networks, Corporate Communications, Personal Branding, Crisis Management, Mobile User Acquisition, WordPress, Medical Marketing, Direct to Consumer (D2C), YouTube, Market Assessment, Email Content
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