
Hire Event Marketers
Hire the Top 3% of Freelance Event Marketers
Toptal is an exclusive network of top Event Marketers. Top companies and startups hire freelance Event Marketers from Toptal for their mission-critical marketing campaigns and projects.
No-Risk Trial, Pay Only If Satisfied.
Hire Freelance Event Marketers
Allison James
Allison has over 10 years of experience in the startup and hospitality industries. Known for her operational efficiency and data-driven approach, she consistently delivers impactful results and thrives in fast-paced, high-growth environments. Allison is passionate about learning, team collaboration, and building organizations from the ground up, making her an invaluable asset in dynamic settings.
Show MoreOluwadunni Olajumoke Aluko
Jumi is a marketing expert with over a decade of experience delivering strategic marketing and communications support. She excels at event planning and production for private and nonprofit organizations in industries such as health, tech, social impact, and entertainment. Jumi's innovative marketing strategies and event expertise consistently drive impactful results for organizations looking to elevate their brand and engage their audiences.
Show MoreMargaret Chen
Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, P&G and Target). Margaret's passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.
Show MorePreston Gilmore
Preston is a seasoned marketing manager with front-end software development experience. He has a proven track record of driving brand awareness and revenue growth in hyper-competitive markets through integrated marketing campaigns, performance marketing, and creative experimentation. Preston's varied skill set and experience can elevate any brand's marketing initiatives.
Show MoreJulia Ulida
Julia is a visionary chief marketing officer with over a decade of success in scaling tech startups and eCommerce ventures. Known for tripling revenue and spearheading market expansions, she expertly blends analytical rigor with creative marketing strategies to drive substantial growth. Julia transforms brands' digital footprint and accelerates business success.
Show MoreZeeshan Aga
Zeeshan is a dynamic AI-first marketing leader with 17+ years of experience driving corporate growth and revenue strategies. He excels in strategic B2B go-to-market (GTM) executions and leveraging generative AI for customer-centric approaches. Known for his visionary leadership, Zeeshan transforms organizations by enhancing customer engagement and market relevance. His expertise spans B2B marketing, SaaS GTM strategies, and supply chain transformation, achieving robust ROI and impactful results.
Show MoreDaisy Kelly
Daisy is an experienced marketing and communications professional with over a decade of experience in strategy, brand and creative, and digital optimization. With roles spanning private, not-for-profit, and government sectors, she has consistently distilled effective marketing strategies and campaigns across various industries. Daisy additionally brings expertise in communications, content, and advertising to ensure a cohesive and resonant brand identity across channels.
Show MoreJillian Horn
Jillian is a dynamic marketer with 12+ years of experience driving brand success across the tech, healthcare, consumer product, and real estate sectors. She excels at uncovering insights, fostering cross-functional collaboration, and developing impactful creative strategies. A natural relationship builder with a warm, engaging presence, Jillian quickly adapts to new challenges, manages stakeholders, and forges strategic partnerships—all while thriving in fast-paced, ever-evolving environments.
Show MoreBelinda Conde
With over nine years of cross-functional experience, Belinda is a top-notch marketing expert. Specializing in B2B and B2B SaaS marketing, she spent the past decade driving tangible KPI growth, contributing significantly to revenue, branding, and positioning. With a strong focus on data-driven insights, Belinda successfully crafted global marketing strategies that are customer-centric, attainable, and profitable.
Show MoreAnastasia Photiou
Anastasia is a marketing expert with a design background who has worked in the exciting London startup landscape and corporate environments in the UK and internationally. Her broad background covers rebranding, marketing management, and graphic design. Anastasia thrives at the intersection of creative branding and marketing and is committed to delivering innovative and intelligent solutions through marketing initiatives.
Show MoreRamanujam T R
Ram is a digital marketing virtuoso who has orchestrated multimillion-dollar pipelines for giants like Microsoft and Colt. With over two decades of experience, he transforms marketing strategies using AI-driven solutions and advanced analytics. Whether scaling operations or architecting digital ecosystems, Ram consistently delivers explosive growth and ROI. His blend of strategic vision and hands-on expertise makes him the go-to resource for delivering solutions.
Show MoreDiscover More Event Marketers in the Toptal Network
Start HiringA Hiring Guide
Guide to Hiring a Great Event Marketer
Event marketers are vital in producing well-attended experiences that engage customers, drive brand awareness, and generate leads. This guide outlines the essential skills and experience to look for in quality event marketing candidates, offers tips on writing effective job descriptions, and provides key interview questions to ask.
Read Hiring GuideEvent Marketing Hiring Resources
... allows corporations to quickly assemble teams that have the right skills for specific projects.
Despite accelerating demand for coders, Toptal prides itself on almost Ivy League-level vetting.




How to Hire Event Marketers Through Toptal
Talk to One of Our Client Advisors
Work With Hand-selected Talent
The Right Fit, Guaranteed
EXCEPTIONAL TALENT
How We Source the Top 3% of Event Marketers
Our name “Toptal” comes from Top Talent—meaning we constantly strive to find and work with the best from around the world. Our rigorous screening process identifies experts in their domains who have passion and drive.
Of the thousands of applications Toptal sees each month, typically fewer than 3% are accepted.
Capabilities of Event Marketers
Toptal’s event marketers are pivotal in orchestrating memorable and impactful events. With expertise in strategy design, promotional campaigns, and digital engagement, they drive attendance, boost brand visibility, and ensure seamless execution that leaves a lasting impression.
Event Marketing Strategies
Promotional Materials
Social Media Campaigns
Email Marketing Campaigns
Collaborating with Influencers and Partners
Event Websites and Landing Pages
Community Outreach
Tracking and Analyzing Event Metrics
On-site Event Branding
Post-Event Follow-up and Engagement
FAQs
How much does it cost to hire an event marketer?
The cost associated with hiring an event marketer depends on various factors, including preferred talent location, complexity and size of the project you’re hiring for, seniority, engagement commitment (hourly, part-time, or full-time), and more. In the US, for example, Glassdoor’s reported average total annual pay for event marketers is $74,000 as of November 2024. With Toptal, you can speak with an expert talent matcher who will help you understand the cost of talent with the right skills and seniority level for your needs. To get started, schedule a call with us — it’s free, and there’s no obligation to hire with Toptal.
How quickly can you hire with Toptal?
Typically, you can hire event marketers with Toptal in about 48 hours. For larger teams of talent or Managed Delivery, timelines may vary. Our talent matchers are highly skilled in the same fields they’re matching in—they’re not recruiters or HR reps. They’ll work with you to understand your goals, technical needs, and team dynamics, and match you with ideal candidates from our vetted global talent network.
Once you select your event marketer, you’ll have a no-risk trial period to ensure they’re the perfect fit. Our matching process has a 98% trial-to-hire rate, so you can rest assured that you’re getting the best fit every time.
How are Toptal event marketers different?
At Toptal, we thoroughly screen our event marketers to ensure we only match you with the highest caliber of talent. Of the more than 200,000 people who apply to join the Toptal network each year, fewer than 3% make the cut.
In addition to screening for industry-leading expertise, we also assess candidates’ language and interpersonal skills to ensure that you have a smooth working relationship.
When you hire event marketers with Toptal, you’ll always work with world-class, custom-matched event marketers ready to help you achieve your goals.
What is the no-risk trial period for Toptal event marketers?
We make sure that each engagement between you and your event marketer begins with a trial period of up to two weeks. This means that you have time to confirm the engagement will be successful. If you’re completely satisfied with the results, we’ll bill you for the time and continue the engagement for as long as you’d like. If you’re not completely satisfied, you won’t be billed. From there, we can either part ways, or we can provide you with another event marketer who may be a better fit and with whom we will begin a second, no-risk trial.
Can you hire event marketers on an hourly basis or for project-based tasks?
You can hire event marketers on an hourly, part-time, or full-time basis. Toptal can also manage the entire project from end-to-end with our Managed Delivery offering. Whether you hire a event marketer for a full- or part-time position, you’ll have the control and flexibility to scale your team up or down as your needs evolve. Our event marketers can fully integrate into your existing team for a seamless working experience.
How do I hire event marketers?
To hire the right event marketer, it’s important to evaluate a candidate’s experience, technical skills, and communication skills. You’ll also want to consider the fit with your particular industry, company, and project. Toptal’s rigorous screening process ensures that every member of our network has excellent experience and skills, and our team will match you with the perfect event marketers for your project.
How to Hire Event Marketers
Demand for Event Marketers Continues to Expand
The demand for talented event marketers is high, driven by the expanding role of events in marketing strategies as businesses vie to create engaging and memorable experiences for customers. Whether you’re looking to host a corporate event, trade show, or webinar, such high-profile marketing initiatives require professionals to manage every aspect of event planning, marketing, and execution.
An effective event marketer must have foundational knowledge in areas such as social media marketing, public relations, and SEO. They need to be data-driven, using analytics to measure the success of their marketing campaigns and then adjusting strategies accordingly. Event marketers must also be able to align their marketing strategies with wider event goals and business objectives.
This guide aims to simplify the hiring process by outlining the key responsibilities of an event marketer, the essential skills quality candidates should possess, and the steps hiring managers and recruiters should take to identify the ideal marketing specialists for their organizations.
What Attributes Distinguish Quality Event Marketers From Others?
An event marketer’s primary responsibility is to promote events that drive brand awareness, lead generation, and customer engagement. Fundamental aspects of the role include:
Marketing Campaigns: The successful candidate will design and implement marketing campaigns that promote events across various channels, including social media and email. Effective campaigns are critical for driving attendance and engagement.
Lead Generation: A significant part of an event marketer’s role is to generate leads through event-driven initiatives. They develop strategies to attract and convert attendees into potential customers.
Collaboration: Event marketers work closely with the marketing team, internal stakeholders, and external partners to ensure alignment and successful execution. This may include an event coordinator, executives such as the director of marketing, guest speakers, members of the media, and event sponsors.
Data-driven Decision-making: Utilizing analytics to track the success of event marketing efforts is essential. Event marketers must analyze data to measure return on investment (ROI) and adjust strategies to target the right audiences and boost attendance.
To fulfill the duties of an event marketer, strong candidates will have a track record of marketing successful events. They should also possess several essential skills:
Organizational Abilities: The ability to manage multiple tasks, timelines, and stakeholders efficiently is crucial. Event marketers often juggle numerous responsibilities and coordinate marketing efforts across multiple portfolios and channels. Candidates must be able to plan meticulously, prioritize tasks effectively, and maintain detailed schedules.
Strategic Expertise: Event marketers excel at creating comprehensive event marketing strategies that encompass digital tactics and channels such as improving SEO, advertising on social media, and sending out email campaigns. Candidates should demonstrate a strong understanding of how events fit into broader marketing objectives and business goals.
Communication Skills: Excellent verbal and written communication skills are essential for coordinating with cross-functional teams and promoting events. Event marketers also use their communication abilities to craft compelling narratives for promotional materials, write engaging social media or blog posts, and deliver updates to stakeholders.
Technical Knowledge: Proficiency in event management software and digital marketing tools is a must for any candidate. Experienced event marketers are well-versed in using platforms such as Eventbrite for event registration and ticketing, Mailchimp for email marketing, and social media management tools like Hootsuite. An experienced marketer also understands how to use tools such as Google Analytics to track and measure the success of their campaigns.
Analytical Aptitude: Strong analytical skills are necessary in order to assess event performance and ROI. Strong candidates are adept at interpreting data to draw actionable insights. They know which key performance indicators (KPIs) to monitor and use this information to continually improve their strategies. This includes identifying what worked well and what didn’t, and making data-driven decisions to enhance future event marketing campaigns.
Budget Management Acumen: Robust budget management is crucial to ensure that marketing campaigns are cost-effective and stay within the company’s financial constraints. Strong candidates are skilled at allocating resources efficiently and maximizing ROI. They can develop and manage detailed budgets, ensuring all expenditures are tracked and justified.
Event marketing experts are strategic, organized, and data-driven, with strong communication and technical skills. They develop robust marketing strategies to promote events, ensuring they deliver measurable results for the company while staying within budget.
How Can You Identify the Ideal Event Marketer for You?
The ideal event marketer will develop and lead creative campaigns that boost the success of your events. It is vital to identify candidates who possess the necessary skills and are able to meet your specific business challenges. Following the steps outlined below will assist you in finding the right candidate:
Identify Business Needs
Start by identifying your organization’s event marketing needs and the skills gap that filling the position will address—this will guide the entire hiring process. You should establish the attributes that best suit your company culture and business operation, and work well with your current event team. For example, if your company values innovation and creativity, you’ll want to look for candidates that have demonstrated these qualities in previous roles. If being data-driven is central to the business, prioritize candidates with strong analytical experience.
Consider Event Types
Think about the types of events your organization will be hosting, the different marketing goals each one has, and the skills needed to achieve these. They might include:
- Conferences and Trade Shows: You want to attract a larger audience, showcase industry expertise, and generate leads. Strong research, planning, and networking skills will be crucial here.
- Webinars and Online Workshops: You’ll need to engage a global audience and ensure high participation rates. Proficiency in digital marketing and a thorough understanding of virtual event platforms will be key.
- Product Launches: An event marketer should generate buzz around these promotional events via creative campaigns and media partnerships. They must excel at public relations and influencer marketing, and may have familiarity with experiential marketing techniques.
- Corporate Events: Internal events of this nature aim to strengthen company culture, while external meetings aim to engage clients and create an impressive experience for attendees. Candidates will need to adhere to brand communication guidelines and be able to incentivize participation.
- Charity Events: The goals for fundraising events are to raise awareness, drive donations, and encourage community involvement. Marketing events in the non-profit sector demands strong storytelling skills.
- Consumer Shows: The goals of an event marketer are to drive ticket sales and gain sponsorship to boost campaigns. Candidates will need good relationship management skills and be able to engage audiences across multiple platforms.
Each event type demands a tailored approach, leveraging specific skills to meet challenges and achieve event objectives.
Evaluate Required Level of Expertise
Next, in order to determine the level of expertise you require, consider the complexity and scale of your events and the needs of your marketing team.
Junior event marketers typically have one to three years of experience in event marketing; they play supporting roles and handle smaller campaigns. They are best-suited to organizations that host simple events or those that can provide strong mentorship.
Mid-level event marketers bring three to five years of experience and have a proven track record in marketing for different event experiences. They can handle marketing more complex events and lead projects independently.
Expert event marketers have more than five years of experience, extensive knowledge of the event industry, and an accomplished background in both in-person and digital event marketing. They are capable of marketing large-scale events; leading distributed, hybrid, or remote teams; handling any event concept; and implementing comprehensive marketing strategies. These professionals are ideal for organizations hosting high-impact special events and requiring significant strategic input.
By carefully considering your business needs, event types, and the level of expertise required, you can identify an exceptional candidate who will drive results for your organization.
How to Write an Event Marketer Job Description for Your Project
When writing a job post for an event marketer, be sure to highlight the key attributes and skills needed for the role. Here are the main points to include:
- Proven experience in digital marketing strategy execution
- Excellent communication and collaboration abilities
- Strong organizational skills
- Data-driven mindset with analytical skills
- Creative thinking and problem-solving skills
- Proficiency in SEO and social media
Consider whether there are any platforms or tools candidates need to be familiar with to fit in seamlessly with your marketing team. You could also include specific details about your organization’s industry, culture, or the types of events the candidate will be marketing. The post should be clear and engaging to attract strong candidates, while providing applicants with an in-depth understanding of the role expectations and the work environment.
What Are the Most Important Event Marketing Interview Questions?
During the interview process, ask questions that reveal the candidate’s experience, skills, and cultural fit. Here are some questions you could consider asking to assess an event marketer’s expertise—and the kinds of responses you should expect from a strong candidate:
How do you develop an event marketing strategy?
An effective event marketer will outline a structured approach to strategy development that includes conducting market research, identifying the target audience, and setting measurable goals. They should discuss the channels they use, such as social media, email, or partnerships, and other promotional tactics. The candidate should emphasize the importance of aligning the marketing strategy with the overall objectives of the event and the organization.
How do you measure the success of your event marketing campaigns?
A strong candidate will mention both qualitative and quantitative metrics. They should discuss KPIs such as registration numbers, attendance rates, social media engagement, lead generation, and post-event surveys. An exceptional candidate may also detail how they use analytics tools and feedback to assess and improve future campaigns.
What strategies do you use to promote events on social media?
The candidate should describe a multifaceted approach to social media promotion. Look for strategies that include the creation of a detailed content calendar, the use of targeted advertising, and the development of engaging and platform-specific content. The ideal response should mention the use of analytics to measure engagement and adjust strategies in real-time. Specific tactics might include leveraging hashtags, partnering with influencers, and creating interactive content such as polls and live Q&A sessions.
How do you collaborate with other teams and stakeholders when planning an event?
The candidate should demonstrate excellent communication and collaboration skills. They should discuss their experience working with other teams, such as sales, design, and logistics. The ideal response will include examples of successful collaborations and how they ensure all stakeholders stay aligned and informed throughout the event planning process.
These questions will enable you to gauge the candidate’s strategic expertise, industry knowledge, and collaboration skills, ensuring they can effectively contribute to the success of your events.
Why Do Companies Hire Event Marketers?
Expert event marketers play a critical role in creating and executing strategies that drive event attendance, brand awareness, lead generation, and customer engagement. By leveraging their expertise in event promotion and marketing strategy, these professionals ensure that every event aligns with the company’s goals and delivers measurable results.
Hiring the right event marketer involves understanding the role they play in event success, identifying required skills, and following a structured hiring process. This guide has covered the key steps: defining your needs, crafting a job post, and conducting effective interviews. By following the guidelines detailed here, you can find an expert who will help your organization achieve its event marketing objectives.
Featured Toptal Event Marketing Publications
Top Event Marketers Are in High Demand.