Felipe Monsalve, Marketing Expert in Arlington, VA, United States
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Felipe Monsalve

Verified Expert  in Marketing

Marketing Expert

Location
Arlington, VA, United States
Toptal Member Since
September 19, 2022

Felipe is a marketing expert with a proven track record of creating powerful digital marketing campaigns for some of the world's leading companies in industries such as IT, retail, market research, and tobacco. Felipe has excelled in a range of global teams and works well with companies of all sizes.

Keyword ResearchLocal SEOBusiness to Consumer (B2C)Google Search ConsoleMarketing StrategyOn-page SEOSearch Engine Optimization (SEO)Marketing AnalyticsBrand MarketingSEO Keyword ResearchOmnichannel MarketingLead GenerationeCommerceSemrushProduct LaunchWordpress SEOInternational SEOX (Formerly Twitter)Event MarketingAmazon SEOYoast SEOTrade MarketingWeb Analytics

Project Highlights

Local SEO and Google My Business Optimization
Implemented a local SEO-friendly website navigation structure targeting multiple cities in Colorado and optimized the Google Business Profile for improved local search visibility.
National SEO and Content Marketing
Led the on-site SEO and content marketing strategy for a Brazilian retail store, resulting in number one in Google Search rankings for keywords such as "Brazilian market" and "mercado brasileiro" among all Brazilian stores in the country.
Content Optimization for Amazon Product
Directed the content design and optimization for a product on the Amazon platform, leveraging Amazon FBA and Amazon SEO for efficient order fulfillment, inventory management, and enhanced customer experiences.

Expertise

Google My BusinessGoogle SEOLocal SEOOn-page SEOOrganic SEOSEO ConsultantSearch Engine Optimization (SEO)WordPress SEO

Work Experience

Digital Marketing Specialist

2021 - PRESENT
China Telecom Americas
  • Collaborated directly with the deputy director of marketing on strategies to grow leads from Latin America.
  • Led the redesign of both Spanish and Portuguese websites. Handled WordPress SEO.
  • Planned the advertising and social media strategy to drive website traffic and leads.

Chief Marketing Officer | Co-founder

2021 - 2023
Chakana Lab
  • Led digital marketing aspects of the business and was accountable for brand awareness, revenue growth, and user engagement.
  • Planned, strategized, and executed digital marketing campaigns for the retail, insurance, and tax service industries.
  • Proposed and presented marketing campaigns, incorporating social media management strategies, to prospects and clients to maximize outreach, engagement, and conversion opportunities.

Content Analyst

2019 - 2021
Accenture
  • Handled, analyzed, and interpreted data in a digital platform for a multinational client.
  • Identified gaps and developed methods for more effective implementation of said processes and policies.
  • Optimized both workflow and accuracy in project-oriented tasks.

Marketing Manager

2016 - 2018
DesignNest
  • Managed offline and online marketing activities and executed international SEO using tools like Yoast SEO.
  • Opened a pop-up store and supervised all aspects of the business, such as employees, sales, and strategies.
  • Revamped online store and social media for better user experience, increasing sales by 70% within two years.

Social Media Marketing Intern

2014 - 2014
The Mentholatum
  • Led the creation of a Facebook page for over-the-counter facial lotion.
  • Managed Facebook and Instagram marketing, which led to 150,000 followers combined within three months.
  • Assisted in the design of buyer personas for two products.

Local SEO and Google My Business Optimization

Implemented a local SEO-friendly website navigation structure targeting multiple cities in Colorado and optimized the Google Business Profile for improved local search visibility.

In response to the client's goal of reducing reliance on third-party lead providers and focusing on local leads within Colorado, I spearheaded the redesign of their website in WordPress.

My primary focus was on creating a local SEO-friendly navigation structure that strategically targeted multiple cities across Colorado, ensuring enhanced visibility in local search results. This involved careful keyword research and the implementation of location-specific landing pages and content. Additionally, I recommended a one-time optimization of the Google Business Profile (Google My Business) to further boost the client's local search rankings. By optimizing key elements such as business information, photos, and reviews, we aimed to improve the visibility and engagement of the client's listing in the local geographic area.

Through these efforts, we successfully positioned the client to attract and capture more local leads, reducing dependence on costly third-party lead providers while increasing their presence and competitiveness within the Colorado market.

National SEO and Content Marketing

Led the on-site SEO and content marketing strategy for a Brazilian retail store, resulting in number one in Google Search rankings for keywords such as "Brazilian market" and "mercado brasileiro" among all Brazilian stores in the country.

Hi Brazil Market is a Brazilian retailer and eCommerce store in the United States with approximately 10,000 active website visitors. I created a strategy for SEO blog content that appealed to clients, resulting in a 35% increase in online sales within one year.

Content Optimization for Amazon Product

https://www.amazon.com/DesignNest-Allocacoc-magneticDesk-Eye-Care-Contemporary/dp/B07VQLKMM8

Directed the content design and optimization for a product on the Amazon platform, leveraging Amazon FBA and Amazon SEO for efficient order fulfillment, inventory management, and enhanced customer experiences.

Heng Balance lamp is an innovative lamp that won the Red Dot Design Award in 2016. When I began working on this project, the sales ranking was 360,000 worldwide, according to Helium10, a competitive intelligence tool made for Amazon sellers. After rewriting and optimizing images and videos, the sales ranking grew to 4,800 worldwide, significantly increasing the number of sold units.

Website Redesign for Industrial Design Company

Planned and led the website redesign of a retail company, increasing sales by 70% within two years.

DesignNest is a leading industrial design company that helps aspiring designers materialize their prototypes and bring them to stores. I redesigned the website to make it easier to use and replaced the existing CMS with one that is more user-friendly, considering branding and content factors.
2018 - 2021

Master's Degree in Marketing

Nova University Lisbon - Lisbon, Portugal

2011 - 2013

Bachelor's Degree in International Business

California State University, Fullerton - Fullerton, CA, USA

2009 - 2011

Associate's Degree in Business Administration

Orange Coast College - Costa Mesa, CA, USA

AUGUST 2022 - PRESENT

ZoomInfo Marketing

ZoomInfo

JANUARY 2022 - PRESENT

Agile Marketing Certification ICP-MKG

ICAgile

AUGUST 2021 - PRESENT

SEO for Beginners

Yoast

AUGUST 2020 - PRESENT

Ultimate Google Ads Training 2020: Profit with Pay Per Click

Udemy

JULY 2020 - JULY 2021

Google Analytics Individual Qualification

Google

JULY 2020 - JULY 2023

Advanced Google Analytics

Google

JULY 2020 - AUGUST 2022

Inbound Certified

HubSpot

MARCH 2020 - MARCH 2021

WordPress in Practice

Rock Content

MARCH 2020 - MARCH 2021

Twitter Flight School Video Badge

Twitter

MARCH 2020 - MARCH 2022

Web Content Production

Rock Content

MARCH 2020 - MARCH 2022

Inbound Marketing

Rock Content

MARCH 2020 - MARCH 2022

Content Marketing

Rock Content

MARCH 2020 - PRESENT

The Fundamentals of Digital Marketing

Google

FEBRUARY 2020 - PRESENT

Introduction to Inbound Marketing

RD Station

JULY 2019 - PRESENT

SAP Hybris Marketing

SAP

SEPTEMBER 2015 - PRESENT

Advanced Brazilian Portuguese Course

Carioca Languages

Core

Digital Marketing, Local SEO, SEO Tools, Market Research & Analysis, WordPress SEO, Organic SEO, Keyword Research, Google SEO, SEO Audits, Search Engine Optimization (SEO), Digital Marketing Strategy, Omnichannel Marketing, Marketing Analytics, Marketing Strategy, Funnel Marketing, Go-to-market Strategy, Brand Marketing, Lead Generation, SEO Keyword Research, On-page SEO, Inbound Marketing, Agile Marketing, Marketing, Customer Segmentation, B2C Marketing, Conversion Rate Optimization (CRO), Sales, Paid Advertising, Link Building, SEO Content

Platforms & Tools

Google My Business, Screaming Frog, Google Analytics, Yoast SEO

Technical

Google Search Console, HTML

Business Models

Business to Consumer (B2C), Business to Business (B2B)

Other

WordPress, Shopify, Marketing Plans, Competitor Analysis & Profiling, Website Traffic, Shopify SEO, Semrush, Digital Strategy, International Marketing, Business, Hotjar, Content Management, eCommerce, Product Launch, Monetization, Growth Strategy, Project Management, Leadership, Consumer Packaged Goods (CPG), Retail & Wholesale, Data Analytics, Digital Marketing Product Manager, Startups, Monetization Models, Conversion, Leads, Product Coach, Data Analysis, Business Strategy, Fashion, Conversion Rate, SEO Consultant, Event Marketing, Website Audits, GTmetrix, Agile Project Management, Web Analytics, Key Performance Indicators (KPIs), Portuguese, Web Content, Website Management, Product Strategy, Website Redesign, Customer Acquisition, PageSpeed, Google, International SEO, Technical SEO

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