Jennifer Lee
Verified Expert in Design
Designer
Dallas, TX, United States
Toptal member since August 12, 2022
Jennifer is a content strategist with over 15 years of writing experience. Her work bridges the gap between strategy and execution, with projects ranging from audits and roadmaps to content design, UX writing, and SEO. A creative ideator with the ability to explain complex concepts in simple ways, Jennifer creates unparalleled content to drive more relevant experiences.
Experience
- Copywriting - 14 years
- Content Design - 8 years
- Information Architecture (IA) - 7 years
- UX Writing - 7 years
- User Experience (UX) - 7 years
- Content Strategy - 7 years
- Content Marketing - 5 years
- Search Engine Optimization (SEO) - 3 years
Portfolio
Instructional Design for an International Logistics Company
Content Design for a Government Services Portal
Work Experience
Content & Writing Expert
Shrimpl PTE LTD
- Simplified intricate business concepts adeptly with clarity and empathy, catering to a broad audience.
- Wore multiple hats, completing the writing and designing the website's information architecture and user flow.
- Assisted in selecting suitable design components for each page.
Content Design Manager
Accenture
- Helped my clients achieve experience transformation through the power of optimized content.
- Designed easy-to-digest content experiences across digital touchpoints.
- Developed well-structured content taxonomy and hierarchy following client and project needs.
- Managed content delivery workflows by deploying Agile ways of working.
- Created actionable roadmaps, playbooks, and guides to scale content operations.
- Synthesized insights by conducting audits, research, and user/stakeholder interviews.
Senior Content Strategist
Publicis Sapient
- Helped clients apply best content practices to drive digital transformation.
- Kickstarted an insurance company's regional efforts to revamp their website, managing the critical process of content production for Hong Kong.
- Advised on intuitive content design based on stakeholder feedback and technological capabilities.
- Managed content production and maintained inventory of digital content, including assets, taxonomy, and metadata recommendations.
- Wrote and edited content, establishing editorial standards on accuracy and quality.
Content Marketer
8fit
- Developed and managed content aimed at driving user acquisition and paid subscriptions.
- Optimized content, including headlines, images, animated GIFs, and topics, to improve a click-through rate and return on investment (ROI).
- Iterated a landing page user flow and content hierarchy to boost performance.
- Wrote user-focused articles on trending fitness topics for different personas.
- Conceptualized creative ideas for social media A/B testing.
- Managed result-driven campaigns on Outbrain and Taboola.
Content Strategist
Quadmark
- Created content and enablement solutions designed with a functional and emotional user experience in mind to drive better business outcomes.
- Created an onboarding app for an international logistics company while project-managing a team of collaborators, stakeholders, and the creation process.
- Consulted on digital transformation, UX, customer journeys, omni-channel sales management, and instructional design.
- Conducted user and stakeholder research and built wireframes and prototypes.
- Wrote copy for all points of in-app content interaction, including titles, buttons, tooltips, and FAQs.
- Supported content localization across different sales markets.
Digital Copywriter
Ogilvy
- Wrote for digital interfaces, such as websites, mobile applications, interactive games, email marketing campaigns, social media posts, and web banners.
- Crafted persuasive content about clients' products, programs, and services.
- Served clients such as IBM, American Express, Yahoo, Intercontinental Hotel Group, and SGX.
Copywriter
Formul8
- Crafted creative copy and slogans to persuade and influence by exploring the client's core message and target audience.
- Helped businesses communicate their message over print and digital media.
- Served clients such as Heineken, StarHub, Great Eastern, the Economic Development Board of Singapore, and Dubai Racing Club.
Writer | Stylist
Viscion Media Group
- Created content for a range of lifestyle magazines.
- Developed copy for a variety of article formats, including how-tos, interviews, and reviews.
- Coordinated and styled fashion and beauty photoshoots.
Education
Bachelor of Arts Degree in Mass Communication
Curtin University of Technology - Perth, Australia
Certifications
Designing Digital Experiences For Humans: User Experience Lab
Hyper Island
The Strategy of Content Marketing
Coursera
Search Engine Fundamentals
Coursera
Viral Marketing and How to Craft Contagious Content
Coursera
Skills
Tools
Microsoft PowerPoint, Miro, Jira, Confluence, Adobe Experience Manager (AEM)
Platforms
Web, Mobile, WordPress, iOS, Figma
Industry Expertise
Advertising, Marketing, Health & Wellness, Logistics, Investments, Government, Life Insurance, Fitness
Other
Content Strategy, Content-first Design & Development, Content Marketing, Copywriting, UX Writing, Branding, Storytelling, Content Design, Content, Content Writing, Writing & Editing, Content Creation, Web Design, Creative Briefs, Campaign Design, Tone of Voice, Brand Positioning, Marketing Strategy, Digital Marketing Strategy, Digital Marketing, B2B, B2C, Communication, Publication, Advertising Campaigns, Microcopy, Websites, Articles, Presentation Design, Marketing Design, Technical Writing, Brand Guidelines, Product Descriptions, Web UX Design, User Experience (UX), Search Engine Optimization (SEO), Instructional Design, Mobile App Design, Web App Design, Wireframing, User Personas, Stakeholder Interviews, User Journeys, Information Architecture (IA), Taxonomy, Presentations, User Flows, Website Audits, Guidelines, Pitch Decks, Apps, Social Media, Workshops, Web Content, Content Modeling, Content Mapping, Mobile UI, Mobile UX, Mobile Learning, Adult Learning, Content Production, Personas, Curriculum Design, Curriculum Development, Curriculum Development & Delivery, Learning, Learning Apps, Mobile Apps, Mobile Ads, Buyer Personas, User Engagement, Conversion, Landing Pages, Landing Page Design, Jobs to be Done (JTBD), User Acceptance Testing (UAT), Social Media Marketing (SMM), Analysis, Product Branding, Strategy, Digital Marketing Best Practices, Inventory, Sitemaps, Training & Training Content Development, Training Content, Web-based Training, Training Materials, Sales Training, Sales, Customer Experience, UX Design, UI Design, Prototyping, White Papers, Design Workshops, Brand Strategy, Web UX, SEO Tools, Metadata, eCommerce, User Interface (UI), Brand Design, Social Media Content, Online Course Design, Business Development, Social Media Strategy, Agile, User Research, Paid Advertising, Lean, Small Business Design, SEO Content, User Testing, User Interviews, Native Ads, Outbound Marketing, Outbrain, Taboola, Mobile User Acquisition, Landing Page Optimization, Fitness Trackers, Finance, Healthcare Services, Social Security, Health Insurance, Semrush, Facebook, Instagram, Training, Lean Canvas, Entrepreneurship, Thought Leadership, Startups, Teaching, Employee Training, Self-paced Training, Images, Animated GIFs, Tourism, Government to Citizen (G2C), Visual Design
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring