Publication
The 5-step Process for Turning a Blog Into a High-conversion Funnel
https://www.toptal.com/designers/blog-designers/design-conversion-funnels-with-blogs
Peter is available for hire
Hire PeterPeter Davis
Verified Expert in Design
Designer
Location
Boston, United States
Toptal Member Since
April 1, 2016
Peter is a UI/UX designer, digital marketing consultant, and brand strategist. He designs websites, software applications, user experiences, brands, and marketing funnels. He's worked with clients of all shapes and sizes—from startups to Fortune 50 corporations. His experience spans across industries: finance, fashion, tech, eCommerce, hospitality, food, consumer goods, health and wellness, retail, and nonprofits.
Portfolio
Work Experience
UI and UX Designer | Brand Strategist
2002 - PRESENT
Pete Davis Digital Design & Strategy
- Developed the product (both desktop and mobile versions), including full UX, user flows, and information architecture, and designed the user interface for SES Global Markets, a professional trading platform for stocks, ETF's, futures, and currencies.
- Redesigned the brand and product user interface for Flywire, a rising fintech startup which facilitates large-scale, international payments.
- Designed the brand and created the full user interface for the eCommerce startup, Fashion Project. My role included the redesign of the brand and the development of the UX and UI design of the shopping interface for both desktop and mobile.
- Designed the interface for the upscale eCommerce site, Le Box Blanc.
- Created and designed the sales funnel for The Wizard trading system. This included the strategy and construction of the sales funnel; design, copywriting, and buildout of the landing, sales pages and emails, and full buildout of the email automation.
- Strategized, designed, and wrote pitch decks for a wide variety of companies seeking investors, new business, and partnerships. My clients include finance, capital markets, insurance, and sports business.
Technologies: UXPin, InVision, Adobe Illustrator, Adobe Photoshop, Figma, Marketplace Design, Leadership, Responsive UI, Project Timelines, ClickFunnels, Landing Page Design, WordPress, Webflow, SEO Audits, Conversion Rate, WordPress Themes, WordPress Design, Dashboard Design, Data Visualization, Big Data, Complex Data Analysis, Brand Design, SaaS, Brand Guidelines, Search Engine Optimization (SEO), B2B, Graphic Design, Digital Design, PowerPoint Design, Adobe Creative Suite, Microsoft PowerPoint, Web UI, System Design, CSS, HTM, Framer Prototyping, Web Animation, Prototyping, Responsive Web Apps, Strategy, Design Strategy, Landing Page Optimization, Web UX Design, UX Audits, Presentation Design, Web3, Interaction Design (IxD), Web UI Design, Finance, Brand Strategy, Logotype, Email Design, Presentations, App Design, Lean, Web App Design, Big Data Architecture, Big Data UX Designer, Product Strategy, UI Audits, Creative Direction, Content Strategy, Mobile Design, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, Component Libraries, Document Management, Presentation Boards, Investments, Content Writing, No-code, iOS, Style Guides, Software as a Service (SaaS), B2C, PDF Design, Color Theory, Canva
Director of Product Strategy
2007 - 2014
SES Global Markets
- Designed the full suite of products for this online investing and trading company.
- Provided insights into certain audiences that few other consultants possess due to my trade experience.
- Designed the user interface for the suite of retail and professional products, including “The Wizard” trading system, The Wizard Mutual Funds, SES Global Markets Professional platform, and accompanying mobile apps.
- Built the sales funnels for lead generation, conversions, upsells, and repeat purchases. I designed and wrote the copy for the sales pages and email marketing, setup the email automation, and built-in multiple upsell and cross-sell paths.
- Designed also the premium-priced back-end products, including education programs and cross-channel promotions.
- Designed, wrote, and built the investor pitch deck for the company's capital raise. The purpose of the raise was to build the technology for new product development and expansion into larger, institutional platforms.
Technologies: UXPin, InVision, Adobe Illustrator, Adobe Photoshop, Figma, Marketplace Design, Leadership, Responsive UI, Project Timelines, ClickFunnels, Landing Page Design, WordPress, Conversion Rate, WordPress Themes, WordPress Design, Dashboard Design, Data Visualization, Big Data, Complex Data Analysis, Brand Design, SaaS, Brand Guidelines, Search Engine Optimization (SEO), B2B, Graphic Design, Digital Design, PowerPoint Design, Adobe Creative Suite, Microsoft PowerPoint, Webflow, Web UI, System Design, CSS, HTM, Framer Prototyping, Web Animation, Prototyping, Responsive Web Apps, Strategy, Design Strategy, Landing Page Optimization, Web UX Design, UX Audits, Presentation Design, Web3, Interaction Design (IxD), Web UI Design, Finance, Brand Strategy, Logotype, Email Design, Presentations, App Design, Lean, Web App Design, Big Data Architecture, Big Data UX Designer, Product Strategy, UI Audits, Creative Direction, Content Strategy, Mobile Design, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, Component Libraries, Document Management, Presentation Boards, Investments, Content Writing, No-code, iOS, Style Guides, Software as a Service (SaaS), B2C, PDF Design, Color Theory, Canva
Freelance Art Director
2002 - 2006
Arnold Worldwide, Digitas, Mullen
- Worked on the Amtrak Video boards, Amtrak ads, GM, with Allstate, and with Mullen.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Project Timelines, Brand Design, Brand Guidelines, Graphic Design, Digital Design, Adobe Creative Suite, Strategy, Design Strategy, Brand Strategy, Logotype, Content Writing, B2C, Color Theory
Senior Art Director, Brand Group
2001 - 2002
Rexall Sundown
- Led an internal team of 15 people.
- Worked in some design capacity with the following clients: MET-Rx, Sundown vitamin brands, and many others.
- Designed for an intranet project and did other work.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Brand Design, Brand Guidelines, Graphic Design, Adobe Creative Suite, Design Strategy, Brand Strategy, Logotype, B2C
Other Experience
Education
1992 - 1996
Bachelor of Fine Arts Degree in Visual Communication
University of Arizona - Tuscon, AZ, USA