Publication
The 5-step Process for Turning a Blog Into a High-conversion Funnel
https://www.toptal.com/designers/blog-designers/design-conversion-funnels-with-blogs
Peter is available for hire
Hire PeterPeter Davis
Verified Expert in Design
Designer
Boston, MA, United States
Toptal member since May 18, 2016
Bio
Peter is a product designer specializing in complex, data-dense interfaces for fintech, healthcare, and insurance products. He’s designed and shipped UIs for professional trading terminals, cryptocurrency exchanges, fintech startups, and enterprise healthtech and insurtech products. Peter builds end-to-end in Figma, including high-fidelity prototypes, interactive component libraries, and scalable design systems. His work spans all stages, from rapid prototyping through developer handoff.
Portfolio
Experience
- Adobe Photoshop - 20 years
- Branding - 20 years
- Adobe Illustrator - 20 years
- Web Design - 15 years
- User Interface (UI) - 10 years
- Marketing Strategy - 10 years
- InVision - 8 years
- Wireframing - 6 years
Tools
- Adobe Illustrator
- Adobe Photoshop
- InVision
Work Experience
UI and UX Designer | Brand Strategist
2002 - PRESENT
Pete Davis Digital Design & Strategy
- Developed the product (both desktop and mobile versions), including full UX, user flows, and information architecture, and designed the user interface for SES Global Markets, a professional trading platform for stocks, ETF's, futures, and currencies.
- Redesigned the brand and product user interface for Flywire, a rising fintech startup which facilitates large-scale, international payments.
- Designed the brand and created the full user interface for the eCommerce startup, Fashion Project. My role included the redesign of the brand and the development of the UX and UI design of the shopping interface for both desktop and mobile.
- Designed the interface for the upscale eCommerce site, Le Box Blanc.
- Created and designed the sales funnel for The Wizard trading system. This included the strategy and construction of the sales funnel; design, copywriting, and buildout of the landing, sales pages and emails, and full buildout of the email automation.
- Strategized, designed, and wrote pitch decks for a wide variety of companies seeking investors, new business, and partnerships. My clients include finance, capital markets, insurance, and sports business.
Technologies: UXPin, InVision, Adobe Illustrator, Adobe Photoshop, Figma, Marketplace Design, Leadership, Responsive UI, Project Timelines, ClickFunnels, Landing Page Design, WordPress, Webflow, SEO Audits, Conversion Rate, WordPress Themes, WordPress Design, Dashboard Design, Data Visualization, Big Data, Complex Data Analysis, Brand Design, SaaS, Brand Guidelines, Search Engine Optimization (SEO), B2B, Graphic Design, Digital Design, PowerPoint Design, Adobe Creative Suite, Microsoft PowerPoint, Web UI, System Design, CSS, HTM, Framer Prototyping, Web Animation, Prototyping, Responsive Web Apps, Strategy, Design Strategy, Landing Page Optimization, Web UX Design, UX Audits, Presentation Design, Web3, Interaction Design (IxD), Web UI Design, Finance, Brand Strategy, Logotype, Email Design, Presentations, App Design, Lean, Web App Design, Big Data Architecture, Big Data UX Design, Product Strategy, UI Audits, Creative Direction, Content Strategy, Mobile Design, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, Component Libraries, Document Management, Presentation Boards, Investments, Content Writing, No-code Development, iOS, Style Guides, Software as a Service (SaaS), B2C, PDF Design, Color Theory, Canva, Typography, Storytelling, Websites, Web, Customer Relationship Management (CRM), Journey Mapping, Databases, Mockups, Pitch Deck Design, Stakeholder Management, Design Leadership, Medical Software, Lean UX, Sketch, GitHub, Front-end, GitLab, User Requirements, Instructional Design, Online Course Design, Motion Design, Visual Storytelling, UI Components, User Research, Customer Portals, Material UI, Research, Storyboarding, Service Design, Articulate Storyline, Adobe Suite, E-learning, Learning Management Systems (LMS), Thinkific, UI Pattern Library, Usability, Web Applications, Agile, PHP, Google Slides, Data-heavy Design, Illustration, Visual Identity, Professional Services, Software, Stakeholder Interviews, Project Management, Aviation, Collaboration, Social Media Design, Mobile Web Design, Mobile, Website Design, Artificial Intelligence (AI), Fintech Design, Analytics, Luxury, Jewelry, Sales Funnel, Affiliate Marketing, Video Sales Letters, CTA, Figma Prototyping, Content Creation, Content Marketing, Taxonomy, Content Design, UX Writing, UX Strategy, GeneratePress, Business to Business (B2B), Web Platforms, Infographs, Art Direction, Pitch Deck Consultant, PowerPoint Templates, Communication Design, Trading, Game UI Design, Stock Trading, Sales Enablement, Internal Apps, Medical Applications, Pharmaceuticals, Apple Keynote, Keynote Templates, Elementor Pro, Wix, Design Optimization, Conversion, High-tech Startups, Data Aggregation, User Onboarding, Desktop App Design, Figma Slides, Marketing Design, Learning & Development, Mobile App Design, MVP Design, User Engagement, Interactive Design, Mobile Apps, Healthcare, Healthtech, Visual Assets, Icon Design, Design Documentation, Online Payments, Conversational UX, CRM, Custom CRM Modules, Enterprise SaaS, Personas, Mobile Applications, Web Application Design, Communication, Complex Application User Interfaces (UI), Data-driven Design, Data-informed Visual Design, Report Design, Reports, Content Management Systems (CMS), Sitemaps, On-page SEO, Web Dashboards, Redesign, Design Specifications, Financial Modeling, Navigation Design, Desktop, Financial Software, Workflow Design, AI-powered Product Design, Claude
Designer
2025 - 2025
P.R.S.S.-Pierce Results System Seminars
- Built a Learning Management system to teach practitioners the world's most advanced chiropractic method.
- Designed the landing page to convert and sell memberships to the system.
- Trained the client in content creation and LMS management.
Technologies: Web Design, Landing Page Design, WordPress, Learning Management Systems (LMS), Education, Branding, Visual Design, Healthcare, Healthtech, Visual Assets, Icon Design, Online Payments, Personas, Communication, Content Management Systems (CMS), Redesign, Design Specifications, Navigation Design, Desktop, Workflow Design
UI/UX Designer
2025 - 2025
Trading.com Markets EU Limited
- Designed an updated web and mobile UI for trading forex and CFDs.
- Updated the product style to match the brand standards.
- Significantly streamlined and modernized the trading interface.
Technologies: Web App Design, Figma, Fintech, Cryptocurrency, Finance, Trading, Fintech Design, Desktop App Design, Figma Slides, Marketing Design, Learning & Development, Mobile App Design, MVP Design, User Engagement, Interactive Design, Mobile Apps, Visual Assets, Icon Design, Design Documentation, Online Payments, Enterprise SaaS, Mobile Applications, Web Application Design, Communication, Complex Application User Interfaces (UI), Data-driven Design, Data-informed Visual Design, Report Design, Reports, Content Management Systems (CMS), Sitemaps, On-page SEO, Web Dashboards, Redesign, Design Specifications, Financial Modeling, Navigation Design, Desktop, Financial Software, Workflow Design, AI-powered Product Design, Claude
Director of Product Strategy
2007 - 2014
SES Global Markets
- Designed the full suite of products for this online investing and trading company.
- Provided insights into certain audiences that few other consultants possess due to my trade experience.
- Designed the user interface for the suite of retail and professional products, including “The Wizard” trading system, The Wizard Mutual Funds, SES Global Markets Professional platform, and accompanying mobile apps.
- Built the sales funnels for lead generation, conversions, upsells, and repeat purchases. I designed and wrote the copy for the sales pages and email marketing, setup the email automation, and built-in multiple upsell and cross-sell paths.
- Designed also the premium-priced back-end products, including education programs and cross-channel promotions.
- Designed, wrote, and built the investor pitch deck for the company's capital raise. The purpose of the raise was to build the technology for new product development and expansion into larger, institutional platforms.
Technologies: UXPin, InVision, Adobe Illustrator, Adobe Photoshop, Figma, Marketplace Design, Leadership, Responsive UI, Project Timelines, ClickFunnels, Landing Page Design, WordPress, Conversion Rate, WordPress Themes, WordPress Design, Dashboard Design, Data Visualization, Big Data, Complex Data Analysis, Brand Design, SaaS, Brand Guidelines, Search Engine Optimization (SEO), B2B, Graphic Design, Digital Design, PowerPoint Design, Adobe Creative Suite, Microsoft PowerPoint, Webflow, Web UI, System Design, CSS, HTM, Framer Prototyping, Web Animation, Prototyping, Responsive Web Apps, Strategy, Design Strategy, Landing Page Optimization, Web UX Design, UX Audits, Presentation Design, Web3, Interaction Design (IxD), Web UI Design, Finance, Brand Strategy, Logotype, Email Design, Presentations, App Design, Lean, Web App Design, Big Data Architecture, Big Data UX Design, Product Strategy, UI Audits, Creative Direction, Content Strategy, Mobile Design, High-fidelity Mockups, Low-fidelity Mockups, Dashboards, Component Libraries, Document Management, Presentation Boards, Investments, Content Writing, No-code Development, iOS, Style Guides, Software as a Service (SaaS), B2C, PDF Design, Color Theory, Canva, Typography, Storytelling, Websites, Web, Journey Mapping, Databases, Mockups, Pitch Deck Design, Stakeholder Management, Design Leadership, Lean UX, Front-end, User Requirements, Instructional Design, Online Course Design, Visual Storytelling, UI Components, User Research, Customer Portals, Material UI, Research, Storyboarding, Service Design, Articulate Storyline, Adobe Suite, E-learning, UI Pattern Library, Usability, Web Applications, Data-heavy Design, Illustration, Visual Identity, Chrome Extensions, Professional Services, Software, Stakeholder Interviews, Project Management, Collaboration, Social Media Design, Mobile Web Design, Mobile, Conversion Rate Optimization (CRO), Website Design, Fintech Design, Analytics, Sales Funnel, Affiliate Marketing, Video Sales Letters, CTA, Figma Prototyping, Content Creation, Content Marketing, UX Writing, UX Strategy, Business to Business (B2B), Web Platforms, Infographs, Art Direction, Pitch Deck Consultant, PowerPoint Templates, Communication Design, Trading, Game UI Design, Stock Trading, Sales Enablement, Internal Apps, Apple Keynote, Keynote Templates, Elementor Pro, Wix, Design Optimization, Conversion, Data Aggregation, User Onboarding, Desktop App Design, Interactive Design, Mobile Apps, Visual Assets, Icon Design, Design Documentation, Mobile Applications, Web Application Design, Communication, Complex Application User Interfaces (UI), Data-driven Design, Data-informed Visual Design, Report Design, Reports, Content Management Systems (CMS), Sitemaps, On-page SEO, Web Dashboards, Redesign, Design Specifications, Financial Modeling, Navigation Design, Desktop, Financial Software, Workflow Design
Freelance Art Director
2002 - 2006
Arnold Worldwide, Digitas, Mullen
- Worked on the Amtrak Video boards, Amtrak ads, GM, with Allstate, and with Mullen.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Project Timelines, Brand Design, Brand Guidelines, Graphic Design, Digital Design, Adobe Creative Suite, Strategy, Design Strategy, Brand Strategy, Logotype, Content Writing, B2C, Color Theory, Typography, Adobe Suite, Visual Identity, Content Design, Design Documentation
Senior Art Director, Brand Group
2001 - 2002
Rexall Sundown
- Led an internal team of 15 people.
- Worked in some design capacity with the following clients: MET-Rx, Sundown vitamin brands, and many others.
- Designed for an intranet project and did other work.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Brand Design, Brand Guidelines, Graphic Design, Adobe Creative Suite, Design Strategy, Brand Strategy, Logotype, B2C, Typography, Adobe Suite
Other Experience
Education
1992 - 1996
Bachelor of Fine Arts Degree in Visual Communication
University of Arizona - Tuscon, AZ, USA
Skills
Tools
Apple Keynote, Adobe Illustrator, Adobe Photoshop, InVision, Adobe Experience Design (XD), Adobe Creative Suite, Microsoft PowerPoint, Canva, Articulate Storyline, Google Slides, Figma Prototyping, Wix, Figma Slides, Claude, UXPin, Sketch, Framer Prototyping, GitHub, GitLab, Adobe Flash
Languages
HTML, CSS, HTM, PHP
Industry Expertise
Banking & Finance, Consumer Products, Marketing, Insurance, Investments, Professional Services, Pharmaceuticals, Healthcare, Fashion, Sports, Life Insurance, Education
Platforms
iOS, Android, Mobile, ClickFunnels, MacOS, Figma, WordPress, Webflow, Web, Adobe Suite, Desktop, Shopify, Thinkific
Other
Responsive Web Design (RWD), Cryptocurrency, Trading Systems, UX Design, Information Design, Information Architecture (IA), SaaS, Trading, Product Design, eCommerce, User Flows, User Research, User-centered Design (UCD), Pitch Decks, Pitch Presentations, Visual Design, Graphic Design, Presentation Design, Responsive Design, Mobile Design, Mobile App Design, Mobile Banking, UI Design, User Onboarding, Business, Branding, User Interface (UI), Wireframing, Web Design, Fintech, Email Design, Fintech Design, Conversion Rate, User Experience (UX), Prototyping, Marketplace Design, Web App UI, Web App UX, Crypto, High-fidelity Mockups, SaaS Design, Online Payments, Landing Pages, Layout Design, Style Guides, UI Components, UX Wireframes, Copywriting, Leadership, Responsive UI, Project Timelines, B2B2C, Design Systems, Design, Landing Page Design, Logo Design, WordPress Themes, WordPress Design, Dashboard Design, Data Visualization, Big Data, Complex Data Analysis, Brand Design, Brand Guidelines, Search Engine Optimization (SEO), B2B, Digital Design, PowerPoint Design, Web UI, System Design, Responsive Web Apps, Strategy, Design Strategy, Landing Page Optimization, Web UX Design, WebApp, UX Audits, Rapid Prototyping, Web3, Interaction Design (IxD), Web UI Design, Infographics, Finance, Brand Strategy, Logotype, Presentations, User Testing, App Design, UI Prototyping, Interactive Prototypes, Design Consultation, Decentralized Finance (DeFi), Web App Design, Big Data Architecture, Big Data UX Design, Product Strategy, UI Audits, Creative Direction, Content Strategy, Low-fidelity Mockups, Dashboards, Component Libraries, Document Management, Presentation Boards, Content Writing, No-code Development, Layout, Software as a Service (SaaS), B2C, PDF Design, Color Theory, Typography, Storytelling, Adobe UX, Websites, Journey Mapping, Databases, Mockups, Pitch Deck Design, Stakeholder Management, Design Leadership, Lean UX, Front-end, User Requirements, Instructional Design, Online Course Design, Visual Storytelling, Customer Portals, Research, Storyboarding, Service Design, E-learning, Learning Management Systems (LMS), UI Pattern Library, Usability, Web Applications, Agile, Data-heavy Design, Visual Identity, Software, Stakeholder Interviews, Project Management, Collaboration, Mobile Web Design, Website Design, Analytics, Affiliate Marketing, Video Sales Letters, CTA, Content Creation, Content Marketing, Taxonomy, Content Design, UX Writing, UX Strategy, GeneratePress, Business to Business (B2B), Web Platforms, Infographs, Art Direction, Pitch Deck Consultant, PowerPoint Templates, Communication Design, Game UI Design, Stock Trading, Sales Enablement, Internal Apps, Medical Applications, Keynote Templates, Elementor Pro, Design Optimization, Conversion, High-tech Startups, Data Aggregation, Desktop App Design, Marketing Design, Learning & Development, MVP Design, User Engagement, Interactive Design, Mobile Apps, Healthtech, Visual Assets, Icon Design, Design Documentation, Conversational UX, CRM, Custom CRM Modules, Enterprise SaaS, Personas, Mobile Applications, Web Application Design, Communication, Complex Application User Interfaces (UI), Data-driven Design, Data-informed Visual Design, Report Design, Reports, Content Management Systems (CMS), Sitemaps, On-page SEO, Web Dashboards, Redesign, Design Specifications, Financial Modeling, Navigation Design, Financial Software, Workflow Design, AI-powered Product Design, Remote User Testing, Digital Marketing, Marketing Strategy, Funnel Analysis, Email Marketing, Writing & Editing, Conversion Rate Optimization (CRO), UX Research, eCommerce UI, User Journeys, SEO Audits, Web Animation, Lean, BTC Wallet, Customer Relationship Management (CRM), Medical Software, Motion Design, Illustration, Chrome Extensions, Aviation, Social Media Design, Artificial Intelligence (AI), Luxury, Jewelry, App UI, iPhone, Mobile UI, Mobile UX, iOS App Design, iOS UI Design, Trading Applications, Stock Exchange, Currency Exchange, Financial Data, Startups, Business Intelligence (BI), Algorithmic Trading, Financial Markets, Platform Building, Enterprise, eCommerce UX, eCommerce Platforms, eCommerce Web Design, Beauty Products, Apps, Fantasy Sports, Fantasy & Daily Fantasy Sports Platforms, Funnel Optimization, Online Marketing, App UX, Pitch Books, Pitch Preparation, Funnel Marketing, Sales Funnel, SaaS Product Management, User Experience Design, User Experience Strategy, Print Design, React, Material UI
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