Drive Revenue With Marketing Strategy and Operations Services

Enhance your marketing operations and maximize your ROI. Our experienced marketing leaders assess your current business landscape, identify areas for improvement, and implement cutting-edge solutions.

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Team Leader

Featured Full Team of Marketing Strategy and Operations Experts

David Bailey

Chief Marketing Officer

David has gained a wealth of experience from a range of product/marketing roles. He’s led cross-functional teams in global organizations (including Apple and Samsung) and managed distributed teams in smaller startups and scale-ups. David is passionate about developing and executing strategies that deliver exceptional customer experiences.

Previously at

Experience

25+ Years

Mario Hoek

Marketing Director

Mario is a seasoned, customer-driven professional with over 20 years of experience in the management of digital transformation projects, developing, planning, and launching products in the telecommunications, financial, and media industries. He has helped companies create winning digital strategies and design world-class user experiences. Mario's clients include Sony, Virgin Mobile, Monsanto, Huawei, and Blackberry.

Previously at

Experience

20+ Years

Asa Andersson

Customer Experience (CX) Executive

Åsa launched her consulting practice after a 20-year global career as a CX practitioner and executive leader within customer experience design for big corporations like Publicis Sapient, Ikea, du, Pandora, and Bang & Olufsen. She led large and complex CX transformations and helped multiple brands improve their whole customer experience journey to reach their business goals. Her deep expertise in data-led CX innovation and UX strategies made her want to become independent.

Previously at

Experience

20+ Years

TRUSTED BY LEADING BRANDS

Chris Krohn

GM, Marketing Agency

30 Years of Experience

Chris has decades of marketing experience. He has served as a president and general manager, CMO, Bain & Company strategist, board director, and Professor of Marketing at University of Chicago Booth School of Business.

Previously At

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OUR SERVICES

Marketing Strategy and Operations Services

Build a powerful brand with Toptal’s Marketing and Operations Services. Our experts have held positions such as fractional chief marketing officers, vice presidents, and advisory partners at top global brands, with deep experience in channel strategy, customer relationship management (CRM) integrations, go-to-market (GTM) strategy, martech, and more.

Channel Strategy Services

Optimize your outreach across diverse platforms with a custom channel strategy that boosts visibility and engagement.

CRM Integration Services

Seamlessly integrate CRM systems to enhance customer relationships and streamline communications across all touchpoints.

GTM Strategy Services

Accelerate market entry with a robust GTM strategy tailored to your product and market dynamics.

MarTech Services

Leverage the latest in marketing technology to streamline operations and increase marketing ROI with tailored martech solutions.

Media Planning Services

Craft targeted media plans that resonate with your audience and maximize ad spend effectiveness.

Loyalty Program Services

Boost customer retention with customized loyalty programs that incentivize repeat business and foster brand loyalty.

CUSTOMIZED SOLUTIONS

Marketing Strategy and Operations Solutions That Drive Impact

Toptal delivers leading marketing strategy and operations services through its diverse talent network and flexible delivery models. We implement the right skills at each project phase, blending expertise from various roles for seamless execution.

Managed Delivery by Toptal
On-demand Talent and Teams

Managed Delivery by Toptal

End-to-end project delivery per your specific requirements.

GM, Marketing Agency

Delivery Manager

Marketing Strategist

MarTech Expert

GTM Strategist

Marketing Automation

Omnichannel Marketing Strategist

Marketing Operations Director

Chris Krohn

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a BA from Northwestern University, where he was also an instructor of computer science, and an MBA from the University of Chicago Booth School of Business, where he is currently an adjunct professor of marketing.

Previously at

Experience

30+ Years

Rachael Karaffa

Delivery Manager

Rachael serves as a Delivery Manager at Toptal with a focus on leading diverse global teams in developing innovative solutions for our clients. She works across multiple disciplines, including technology, marketing, and management consulting. Rachael specializes in managing people and client relationships, process optimization, and driving teams toward optimal business outcomes.

Previously Managed Client

Experience

9+ Years

Anna Yelkina-Damman

Verified Expert in Marketing

22+ Years

of Experience

Marketing Strategist

Anna is a well-rounded marketing expert. She has launched commercially successful products and has specialized in brand management and marketing communications for the last six years, including managing over $40 million in traditional and digital brand campaigns for a Fortune 500 company and digital marketing campaigns for a small startup. Anna’s ability to be a hands-on team member in a cross-functional environment has prepared her to be a valuable addition to any organization.

Previously at

Brion Roberto

Verified Expert in Marketing

24+ Years

of Experience

Martech Expert

A global marketing leader with years of experience bolstering startups and blue-chip companies like Johnnie Walker, American Express, Boston Consulting Group, and The Washington Post, Brion has exceeded goals, expanded into new markets, and significantly increased profits. He has managed dispersed cross-functional teams to create campaigns with digital and global insight. Brion’s innovative strategy has garnered awards for exceptional marketing that delivers.

Previously at

Joanna Chiarello

Verified Expert in Marketing

13+ Years

of Experience

GTM Strategist

Joanna is a visionary brand and marketing leader with a strategic and detail-oriented approach to execution. She bridges a background in strategy, visual design, and marketing to devise and implement effective traditional and digital marketing campaigns for diverse industries. Joanna has a proven history of driving results across sales, lead generation, brand recognition, and audience engagement.

Previously at

Gustavo Loureiro dos Reis

Verified Expert in Marketing

12+ Years

of Experience

Marketing Automation

Gustavo is a seasoned growth marketer with experience in the education, gaming, health, and travel sectors. With an impressive knack for copywriting, he creates effective copy with a focus on enhancing conversion. Gustavo’s expertise also extends to designing and optimizing sales funnels, landing pages, effective ads, and CRM. Finally, Gustavo has consistently demonstrated a user-centered approach to his work, enabling him to successfully navigate from solopreneurs to big enterprises.

Previously at

Felipe Garces

Verified Expert in Marketing

21+ Years

of Experience

Omnichannel Marketing Strategist

Felipe is a marketing and advertising professional with more than 21 years of experience in service, general management, communication, marketing consulting, strategy design, creation of ad campaigns, and direct or relational marketing. Having worked on planning, statistics, research, public relations, and below-the-line advertising, Felipe is highly sensitive to consumers and brand management aptitudes and has a remarkable ability to design marketing plans according to the needs of a given brand.

Previously at

Katrina Ward

Verified Expert in Marketing

11+ Years

of Experience

Marketing Operations Director

Katrina is an experienced marketing expert with a deep understanding of complex martech stacks. They led the overhaul of digital experiences, managed teams, and launched customer-focused marketplaces. With extensive agency and client-side experience, Katrina is an outstanding addition to any organization who excels in various roles, from content management to executive leadership. They teach digital marketing courses to MBA students and are passionate about protecting user data.

Previously at

On-demand Talent and Teams

20,000+ vetted professionals, ready to deploy individually or in teams.

Marketing Strategist

Marketing Operations Strategist

Marketing Strategist

Integrated Marketing Strategist

Marketing Strategist

GTM Strategist

Marketing Automation Expert

GTM Strategist

MarTech Expert

Verified Expert in Marketing

14+ Years

of Experience

Marketing Strategist

Tala is a creative, performance-oriented digital marketing strategist and project manager with extensive experience and a comprehensive background in assessing client business and marketing situations. With more than 14 years of experience, three as a consultant, she has a proven track record of working with B2C, B2B, and B2G brands and startups across industries, like edtech, government, NGOs, healthcare, and F&B. Tala has had the opportunity to work in Jordan, Kuwait, India, Egypt, and the UAE.

Previously at

Verified Expert in Marketing

9+ Years

of Experience

Marketing Operations Strategist

Nicole is a seasoned digital marketer with more than nine years of experience in marketing, management, and content strategy. Partnering with brands like Verizon, Birchbox, Fiat, and international startups, she’s achieved milestones such as 2,000% organic social media growth and 300% sales increase through innovative marketing strategies. Nicole’s adept project management and collaborative approach have propelled brands globally, driving transformative business growth.

Previously at

Verified Expert in Marketing

20+ Years

of Experience

Marketing Strategist

Robert is a global digital marketing and e-commerce professional specializing in integrating analytical and creative solutions. He is Six Sigma Green Belt certified with an international MBA. Since running a small eBay e-commerce business at 14 years old, Robert has focused on digital and brand marketing for more than 20 years. He has lived and worked in Asia-Pacific for 10 years, traveled to 35 countries, and is passionate about bridging successful communication and results across cultures.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

Integrated Marketing Strategist

Margaret is a global marketing and communications leader with a strong track record of driving revenue growth and operational effectiveness for rapid-growth businesses. She has experience forging relationships with and developing marketing campaigns for Fortune 500 brands spanning industries (e.g., BlackRock, Samsung, Kia, Procter & Gamble, and Target). Margaret’s passion is working with brands to tap into the power of storytelling and communicate their value propositions through engaging multimedia programs.

Previously at

Verified Expert in Marketing

12+ Years

of Experience

Marketing Strategist

Kate has more than 12 years of experience in product marketing, management, and marketing strategy. She has worked with some of the world’s biggest brands, including American Express, Dyson, The Coca-Cola Company, and early-stage startups. Kate has grown organic audiences by 2,000% across social media, overseen successful product launches, and increased sales by over 400% within weeks of implementing insightful marketing strategies. She is passionate about creating products and solutions that delight customers.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Go-to-market Strategist

Alex is a data-driven digital advertising expert with extensive professional experience. He specializes in strategic planning, implementation, and execution of agile solutions for major music, sports, and e-commerce players. Alex excels at GTM campaigns, media planning, buying, budgeting, creative consulting, and growth and sales strategies in current and emerging markets. His clients include Live Nation, Ticketmaster, Dreamville Records, and Lollapalooza, as well as the NBA, NHL, and AFL.

Previously at

Verified Expert in Marketing

8+ Years

of Experience

Marketing Automation Expert

Daniel is an experienced marketing manager in the tourism, technology, entertainment, and cultural industries. He has led successful marketing strategies for HBO Max, Electrolux, Skyscanner, and Platzi—driving substantial growth. Proficient in content marketing, SEO, lifecycle marketing, and advertising, Daniel is committed to forging meaningful customer connections through marketing and team leadership.

Previously at

Verified Expert in Marketing

6+ Years

of Experience

GTM Strategist

Francesco is a marketing expert who led the development and execution of GTM strategies for a variety of products, from B2B2C marketplaces to e-commerce and D2C. With experience primarily in the Danish startup ecosystem, he leverages his inbound, account-based, and product marketing expertise to drive growth and create strong brands.

Previously at

Verified Expert in Marketing

13+ Years

of Experience

MarTech Expert

Gabriel is an entrepreneurial expert-generalist with diverse experience and a reputation for getting things done. He has worked at global, regional, and C-suite levels as CEO and COO in four early-stage startups, two top global banks (Royal Bank of Canada and Citi), and a multinational consumer packaged goods company (Nestlé). Gabriel is passionate about leveraging digital and account-based marketing, finance, entrepreneurship, and technology to make the world a better place for generations to come.

Previously at

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Reach your business goals with marketing strategy and operations services

WHY ORGANIZATIONS CHOOSE US

Toptal in Action

Discover the cutting-edge benefits our clients enjoy with Toptal’s global network.

Top marketing agency hires a team of 10 to automate critical process, grows revenue 3x.

Challenge: Adcrush Media needed to automate its media buying process and scale the company faster without relying on external capital.

Solution: Using Toptal’s flexible, on-demand hiring model, Adcrush worked with 10 developers to automate its ad-buying process and rapidly release critical features.

Impact: Without raising external capital or hiring a full-time engineering team, Adcrush expanded their client base by 500% and tripled revenue year over year.

When we have a very specific need, Toptal can find us a specialist in just a few days. Toptal lets us launch features at a ferocious pace.

David Sanghera

Adcrush Co-Founder and CTO

Read Full Case Study

Toptal Marketing Announced at Cannes Lions

We announced the launch of Toptal Marketing at the Cannes Lions Festival, the world’s most prestigious marketing event. Watch the highlight video or visit the landing page to find out more about our participation in the festival and our world-class marketing talent and services.

Learn More

COLLABORATION THAT WORKS

How to Partner With Toptal for Your Marketing Strategy and Operations Needs

Toptal connects you directly with world-class marketing experts from our network within hours—not weeks or months.

Talk to a Marketing Strategy and Operations Lead

A leader from our team will work with you to understand your goals, technical needs, and team dynamics.

Get the Perfect Solution

From full end-to-end delivery to team augmentation—choose the best model for your business and project needs.

The Right Fit, Every Time

Work with Toptal’s Marketing Strategy and Operations team on a trial basis (pay only if satisfied), ensuring that your needs are ultimately met.

Maximize your business performance with Toptal’s Marketing Strategy and Operations Services

Get a Free Consultation Now

NEED WORLD-CLASS MARKETING STRATEGY AND OPERATIONS SERVICES FAST?

Schedule a Call With Toptal’s Marketing Strategy and Operations Team Today

Chris Krohn

GM, Marketing Agency

As GM of Toptal’s Marketing Agency, Chris empowers clients with marketing talent, consulting, and agency services. Prior to joining Toptal, he served as CMO and General Manager at Restaurant.com, CarParts.com and Sears Holdings, where he managed a $700M multichannel P&L. Earlier in his career, Chris advised leading companies on business strategy, technology, and operations as a consultant with Accenture and Bain & Company. He holds a B.A. from Northwestern University, where he was also an Instructor of Computer Science, and an M.B.A. from the University of Chicago Booth School of Business, where he is currently Adjunct Professor of Marketing.

Get a Free Consultation Now

OUR THOUGHT LEADERSHIP

Explore Insights From the Marketing Strategy and Operations Field

Read the latest articles and resources to keep you current on emerging trends in marketing strategy and operations.

The Financial Implications of Using AI in Marketing

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.

Asset Mendesh

Verified Expert in Marketing

8 Years of Experience

Asset is a digital performance marketer who specializes in B2B lead generation and digital strategy. He has led successful marketing campaigns for Fortune 500 companies and a range of startups, and has managed budgets of more than $600,000. He holds a bachelor’s degree in economics and business, and a master’s degree in strategic marketing from Imperial College Business School in London, UK.

Expertise

Digital Marketing Marketing Strategy

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